Texas Alliance

Case Study

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Texas Alliance

The Challenge:

As part of the national ASPCA Mega Match-a-thon, Texas Alliance for Homeless Pets’ planned to host a Super-Adoption event to feature loving dogs and cats from shelter and rescue groups all across the Dallas-Fort Worth area. The organization needed a digital marketing strategy to reach, engage and encourage the local DFW audience to attend the two-day Super-Adoption event – and most importantly to find the animals homes.

the strategy

Launched a comprehensive digital event marketing campaign
Designed and implemented an attention-grabbing microsite which would provide all the information needed for attendees
Strategized and executed a comprehensive social media strategy to build buzz for the event around the local community
Composed engaging content that would attract visitors and attendees to the event

the results

104 pets found loving forever homes

The Super-Adoption’s landing page accounted for 40% of the website’s traffic

Unique Users visiting the website increased by 231%

Facebook reach was 3x the page’s average reach on the two days of the event

Twitter reach increased by 500% during the month of the event

Texas Alliance for Homeless Pets solidified their brand and visibility in the local community

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