KD College is the only degree-granting conservatory outside of New York and Los Angeles for those seeking careers in the entertainment world. While KD College had plenty of visibility locally, its team knew they needed to attract more students nationwide. So they asked us to help them create and execute a comprehensive online marketing campaign with the goals of increasing qualified leads, gaining visibility for the conservatory, and growing the institution’s reputation.
We began by designing a high converting website and launching a popular blog on all things related to the entertainment industry, thus establishing a strong digital presence. We also initiated a full scale SEO campaign and created targeted landing pages to drive qualified traffic. Using traditional and digital PR, we successfully implemented a campaign designed to increase KD College’s visibility and promote its brand. Meanwhile, we were also managing multiple, successful pay-per-click advertising campaigns. To top it all off, we built a strong social presence across different platforms in order to foster relationships with students, alumni, and key industry influencers.
Traffic from search results increased by 113%, and its website ranked on the first page for multiple high-converting terms. KD College garnered coverage in over a dozen national publications, and its referrals from social media platforms grew by an astonishing 1633%. Together, these wins led to a dramatic improvement in the quality score of candidates applying to KD College.