Facebook Marketing

  • 12 Must-Have Social Media Skills for Every Digital Marketer

    Every digital marketer knows how to post a Facebook update, filter an Instagram photo, and tweet an image. Most digital marketers know how to use a platform’s analytics to gauge the success of their content. These things are, after all, the basics of digital marketing. But there are certain important skills that the very best digital marketers have. These pros understand that social media marketing depends on a tenuous balance between art and science. They understand the intricacies of each channel, and how to tailor a post for optimal success on Twitter versus Snapchat. They know that on every platform, there are powerful tools, functionalities, and strategies that most social media users never bother to use or even learn about. How can you become part of this exclusive club of social media ninjas? All you have to do is devote some time to honing these 12 must-have social media skills, and you’ll be well on your way. Community engagement Social media, at its core, is about making connections with followers and building a community. For a brand, that means a few different things. The first step is to post and share content that your followers find valuable. That could be…

    read more

  • Video and Social Media Marketing: Which Platform Will Boost Your Brand?

    I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you choose? If you’re like 59% of the senior executives interviewed by Forbes Insight on the subject, you’d prefer the video. It’s no wonder, then, that video marketing is growing by leap and bounds. They say a picture is worth a thousand words – and it’s true, as the right image online draws exponentially more eyes than a simple headline ever could, no matter how carefully crafted. But according to Forrester Research, one minute of video is worth 1.8 million words. 1.8 million! That’s a pretty bold assertion, but the stats bear it out – using video in online marketing delivers a powerful ROI. Especially in the realm of social media marketing, where videos help posts rank higher in the algorithms determining who sees what in their newsfeed, as well as drawing more interest and engagement from audience members, combining the natural appeal of video with the power of social media. Online shoppers who view a video about a product are 64% more likely to buy that product from that business – and 90% of those…

    read more

  • Dark Social: What It Is and How To Deal With It

    The Dark Ages, the dark side of the moon, fear of the dark… What do all of these references to the dark have in common? Ignorance, or the unknown. And that’s exactly what dark social is all about. Dark social refers to the ubiquitous practice of sharing content privately; that is, not sharing something openly via social media, where shares can be tracked by companies, but instead, cutting and pasting links or even whole blog posts into emails to send them to friends. This creates a dark spot for businesses and marketers trying to keep tabs on where their web traffic is coming from, and which content is encouraging engagement. And this dark spot is significant. According to a June 2016 report from RadiumOne, 82 percent of content shared on mobile is shared through dark social – via messaging apps, email, or text. That’s up from less than 50 percent in 2014. And although we’re all very familiar with Facebook’s “share” button, it turns out we don’t use it as often as we might think. Just 13 percent of content on mobile is shared via Facebook, and 10 percent on all other social networks. Worst of all, sometimes, in all…

    read more

  • 5 Steps to Developing an Outstanding Brand Voice on Social Media

    Your social media posts say a lot about your brand. But are they saying the right thing? Because social media has become such a vital part of digital marketing, many businesses have found themselves creating hasty profiles on three or four social media platforms, and posting what they can when they can – sometimes, simply just to maintain a presence on the channel. While this is a fairly common situation, even among large enterprises with lots of resources, it’s hardly ideal. The problem is that you’re not telling a unified story. You’re not speaking with a defined, recognizable brand voice. And that means that you’re missing out on a major opportunity to connect with your customers. How do you go from having a haphazard social media presence to one that clearly identifies what your brand is all about? The key is developing your brand voice. Follow these five steps to get started. 1. Delve into your company’s culture. Your brand voice is really an expression of your company culture, so a good place to start is to spend some time defining that culture. Is your company youthful and on-trend, like PopSugar? Or is it established and traditional, like Farmers Insurance…

    read more

  • Facebook Marketing 101

    It’s likely that you’re no stranger to the world of social media marketing, but did you know that Facebook is one of the most powerful social media tools you can use to market your business? As it stands right now, Facebook is the largest social media platform in the world, boasting upwards of 1.44 billion monthly users and more than 1.25 billion mobile users. In fact, Facebook is so dominant that the social media giant has more users than the total of China’s population. How’s that for impressive? Thanks in large part to its overwhelming popularity and rapidly adaptive nature, Facebook has become one of the go-to social media platforms of choice for marketers who want to engage their audiences, build an online presence, introduce new products, or simply make their brand more visible. If you’ve been wondering what Facebook marketing is or how to break into this treasure trove of marketing gold, this post will tell you everything you need to know. Why Is Facebook so Powerful? In addition to boasting a massive user base, Facebook is also fantastic for virtually every type of content distribution – from long-form posts to images and auto-play videos. Because of this, it’s…

