Online Marketing

  • Small Businesses Fly Free – A Cool Grant by British Airways

    Okay guys, I hate to do two sponsored posts in a row – but this one is too good for me not to share! I love it when in a tough economy, big businesses decide to help small businesses. British Airways is doing something just like that! They are offering a Business Opportunity Grant that will help 100 small businesses fly around the world to see their clients, attract new ones, and just do more business in general! And, while I am a huge fan of online marketing (of course), even I sometimes wish I could just go visit my clients and sit down over a cup of coffee with them. You don’t have to British to enter. = ) If you are a US company with a valid federal ID and less than 500 employees, you can enter. If you are an authorized employee, you can also enter. Can you imagine how happy your boss would be? : ) 100 Companies will Win: * British Airways airfare for 10 round-trip Club World business class flights. * 5 free British Airways World Cargo freight shipments of up to 500 kilos to worldwide destinations * $1000 toward accommodation at Courtyard by…

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  • How to to Maximize Your Opt-In List: A Quick Guide

    Make everything user friendly Your website is the front-end of your operations, the shining gemstone of all your marketing efforts. This is why you should make everything as painless as possible when people are trying to sign up for something. Streamline it The most important component of your offer should be clearly visible. Use simple, bright colors and clean text links. If you want your visitors to view two or three more pages, make sure that they can navigate the deeper pages with little effort. If they don’t want to navigate other pages anymore, the registration form should easily be seen on the landing page they are on. There is not fixed formula for the placement of your main call to action. It all depends on your website’s over-all design, the length of your copy, the number of illustrations and graphics, etc. You don’t have to guess. What you can do is create different versions of your landing pages with the call to action box in different places. Ask people to take a look, and see which placements convert well. Testing is key. Additionally, you can also experiment with your font styles and font sizes. Straightforward registration forms What do…

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  • Email Marketing Mistakes to Avoid

    Everyone’s talking about using social media networking to increase their profits. Traditional strategies like email marketing are being slammed for ‘hipper’ strategies like using Twitter and Facebook. However, lots of companies still use email marketing no matter how cumbersome or ‘un-hip’ it may seem. From getting people to buy eBooks to getting people to sign up for auto-shipping programs for slimming pills, the humble email is still the number 1 choice of those who are just entering the wild world of niche marketing, etc. and for those who have been in this business for a long time. Spam laws matter There are two sets of international laws on spam emails. One is for the United States and the other is for Europe. In the United States, there is the federal legislation for spam and there are also state regulations for spam. It would be best if you can take into consideration these existing laws just to be safe. You can’t be too careful, because CAN-SPAM laws are in force and are funded. What makes an offer, an email course or a ‘hard-sell’ email spam? First, if the sender of these materials does not provide a basic ‘unsubscribe’ or ‘opt-out’ option…

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  • Cool Small Business Technology Makeover Contest by AT&T

    I rarely promote contests on this website – but this was one was too good to pass up! Izea asked me if I’d be interested in sharing with you guys – and I was all for it. In this economy, the stuff a business really needs (like a technology upgrade!) can often take a back seat. But, thanks to AT&T – one small business can get exactly what they need. AT&T is Giving away a Technology Makeover. On July 16th, AT&T launched a cool resource website for small businesses. To celebrate, the company is giving a Small Biz Tech Makeover to one lucky prize winner. The grand prize consists of 2 Samsung Epix Smartphones, 1 – year subscription to AT&T Tech Support 360SM Advanced Service Package; 1-year subscription to AT&T UNIX or Windows Enhanced Web Hosting Services; AT&T Web Design Service; 1-year subscription to AT&T Unified Messaging; Digital Express Direct Mail Extreme Membership along with the first 500 postcards; AT&T Connect five (5) Integrated Edition Named Hosts Web conferencing and one-on-one consultation with a small business expert. Want to enter? Please do so before August 31st, 2009. All you have to do is create a short video sharing your small…

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  • How to Tweet and Facebook your Way Into a Job – or Out of One

    Social networking sites have been around for some time now, but it’s only now that employers (you know, people who really matter to your career) are using these networks to screen potential employees. According to a recent study, it was found that almost half (45%) of all companies are diligently searching and exploring whatever social media presence candidates have. No booze & drugs on Facebook please… In the past, employers had to rely on pricey background checks and lengthy interview processes to get the gist of what a job candidate’s been up to prior to the interview. According to the study done by Harris Interactive, more than 2,500 human resource departments reported to have been using social media networking for primary screening of potential employees. A staggering 35% of them reported to have not hired certain individuals because of what they found online. Facebook, MySpace and personal blogs can become basis for being hired (…or not). What kind of stuff can cause an employer to doubt your character as a good employee? First, nearly-naked (or completely naked) pictures can cause problems, as well as revealing things that just shouldn’t be shown online (like when your partied last Friday night –…

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  • Using Social Media Outlets for Marketing

    Anyone with any kind of online presence has probably been to Facebook, LinkedIn, or Twitter at least once. Maybe you just looked around or reconnected with old friends. Perhaps you saw a competitor online. Regardless of the reason why you were there, the fact still remains you were there. In fact, there are millions of people that use these social media sites every day for one purpose or another. If you’re looking to broaden the market for your company or brand, online marketing is an excellent resource. In this current climate of downsizing and stretching not only every dollar but every resource, more and more people are realizing that online marketing is not just for the technology minded. Below are just a few of the top benefits of using this marketing strategy. Top 5 Reasons to Market Virtually 1. The Required Time Investment (Preparation, Commute Time, Event Attendance, etc) If you’re like many companies, you’re either trying to do more work with fewer people. If you’re shorter on time than you’d like, online marketing is a perfect answer. Gathering leads and new contacts is only a few clicks away, not miles away at the latest industry event. There’s no commute…

