Facebook Marketing

  • MZ Weekly News Round-Up: DashCon and Bing’s Right To Be Forgotten Form

    SEO: It’s not exactly news that Adobe Flash has a strained relationship with mobile technology and search spiders. However, Google is now taking new steps in campaigning against websites that use Flash. When the search engine’s algorithms detect that a website is using Flash, warnings will be displayed to mobile searchers under that site’s search result. Beneath the URL, a line of text will read, “Uses Flash. May not work on your device. Try anyway | Learn more.”To avoid having this message attached to your search results, Google suggests using HTML5 technology, which is universally supported. Bing has launched their version of a Right To Be Forgotten request form, two months after the similarly-named EU mandate was established. Google introduced their own form about six weeks ago, but Bing’s does have its differences. In either case, both search engine companies are obligated to follow the European mandate and review every request that is submitted through these forms. Each request to Bing will give Microsoft enough details to decide whether they will remove content from their search listings or leave it. Social Media: Last weekend, Tumblr fans attended the inaugural DashCon, a user-organized event intended to bring other users of the…

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  • 4 Tips for Social Media Marketing Targeting College Students

    Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Kaitlin Bain. Kaitlin is a journalism student at Texas Tech University. In this article, she gives businesses unique insight into how they can better reach college students through social media marketing.   When high school students graduate and move away to college, they are suddenly faced with making new decisions – and buying new things. Where they once never would have considered which brand of laundry detergent was the cheapest but still managed to get their clothes clean, this is now a thought at the forefront of their minds. Marketing to these new consumers is a different beast altogether. Where paper advertisements and commercials worked best for their parents, they now pay to watch shows without commercials and never pick up a paper. A growing new way to attract college students’ eyes is through social media advertising. Exchange coupons for “likes” Most college students will like a company’s Facebook page and then unlike it after they get whatever giveaway is being offered. Instead of giving them a coupon just once for clicking like, keep the coupons coming. College students notoriously have…

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  • MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

    SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the name of the author, the author’s profile photo, and his or her circle count on Google+. Now, the photo and circle count will be dropped, apparently to make the design look less cluttered. A representative stated that click-through rates with the less-cluttered look are around the same, though that remains to be seen. Google is beginning to process and remove approved page submissions through the Right To Be Forgotten Form. Right To Be Forgotten is a ruling made by the European Court of Justice in May which declares that EU citizens could request for search engines to remove links to pages deemed private, though the pages themselves will continue to exist on the Internet. Hundreds of thousands of pages are estimated to have been submitted since the ruling. Technology: Amtrak will soon be working on implementing its own high-speed wifi network for passengers on its Northeast Corridor lines, which travel between Boston, New York, and Washington DC. Amtrak’s current network offers speeds of 10 Mbps, and the improvements would boost that to a minimum of…

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  • MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies

    SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to provide more transparency into why they exist and what advertisers can do to comply with them. Most advertisers aren’t likely to be affected by the change, though Google points out that there will be new restrictions put in place regarding weapons, tobacco and fireworks, all of which will fall under a new Dangerous Content policy. At the SMX Advanced event this week, Google’s head of search spam announced that the search engine will be revising its rejection notices for reconsideration requests so that, in some cases, they contain more detail. A screenshot of one such notice shows a new section titled “A note from your reviewer,” followed by specific advice that would help a webmaster to prevent further manual action from Google. Social Media: In a not-so-surprising move, Facebook has launched a new, Snapchat-like mobile app with features that allow users to trade photo and video messages. The app, named Slingshot, does possess a unique quirk, however—users may only view incoming messages after responding to them with his or her own photo or video. This…

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  • MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

    SEO: Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns. Social Media: Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as indicate which types of ads they would prefer to see. At the moment, Facebook gets its information for targeted advertising from users’ likes and shared content. Soon, though, the company will tap data that it already collects from people’s smartphones and other websites they visit to target advertisements. Twitter’s chief operating officer has resigned, and his position will not be replaced as the microblogging platform’s CEO seeks more direct involvement with the company’s engineering and product teams. The COO’s responsibilities will be shifted to other executives. No reason was given…

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  • MZ Weekly News Round-Up: Twitter’s Financial Renaissance and Apple’s Smart House

    SEO: In what’s turned out to be a piece of non-news, a Google spokesperson has recently refuted speculation about updates to the Penguin algorithm by confirming that the search engine is not currently working on new Penguin or spam efforts.  The company’s response follows claims from SEOs about drastic changes in search results, especially concerning previously penalized sites. Although Google is denying that they’ve made any changes to their algorithms, webmasters whose sites are experiencing ranking changes are hesitant to believe that. Google’s head of search spam released a video this week to address a very specific SEO question: how does the search engine handle one page that has two links that lead to the same page? He answered by saying that PageRank flows to each link individually, just as it would for any other link on the page. Additionally, the treatment of anchor text may vary with time. In 2009, Google only counted the anchor text for the first link, but that may not necessarily be true today. Technology: According to a new report, Apple is planning on introducing a new smart home concept at its upcoming Worldwide Developers Conference. The company’s supposed plan is to showcase a system…

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  • MZ Weekly News Round-Up: Snapchat Settlement and Twitter Languages

