Video and Social Media Marketing: Which Platform Will Boost Your Brand?

I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you…

Continue reading

Dark Social: What It Is and How To Deal With It

The Dark Ages, the dark side of the moon, fear of the dark… What do all of these references to the dark have in common?…

Continue reading

5 Steps to Developing an Outstanding Brand Voice on Social Media

Your social media posts say a lot about your brand. But are they saying the right thing? Because social media has become such a vital…

Continue reading

10 Ways to Amplify Your Brand Reach with Live Streaming

With the entrance of Facebook into the live streaming space with Facebook Live, live streaming has suddenly become mainstream. Despite the fact that live streaming…

Continue reading

The Ultimate Guide to Digital Marketing for Product-Based Businesses

In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you…

Continue reading

5 Awesome Digital Marketing Strategies for Niche Businesses

While the internet has changed marketing for businesses of every shape and size, perhaps one of the most transformed over the past couple of decades…

Continue reading

6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

Continue reading

Winning the Hashtag Wars: How to Use Hashtags to Increase Your Reach and Strengthen Your Brand

Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..

Continue reading

Understanding the Basics of Paid Advertising Online

We know, we know! Paid advertising brings up a lot of questions. Why pay for something when you can use so many other digital marketing…

Continue reading

How To Market Your Business on Instagram – A Complete Guide

At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently…

Continue reading