Cooking Fever is a game app that lets players choose their own restaurant and cook meals and desserts from all over the world. As popular as it already was, Cooking Fever wanted to increase app downloads and build its social media presence to raise awareness and visibility. Its team asked us for help managing social media and influencer marketing.
We created and launched a comprehensive social media strategy that included contests and giveaways, and most importantly, engaged fans of the game, while building an enthusiastic community around Cooking Fever. In order to help the game stand out from the crowd, we created a number of custom images for its Facebook and Instagram pages. We also reached out to some of the biggest influencers on social media who could promote the game and grow its audience.
In the end, Cooking Fever’s average organic reach rose 359%, and its Facebook audience increased by 397%. Our influencer marketing efforts brought them campaigns with Khloé Kardashian, Logan Paul, Rachel Levin, and other top influencers in social media.