How SoLoMo Is Revolutionizing Digital Marketing

Have you heard the term “SoLoMo” yet?  If you’re a marketer who hasn’t, you soon will, because SoLoMo – Social, Local, Mobile – is fundamentally…

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Happy New Year!  Now that the holidays are mostly behind us, it’s time to take a close look at what’s new on the social media…

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Your 2013 Online Marketing Checklist

‘Tis the season to make a list – and check it twice!  What kind of a list?  An online marketing checklist for 2013, of course….

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Four Reasons To Market Your Business With Webinars

The benefits of using webinars as part of your marketing strategy. For many businesses who offer their clients specific products and services, their average web…

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With a potential audience of over a billion users, many brands have found success by adding Facebook advertising to their online marketing efforts. In recent…

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Mobile-Friendly Sites Translate To A More Successful User Experience

A mobile-friendly site may be what you need to turn visitors into customers. In a world where people are constantly on the go and the…

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Can Your Social Media Profile Be Both Personal And Professional?

Blurring the lines between business life and personal life with social media. Back before the immense growth of the internet and social media, it was…

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How To Get The Most Out Of Your Twitter Hashtags

Using hashtags to further your businesses Twitter marketing campaign. In the world of social media, it is not simply enough to create a profile page…

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Transcription of “The 5 Elements of Excellent Content” Shama: Hi, this is Shama Kabani, CEO of the Marketing Zen Group, and I have recently been wondering…

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Tips For Using Facebook As A Successful Marketing Tool

Essential marketing tips that will ensure a successful Facebook campaign. It is no major secret that many businesses are now taking to Facebook to market…

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