How we helped EyeCare 20/20 increase web traffic by 400%

The Challenge

EyeCare 20/20 has been serving patients in East Hanover and throughout northern New Jersey since 1986, and its team’s expertise has attracted patients from everywhere from Manhattan to Switzerland. Dr. Cary Silverman, the primary ophthalmologist, came to us because although he was already an avid social media user, he wanted to increase the practice’s leads, increase qualified traffic to the website, and expand his own visibility as a leading physician in his field.

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the strategy

We began by creating a comprehensive and high-converting website for EyeCare 20/20 and introducing a popular blog that delved into all things related to eye care. We then launched a full scale SEO campaign and created targeted landing pages to drive qualified traffic. To increase visibility, we implemented a hybrid PR campaign involving both traditional and digital media.

the results

Qualified traffic to the website increased by an astounding 400%. And it wasn’t just clicks. Dr. Silverman and his team saw their leads increase from 3 a month to 72 a month. We also secured Dr. Silverman coverage on media outlets ranging from Examiner to CNBC, increasing visibility and augmenting his online reputation.