Email Marketing

  • 26 Tips for Using Web Analytics to Guide Your Online Marketing Strategy

    Having a strategy in place when diving into the world of online marketing is totally, completely, no-questions-asked, abso-tootley posi-lutely essential. Think about it. Without a specific plan to follow, or quantifiable goals to work towards, all the time that you put into blogging, posting on social media, and emailing prospects will be a waste. How can you approach the right people in the right way at the right time, unless you have a plan in place?  And how can you know if your efforts are succeeding, if you have no goals in mind? So, yeah, it’s obvious that you need an online marketing strategy. But naturally, the next question is: Where can I get me one of those? (Sorry – but we are based in Texas, you know…) Well, you could just make one up, based on what you think might work. Or, you could take a good hard look at your online marketing data up to this point, whether in Google Analytics or some other web analytics system, and base your strategy on what’s been proven to work for you and what still needs fine-tuning. The problem is that unless you’re a computer geek (and we mean that in…

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  • Creating Content That Converts Is Just Like Dating…No, Really!

    You know how awkward that first date can be? Especially when it’s with someone who spends the entire evening talking about themselves, going on and on about how great they are, their amazing accomplishments, and all the incredible things they’ve got going on… Yeah, that’s exactly how people feel when you constantly go on and on about your business in your company’s blog, emails, and social media posts. Seriously. You may not feel like it’s off-putting – after all, you’re just telling the world what you have to offer, right? Don’t you need to get that message across, in order to do business? Well, think about that date again. Would you go on a second date with someone who only talked about themselves, and never asked you to tell them your own story? ‘Nuff said. Sure, you don’t mind your date telling you what they do for a living, what their interests are, and what their family’s like. And if they just happen to have won some award or gotten a cool new job recently, you’d expect them to be excited about that, and share that info with you, too. You expect to find all that sort of information out…

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  • 13 Essential Email Marketing Tips

    “What?! Don’t tell me you’re still focusing any effort on email marketing! It’s 2013, for heaven’s sake! We’ve got much more exciting things, like Twitter and SEO and blogging, to focus our marketing attentions on! Email is a dinosaur, a thing of the past. Your customers have moved on.” …said no internet marketing company ever. That’s right, folks, email is still very much a part of the game. In fact, it should be an important element of any well-thought out internet marketing strategy. Why? Because nothing in the world of online marketing connects with a customer on more intimate terms than email. You’re not posting a general update for all to see on Facebook, or writing a blog for the public to read on your site. Instead, you’re entering an area of cyberspace that belongs to that one customer alone, and initiating a conversation. Email is still the way the masses communicate, despite what various naysayers have proclaimed over the years. In fact, according to a recent study, checking email is the number one most common activity done on smart phones, well ahead of web browsing and social surfing. And the Direct Marketing Association tells us that the ROI on…

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  • 5 Tips for Creating a Landing Page That Converts

    How many times have you clicked on a link in a marketing email or social media post, only to be brought to the homepage of the company’s website? Did you take the time to click around the site and figure out where they were actually talking about the contents of that email or post? Of course not! You figured it’d be a waste of your time, and left the site right away. Or how about this? You clicked on the link, and it took you to a dedicated landing page – but the graphics were so jarring, the design was so confusing, or the content was so unclear, that you threw your hands up in despair and left without giving them the information they wanted. So what’s the deal with landing pages? Why don’t people pay more attention to them when creating a campaign as part of their online marketing strategy? Marketing emails and social media posts are lavished with attention and care, but the page that people will end up on when they’ve been persuaded to click? Not so much. This is definitely a mistake – because that click is only half of the purpose of your email or…

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  • Your Ultimate Guide to B2B Internet Marketing Part 3: Three Vital Email Marketing Tips

    In today’s installment of our five part series on B2B internet marketing, we’ll be discussing email marketing. We’ve already gone over business to business social media marketing and content marketing in our previous blog posts, so you’ll already be familiar with the basics of creating relevant, useful content and sharing it via social media. Now we’ll approach the challenge of effective B2B email marketing, and how it’s different from B2C email marketing. At its most basic, B2B email marketing is a form of content marketing. You’re sending information out to potential clients to demonstrate to them that you’re credible and reliable, and that your product or service will suit their company’s needs better than anyone else’s. But the emails you send serve a much more subtle purpose than your website content or even your blog content. Blogs provide valuable, useful information meant to cement your position as an expert in the eyes of your potential clients. Your website is all about your products or services. But your email newsletter can’t be too promotional – or too selfless. B2C email newsletters usually try to convince a customer to make a purchase right then and there, to click through to the landing…

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  • Will Gmail’s New Tabs Feature Impact Your Email Marketing Campaign?

    Google’s online email service, Gmail, has slowly but surely become one of the most popular email platforms across the web. And with constant updates and integration with the company’s other much coveted services―Drive, Google +, Calendar―it is easy to see why. In its most current wave of updates, Google has recently transformed the way in which you view your old Gmail inbox. The new design has slowly been rolling out over the last month and its main feature is five new tabs which sort all of your mail into different categories: Primary – Person-to-person conversations and messages that don’t appear in other tabs. Social – Messages from social networks, media-sharing sites, online dating services and other social websites. Promotions – Deals, offers and other marketing emails. Updates – Personal, auto-generated updates including confirmations, receipts, bills and statements. Forums – Messages from online groups, discussion boards and mailing lists. While on the surface this is great for users who are looking for an easy way to sort through the many daily coupons, sale updates, LinkedIn updates and other junk email that they get and simply access their important emails, it may actually impact the way in which businesses use email marketing….