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  • New Facebook Search

    About a month ago, the system engineering team at Facebook tested an improved Search function with a small circle of Facebook users who were actively using their accounts to share information, news, etc. That small test proved to be a success, which is why the same team of developers and engineers has decided to make the function available to all Facebook users. Basically, your News Feed section will now become searchable. You can search your friend’s and family’s updates for specific content, using the keywords of your choice. You can also do this same search for any public profile. If you want to be found by strangers, consider making your profile public as well. Building upon the tried and tested methods of search engines like Google, the same flexibility (and not to mention search ability) will be made available on the Facebook system. Apart from your contacts on Facebook, you will also be given the same functionality with specific pages that you are a fan of. Using the Search function Using the Facebook Search function is very easy. Simply type the search terms on the Search box on your Facebook page and do a search. You are also encouraged to…

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  • How to Lose a Follower in 10 Tweets – or Less

    Everyone is talking about how to get Twitter followers – but do you know the fastest way to lose them? Here are 10 bullet proof tweets to make someone unfollow you. Fast! 1) Get 30,000 followers overnight! Click here !!!! 2) Do NOT Pay For Teeth Whitening!!! Learn the trick discovered by a mom to turn yellow teeth white for $5. 3) Day 1: Trying out this tweeter thing…. Day 3: Sign up for my social media course today and you too can be an expert! 4) F***. Bootie. F***. 5) Hey BFF like F4EVE is so MIA like RN 6) Real Estate available in your town!!! Check out this property for peanuts. 7) Mom Makes $63 Per Hour and $5,500 a month Online From Home! Read Her Story Here To Find Out How To Do It (even YOUR mom may unfollow you after this one…) 8) Want to lose fat fast? We know you hate your abs! Click here! 9) D-M @Dopey I HATE @Sleepy. Oops! that DM ended up being public. 10) Today is my birthday. Please help me get more followers. Please RT! Please?! Pretty please? We promise that a combination of these tweets above, applied consistently…

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  • Social Influence Marketing Report – Main Insights

    Razorfish recently put out a fabulous report on social influence. However, it was 54 pages long. Below are the insights I found most useful. You can see the full report here (a great read): http://fluent.razorfish.com/publication/?m=6540&l=1 Introducing the Social Influence Marketing Survey: • Razorfish surveyed 1,000 consumers split evenly between active social network users and a sample drawn from the general population** to test for variations in responses between them (participants who had never used a social platform were screened out). No significant variations in responses were ascertained. • Concentrating on the 18-55-year-old age range, the panel had equal gender representation. • Fifty-six percent (56%) of the panel respondents reported spending over $50 a month online. • It’s important to note that we found no variations in the responses among the people who identified themselves as active users of social networks and those who use social media less frequently. In other words, as you study the survey responses, note that social influencers and social media have an impact on the general consumer population — not just a small elite of social media enthusiasts. • … traditional top-down branding will become increasingly impotent as social media grows. • Consumers continue to rely…

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  • Looking for a Savvy Social Media Intern (Paid)

    Click To Client has been growing by leaps and bounds – and we are looking to expand our team with by adding an intern. Why Intern for Us? You get to work with a great team of people Lots of opportunities to learn about social media and online marketing No “hours” required. We are a project based company – as long as you get the work done, you can work at any time. We love to brag about our interns to others We will provide a stellar referral if you do a stellar job Introduction to our network Moolah, Cash, Dinero – we will pay you. You: Must be based in the USA. Dallas – a plus, but not required. Must have a love for social media. An “interest” doesn’t cut it. Must have a “basic understanding” of social media. Experience is great – but not required. We will train you. Must be willing to communicate with us so we can make this a win-win Must have a good attitude. This is a requirement. Must know how to take initiative. 2 things a company might not make public about their internships, but we will: An internship is what you make…

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  • 10 Steps to Creating a Social Media Policy for your Company

    Facebook is closing in at 300 million users. Twitter is the fastest growing social site with 55 million. And LinkedIn is already the favorite child of over 65 million professional business users. How many of your employees, customers, and vendors are on these websites? And, what are they saying about you, your company, and your practices? Better yet – how are you responding? Having a social media policy in place does not mean that you get to dictate your image. But, you do get to interact responsibly in the conversation that dictates your image. And, you get to help your employees do the same. The world is changing fast, and how we communicate is changing even faster. It isn’t just Gen Y that blogs and twitters – it is a growing phenomenon embraced by all generations. There are great benefits to today’s technology and its widespread use, but there are also some risks as dictated by Raj Malik of Network Solutions (http://blog.networksolutions.com/2009/sxsw-follow-up-corporate-social-media-guidelines/). Unauthorized or inappropriate commentary or posts online can: • Get the Company, and you, in legal trouble with the U.S. and other government agencies, other companies, customers or the general public. • Diminish the Company’s brand name by…

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  • Help! Stop the Pirates!

    UPDATE: Social media indeed works. The person responsible came forward when they found this post. They have paid for the books, and apologized for their oversight. I don’t wish to mention their name or mar their reputation. I thank everyone who helped get this message out. You guys are terrific! Hey Guys, I need your help. Most of you know about my book – The Zen of Social Media Marketing. Currently available at http://ZenofSocialMedia.com in eBook form. Many of you also know that I confirmed a deal with a traditional publisher for a print book (probably due out next Spring). I will be pulling the eBook shortly. I recently found out that my eBook was given away at a workshop without my permission. This is the email I got from a participant (name withheld)- Hi Shama- Someone gave me a copy of Zen of Social Media. I’m assuming she had permission because it was included in a package of information at a workshop. Can I send the file to someone else? I know someone who would like to read it. Thanks. XXXX This person did not feel comfortable sharing which workshop this happened at. However, I think that using the…

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