The Trade Group

Case Study

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The Trade Group

The Challenge:

The Trade Group (TTG), established in 1986, is a premier trade show company that sells, designs, strategizes, and executes trade show exhibits. In 2009, they were successful, but knew that they hadn’t tapped into the full potential of the web to take their company to the next level. Their website served as a simple online brochure, and they were getting very few to no leads. They engaged the Marketing Zen Group to spearhead all their online marketing efforts. The Marketing Zen Group’s goals were to:

  • Increase leads
  • Increase the company’s online reputation and visibility
  • Increase conversions

the strategy

Created a comprehensive and high converting website at http://www.TradeGroup.com
Launched a full scale Search Engine Optimization and Social Media campaign
Initiated a quick chat system on the website to make it easier for potential customers to connect with the sales team
Created and maintained a comprehensive education center including a blog, quarterly webinars, whitepapers, and more

the results

Increased leads by 4000% (yes…four thousand). The website averages 300 leads a month now

Doubled traffic with the launch of the new website to almost 5,000 qualified visitors each month

Ranked on the first page of Google for “trade show displays” and many more targeted keywords

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