Outsourced Marketing

  • 51 Online Marketing Tactics That Get Results

    Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight the whole time, so that each and every tactic you implement will be in their service. So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is…

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  • 21 Common Questions About Social Media Marketing Answered

    Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. 2. What are the benefits of social media marketing for my company? Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them…

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  • Full-Service Digital Marketing Agencies vs. Niche Agencies

    As a CMO looking for a digital marketing agency to help you with your company’s online marketing needs, you’re presented with a difficult choice: Do you go with a single full-service digital marketing agency that can manage all the various aspects of your digital presence, from website development to social media to SEO to content marketing? Or do you pick several niche agencies, each of which specializes in one certain area of online marketing – one for social media, one for email, one for influencer marketing…or on an even more granular level, one for Facebook, one for Instagram, one for Twitter?     For some companies, the niche option can seem best. After all, if Instagram is all an agency does, they must be pretty darn good at marketing businesses on that platform. Why wouldn’t you want to bring together top experts from every field to work on your company’s marketing campaigns? And when you take a look at the full-service option, it becomes clear that for many businesses, full-service digital marketing agencies are the way to go. Digital marketing can be highly effective when it’s integrated – when each piece is fully interconnected with every other piece. Let’s take a look at each kind of…

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  • Stuck in the Middle: Marketing to Generation X

    This is the third part of our series Multi-Generational Marketing, where we teach you how to target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here and part two here. What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and…

  • Should I Hire a Social Media Marketing Agency or Hire In-House? 4 Factors to Consider

    Being a marketing agency that does great work (if we do say so ourselves) for both B2B and B2C companies, you would assume that we would be all for promoting the outsourcing of your marketing efforts to an agency. And by all means, there is a time when that is the route you should take. But is there a time when it may benefit you more to bite the bullet and bring someone to the team to work in-house? The answer is yes. We wanted to revisit when you should outsource your marketing efforts, and when you should keep them in-house. Here are some things you need to consider: Time  What a lot of people don’t realize when they think of social media, is the time that it takes up. People think “Oh I’ll post on Twitter now and then, share some articles on LinkedIn, and we’ll be all set!” Right? No, of course not. Wrong, very wrong. Knowing about your industry, your competitors, and what’s new with both takes a good amount of time and research. This is where hiring an agency can come in handy—because agencies who specialize in social media, have all of their time to dedicate…

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  • Is Your B2B Content Marketing Strategy Doomed?

    A lot of B2B content marketing strategies tend to fail, and mostly because it can be tough to write about obscure niches. When catering to such niches, some find themselves stuck in a rut and suffering from perpetual boredom. But it doesn’t necessarily have to be that way. Instead, some marketing consultancies are leading the industry with constant innovations. Hence many companies are choosing to outsource their online marketing needs, a trend which has rapidly grown over the past few years. Here, we have compiled a few reasons your B2B marketing strategy might be doomed to fail, wasting limited financial resources and manpower: Unclear Reasons for Online Marketing Over the years, we have worked alongside numerous different B2B companies. For any initiative to be successful and have an impact, including an online marketing initiative, the content has to be relatable to the core operation of the business, which should be relayed throughout the overall strategy. But before attempting to create the perfect content marketing strategy, the marketer needs to understand the company’s reasons for taking on the initiative in the first place. Unlike traditional marketing, online marketing is quite dynamic in nature and can be pretty fluid in achieving its…

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  • The Story of a Start-Up

    Let me tell you a story about a start-up. It begins in 2008, with a graduate student working towards her Masters degree at the University of Texas at Austin. Fascinated by the new phenomenon that was Twitter, she wrote her thesis about the microblogging site, delving deep into the brave new world of social media marketing. One year later, Shama Hyder had founded her own online marketing agency – The Marketing Zen Group. From its humble beginnings as a grad student’s shoestring start-up, it has grown by leaps and bounds each year, so that now, it boasts an international team of digital marketing experts, and a clientele that has included impressive names such as Haggar Men’s Clothing, the YMCA, and KD College. Not only did this start-up continue to grow by 400% on average each year – it was also regularly recognized with national and international awards for its innovative work and its success. And those awards continue to come. Today we are proud to announce that this year, we’ve been selected for inclusion in the 2014 Empact Showcase. This is the third year in a row that Shama and Marketing Zen have won this prestigious award, which showcases the…

