Email Marketing

  • 21 Common Questions About Email Marketing Answered

    Today’s installment in our series of answers to common online marketing questions addresses email marketing. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Luckily, we’re here to help point you in the right direction. We’ve answered 21 of the most common questions we receive about email marketing. 1. Is email marketing still effective? Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience. 2. Isn’t social media marketing taking the place of email marketing? Actually, recent statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular,…

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  • 51 Online Marketing Tactics That Get Results

    Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight the whole time, so that each and every tactic you implement will be in their service. So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is…

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  • Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

    MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader, she’s documenting the experience through video. We’ll be posting her video updates throughout the show here, so check back often!  

  • The 12 Days of Christmas Day 3: The Importance of Email Marketing

    It’s day three of the Shama TV 12 Days of Christmas contest! Have you subscribed to the Shama TV channel yet? If you haven’t, make sure to subscribe today – you’ve still got nine chances to win a $25 Amazon giftcard, plus a chance to win an Amazon Fire HD tablet. To learn more about the giveaway, read our post announcing the contest.  Today’s trend is the importance of email marketing – despite what you may have heard, it’s not dead! Watch the video below, and scroll down for a transcript.  Transcript: Hey Zen Nation, Shama here! It’s day 3 of our 12 day holiday gift-giving campaign, where every single day I share a future trend with you for 2016 and you get the chance to win some fabulous prizes by simply subscribing to the Shama TV channel on YouTube. That’s it, it can’t get simpler than that. Trend number three for 2016 is: the importance of email marketing. Email marketing is not dead! Every year, we hear it heralded – email marketing is dead, and something else is taking its place. Email marketing is still the number one way to connect with your audience, to get them to take action….

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  • shAMA: Ask Me Anything: How to Amplify Your Social Media Results

    In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social media, and why it’s so important to create great content. For a transcript, scroll on down. Hey Zen Nation, Shama here! Welcome to another episode of Ask Me Anything, where you ask your burning questions and I do my best to answer all of them. Our first question comes from Aragon on Facebook – nice name! “What can be other good online marketing options other than social media, like Facebook, Twitter, etc. or spamming someone’s email?” So Aragon, boy, do I have news for you. One: if you’re doing email marketing you never have to spam anyone. You know, the olden days of buying lists and doing that, those practices are really coming to an end fast. What you want to do, though, is build up a permission-based email list. And it all starts with a good value, or something you can give in exchange for an email address, right. Whether you’re offering a piece of content, a webinar, a reported podcast, a guide to something – you want to make sure it is a…

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  • 3 Quirky Online Marketing Tips My Plumber Taught Me

    It happened in the shower. I was singing my heart out when I decided to turn the hot water up just a tad. Bad idea. As I turned the knob to adjust the temp… …the whole thing came off in my hand! I just stood there for a minute, staring at the broken knob in my hand. All that was left of its connection to the wall was a tiny piece of metal that didn’t look very promising. And what was even worse – I had made the water too hot! I couldn’t adjust the temperature or turn off the water. I couldn’t even finish my shower. What the heck was I supposed to do now? I bit the bullet, hopped out of the shower, and finished washing up with water from the sink. Then I called a plumber. Barney showed up that afternoon. To be honest, we just didn’t click. It wasn’t anything in particular that he said or did – his visit just felt awkward and uncomfortable. He got the job done for a reasonable price, which was awesome. But I knew I’d never call him again – our personalities just didn’t mesh. Now that my shower was…

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  • Insane Stats That’ll Make You Rethink Your Email Marketing Strategy

    Is your company’s email marketing running on autopilot? If the biggest change you’ve made to your email marketing strategy for 2015 was developing a new template to use for your newsletter, then you might just want to take a good hard look at the current research and data about email marketing, and use that to revamp what you’ve been doing. We’ve waded through the latest statistics and pulled out the most important new data to analyze, so that you can use the information to make your email marketing strategy more effective than ever. Here’s our expert advice, based on the cold, hard facts. 1. Email marketing provides real ROI. Not convinced that time spent revamping your email marketing strategy will pay off? Just take a look at the numbers. 40% of B2B marketers rate the leads generated by email marketing as high quality, and research shows that for every $1 spent, $44.25 is the average return on email marketing investment. Email marketing works, plain and simple – 44% of email recipients made at least one purchase last year based on a promotional email, and looking at the long-term, 66% of consumers have ever made a purchase online as a result…

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  • The No-Fail Recipe to Email Marketing Success

