Online Marketing

  • 3 Ways Aristotle Can Tweak Your Content And Beef Up Your Brand

    Drama, olive oil, democracy – just a few of the things the ancient Greeks gave us. While they helped to lay the foundations of European civilization over 2,000 years ago, you probably think they haven’t got much to offer modern online marketing. And you’d be wrong. Ars Rhetorica The Greeks were the first to seriously and methodically study the art of rhetoric – the art of persuasion. Although to modern ears the word ‘rhetoric’ often means just empty expressions and verbal trickery, in reality it is the careful study of the methods and means of persuading an audience through language. In Greek democracy, decisions of policy at all levels required convincing the assembly of citizens that your idea was the best one. Just like in today’s world of online marketing, an ancient Greek needed to identify his audience, convey a message, and convince that audience that the message was given in their best interest. In other words, he needed to brand himself. Aristotle On Persuasion Aristotle was the first person ever to write on what we can think of as marketing strategy. He identified three ways that can be used to persuade an audience: ethos, logos, pathos. For our modern…

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  • Everything You Ever Wanted to Know About Using Color in Marketing

    It’s something that’s so elementary to any image that we sometimes don’t think much about it. And yet it’s also one of the most important aspects of any image. Color. Everyone has heard of the psychological effects color has on us, but how often do you apply those principles in your online marketing images, infographics, and web design? And aside from a vague notion that the color red can make you feel angry, and that blue plates make you eat less, how much do you really know about each color and its powerful influence on our emotions and behavior? Believe it or not, there are companies whose entire business is composed of finding just the right colors for their clients to use in their marketing collateral, based on research into what those colors denote to each of their clients’ audience demographics. Colors are big business – that’s how vital the right color can be to making or breaking a logo, an ad campaign, or any image. So without shelling out big bucks for a custom color consultation, how can you figure out which colors would be most effective in your own online marketing efforts? It’s a complex equation with multiple…

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  • B2B Digital Marketing Shocker: The New Way Businesses Shop Online

    It’s common knowledge that the way consumers shop has been dramatically changed by the internet. The ability to research products and services online, comparison shop from the comfort of home, and buy with the click of a mouse – without ever speaking to a salesperson – has forever altered the way we think about and approach shopping. B2C businesses have adapted to this new reality by embracing online marketing, creating SEO-friendly sites full of engaging content and creating social media and email campaigns to develop relationships with consumers. But B2B companies have a different audience, and a different approach to sales. Often the infrastructure at B2B businesses is based on that personal relationship between sales reps and the clients whose accounts they service. While most B2B companies have expanded their online presence dramatically, it is still not the main focus of their sales efforts. But according to some startling new stats about the way businesses shop, maybe it should be. A 2014 study done by Acquity Group breaks down the numbers that demonstrate the big changes happening in the B2B market. First of all, B2B buyers are beginning to be strongly influenced by their own consumer purchasing habits. In 2014,…

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  • These Numbers Will Change the Way You Use Images in Online Marketing

    Of course you use images as a part of your online marketing strategy. Everyone does! Now more than ever, images are the deciding factors that determine whether or not your online audience will engage with a social media post, read a blog post, or even browse a website – and everyone knows it. What everyone doesn’t know, however, is how to choose just the right images to suit each marketing need, or even where to use images to best effect. Increasingly, the focus in digital marketing is measurable ROI, and the numbers truly do tell the story when it comes to image use. Blog Posts and Articles According to research done by Skyword, blog posts and articles containing images received, on average, 94% more views than those without images. 94%! That’s pretty convincing evidence for the necessity of including images in your blog. But which types of images are best at encouraging viewers to read a post? Relevance is vital, of course – if the photo doesn’t fit the topic well, then all you’ll do is get people to click – and then leave the page almost instantly in confusion. But in addition to relevance, the images you choose must…

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  • 9 Ingredients Every CMO’s Recipe Needs For Success in 2015

    A pinch of social media, a dash of SEO, and few tablespoons of content. We all know the basic recipe for online marketing success. But 2015 has brought with it some interesting tweaks to the recipe, which are vital for CMOs to incorporate into the mix, if they want to end up with the perfect digital marketing dish. In our infographic below, we detail the most important changes in the 2015 recipe – bon appetit! Please feel free to post this infographic on your site. Click on the code below to copy and paste it to your site. By MarketingZen.com

  • Shama Hyder, CEO of Marketing Zen, Named to Forbes 30 Under 30 List

    Just about everyone has a list of things they’d like to have accomplished by certain milestone ages. Maybe it’s starting a business, working their way up to a coveted position, writing a book, or achieving a certain net worth. By the time most people are 30, they have settled down and are actively working towards these goals. It’s not as common to see someone in their 20s single-mindedly pursuing a major goal – and even less common to see them achieve, and even surpass it. But that’s exactly what our CEO, Shama Hyder, has done. At 29, Shama has already been the successful CEO of The Marketing Zen Group for six years. Having started her business straight out of graduate school, she threw herself wholeheartedly into its development. She wrote a best-selling book about social media marketing in order to establish herself in the industry. She traveled the world giving speeches in order to make a name for herself and her company. She landed spots on local and national television shows in order to broaden her reach. And Marketing Zen grew 400% in its first year. So yeah, our CEO is pretty much the coolest. And we are not the…

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  • Marketing Zen’s Top Ten Most Popular Blog Posts of 2014

