The 5 Worst Digital Marketing Campaigns of All Time

In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that…

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MZ announces the 12 Days of Christmas Contest!

Happy December, everyone! At MZ, we’re excited about the upcoming holidays, and we want to share some of our holiday spirit with you. So starting…

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The 5 Best Digital Marketing Campaigns of All Time

It’s hard work, nowadays, for a digital marketing campaign to be considered truly iconic. In the early days of the internet, a successful digital marketing…

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The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after…

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5 Secrets the Pros Use to Win Over Influencers

Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small…

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Theft or Opportunism? The Do’s and Don’ts of Social Poaching

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

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Cringeworthy or Genius:  Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal.

As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

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Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can…

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4 Essential Last-Minute Online Marketing Tips For Father’s Day

Wait, what?! It’s almost Father’s Day?! Poor dads. Every year Mother’s Day gets all the press – the sappy commercials, the springtime brunches and flowery…

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