Influencer Marketing

  • Everything You Need to Know About Digital PR

    Before there was digital PR there was…well, PR. Publicists worked with print publications, TV stations, and radio stations to gain coverage for their clients and expand their clients’ brand reach. They hosted events and press conferences, and networked with contacts in the media – a lot. In an offline world, there weren’t many other ways to get your client in front of the public’s eye. As the digital sphere has taken over, this kind of PR has come to be called traditional PR, in order to differentiate it from the more recently evolved digital PR. Traditional PR still exists, of course, and it still serves a critical purpose. However, in today’s 24-hour media environment, the necessity of digital PR cannot be overstated. So how do you incorporate this practice into your larger marketing strategy? What is digital PR? First, let’s establish one important fact. Traditional and digital PR both have the same goal: to increase visibility and boost the reputation of their clients, presenting them in a positive light. Digital PR involves doing this through online outlets, whether that’s the online incarnation of a print magazine or a popular industry blog. Since digital media includes so many different types of…

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  • Approaching Influencers: The First Step to Influencer Marketing, Outreach, and Digital PR

    Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online that it’s a challenge to get your marketing message to stand out amid all the noise. Of course, marketing strategies have evolved right along with all the changes, and today, the best way to get your message out to your target audience online is to harness the power of influential people and sites. Think about it. Let’s say you’re looking for some software to help your company grow. Which would you trust more – the software companies’ own promotional material, or an objective review written by an online business software expert? According to a recent study, an incredible 92% of consumers prefer to gather information for potential purchases from people they’re familiar with over any other source. That means they’ll look for reviews on their favorite blogger’s site, or check to see what a major news outlet says about a product or company, before they go to the company’s own website. Several different marketing strategies have emerged in recent years in order to take advantage…

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  • The Ultimate Guide to Digital Marketing for Product-Based Businesses

    In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you had to show how much better your product was than its competitors. That could mean running a taste test with random consumers and then telling people about it. It could mean paying a celebrity to wear your product to a major event. It could even mean just spending tons of money on commercials in which an actor looked really happy eating/using/looking at your amazing product. That is somewhat of a simplification, sure, but in general, that was the idea behind product-based marketing before the digital age. Today, things are different. Consumers are way more savvy. They can price-shop for products just like yours across the entire internet, which basically means the entire planet. They’re wary of the hard sell, and want to feel in control of the purchasing process. On the marketer’s side, the channels through which you can reach consumers have exploded. It’s not just TV, radio, and print anymore. You have mobile ads, browser ads, mobile apps, email, social media, live chat, text alerts…you get the idea. When you add in the fact…

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  • 5 Awesome Digital Marketing Strategies for Niche Businesses

    While the internet has changed marketing for businesses of every shape and size, perhaps one of the most transformed over the past couple of decades has been the niche business. Pre-internet, niche businesses had to have products or services that would appeal to enough people to support the cost of advertising – which meant that many potential niche products never saw the light of day. Today, the situation is different. Niche products still have to make enough money to support their advertising costs, like any other business, but those costs have gotten so much lower, and ad reach so much wider, that the niche product and service market has boomed. Just think about some of the niche products or services you’ve come across in the past few years. Print-on-demand T-shirts. Super-exclusive (and expensive) matchmaking services. Every subscription box service out there, from Blue Apron (meals and recipes) to Birchbox (beauty products). The reality now is that if you want to create a line of handmade journals targeting 28-35 year old mothers of gifted kids in Laguna Beach, California, you can do it – and with the right digital marketing strategy, you can probably even become profitable. If this sounds like…

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  • 6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

    A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie to give you the strong digital presence that businesses need to succeed. They have to stay on top of the latest developments in digital marketing, and be ready to try new strategies when the old ones don’t work. As a client, you need to communicate your needs openly and clearly. You need to be responsive with feedback. You have to trust your agency enough to let them seek out opportunities to build your brand, and when they do, be able to let them know what you think. Of course, just as in marriage, there’s also an undefinable element that can make a business relationship not just good, but great. It’s a sense of fit, of “clicking” – of knowing that you and your agency won’t have trouble staying on the same page. This isn’t something you can find out from an agency website. When you’re thinking of hiring a digital marketing agency, you’ve got to start by asking them the right questions. In addition to asking about things like their client base, history of success,…

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  • How To Market Your Business on Instagram – A Complete Guide

    At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently has more than 400 million monthly active users and 80 million photos generated per day. As a mobile-based application that gives users the power to share images and videos, the platform has an unparalleled engagement rate when compared to other social media sites. In a Forrester research study across Instagram, Facebook and Twitter, they were able to confirm what marketers have long feared: engagement levels between people and brands are very low. Across five of the six networks studied, there was an average of 0.184% engagement from followers. Interestingly enough, Instagram blew these platforms out of the water with an engagement level of 2.261%, or about 10 times more engagement than Facebook and over 83 times more engagement than Twitter! Source Whether you’re already active on Instagram or looking for an introduction on how to get started, check out our guide below to creating a successful Instagram campaign! How to Set Up your Business Account In contrast to other social networks, Instagram is an app-based platform. So, the best place to start when setting up…

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