Understanding the Basics of Paid Advertising Online

We know, we know! Paid advertising brings up a lot of questions. Why pay for something when you can use so many other digital marketing…

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Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader,…

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Theft or Opportunism? The Do’s and Don’ts of Social Poaching

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

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4 Secret Facebook Advertising Features You Didn’t Know Existed

Did you know 92% of marketers take advantage of Facebook advertising? Facebook advertising is not going away; in fact, it’s only becoming more powerful. The…

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How To Successfully Market Music Online

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Matthew McFarlane. Matthew is an…

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MZ Weekly News Round-Up: The “Pigeon” Update and the Death of Facebook Chat

SEO: Google is officially implementing product ratings and reviews on the Product Listing Ads in its search results. This feature, only available in the United…

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MZ Weekly News Round-Up: DashCon and Bing’s Right To Be Forgotten Form

SEO: It’s not exactly news that Adobe Flash has a strained relationship with mobile technology and search spiders. However, Google is now taking new steps…

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4 Tips for Social Media Marketing Targeting College Students

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Kaitlin Bain. Kaitlin is a…

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MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the…

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MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies

SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to…

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