Winning the Hashtag Wars: How to Use Hashtags to Increase Your Reach and Strengthen Your Brand

Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..

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How To Market Your Business on Instagram – A Complete Guide

At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently…

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Influencer Marketing, Outreach, Digital PR: What’s the Difference?

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today,…

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A Day in the Life of an MZ Influencer Marketing Strategist

It’s time for another installment of our popular “Day in the Life” series, where we let you peek into the inner workings of Marketing Zen….

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The 5 Worst Digital Marketing Campaigns of All Time

In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that…

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MZ announces the 12 Days of Christmas Contest!

Happy December, everyone! At MZ, we’re excited about the upcoming holidays, and we want to share some of our holiday spirit with you. So starting…

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The 5 Best Digital Marketing Campaigns of All Time

It’s hard work, nowadays, for a digital marketing campaign to be considered truly iconic. In the early days of the internet, a successful digital marketing…

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The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after…

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5 Secrets the Pros Use to Win Over Influencers

Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small…

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Theft or Opportunism? The Do’s and Don’ts of Social Poaching

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

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