Theft or Opportunism? The Do’s and Don’ts of Social Poaching

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

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Cringeworthy or Genius:  Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal.

As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

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Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can…

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4 Essential Last-Minute Online Marketing Tips For Father’s Day

Wait, what?! It’s almost Father’s Day?! Poor dads. Every year Mother’s Day gets all the press – the sappy commercials, the springtime brunches and flowery…

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Breaking Silos: The Real Secret to Online Marketing Success

Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office…

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Zen and the Art of Website Maintenance

We’ve built a lot of websites for clients over the years here at Marketing Zen, and in the process, we’ve learned a few things about…

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3 Quirky Online Marketing Tips My Plumber Taught Me

It happened in the shower. I was singing my heart out when I decided to turn the hot water up just a tad. Bad idea….

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3 Ways Aristotle Can Tweak Your Content And Beef Up Your Brand

Drama, olive oil, democracy – just a few of the things the ancient Greeks gave us. While they helped to lay the foundations of European…

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Everything You Ever Wanted to Know About Using Color in Marketing

It’s something that’s so elementary to any image that we sometimes don’t think much about it. And yet it’s also one of the most important…

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