Online Marketing

  • The 5 Best Digital Marketing Campaigns of All Time

    It’s hard work, nowadays, for a digital marketing campaign to be considered truly iconic. In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that same campaign would have to not only have videos (and lots of videos, preferably), but also a strong social media component, carefully considered SEO strategy, strategic content, and mentions in media outlets and on popular blogs. It sounds a little overwhelming when you break it down like that, which is why, of course, agencies like us exist. We love putting together great marketing campaigns, from content to PR to social media. And just like we love putting together great campaigns, we also love seeing great campaigns. We love it so much, in fact, that we put together our list of the top digital marketing campaigns of all time … well, at least of the past several years. Old Spice’s The Man Your Man Could Smell Like If you’re like us, you remember where you were when you first saw this video. This campaign, which launched with this priceless gem and continues to this day, is still the reigning king of hilariously…

    read more

  • MZ announces the 12 Days of Christmas Contest!

    Happy December, everyone! At MZ, we’re excited about the upcoming holidays, and we want to share some of our holiday spirit with you. So starting today, we’re launching the Shama TV 12 Days of Christmas contest! Each day from Dec. 1-12, Shama will release a short video on her YouTube channel predicting a marketing trend for 2016. To enter the contest, all you have to do is subscribe on youtube.com/shamatv. Each day, one lucky subscriber will win a $25 Amazon giftcard, and on the last day of the contest someone will win the grand prize: an Amazon Fire HD tablet.  Take a look at the first video below, all about the importance of the customer journey. And be sure to subscribe on youtube.com/shamatv for your chance to win! Transcript: Hey Zen Nation, Shama here! I have a special treat for you – we are doing Twelve Days of Christmas. I will be sharing a future trend for 2016 for you to look for every single day and we will choose winners. Every single day, we’ll be giving away a $25 Amazon gift card to one lucky subscriber and at the end of it someone will win an Amazon Fire HD Tablet….

    read more

  • The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

    It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after all, the more eyes that land on that content, the better, and viral content can reach millions in a very short period of time. If you do a Google search for “how to make content go viral,” you’ll see that a slew of major online publications have written pieces on the subject, from The Huffington Post to Mashable. Even Scientific American has gotten in on the act, performing research studies to determine just what exactly it is that triggers a viral sharing craze. As pretty obsessive marketers ourselves, we comb through every new piece of research on the subject of going viral – so we thought, why not compile everything we know from our own experience and from our research, and share it with you? So here you have it – the three ultimate secrets to making your marketing content go viral, backed by scientific research! 1. Know your audience. The most important key to making a piece of content take off is to make sure that it’s targeting the right people in the right…

    read more

  • 5 Secrets the Pros Use to Win Over Influencers

    Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small talk to try and find out more about each other. It could very well be that you do have plenty in common, but if so, you have no idea what. Thrust suddenly into a high-pressure situation like a date, it’s possible you might hit it off right away, but odds are you won’t. And unless you just happen to make a real connection based on shared interests, you’ll probably suffer through the evening politely, head home relieved it’s over, and never call that person again. Now, compare that experience to a date with a person you’ve been getting to know slowly for some time. You met while pursuing a common interest, and began to develop a friendship naturally, chatting about those interests, slowly finding out more about each other. For a while, you only met up in pursuit of that common interest, but eventually, you start meeting up specifically in order to spend time together. Your first date with this person will look a lot different from that blind date, right? You’ll both be at…

    read more

  • Theft or Opportunism? The Do’s and Don’ts of Social Poaching

    When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

  • Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

    Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal.