    Another year comes to a close today – but before the ball drops in Times Square, we wanted to bid adieu to 2014 by sharing the most popular digital marketing advice we dispensed this year. The following are the top ten most visited of this year’s Marketing Zen blog posts. 21 Common Questions About Social Media Marketing Answered Social media marketing took center stage this year with businesses searching for the most effective ways to spread the word about their products and services on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other social media platforms. The key to success in this arena? Relationship building rather than self promotion. A Blog’s Not Just a Blog: The Evolution of Content Marketing Content marketing is the new buzzword in the digital marketing industry, and with good cause – SEO, social media, email, and outreach all hinge on the creation of original, compelling, strategic content. Yet content marketing is still misunderstood and undervalued by many. We act as cheerleaders for content in this heartfelt post. But My Website Is Already Optimized: The Importance Of Ongoing SEO SEO is constantly evolving, and so marketers must constantly adapt their strategies in order to keep up. This blog…

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  • A Digital Christmas Carol

    It was a snowy Christmas Eve as a grumbling CEO made his way home. It was late, for he had made sure to keep his employees working that night. Humbug! he cried when his workers complained about the hours. As he stamped his feet on his step, he thought he saw a face in the glare of the windowpane. Dismissing it, he went inside and made himself a dinner – a thin, cold gruel: a miser’s feast. Soon he was in bed, having nothing of the season’s cheer in him. Just as he was nodding off to sleep, he heard a ghostly wail, and it seemed to him that he heard his name. Opening his eyes, he beheld the shade of his business partner, dead these fifteen years. “Wake up! Wake up, and harken to my tale!’ cried the ghost. “Listen to me or suffer my fate!” and as he spoke he rattled chains. Chains! he dragged with him loops and loops of heavy chains that clashed and clanged like hellish laughter. “Why, how came you to so great a burden?” asked the CEO. “Each link was forged,” wailed the ghost, “when we were in business together. Every time I…

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  • The 2 Ideas that Will Change Marketing in 2015

    The year 2014 is nearly over, and it’s time once again for marketing experts and business experts to predict the hot marketing trends of the new year. The overwhelming number of predictions, lists, and must-do action items can dampen any CMO’s holiday spirit. But not yours. Thanks to Marketing Zen’s analysis, you can be prepared for 2015 marketing trends if you keep these two principles in mind. All the predictions, crystal balls, and marketing forecasts boil down to two simple principles that, if you keep them in mind, will give you the edge you need for your 2015 marketing success. 1. Personalization Probably the hottest new word in marketing for 2015 will be personalization. The brand, the product, the message, and the delivery will be personalized for success. A brand becomes increasingly personal through its digital marketing voice. Over 2015, brands will continue to showcase their personality through the marketing message. The customers will increasingly connect with the brand as a personality, and wise marketers will capitalize on that trend. Successful brands will communicate this personality through thoughtful or quirky photos, “behind the scenes” shots of the people behind the products, and user profiles highlighting the brand’s influence. They may…

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  • The CMO’s Guide To Creating An Editorial Calendar for a Blog

    Strategy. It’s what a CMO is all about. From coming up with the blueprints for your company’s email marketing efforts to developing an overarching social media marketing plan, the buck stops with you when it comes to that all-important big picture. Not only must you create a unique strategy for each channel of online marketing, you also have to keep in mind how they all fit together into your organization’s master marketing plan. One way to make the process easier is to center as much of your digital marketing strategy as possible around one channel. Hence the increasing focus on content marketing in the business world – using a blog as the anchor and centerpiece for your entire online marketing strategy just makes sense. Blog posts can contain SEO keywords to draw search traffic, can be shared on social media, can be used for outreach, and can be sent via email. Once a solid plan is in place for the blog, the other aspects of online marketing fall into place easily. The challenge then is keeping all these moving pieces in mind while crafting a blog strategy. What’s the best way to ensure that you hit every single mark you…

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  • 10 Last Minute Holiday Online Marketing Tips

    In case the ubiquitous countdown clocks and the frenzied pick-up in the pace of holiday shopping hadn’t already tipped you off, there are only 12 days until Christmas. By now, your holiday marketing campaign has been chugging along full force for weeks. With Christmas so near, is there really much more you can do to drive sales? You bet there is! Simply implement the following tips to take advantage of all the last minute shoppers out there. 1. Go nuts with discounts! Last-minute shoppers may worry that they’ve missed out on all the really good deals. By offering discounts in these last few days before Christmas, you’ll bring in customers desperate to find the right gift at the right price. In addition, you’ll attract other customers simply looking for great bargains. And if your discounts are exciting enough, they’ll be shared by your online audience, increasing your exposure. 2. Try a Christmas countdown sale. Not only does a countdown increase a customer’s sense of urgency, it also gives you a reason to reach out to your online audience every day from now until Christmas, keeping you top of mind as they search for last-minute gifts. Discount a different product or…

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  • 5 Content Marketing Secrets Every CMO Should Know

    Content Marketing. It’s the new marketing essential. As a CMO, you know your long-term growth as well as quarterly earnings depend on capturing the minds and wallets of your customers through today’s relevant content. But successful content marketing is about more than throwing up a few blog posts and colorful infographics. A winning content strategy is purposeful and intentional. Get ahead of your competition by including these secret ingredients. Know your audience. Don’t just blog – write a personal post directed to the heart of your customer. What are the secret dreams, aspirations, and longings? What are the obstacles, fears, or roadblocks to success? Address them one at a time, systematically and completely, to build his confidence in your expertise. Never stop learning about your audience, either. Listen carefully to customer service comments and complaints. Log common objections to your service or product, and create content to overcome each one. Record social media questions and criticisms for issues you can expound on more fully on your blog. The more you know about your customers, the better you can write in their language the very message they most need to hear. Start with the basics. A common content marketing mistake is…

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