How we helped Promax engage the online fitness community and increase its Amazon revenue by 80%

The Challenge

Promax Nutrition is a leading producer of high-quality, specialized protein bars. The Promax team wanted to expand their online presence into a more robust and engaged online community. Their goal was to increase brand awareness in the fitness community, while maintaining and deepening their existing relationships. They also knew that they needed to drive high-quality traffic to their site if they wanted to create more conversions.

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the strategy

We began by developing a social media strategy that would help keep their community engaged and loyal. We also launched a blog that provided educational and entertaining commentary on a wide array of health- and fitness-related topics. Our team produced marketing videos for increased brand awareness and engagement, and we shared all this great content through a new email newsletter. Then we reached out to influencers and well-known names in the health and fitness industry, bringing the brand even more visibility.

the results

So what did all of this do for Promax’s online presence? Promax saw a whopping 243% increase in Instagram followers, a 240.4% increase in Twitter followers, and a 100.5% increase in Pinterest followers. The massive uptick in its online following led to a 30% increase in revenue, including an 80% increase in revenue from Amazon.