As part of the national ASPCA Mega Match-a-thon, Texas Alliance for Homeless Pets’ planned to host a Super-Adoption event to feature loving dogs and cats from shelter and rescue groups all across the Dallas-Fort Worth area. The organization needed a digital marketing strategy to reach, engage and encourage the local DFW audience to attend the two-day Super-Adoption event – and most importantly to find the animals homes.
104 pets found loving forever homes
The Super-Adoption’s landing page accounted for 40% of the website’s traffic
Unique Users visiting the website increased by 231%
Facebook reach was 3x the page’s average reach on the two days of the event
Twitter reach increased by 500% during the month of the event
Texas Alliance for Homeless Pets solidified their brand and visibility in the local community