The CMO’s Guide to 8 Vital Online Marketing KPIs

General knowledge about web analytics and key performance indicators for digital marketing have made leaps and bounds since the start of online marketing, when people…

Continue reading

MZ Weekly CMO News Round-Up: 10/17/14

Female CMOs: What challenges do companies face? When polled on the problems B2B organizations encounter, 16 women from various industries answered this question, and each…

Continue reading

Is Your B2B Content Marketing Strategy Doomed?

A lot of B2B content marketing strategies tend to fail, and mostly because it can be tough to write about obscure niches. When catering to…

Continue reading

The Content Marketing Powerhouse You’ve Probably Never Considered

Recent research in the field of online marketing suggests that adopting a structured and centralized methodology for content marketing exponentially increases the efficiency of the…

Continue reading

8 Ways To Ruin Your Branded Content

Brand content is among the most useful online marketing tools. A recent study by Online Publishers Association revealed that “web sites featuring branded content outscored…

Continue reading

MZ Weekly CMO News Round-Up: NBA and GSMI

Female CMOs: Women CMOs have been making significant progress lately. Although they only make up 19% of all CMOs, women have started making impacts in…

Continue reading

The Story of a Start-Up

Let me tell you a story about a start-up. It begins in 2008, with a graduate student working towards her Masters degree at the University…

Continue reading

9 Trends In Social Media Every CMO Should Watch

As digital business continues to evolve, the relationship between business and consumer is experiencing a radical change. Modern communication has blown away the barriers of…

Continue reading

How To Use Mobile in Your Online Marketing Strategy

Mobile devices have the capability to drive phenomenal growth in most businesses. They are portable, personal, and possess a strong impact. Marketing analysts have projected…

Continue reading

MZ Weekly News Round-Up: Women CMOs

After the surge of blogging energy that accompanied last week’s post, we decided to stick with the CMO Edition of the Roundup for this week….

Continue reading