How we helped Mary Kay gain thousands of new followers in just one week using Facebook live video

The Challenge

Mary Kay is one of the largest direct sellers of skin care and color cosmetics in the world, and its team wanted our help using Facebook’s live video feature. They had a strong following overall but wanted to gain more followers on their Mary Kay News Facebook page. With only a week’s notice, we put together a plan to increase views of their live Facebook videos.

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the strategy

We met with Mary Kay for a planning and strategy session and put every detail in place to ensure the live Facebook videos would go off without a hitch. During each live video session, we coupled our video production experience with our social media expertise to make sure that the videos achieved the reach and engagement Mary Kay was looking for.

the results

On the days that we worked with them, Mary Kay’s team measured an increase of 8,000 new likes on their Facebook page.

The posts we helped create currently account for 10 of the top 15 posts to ever appear on the page.

Since the initial success, we’ve been brought on to do all of Mary Kay’s live video event marketing. We use HD cameras and software to shoot and upload footage and consistently deliver fun, substantive content.