    read more

  • 21 Common Questions About Social Media Marketing Answered

    Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. 2. What are the benefits of social media marketing for my company? Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them…

    read more

  • Understanding the Basics of Paid Advertising Online

    We know, we know! Paid advertising brings up a lot of questions. Why pay for something when you can use so many other digital marketing techniques to drive traffic to your website and reach your audience? And does paying for ads mean that all those blog posts, regular social media posts, and search marketing strategies aren’t worthwhile? Not at all. Here’s the deal: paid advertising on Instagram, Facebook, Pinterest and other platforms is definitely not meant to replace all those other marketing techniques. Instead, think of it as an extremely helpful supplement to them – a way to boost the number of people who see them, and make sure those people are the specific ones you’re trying to target.   By no means do we want you to stop producing killer content for your blog or pull back from any social media or search strategies that you already have in place! In fact, we want to show you how paid advertising can enhance the techniques that you’re already actively utilizing and help you get the most out of your overall marketing strategy. With the average reach of Facebook posts hovering around just 2.6% of your active followers, marketers need to…

    read more

  • Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

    MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader, she’s documenting the experience through video. We’ll be posting her video updates throughout the show here, so check back often!  

  • Theft or Opportunism? The Do’s and Don’ts of Social Poaching

    When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

  • 4 Secret Facebook Advertising Features You Didn’t Know Existed

    Did you know 92% of marketers take advantage of Facebook advertising? Facebook advertising is not going away; in fact, it’s only becoming more powerful. The advertising dollars put towards this platform each year increased from $4.28 billion in 2012 to a projected $14.27 billion in 2015. We’ve had years of experience harnessing the potential of Facebook ad campaigns for our clients and have seen first hand the success that the perfect strategy can bring. We’ve learned what works and what doesn’t, which features to make full use of, and which to avoid. Today, we’re here to let you in on a few of our secrets. Check out these four features you can start using to boost your online marketing today. 1. Specific Retargeting Most advertisers are aware of Facebook’s audience pixels that are placed on the homepage of your website to track visitors. These pixels create custom audiences, allowing you to retarget visitors on your website through an ad. What most users don’t know is that you can zero in on these visitors even further. For example, you have the option to target visitors of specific pages on your website, visitors of certain pages but not others, and even visitors…

    read more

  • How To Successfully Market Music Online

    Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Matthew McFarlane. Matthew is an English major at the University of Missouri – Columbia. In this article, he gives musicians insight into how they can increase their fan base through online marketing.   With the advent of the Internet and the current ability of its users to share music, legally or illegally, the way artists and bands market their music has changed dramatically. The ability of an artist to expand their listening base and find more fans across the country, and even the world, has increased exponentially, but the way those fans consume their music has changed as well. Without using the Internet to their advantage, an up-and-coming artist can be hurt by its disadvantages, namely piracy. Let’s take a look at some of the more creative ways a band or recording artist can make use of online marketing. Social Media Using social media to connect with fans is a must. There is no easier way to expand your fan base and keep them updated as to what you are doing. Someone who hears your biggest song might use Shazam to…

    read more

  • MZ Weekly News Round-Up: The “Pigeon” Update and the Death of Facebook Chat

    SEO: Google is officially implementing product ratings and reviews on the Product Listing Ads in its search results. This feature, only available in the United States as of now, will show consumers a 5-star rating system under the PLAs on Google search and Google Shopping. Merchants have until October to share review data with Google in order for ratings to appear in PLAs, either directly or through third-party aggregators. A new algorithm update, nicknamed “Pigeon,” is aiming to provide more useful, relevant and accurate Google search results. Some local businesses may see an increase or decrease in website referrals, leads and business from this change. Google claims that the Pigeon update is an improvement upon previous distance and location parameters. No comments have been made on the percent of queries this algorithm will affect, or if certain web spam algorithms were deployed in the update. Social Media: Facebook is, once again, killing off its Gifts feature. The original “Gift Shop,” which gave users the ability to send each other virtual goods, was taken out in 2010. Two years later, in September 2012, a physical gift store launched, following Facebook’s acquisition of Karma, a gift-giving app. In August 2013, the feature…

    read more