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  • 5 Easy Ways to Improve your Marketing Department

    For any CMO, it’s vital that you continually enhance your marketing department when and where possible, ensuring that it operates as effectively and efficiently as possible. While your department handles the smaller details, you’re tasked with the big picture; details pertaining to the bottom line. Unfortunately, it’s not always wise to concentrate so much on the bigger picture that you lose sight of the smaller ones. At times, there are issues you can miss; issues that can dramatically reduce your marketing expenses once corrected. Here are 5 easy ways to improve your marketing department and reduce your marketing expenses at the same time. 1. Invest in a Responsive Website Medium-sized and large companies pride themselves on their high-impact websites. Moreover, they complement these websites with mobile variants as well. However, when they need to make changes to their websites, they usually have to make changes to each version; a relatively costly marketing expense. If you want a high-impact site that is cost-effective, simply switch to a responsive website. A responsive website uses a fluid grid to scale the elements on the page. As a result, the changes made to the template will echo to the other variants of the page,…

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  • The Evolving Role of the CMO: A Marketer For All Seasons

    A highly effective CMO possesses an imperative skill: the ability to anticipate and communicate the parameters of business in the context of consumer demands and expectations. In other words, to predict the future. Luckily, this is easier than it sounds. A Classic Two-Pronged Attack You don’t need a crystal ball to plan your marketing meta-strategy, but you do need to comprehend the fact that it will operate on two separate, distinct, parallel realities: the reality of marketing and the reality of CEO expectations (you know, ROI). These realities are related through you, the CMO. Because both are important but often veer off in diametrically opposed vectors of development and actionable goals, you need to approach each one with clarity and precision. If you don’t have your finger on the pulse of your marketing efforts and CEO’s demands, your process and then your reporting becomes fuzzy. And before you know it, you’re spouting waffle about followers and Facebook. Marketing’s Multiplicity The truth about marketing is the fact that it has splintered into multiple niche competencies. The old-fashioned age of the all-purpose advertising executive is no longer a breathing being: the static trinity of radio, television, print is simply not the universe…

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  • Yankee Google: A 4th of July Tribute to Online Marketing

    Sing the following to the tune of Yankee Doodle. And yes, that song will now be stuck in your head for the next week. You’re welcome. Happy 4th of July from all of us here at Marketing Zen! Yankee Google went online To advertise his business. He stuck a logo on his site And hoped for lots of visits. Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   Yankee Google asked MZ Just what on earth to do: There was no traffic to his site He needed a real coup!   Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   MZ helped him fix his site And write some awesome content. They set him up on social, too, And grew his fans’ engagement.   Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   Then they landed him some gigs Guest blogging for some websites. He soon was known throughout the land As the guy with all the insights!   Refrain: Yankee…

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  • MZ Featured SEO/Outreach Marketing Intern: Connor Chan

    Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Connor Chan, one of our promising young SEO/outreach marketing interns. We’ll let Connor tell you himself how he’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name is Connor Chan, I’m 21 years old and a senior at Connecticut College. I am majoring in English literature and minoring in computer science. 2. What is something unusual about you that makes you unique? I grew up playing violin and trumpet in several different ensembles. 3. How did you first hear about Marketing Zen? I found Marketing Zen while searching for internships online last winter. What struck me about MZ’s posting was that, unlike many other virtual internships, there seemed to be genuine accountability for the work involved and…

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  • MZ Featured Content Marketing Intern: Kaitlin Bain

    Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Kaitlin Bain, one of our promising young content marketing interns. We’ll let Kaitlin tell you herself how she’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name is Kaitlin and I go to Texas Tech University. I will be a junior in the fall and I am a journalism and political science double major with a minor in Arabic. I am from Houston and love the city but have been enjoying the time off in “rural” Lubbock. 2. What is something unusual about you that makes you unique? I think my minor in Arabic makes me pretty unique.  Additionally, I would like to work as a political correspondent in the Middle East. I am really interested in…

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