    While content is king and social is the new platform, nothing replaces your email list for online marketing revenue. How do you take advantage of this essential marketing ingredient? Here’s the simple recipe for email marketing success. First, create an irresistible lead magnet. Study your audience carefully. Consider your personas. Get to know your community. What are their biggest concerns? What do they wonder? What makes them feel successful? Take those answers and create a simple one-page tool, resource, or cheat-sheet that solves their problem. That is your lead magnet. To be most effective, use your lead magnet to pre-qualify your opt-ins. Make it on a subject or action related to your service or industry. Successful lead magnets are fast to make (it should cost you little to publish) and easy to use (it makes the consumer feel successful or more knowledgeable immediately). And if it seems like valuable information, your consumer is more likely to share it, growing your community. Next, create a simple landing page. This is where your audience will opt-in to your email list and obtain your lead magnet. As the one place you use to grow your email list, this is one of the most…

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  • The One Email Marketing Metric You Didn’t Realize Mattered The Most

    While its social use is declining among younger professionals, email remains a power in business. 59% of B2B marketers believe email is the single most effective channel for generating revenue.[1] Creating engaging content for email campaigns is of course imperative. What is often neglected, however, is the vital topic of deliverability. Think Deliverability Is A Waste Of Time? Think Again. Because email marketing is permission based, it can be tempting to think that deliverability is nothing to be concerned about. After all, the permission has been granted, and the content is quality. No way you’ll ever be tagged as spam. So everything’s fine, right? On average, 82% of emails achieve inbox placement – but the remaining 18%? 13% simply disappears, while 5% gets labeled as spam. While that 82% placement rate seems sound on the surface, ignorance of how spam filters and other aspects of email communication affect campaigns can result in significantly lower placement. Reputation It used to be that the content of email was the primary means of indentifying spam. And it still is important, but what is increasingly tipping the balance is your reputation as a sender. This reputation isn’t static. It requires monitoring and careful planning…

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  • 5 Secrets of Email Deliverability

    Email marketing is one of the most effective – but also one of the most complex – pieces of the digital marketing puzzle. What with maintaining subscriber lists, dealing with email marketing laws, choosing the right email marketing provider, designing and writing each email, deciding when and how often to send, and then analyzing open and click-through rates to find out what to tweak each time, it’s enough to make anyone a little cross-eyed. And yet, no other online marketing activity brings you into such regular, direct contact with your audience, using a platform that belongs solely to your company, and thus will never be subject to sudden algorithm changes or a switch to paid ads. With all the hard work necessary for a successful email marketing campaign, and all the very real benefits your business stands to reap from it, the worst thing that could happen would be a delivery crisis. Above all else, you need to ensure that your emails are being delivered, staying out of people’s spam folders – and out of the crosshairs of ISP anti-spam filters. If people aren’t receiving your emails, it doesn’t matter how well-designed they are, or how much research went into…

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  • MZ Goes Back To College: Marketing Insights from Professor Joe Guilliams

    In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is the rapid pace of development more evident than in the world of online marketing. One important means of keeping abreast of the latest in online marketing is to tap into the wisdom of experts – reading blogs, watching videos, attending webinars. And here at Marketing Zen, we do all of those things regularly in our effort to be the best. But we’re also taking it a step further. MZ is going back to college – and we’re taking you, our lucky readers, with us! In our latest blog series, we’ll be interviewing some of the most distinguished minds in the country – university professors who have dedicated themselves to the ongoing study of marketing. These thinkers will be able to give us – and you – unique perspective and insight into the world of online marketing. We’re excited to be back in class!   Today’s interview features Professor Joe Guilliams, Professor of Marketing at the University of Missouri-Columbia. Professor Guilliams has been the recipient of…

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  • What You Need To Know About Canada’s New Anti-Spam Law

    On July 1, 2014, there will be a new sheriff in town…or should we say, there will be a new Mountie in the Rockies? That’s because that’s when the new Canadian Anti-Spam Legislation (CASL) goes into effect. It looks like a trend that started in the EU, in countries like Germany and Ireland, has now made its way to North America: stricter anti-spam regulations for email marketers. Why is this pertinent to American businesses? Well, this law regulates emails and other electronic communications that are received by computers and phones in Canada. In other words, it doesn’t matter where the sender of the email is – if you have Canadian customers, this law applies to you. CAN-SPAM Americans are of course familiar with our own anti-spam legislation, the CAN-SPAM law, which requires the following from businesses who send marketing emails: 1. Emails can only be sent to people who have opted in, or explicitly agreed to receive emails from a certain business – or to people who have made a recent purchase from that company. 2. Every email sent must include a clear and simple way for recipients to unsubscribe, and when someone makes use of that option, a business…

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