Email Marketing

  • Overhaul Your Email Marketing Campaign This Fall

    Tips for bringing a fresh new look to email marketing during autumn. Fall is often thought of as a season for change. Each September, kids across the country head back to school for a fresh new year, while adults celebrate the change in the season with a new wardrobe, a new job or even a new set of goals for the rest of the year. However, we as individuals are not the only ones who make important seasonal changes each September. Fall is also one of the most popular times of the year that businesses overhaul their own brands and marketing efforts. One particular area of marketing that company’s should edit and refresh often is their email marketing campaign. Your readers may be getting bored of seeing your content or business updates in the same boring template week after week. However, by freshening up your email campaign this fall, you are not only creating a buzz around any seasonal promotions that you may have, but you are also able to test out new marketing elements that you may have always wanted to try. Launching a fun seasonal campaign can also help to add value to a stale marketing campaign that…

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  • Effective Email Marketing Strategies That Really Work

    Though it might not have the buzz and excitement of newer online marketing methods, email marketing is still an incredibly effective way to get your message out in front of your customers and prospects – if it’s done correctly. Here are some tips that can help you develop an effective email marketing plan. Pique Interest With a Compelling Subject Line Studies show that, on average, only about 20% of email messages are even opened. Your goal is to make sure as many of your customers as possible open and read your email – and a great subject line is what will make all the difference. A strong, compelling subject line will succinctly set up a promise that lets your readers know what valuable information and answers await them. Make sure to steer clear of words that come across as spammy or clichéd, and keep an eye on your length – a long subject line will not only take too long to get your point across, but also risks getting cut off in preview windows. Find the Timing and Frequency That Work To get the most out of your email marketing, you need to get your message in front of your…

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  • Why Your Email Marketing Campaign Isn’t Working

    So you started an email marketing campaign and then…nothing. You’re not sure what you’re doing wrong, but it’s definitely not working. First, make sure none of the following apply to you: You’re sending too many messages. It’s not even noon, and I’ve already received about 20 emails – and that’s without taking my work account into consideration. For many people, that number may even seem low. The point is this: people send and receive a whole lot of email. Only a very small percentage of that constant wave of emails should be from you. Be helpful, not annoying. YOU ARE SHOUTING AT PEOPLE. This should go without saying but…seriously, don’t ever do this. Not only are you practicing poor Internet etiquette, but you’re probably also being filtered into everyone’s spam folders. You’re not offering anything useful. People handed over their email addresses to you with the idea that they would get something positive out of the transaction, too. Make sure your content is relevant, helpful, interesting, and even funny (if that’s your thing). Your subject lines aren’t interesting enough. You don’t even want to know how many emails I’ve gotten in the past two weeks with the subject line “New…

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  • Why you must start with a WELL-ENGAGING, WELL-CONVERTING WEBSITE – Part 1 of 2

    So many times, we have clients who want to jump into social media, which is great because social media marketing definitely works. BUT…there are a few components you have to have in place before diving in head first. The very FIRST PRIORITY and MOST IMPORTANT TOOL in your toolbox when marketing online is your website. Just “having” a website is not good enough. You must have a well-engaging, well-converting website. You have to remember that when it all boils down to it, one of the main reasons we market on various online networks is to DRIVE TRAFFIC TO OUR WEBSITE. So it is imperative that when people get there, that the site engages them to convert in some form or fashion. We don’t want all of our efforts in driving people to our website to result in them just hitting the back button. What good does that do? Let’s first address what a conversion is. A conversion is when a visitor takes a call to action. They essentially take a step to consume your information. Conversions could be: Subscribing to your blog RSS. Downloading free report/signing up for your newsletter. Following you on Twitter “Liking” you on Facebook Connecting with…

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