Email Marketing

  • 15 Cringeworthy Email Marketing Mistakes – And How To Avoid Them

    Email marketing is by far one of the most effective ways to reach out to your online audience, and yet many businesses commit gaffes that are nothing short of cringeworthy when it comes to their marketing emails. We’ve put together a list of the 15 most common email marketing mistakes, along with advice on how to avoid making each one. Mistake #1: Not having an email subscriber list in the first place. Email addresses are extremely valuable assets to have. In fact, after your website, they’re probably most important. Social media pages are vital, but you don’t actually own them, so they get to make the rules as to what your fans see and how you can contact them. With an email subscriber list, on the other hand, you have a direct way to contact your online audience on a regular basis, and you own that list – no one can ever change an algorithm or create a new policy that cuts you off from them. Mistake #2: Having a list – but not sending out regular emails. Almost as bad as number one, not utilizing your email subscriber list to the fullest is another cringeworthy mistake. Yes, having that…

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  • 3 Tips For Achieving Online Marketing Success…By Going Offline

    In the world of online marketing, it’s easy to get caught up in the many purely virtual ways of reaching out to potential customers. There are so many ways of interacting with people online that never require any tangible connection with the real world. For instance: A company’s tweets point people to their blog, the blog gets them to sign up for emails, those emails promote a webinar, and that webinar convinces people to buy online…  Never once do these interactions touch the offline world. That’s definitely not a bad thing. Virtual, online marketing is beneficial to businesses and consumers alike, which is why both groups have embraced it wholeheartedly. And we’re pretty partial to it ourselves, here at Marketing Zen! But precisely because it’s not as common to see an integration of online and offline marketing tactics, companies who do utilize offline methods to gain online success tend to stand out from the crowd. There are myriad ways to use offline interactions with consumers to advance your online marketing, from the very simple (such as posting signs in your stores or offices to share your website and social media addresses with customers) to the more sophisticated (such as displaying…

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  • Why Your Content Isn’t Good Enough

    We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all that, we’re here to tell you. Your content still isn’t good enough. Why’s that, you may ask? Well, let’s take a step back for a moment. What’s the purpose of content? Of course, everyone knows the answer to that, right? To inform, to help, to build trust and credibility and authority, to convert….right? Nope. The main purpose of content is to be read. OK, now you’re rolling your eyes, but it’s true, isn’t it? If your content is never read, it’ll never have a chance to inform, or build authority,…

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  • Stop Wasting Your Time With Content Marketing

    Yep, that’s right. We said it. You’re wasting your time with content marketing. Content marketing takes time, and lots of it, to do well. So if you’re squandering what little time you have to devote to it, you’ll never see results. That’s why it’s important to stop wasting your time with content marketing, and instead, start making the most of that content marketing time by following a few simple tips.  ;) Content marketing is more crucial to your online marketing success than ever, but who has endless hours to devote to coming up with compelling topic ideas, tweaking each headline to get it just right, crafting an interesting, valuable, perfectly edited blog post, searching for the ideal image to accompany it, and then posting the whole thing with meta tags and categories and appealing formatting? No one! Even content marketers, people whose job it is to write content all day, don’t have time to waste in the never-ending race to create fresh, valuable content on a regular basis. Because of that need for efficiency – the need to create the highest-quality content possible in the least amount of time possible – those same content marketers (like us here at Marketing…

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  • 15 Fantastic Email Marketing Resolutions for a New You in 2014

    It’s a new year! Time for a new you! Sure, you could make the same boring old New Year’s resolutions you do every year – get in shape, lose the clutter, save more money – but let’s be honest – how long do those resolutions really last? Maybe through the beginning of February, if you’re lucky? Once those Valentine’s Day chocolates start making the rounds, it’s all over. Luckily, mixing things up a little can sometimes amp up your efforts. So this year, why not try pairing any personal resolutions you make with…wait for it…corresponding email marketing resolutions for your company? That way, you’ll constantly be reminded of one or the other – which will hopefully boost your efforts in both areas. Sound crazy? Give it a try before you knock it! We’ve come up with 15 fantastic email marketing resolutions to help you give yourself – and your company’s email marketing activities – a makeover for a successful new year. 1. Lose that extra weight. Is your email marketing list a little out of shape? You may need to trim the fat by culling the email addresses of people who no longer open or click through your emails. Keeping…

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  • 17 Ways To Integrate Email Marketing With Social Media Marketing

    On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other medium, and studies have proven that email is a powerful method of driving sales. Social media marketing, by itself, is one of the very best ways for your brand to connect with an online audience – by creating communities, nurturing relationships, and building a strong network of brand ambassadors who will provide online word-of-mouth advertising for your business. Can you imagine the marketing power you’d be harnessing by integrating the two? But integration doesn’t mean simply using both email and social media in your marketing strategy. True integration means synching the two marketing channels as closely as possible, using each to link to the other, and creating a seamless experience for customers that provides all the benefits of both marketing channels – while boosting the power of each exponentially. In order to create a truly integrated online marketing strategy that takes advantage of the combined forces of email marketing and social media marketing, you’ll need to stop thinking of each of these marketing methods as…

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  • 5 Email Marketing Secrets for Boosting Conversions

    If you’re sending out marketing email after marketing email, but you just aren’t seeing the results you’d like from them, it could very well be that you’re doing everything right. You’re writing awesome subject lines and great copy, you’ve got strong calls to action, and you’ve got a killer landing page just waiting for click-throughs. So why aren’t people clicking? Well, the purpose of email marketing is to drive conversions, right? So no matter how well put-together your emails are, if you’re not crafting them with a laser-like focus on making them convert, all your efforts are for nothing. To help you gain that focus, we’re sharing our top 5 email marketing secrets for boosting conversions. 1. Think twice about images. Including images in your emails can either drive conversions…or prevent them. If your particular email subscriber list responds well to the images you’re using, then by all means, keep up the good work. But the fact remains that up to 60% of your email recipients probably have their email images disabled. So if your email is too image-heavy, all they’ll be receiving is a white page full of empty frames. There are a few ways to combat this problem….

