Online Marketing

  • Go Ahead, Be A Show-Off: 7 Steps to Establishing Expertise on Quora

    If you’ve read our blog for very long, then you’ll know that one of the most important elements of online marketing that we advocate is thought leadership. In order for people to get to know, like, and trust you enough to do business with you, you’ve got to establish yourself as a leader in your industry by showing off your expertise. How do you do this? Every single aspect of your online marketing strategy should be working towards this goal, from the topics you address on your blog and in your email newsletters, to the guest posts you write for your outreach efforts, and from your conversations on social media, to the keywords you choose for SEO. Taking an active part in the conversations going on in your industry is the best way for you to demonstrate what an authority you are in the field – and attract potential customers. By sharing tips and answering questions in a helpful – and not salesy – way, people will come to see your company as their go-to resource when they need information about your industry. And when it comes time to buy, they’ll naturally think of your brand first. LinkedIn Groups is…

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  • Winning the Hashtag Wars: How to Use Hashtags to Increase Your Reach and Strengthen Your Brand

    Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..

  • 21 Common Questions About Email Marketing Answered

    Today’s installment in our series of answers to common online marketing questions addresses email marketing. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Luckily, we’re here to help point you in the right direction. We’ve answered 21 of the most common questions we receive about email marketing. 1. Is email marketing still effective? Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience. 2. Isn’t social media marketing taking the place of email marketing? Actually, recent statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular,…

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  • 21 Common Questions About Content Marketing Answered

    Next up in our “21 Common Questions Answered” series, in which we answer the top questions we commonly receive about various aspects of online marketing, is the topic of content marketing. (Check out the previous posts in this series for answers to your questions about email marketing and social media marketing!) The importance of content in an online marketing strategy has undergone a meteoric rise over the last few years, so it’s only natural that businesses have questions about just how to harness this marketing tool. And as usual, we’re here to help. So without further ado, here are the answers to 21 common questions about content marketing: 1. What is content marketing exactly? Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase.  2. What qualifies as content? When most people think of content marketing, they think of a blog. And blogs are certainly one of the easiest…

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  • Top 10 Ways to Use Facebook to Promote your Business for Free

    It’s just a simple fact: Facebook is a pay-to-play marketing platform today. But in spite of all the griping and groaning marketers did when it first became clear that free Facebook marketing was a thing of the past, they’re all still using Facebook to market. Why is that? Because even as a paid platform, Facebook produces an extremely high marketing ROI. In other words – it’s totally worth it. We here at Marketing Zen have managed hundreds of paid Facebook campaigns for our clients, so we have firsthand experience of the ROI that’s possible using this particular marketing method.   That being said, there are still some powerful ways for businesses to leverage Facebook for free. Don’t believe us? Here are 10 ways you can still use Facebook to promote your business for FREE! 1. Create a personal business presence using a fan page. One of the major strengths of social media marketing is its ability to create relationships between businesses and their audiences. The person-to-person interaction that can happen on social media makes consumers feel that they have encountered a brand in a meaningful way, and that they now have a special connection with that company. So imagine how…

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  • 51 Online Marketing Tactics That Get Results

    Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight the whole time, so that each and every tactic you implement will be in their service. So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is…

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  • How to Market a Resort or Vacation Destination Online

    The travel industry has perhaps the greatest potential to grow and market online. Sadly, most hotels and resorts treat online marketing very much like they do traditional marketing – they setup a brochure website, and then forget about it. To truly engage an audience and sell more rooms, you need to look at web marketing as a living, breathing, entity. These online marketing tips don’t apply to local motels which would be best served by billboards and local marketing. Instead, I want to focus on true vacation destination hotels and resorts. Places people research and book in advance. Get the Basics Right – I’ve said it before, and I will say it again. No amount of marketing will make up for a poor product or service. If the rooms are dirty or checking in is a hassle, don’t expect marketing to make up for it. Of all the things people talk about online, hotels top the list. Do yourself a favor, take a percentage of your marketing every month, and use it to better the customer experience. Provide Tongue Candy – No, not mints at the front desk. But, stories that people will repeat when they go back home. I…

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  • Ten Local Business Review Sites Influencing Your New Customers

