The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after…

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The Rise of Visual Content Marketing: 5 Reasons Infographics Rock

There is a magic in graphs. The profile of a curve reveals in a flash a whole situation — the life history of an epidemic, a panic, or an era of prosperity. The curve informs the mind, awakens the imagination, convinces.
―Henry D. Hubbard

Can we really say it any better that that?! Graphics have come…

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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

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How to Brainstorm Content: 6 Tips to Catalyze Ideas

Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that,…

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Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can…

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Why Should Marketers Start Thinking About Voice Search?

Here at Marketing Zen, members of our team are always aware of the search marketing behind a campaign. Whenever we do work for a client,…

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4 Basic Rules for Approaching Influencers

You’ve probably heard the word “Influencer” floating around the web lately. Yes, now those we follow and learn from have a name. While these influencers…

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Learn How to Market the Zen Way with Shama

Here at Marketing Zen, our days are spent working hard and constantly corresponding with one another to ensure that our clients’ needs are met and…

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The Art of Fascinating Readers…with Marketing Content

When was the last time you were completely uninterested in what someone had to say, felt no connection – at all – with their business…

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3 Ways Aristotle Can Tweak Your Content And Beef Up Your Brand

Drama, olive oil, democracy – just a few of the things the ancient Greeks gave us. While they helped to lay the foundations of European…

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