6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

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Shama TV: 12 Business Trends for 2016

As 2015 comes to an end and we welcome the new year, our CEO, Shama Hyder, shares 12 digital marketing trends for 2016. Watch out…

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The 12 Days of Christmas Day 4: Diversity in the Boardroom

Here we go – it’s day 4 of the Shama TV 12 Days of Christmas contest, and that means it’s time for another trend! This…

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MZ announces the 12 Days of Christmas Contest!

Happy December, everyone! At MZ, we’re excited about the upcoming holidays, and we want to share some of our holiday spirit with you. So starting…

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Stuck in the Middle: Marketing to Generation X

This is the third part of our series Multi-Generational Marketing, where we teach you how to target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here and part two here. What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and…

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Peace, Love, and Rock n Roll: Marketing to Boomers

This is the second part of our series Multi-Generational Marketing, where we teach you how to digitally target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here.

You know the image of a Baby Boomer that’s so often in the media: a 70 year-old man, sitting in a La-Z-Boy recliner, scrutinizing the remote control he can barely figure out how to work.

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7 Conferences You Should Add to Your Calendar Before the End of 2015

As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries are heading.

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5 Ways to Choose a Keynote Speaker that Delivers Value to Your Audience

Putting together a successful event involves a lot of prep work. You have to deal with finding an appropriate venue that will be comfortable for…

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Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can…

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How to Succeed in your International Marketing Efforts

Here at Marketing Zen, not only are we based all over the world, but so are our clients. We have clients from Texas to Thailand…

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