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  • 28 Email Marketing Tips for 2014

    Well, it’s that time of year again. Time to pause and reflect on the year that’s passing, and make our New Year’s resolutions for the year to come. And if one of your resolutions is to amp up your email marketing efforts, then you’re in luck! We’ve put together a list of 28 email marketing tips sure to get your subscribers opening, reading, and clicking through your emails in no time. 1. Create an imaginary friend. No, seriously! Here’s the thing. If you write your emails as if you’re talking to a crowd of “subscribers,” or a “list,” they just won’t have the same intimate feel that an email to a friend would. So when you write, imagine you’re talking to just one person. And not just any person, but someone who fits your customer’s persona. That way, the tone will be much more personal. 2. Don’t be a hyperactive emailer. As tempting as it can be to send email after email to your subscribers, you don’t want to risk annoying them with a flood of communications. Only email them when you really have something worthwhile to say – that way, they’ll learn from experience that your emails are consistently…

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  • 29 Ways to Grow Your Email Marketing List

    Email marketing is still, hands-down, one of the best ways to reach customers with your marketing message. By getting someone’s email address, you suddenly have permission to continue your conversation with them indefinitely. An email subscriber list is a different group of people than a community of social media followers or connections, even though there is some overlap – having given you their email address, you know they are one step further along in the sales process than they were when they were just liking your post on Facebook. As a business, your goal is conversions, so the more people you can convince to give you their email addresses, the better. But how do you convince them to take this all-important step? Here’s a list of 29 ways to help you do just that. 1. Give them content they’ll love. If your email newsletters are full of content that isn’t relevant to your audience’s needs, or content that is relevant but written in an unappealing, boring way, they’ll probably unsubscribe after the third or fourth one. Make sure that your email marketing content is so good that not only do your subscribers open each one to read it – they…

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  • 36 Online Marketing Tips for the Holiday Season

    There are only 22 days left until Thanksgiving. Only 23 days left until Black Friday. A mere 21 days left until Hanukkah. Just 26 days until Cyber Monday. And only 49 days until Christmas. Take a deep breath, and try not to panic. If you have not yet put together your company’s online holiday marketing strategy, there’s still time – but you’ll need to move quickly. In order to help you make the most of this season, we’ve compiled a list of the top 36 online holiday marketing tips that you just can’t afford to miss. 1. Take the time to plan. How many email apologies did you receive last year? Unfortunately, it’s all too common for companies to send out a hasty email, and then have to backtrack, apologizing to customers for the incorrect information. It will take time to carefully plan out your holiday marketing strategy, but the time spent will be well worth it when everything goes smoothly. 2. Deck the halls…of your website. You put up a tree in your stores or your office – why not decorate your website, as well? Add a holiday theme to your site, redesigning it to make it look more…

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  • 25 Signs It’s Time To Outsource Your Online Marketing to an Agency

    You know, we here at Marketing Zen totally celebrate  the entrepreneurial mindset – regardless of your company size. We understand the passion you feel for what you do. The buzz of excitement that keeps you going, even when you’re exhausted. The drive to succeed that keeps you up at night, dreaming of new ways to grow the business. We understand, because we feel the same way about our own company. But sometimes, that passionate dedication to your business can cause you to take on too much or to ask your team to take on more than they can. As an entrepreneur, you may feel that to get things done right, you need to do them yourself. Or maybe you’re just reluctant to let go of any aspect of your business or your job, loving it as much as you do. We get it. But we also know that sometimes, outsourcing certain aspects of your business can be a smart move. Whether you’re a founder with a growing company – and a team that’s tapped out – or you’re a CMO who needs an agency to help get it all done, outsourcing your online marketing can be the way to go….

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  • The 31 Best Online Holiday Marketing Campaigns Ever

    With the holiday shopping season right around the corner, most businesses are already thinking about how to convince customers to buy. Of course, with online marketing exerting one of the greatest influences on consumers when it comes to where they shop and what they buy, companies are spending a lot of their time – and money – crafting online campaigns to entice shoppers to their stores. One of the keys to making an online holiday marketing campaign successful is originality – so patterning your company’s campaign after someone else’s amazing idea is usually a mistake. But there’s no harm in taking a look at what others have done in order to get your creative juices flowing. We’ve assembled a list of the 31 best online holiday marketing campaigns from the past few years to help you brainstorm. 1. Target: Of course you remember “The Christmas Champ” – Target’s commercials featuring that crazy lady who was a little too pumped about Christmas shopping were ubiquitous in 2011. But they weren’t just on TV – Target used the same theme in their online marketing as well. Poking gentle fun at enthusiastic shoppers, while also subtly implying that they are heroes for going…

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