The Ultimate Guide to Digital Marketing for Product-Based Businesses

In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you…

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5 Awesome Digital Marketing Strategies for Niche Businesses

While the internet has changed marketing for businesses of every shape and size, perhaps one of the most transformed over the past couple of decades…

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6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

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Winning the Hashtag Wars: How to Use Hashtags to Increase Your Reach and Strengthen Your Brand

Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..

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Understanding the Basics of Paid Advertising Online

We know, we know! Paid advertising brings up a lot of questions. Why pay for something when you can use so many other digital marketing…

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How To Market Your Business on Instagram – A Complete Guide

At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently…

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Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader,…

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The 5 Worst Digital Marketing Campaigns of All Time

In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that…

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shAMA: Ask Me Anything: How to Amplify Your Social Media Results

In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social…

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The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after…

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