Sococo

Case Study

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Sococo

the challenge

As part of our digital marketing efforts with Sococo, a revolutionary communication platform, we recommended hosting a webinar in order to generate leads for their software. (TIP: Webinars are an excellent lead generation strategy for B2B clients.)

Sococo required an effective digital marketing campaign to spread the news about their first webinar and successfully generate qualified webinar registrations.

the strategy

Researched and delivered an effective, engaging webinar topic.
Launched social media initiatives targeting businesses and individuals who would be interested in the Sococo product.
Designed and produced an email marketing campaign to spark interest and generate registrations.
Coordinated with matching content marketing efforts using the blog and social platforms

the results

In just two weeks, 164 people registered for Sococos first ever webinar

86 (52.4%) of the registrants attended the webinar

265 individuals registered for Sococos second webinar, with

137 attending (63%)

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