How To Market Your Business on Instagram – A Complete Guide

At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently…

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Influencer Marketing, Outreach, Digital PR: What’s the Difference?

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today,…

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A Day in the Life of an MZ Influencer Marketing Strategist

It’s time for another installment of our popular “Day in the Life” series, where we let you peek into the inner workings of Marketing Zen….

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The 5 Worst Digital Marketing Campaigns of All Time

In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that…

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MZ announces the 12 Days of Christmas Contest!

Happy December, everyone! At MZ, we’re excited about the upcoming holidays, and we want to share some of our holiday spirit with you. So starting…

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The 5 Best Digital Marketing Campaigns of All Time

It’s hard work, nowadays, for a digital marketing campaign to be considered truly iconic. In the early days of the internet, a successful digital marketing…

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The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after…

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5 Secrets the Pros Use to Win Over Influencers

Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small…

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Theft or Opportunism? The Do’s and Don’ts of Social Poaching

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

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Cringeworthy or Genius:  Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal.

As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

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