business advice

  • 12 Days of Christmas Day 11: Rise in Training and Education

    It’s Day 11 of our 12 Days of Christmas giveaway, so make sure you subscribe to Shama TV  for one of your last chances to win a $25 Amazon card or our grand prize – an Amazon Fire HD tablet! Today’s future trend is the rise in training and education. View the video below and scroll down for a transcript. Make sure you tune in tomorrow to catch the final digital trend for 2016. Transcript: Hey Zen Nation, Shama here! Welcome to Day 11 of our 12 Days of Christmas, where we share 12 trends for the future for 2016 as well as give you lots of gifts. Just a day left, so be sure to subscribe to Shama TV on YouTube so you can enter to win a $25 gift card every day, as well as our grand prize, the Amazon Fire Tablet HD. Trend number eleven is all about training and education – aka, companies realizing that they have to invest in training and education for their teams. The last few years we actually saw companies cut back somewhat on training and education programs but now we’re seeing the opposite. We’re seeing companies really start to do more, invest…

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  • The 12 Days of Christmas Day 4: Diversity in the Boardroom

    Here we go – it’s day 4 of the Shama TV 12 Days of Christmas contest, and that means it’s time for another trend! This is one we can all get behind: boardroom diversity. Watch the video to learn more, and be sure to subscribe to the Shama TV YouTube channel for your chance to win some fabulous prizes! A transcript is below. Hey Zen Nation! Welcome to Day 4 of our 12 Days of Christmas campaign, where we talk about future trends for 2016. Trend number four is: Expect more diversity in the boardroom. Right now boardrooms are filled with mostly older white males and they’re homogeneous. But as corporations go into 2016 and beyond, they’re realizing the importance of diversity – not just for lip service, but really getting good ideas in there. Look for boardrooms to be more diverse – more women, different age groups, different minorities, and really for companies to start embracing that if they’re going to serve a more diverse market, they have to start looking and thinking more diverse themselves. Alright guys, to win our awesome daily prizes and our grand prize of the Amazon Tablet Fire HD – one lucky winner will…

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  • Shama TV: How to Write a Book

    It’s time for another episode of Shama TV! Are you one of the many people with a book in your head, but nothing on paper? In this episode Shama, who just finished her second book titled Momentum, shares some of her tips on how to turn your book idea into a reality. Scroll down for a transcript. Hey Zen Nation, Shama here. In today’s episode, we talk about how to write a book. I just finished writing my second book. It’s called Momentum. You guys are the first to hear about it and it’ll be out in the spring of 2016. It’s all about how to market in the digital age. I’m very excited about it! My first book, as many of you guys may know, The Zen of Social Media Marketing, is now going into its fourth edition, also in the spring, so, crazy book writing time for me. I’ve really been immersed in the book writing world and I meet so many of you who ask me all the time, how do I write a book? You’ve got great ideas, and I often tell you, you should write a book! So how do you actually write a book? If you have…

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  • 4 Ways the Power of Habit Benefits Your Business

    An apple a day keeps the doctor away, right? There’s a reason why adages like these become stuck in our heads. The power of habit is a spectacular thing. From childhood, we are taught structure: we get up, we get dressed, we brush our teeth, we brush our hair, we eat breakfast, etc. Somewhere along the line, certain habits fall out of line and we let things go. Luckily for us, time has passed and we are again, utilizing the power of habit to benefit our businesses. Here’s how: Habits bring your team together In the digital world it’s easy for people to become caught up in their role within a company. They do their work and do it well, but when it comes to working with other departments, team members may begin to fall short as they delve into their own projects. Incorporating habits for workflows between departments can help things move more steadily. We recommend implementing the use of the same software of apps across the company. For example, if the marketing team uses one application to keep all of its information, it’s best that the other teams do the same. If everyone in the company has the…

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