4 Basic Rules for Approaching Influencers

You’ve probably heard the word “Influencer” floating around the web lately. Yes, now those we follow and learn from have a name. While these influencers…

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Learn How to Market the Zen Way with Shama

Here at Marketing Zen, our days are spent working hard and constantly corresponding with one another to ensure that our clients’ needs are met and…

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The Art of Fascinating Readers…with Marketing Content

When was the last time you were completely uninterested in what someone had to say, felt no connection – at all – with their business…

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3 Ways Aristotle Can Tweak Your Content And Beef Up Your Brand

Drama, olive oil, democracy – just a few of the things the ancient Greeks gave us. While they helped to lay the foundations of European…

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Influencing Influencers – What Seed Content Can Do For You

Top of mind for most marketing directors is the eternal quest to create relationships with influencers. Capturing their attention, forging a relationship, fostering good will…

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The CMO’s Guide To Creating An Editorial Calendar for a Blog

Strategy. It’s what a CMO is all about. From coming up with the blueprints for your company’s email marketing efforts to developing an overarching social…

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5 Content Marketing Secrets Every CMO Should Know

Content Marketing. It’s the new marketing essential. As a CMO, you know your long-term growth as well as quarterly earnings depend on capturing the minds…

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4 Engaging B2C Content Marketing Ideas for the Holidays

Yes, we know, it’s not even Thanksgiving yet…but just take a look at your local store displays, and you’d think it was Christmas already. Holiday marketing…

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How To Create a Framework for Your Content Marketing Strategy

Initiating a content marketing strategy requires extensive research and planning, all based on the position of your current content. If a CMO intends to initiate…

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The CMO’s Guide to 8 Vital Online Marketing KPIs

General knowledge about web analytics and key performance indicators for digital marketing have made leaps and bounds since the start of online marketing, when people…

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