12 Must-Have Social Media Skills for Every Digital Marketer

Every digital marketer knows how to post a Facebook update, filter an Instagram photo, and tweet an image. Most digital marketers know how to use…

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Everything You Need to Know About Digital PR

Before there was digital PR there was…well, PR. Publicists worked with print publications, TV stations, and radio stations to gain coverage for their clients and…

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Video and Social Media Marketing: Which Platform Will Boost Your Brand?

I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you…

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Dark Social: What It Is and How To Deal With It

The Dark Ages, the dark side of the moon, fear of the dark… What do all of these references to the dark have in common?…

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5 Steps to Developing an Outstanding Brand Voice on Social Media

Your social media posts say a lot about your brand. But are they saying the right thing? Because social media has become such a vital…

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10 Ways to Amplify Your Brand Reach with Live Streaming

With the entrance of Facebook into the live streaming space with Facebook Live, live streaming has suddenly become mainstream. Despite the fact that live streaming…

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The Ultimate Guide to Digital Marketing for Product-Based Businesses

In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you…

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5 Awesome Digital Marketing Strategies for Niche Businesses

While the internet has changed marketing for businesses of every shape and size, perhaps one of the most transformed over the past couple of decades…

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6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

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Winning the Hashtag Wars: How to Use Hashtags to Increase Your Reach and Strengthen Your Brand

Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..

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