How To Make Your Online Marketing Campaign Explode Like a Red Hot YA Fiction Series (We’re Looking at You, Twilight!)

Okay, guys, admit it. Here you are, an adult – a grown-up, fully immersed in the world of reality and responsibility. You read every publication…

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Downton Abbey Meets LinkedIn: 10 Etiquette Tips for Networking and Teatime

Oh, don’t you wish you could step back in time and live in the world of Downton Abbey, just for a little while? The sumptuous…

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Don’t Take Advantage of Sick Babies and Lonely Puppies to Grow Your Business

Made you click! With a title like that, you’re probably thinking, “Yikes! Is Marketing Zen really saying that companies shouldn’t help worthy charities?” Well, don’t…

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4 Reasons to Make Up Your Own Holiday (Hint: It’s Not For the Presents!)

Who doesn’t love holidays? We eat, we laugh, we party, we get to spend time with friends and family. What’s not to love? OK, some…

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Cut through the Noise of Social Media by Being Useful

Companies don’t compete for attention from other companies, they compete again EVERYTHING! Businesses are using the same real estate that we all use every day…

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I Can Has Memes in My Online Marketing Strategy?

Memes are taking over the world. Seriously. You’ve seen those little pictures with funny captions on your Facebook feed, right? Memes are everywhere. People create…

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So Bad You Can’t Look Away: How You Should Definitely NOT Respond to Negative Customer Reviews and Comments

Remember that restaurant featured on Kitchen Nightmares a while back? The one whose owners absolutely blasted anyone who dared to give their food or service…

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4 Things A Snail Can Teach You About Online Marketing: Yes, That’s Right. We Said A Snail.

If you’ve watched much TV lately, or gone to the movies, you’ve probably seen trailers for the new DreamWorks movie that’s coming out about a…

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When Going Viral Just Means You’ve Caught a Virus: 3 Reasons To Ditch Your Blog

Ah, the ubiquitous blog. Everybody’s got one. So naturally, you do, too. You want your business to grow, right? You want to bring in new…

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The Top 4 Ways to Have An Effective Twitter Call to Action

Often, it is easier and faster to gain followers on Twitter than it is on any other social media site. In particular, Twitter followers seem…

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