Full-Service Digital Marketing Agencies vs. Niche Agencies

As a CMO looking for a digital marketing agency to help you with your company’s online marketing needs, you’re presented with a difficult choice:Do you…

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Stuck in the Middle: Marketing to Generation X

This is the third part of our series Multi-Generational Marketing, where we teach you how to target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here and part two here. What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and…

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Should I Hire a Social Media Marketing Agency or Hire In-House? 4 Factors to Consider

Being a marketing agency that does great work (if we do say so ourselves) for both B2B and B2C companies, you would assume that we…

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Is Your B2B Content Marketing Strategy Doomed?

A lot of B2B content marketing strategies tend to fail, and mostly because it can be tough to write about obscure niches. When catering to…

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The Story of a Start-Up

Let me tell you a story about a start-up. It begins in 2008, with a graduate student working towards her Masters degree at the University…

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5 Easy Ways to Improve your Marketing Department

For any CMO, it’s vital that you continually enhance your marketing department when and where possible, ensuring that it operates as effectively and efficiently as…

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The Evolving Role of the CMO: A Marketer For All Seasons

A highly effective CMO possesses an imperative skill: the ability to anticipate and communicate the parameters of business in the context of consumer demands and…

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Yankee Google: A 4th of July Tribute to Online Marketing

Sing the following to the tune of Yankee Doodle. And yes, that song will now be stuck in your head for the next week. You’re…

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MZ Featured SEO/Outreach Marketing Intern: Connor Chan

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only…

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MZ Featured Content Marketing Intern: Kaitlin Bain

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only…

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