    Every business –restaurants, doctors, law firms, dry cleaners and other brick (click) and mortar businesses – wins and loses new customers every day before the potential customer even sets foot out the door. Their decision to do you business with your company is often made without ever engaging with your company directly. Some customers may even form opinions about your business without ever stepping a foot in your store. This is because online review sites make it easy for potential customers to look up businesses and compare ratings, all without ever leaving their home. And with so many businesses to choose from, being number one on Google is almost never the only deciding credibility or trust factor. When marketing your business these days, you’re dealing with an educated consumer who does their research on review sites and does not really care what you have to say about your business. They care what others have to say. When friends and family aren’t readily available to ask for recommendations, where else can people turn but the local online community? Welcome to the new word-of-mouth (mouse) marketing. Looking To Online Reviews When faced with too many choices, others will rely on the “social…

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  • How To Market Your Business on Instagram – A Complete Guide

    At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently has more than 400 million monthly active users and 80 million photos generated per day. As a mobile-based application that gives users the power to share images and videos, the platform has an unparalleled engagement rate when compared to other social media sites. In a Forrester research study across Instagram, Facebook and Twitter, they were able to confirm what marketers have long feared: engagement levels between people and brands are very low. Across five of the six networks studied, there was an average of 0.184% engagement from followers. Interestingly enough, Instagram blew these platforms out of the water with an engagement level of 2.261%, or about 10 times more engagement than Facebook and over 83 times more engagement than Twitter! Source Whether you’re already active on Instagram or looking for an introduction on how to get started, check out our guide below to creating a successful Instagram campaign! How to Set Up your Business Account In contrast to other social networks, Instagram is an app-based platform. So, the best place to start when setting up…

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  • Influencer Marketing, Outreach, Digital PR: What’s the Difference?

    Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online that it’s a challenge to get your marketing message to stand out amid all the noise. Of course, marketing strategies have evolved right along with all the changes, and today, the best way to get your message out to your target audience online is to harness the power of influential people and sites. Think about it. Let’s say you’re looking for some software to help your company grow. Which would you trust more – the software companies’ own promotional material, or an objective review written by an online business software expert? According to a recent study, an incredible 92% of consumers prefer to gather information for potential purchases from people they’re familiar with over any other source.  That means they’ll look for reviews on their favorite blogger’s site, or check to see what a major news outlet says about a product or company, before they go to the company’s own website. Several different marketing strategies have emerged in recent years in order to take advantage…

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  • A Day in the Life of an MZ Influencer Marketing Strategist

    It’s time for another installment of our popular “Day in the Life” series, where we let you peek into the inner workings of Marketing Zen. Our innovative working arrangement allows most of our team to work remotely – which means that even though we’re based in Dallas, we have team members spread across the country. We’re in constant contact in spite of the distance, however, using various online collaboration tools such as Slack, Basecamp, and Google Hangouts to get some face time. Hey, Laura! How’s that project coming? Nowhere is our commitment to close collaboration more evident than in our influencer marketing department. Influencer Marketing and Outreach are so completely intertwined with Search Marketing and Social Media Marketing that our Influencer Marketing Strategists are experienced experts in both, and even have their feet in both departments. We work so closely, in fact, that we even go to each other’s weddings – here’s our VP of Search Marketing, Idan, posing with the happy couple – VP of Social Media and Influencer Marketing Imran and Areej Kidwai – at their wedding last weekend! (Congrats, guys!!) Influencer marketing entails reaching out to influential figures online who have substantial followings, and working with them to…

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  • The 5 Worst Digital Marketing Campaigns of All Time

    In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that make you wonder, “Who could possibly have approved that?” This post is dedicated to those. We’ve listed our picks below for five of the worst digital marketing campaigns of all time. Why? For one thing, it’s kinda fun, and for another, we all know that you can always learn something from your mistakes. Sometimes it’s nice, though, if those mistakes belong to other people. The Bud Light “Up for Whatever” campaign. Let’s start with one of the most recent glaring failures, shall we? Bud Light launched this campaign this past spring, with the idea being that with Bud Light in hand, you’re “up for whatever.” They printed various sentences about what that means on their bottles, including “The perfect beer for removing ‘no’ from your vocabulary for the night. #upforwhatever” @m_lamor24 ummm… Yes it did. pic.twitter.com/VZKeZkbi1B — DE Mom (@Momof2inDE) April 30, 2015 Well, that didn’t go over so well. Immediately, people who saw the bottles started tweeting and posting images, picking up on the slogan’s – unintended, one imagines  and hopes- implications when it…

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