    As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

  • 4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

    As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

  • Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

    We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can they start? A good point of focus to start at is who you’re doing all the work for in the first place. No, silly—not you. Your customer! Who are they and what do they want? What do they need that they don’t know they need? In our blog today, we’re going to give you some of our tips here at Marketing Zen for crafting the perfect Customer Profile. What are their demographics? The last time you may have read up on demographics may have been high school; what’s a country’s population, main export, main language, etc. But it’s time to start thinking of demographics in a whole new light—how they relate to your customer specifically. Or, if you’re an agency like us here at Marketing Zen, the customer of your client. Here are some demographic questions you should be able to answer about your customer: What is my customer’s age or age range? What is my customer’s gender? What is my customer’s relationship status? Are they single or are they married? Do they have children?…

    read more

  • 4 Essential Last-Minute Online Marketing Tips For Father’s Day

    Wait, what?! It’s almost Father’s Day?! Poor dads. Every year Mother’s Day gets all the press – the sappy commercials, the springtime brunches and flowery tea parties planned months in advance, the sentimental gifts for sale everywhere you look. And then June rolls around, and someone happens to look at a calendar, and – oh no! Father’s Day is right around the corner! Luckily, your company can be the salvation of panicked Father’s Day shoppers everywhere, simply by marketing your products or services the right way in those last days before the holiday. Wives, sons, and daughters across the country are already looking for the perfect quick gift – all you have to do is put it in front of them. So how can you do that? What’s the magic formula that will get your online marketing efforts seen by your target audience in time for the big day? We’re so glad you asked. Here are our tips for successful last-minute online marketing for Father’s Day. 1. Get onto those search engine results pages. What’s the first thing most people do when the realization hits them that they need a gift fast? They start searching through Google, of course! So…

    read more

  • Breaking Silos: The Real Secret to Online Marketing Success

    Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office space is great. There’s no one standing over our shoulder dictating what we’re working on, when. This also means though, that we have to be especially good at managing our time and making sure that the work we do is quality and gets great results for our clients. So, how do we ensure we deliver quality work that receives those great results? It’d be easy to say that we all keep our heads down and focus on our own work. And sure, this is important because we have several departments that have a long list of tasks to accomplish. But that’s actually not what gets the best results. In fact, what we find works best is when three teams specifically, find the time to collaborate: content, social media, and search. How Do We Put Our Heads Together? Naturally, the content teams, social media teams, and search teams, all have different agendas and thoughts on priority. Because of this, it’s easy to butt heads and lose track of what is going on with a project. Is…

    read more

  • Zen and the Art of Website Maintenance

    We’ve built a lot of websites for clients over the years here at Marketing Zen, and in the process, we’ve learned a few things about what works and what doesn’t. A company’s website is its most important online marketing tool – the goal of every single digital marketing activity, whether social media, email, outreach, or SEO, is to get people to visit the site. Once there, traffic should be led through the sales funnel by the content on the site, which should ultimately result in conversions. Sounds easy, right? In reality, it takes either a heck of a lot of trial and error, or years of experience, to make a website into a conversion-generating machine. Add to that the ever-changing nature of online trends, and it’s clear that solid website design takes an expert. MZ has those years of experience behind our website design strategies, as well as a team of experts keeping up with all the latest trends, so we know what makes for an effective website. Which is why we even periodically revamp our own. Creating a website isn’t a one-and-done proposition. A well-built website will remain fresh and relevant for a time, but online trends evolve quickly,…

    read more

  • 3 Quirky Online Marketing Tips My Plumber Taught Me

    It happened in the shower. I was singing my heart out when I decided to turn the hot water up just a tad. Bad idea. As I turned the knob to adjust the temp… …the whole thing came off in my hand! I just stood there for a minute, staring at the broken knob in my hand. All that was left of its connection to the wall was a tiny piece of metal that didn’t look very promising. And what was even worse – I had made the water too hot! I couldn’t adjust the temperature or turn off the water. I couldn’t even finish my shower. What the heck was I supposed to do now? I bit the bullet, hopped out of the shower, and finished washing up with water from the sink. Then I called a plumber. Barney showed up that afternoon. To be honest, we just didn’t click. It wasn’t anything in particular that he said or did – his visit just felt awkward and uncomfortable. He got the job done for a reasonable price, which was awesome. But I knew I’d never call him again – our personalities just didn’t mesh. Now that my shower was…

    read more