    SEO: Facebook announced App Links at the F8 Conference. What are App Links? App Links already exist, but are fairly difficult and called mobile deep linking. Mobile deep linking works differently for different platforms like iOS and Android. Facebook already uses App Links in its own apps.   Facebook, as part of the open source program, wants to make it easier for developers to circumvent an app having to open a browser to show an Instagram picture in a messenger, for example. Ideally, the picture would open up easy as one, two, three in Instagram, skipping the browser altogether.  This could also be a game changer for mobile advertising. Social Media: Twitter has introduced language targeting this week. Why is this exciting? Because now you can chose the language you prefer to target promoted tweets and accounts in. Language targeting will be available in 20 different languages. Twitter offers more than just language to their advertisers: “For instance, a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.” Snapchat, a popular messaging app, has settled with the Federal Trade Commission after…

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  • MZ Weekly News Round-Up: Project Ara and Nearby Friends

    SEO: The head of Google’s search spam team addressed the biggest myths he sees today in the SEO industry. The most notable myth, apparently, is that people believe Google makes changes to search results solely to make more money for themselves by coercing people into buying ads. On the contrary, choosing or not choosing to buy ads has no impact on a website’s rankings. What’s more, Google doesn’t make changes to their organic algorithms with the intention of selling ads. Google, in the last year, launched the carousel interface, intending to better distribute content from their Knowledge Graph. Now, the company is testing something new: showing ads from paid Google Shopping results in that carousel interface. For example, a search for laptops will bring up a carousel that features different laptops from a variety of vendors. Social Media: Facebook is back in the news, and this time it’s not for another multi-billion dollar acquisition. The world’s largest social network announced a new feature for its core product this week: Nearby Friends. As the name suggests, the feature will let users see which of their Facebook friends are in physical proximity to them. Nearby Friends will work on iOS and Android…

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  • Hybrid Content Marketing Will Change the Way You Do Business on Facebook

    Today, we here at Marketing Zen are excited to bring you a blog post from contributing author Jim Belosic.  Jim Belosic is the co-founder and CEO of ShortStack, a software application company that makes apps for Facebook, websites and mobile.   In the past few years, content marketing has become the hottest form of marketing out there. But make no mistake: Content marketing is not hot because it’s trendy, it’s hot because it works. For the last year or so, my company, ShortStack, has relied solely on content marketing. My decision to shift away from advertising and toward content marketing was based on one simple idea: I’d rather invest my company’s hard-earned dollars into awesome people instead of in ads that died as soon as I stopped funding them. People have the ability to produce thought-provoking and informative blog posts, infographics, PDFs and eBooks that will live on the web forever once published. My favorite metaphor is that the content my team produces functions like solar-powered cars, while ads are like gas-guzzlers. Original content contributes to better search result rankings and also has the power to establish brand representatives within the company as experts in our industry. These are all the things I…

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  • MZ Weekly News Round-Up: Scrapers, Semantics, and Snapchat: Oh, My!

    Social Media: Brand names are about to inherit some serious power on Facebook, thanks to the social media platform’s update to their News Feed algorithm. Now, when a brand’s Page tags another brand, or even a celebrity in a post, followers of either the publishing Page or the tagged Page may see that content appear on their News Feeds. As a consequence, brands will be able to reach out to wider audiences. Facebook’s algorithm will be able to consider which users are engaging with brand content, which then will determine if the content is relevant for followers of both the posting Page and the tagged Page. Why just stop at Facebook, though? According to new data at Sumpto, Snapchat may be the way to go when marketing to college-aged consumers. Not only do over 77 percent of college students use Snapchat at least once every day, but 45 percent of students say that they would open a snap from a brand they don’t know. A striking 73 percent would open one from a familiar brand. Should Snapchat allow brands access to user data, companies could begin advertising to users of the app based on a variety of demographics. 67 percent…

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  • Facebook Marketing Gold: New Call-to-Action Buttons For Ads and Posts

    Well, that was nice! Facebook may have lessened online marketers’ organic reach by changing their algorithm, but they’ve given us a nice little treat to make up for it, by enabling the addition of call-to-action buttons to ads and organic posts. Any salesperson who’s been around for even a little while knows the old sayings – “Ask for the sale,” and “Always Be Closing.” In the realm of online marketing, being salesy according to old sales standards isn’t productive – but some of the same principles still do apply. The fact remains that if you ask someone to do something, they are much more likely to do it. Just as asking for the sale prompts a customer to take action, asking them to “click here” or “sign up” prompts them to do just that. That’s why blogs and social media posts and landing pages the world over have calls to action strategically worked into their copy. And that’s also why those little call-to-action buttons are so effective at driving conversions. For Facebook to add this option for marketers is huge. Just think of the possibilities! It’s just as useful for B2B Facebook marketing as it is for B2C Facebook marketing…

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  • Why Your Content Isn’t Good Enough

    We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all that, we’re here to tell you. Your content still isn’t good enough. Why’s that, you may ask? Well, let’s take a step back for a moment. What’s the purpose of content? Of course, everyone knows the answer to that, right? To inform, to help, to build trust and credibility and authority, to convert….right? Nope. The main purpose of content is to be read. OK, now you’re rolling your eyes, but it’s true, isn’t it? If your content is never read, it’ll never have a chance to inform, or build authority,…

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