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  • 7 Ways to Make Your Email Marketing Mobile

    People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to replying to business emails. If your email marketing isn’t mobile, will that hurt your business? The answer is a resounding yes, particularly since consumers are in control.  Mobile marketing is not going to happen, it is happening now. Your emails need to be mobile-device ready. Do you know how to make your emails easy for the mobile reader? It’s a different approach, but it allows you to make sure your marketing strategy is updated. Below are 7 ways to make your email marketing mobile. 1. Create a mobile version of your email. This is an easier step if you have the right tools. You want to make sure that your regular email has a clear, visible link to the mobile version. If you wanted to save time and minimize the process, you could only make the mobile-friendly version to send to all recipients. 2. Keep your email width less than 600pixels. While your desktop/web email should already be less than 600pixels, you should make it even for mobile devices. Images wider than 300pixels at the top…

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  • The Top 3 Ways to Be Crowned “The Queen of Social Media” by Inc. Magazine

    Last week, the team here at The Marketing Zen Group was thrilled to receive word that company CEO Shama Kabani is included in Inc. Magazine’s elite list of ’30 Under 30′ young entrepreneurs for 2013. This year’s class, which includes a who’s who list of the nation’s top rising stars, all under 30 years old and across a variety of industries, is already bringing in millions of dollars in revenue and building highly-successful companies. In fact, the publication went so far as to dub Shama, “The Queen of Social Media.”  So, in an interview we asked her what it takes to achieve that level of a success at such a young age. Here’s what we learned: 1. Go hard, or go home Shama knows about hard work. When her family immigrated to the U.S. 18 years ago from Bangalore, India, she was put in charge of her younger sister while her parents worked. She knew then that she’d have to pay for college and she worked to make that happen through good grades and scholarships. But the real challenge came after graduation when, in spite of being a successful student, she wasn’t having any luck landing a job. She’d studied…

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  • Does your PR Agency Know How to Connect?

    “We need more people talking about us!” As a CMO, or PR director, how many times has someone at the top come to you and said those exact words? Did you immediately start to feel the heat? When an organization decides it needs PR representation or that their current PR strategy needs an overhaul, it usually starts with a desire to create more buzz. And many times, this desire is motivated by a positive article in the local news about a competitor, or a look at another company’s thousands of seemingly engaged Twitter followers eagerly and happily interacting with their brand online. THE GOAL Simply creating buzz should not be the end goal for ramping up PR efforts. In the past, the end goal of public relations for brands may have been limited to raising brand awareness, but as the digital age has caused a  major shift in how we satisfy consumer appetites, the goal of public relations, as with most all marketing disciplines, has evolved into a focus on building brand loyalty and fostering brand ambassadorship — and this can’t be accomplished by sending out a press release and landing a few stories. To connect, consumers want to “know”…

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  • Marketing Zen is looking for super awesome interns

    The Marketing Zen Group, an award-winning digital marketing and PR company based in Dallas, is looking for talented go-getters interested in gaining valuable, first-hand experience working with a top digital agency. Check out our full list of available internships below to learn more. And if you’re not sure which one would be a fit, send us your resume along with a cover letter telling us why you’d be a great addition to our team. Our internships are unpaid, but highly-competitive and can be used for college credit. And we’re more than happy to provide letters of recommendations for your good work upon completion. And did we mention our internships are virtual? You’ll work from home….in your PJs if you’d like! Content Writer Community Engagement Intern (SEO Dept.) Are you a creative, resourceful, error-free writer? Are you able to work with a steep learning curve and take independent initiative? Are you eager to learn about the ever-evolving Search Engine Optimization (SEO) industry? Then you may be a fit for our content writer/community engagement internship. The intern will work under the supervision of the Search Engine Department, and tasks will include everything from content composition to digital relationship building. Although we do…

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  • What you need to know now about the future of digital marketing

    A recent industry forecast by global management consulting firm McKinsey and Company aptly points out that “Digital marketing is about to reach more challenging territory”.  The basis for this assertion is not surprising. Consumers are in power. Our current digital age places them squarely in the driver’s seat when it comes to how they receive marketing messages. Taking that a step further, we are barreling toward a place where consumers are not only determining “how” messages are received, but “what” messages they’ll receive. We’re talking about on-demand marketing that in the words of McKinsey and Company’s London director, Peter Dahlström, “cuts through the noise with pinpoint delivery.” As digital technology advances, and smarter, more sophisticated devices are at the finger tips of the average consumer, McKinsey and Company predicts four areas of demand that marketers will need to satisfy: Now:   Consumers will want to interact anywhere at any time. Can I: They will want to do truly new things as disparate kinds of information (from financial accounts to data on physical activity) are deployed more effectively in ways that create value for them. For me:  They will expect all data stored about them to be targeted precisely to their needs…

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  • Where is the Line Between Edgy and Offensive Content?

    To succeed with social media and online marketing, brands must find their voice. This process involves balancing the level of professionalism that is expected of their company with a social, relatable tone that helps followers engage with the brand. While this balance will be different for every company, the casual nature of social media and increasing corporate comfort with online marketing is leading more brands to leave their reserved comfort zone and embrace humor, relevancy, and even a bit of an edge in their online voice. For the most part, this trend has lead to more engaged and relatable social media marketing, increased interaction, and campaigns that are innovative and entertaining. A number of brands have capitalized on embracing this type of personality, from pizza companies known for goofy and whimsical Twitter interactions to professional sports teams who take to social media sites to good-naturedly “trash talk” other teams with witty and funny taunts. However, as some recent controversial content from high-profile brands has shown us, edgy and provocative can backfire if it crosses the line into offensive. Many times, current events can be a great topic for content that is relevant and relatable. Likewise, light sarcasm, banter, and humor…

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