Content Marketing Tips for the Five Stages of the Consumer Buying Decision Process

If you’re a content marketer who got her start in writing, rather than marketing, then the consumer buying process might be something of a mystery…

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A Day in the Life of an MZ Content Writer

We have a pretty unique work set-up here at Marketing Zen – although we do have a physical office in Dallas, most of our team…

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12 Days of Christmas Day 5: Crowdsourcing Content

It’s Day 5 of our 12 Days of Christmas campaign and the very first weekend of December. Happy December everyone! We’d like to share with you trend…

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shAMA: Ask Me Anything: How to Amplify Your Social Media Results

In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social…

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The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after…

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The Rise of Visual Content Marketing: 5 Reasons Infographics Rock

There is a magic in graphs. The profile of a curve reveals in a flash a whole situation — the life history of an epidemic, a panic, or an era of prosperity. The curve informs the mind, awakens the imagination, convinces.
―Henry D. Hubbard

Can we really say it any better that that?! Graphics have come…

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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

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How to Brainstorm Content: 6 Tips to Catalyze Ideas

Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that,…

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Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can…

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Why Should Marketers Start Thinking About Voice Search?

Here at Marketing Zen, members of our team are always aware of the search marketing behind a campaign. Whenever we do work for a client,…

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