Social Media Marketing by the Numbers

The social media world is huge, with networks boasting hundreds of millions (even billions!) of active monthly users. Each site has its own style and…

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How We Earned Dippin’ Dots More Coverage Than a Super Bowl Ad…Without Spending a Dime on Paid Advertising

To paraphrase Ferris Bueller, the world of social media moves pretty fast. If you don’t seize opportunity as soon as it knocks – or in…

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5 Tips for Writing Enthralling Long-Form Content

When blogging first made the jump from a way to share your personal thoughts with an anonymous, internet audience to a bona fide digital marketing…

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How to Create Epic Content: Writing Tips for People Who Hate to Write

So you’ve just been put in charge of your company’s brand-new blog, and the director has given you total creative control. That’s exciting news, right?…

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How to Write Engaging Content for Even the Most Boring Industry

If someone asked you to come up with a list of boring industries, what would you include? Lighting fixtures? Plumbing? Electronics manufacturing? Housecleaning? We get…

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5 Steps to Developing an Outstanding Brand Voice on Social Media

Your social media posts say a lot about your brand. But are they saying the right thing? Because social media has become such a vital…

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Gated Content for B2B Companies: Pros, Cons, and How to Use It Wisely

Any digital marketer worth her salt will tell you that if you want your brand to succeed in today’s market, you have to be creating…

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The Ultimate Guide to Digital Marketing for Product-Based Businesses

In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you…

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5 Awesome Digital Marketing Strategies for Niche Businesses

While the internet has changed marketing for businesses of every shape and size, perhaps one of the most transformed over the past couple of decades…

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6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

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