Sal Lupoli opened his first pizza shop in 1990. Today, there are over 40 corporate and franchised Sal’s Pizza locations. The growth of the pizza franchise had been organic, but the Lupoli team knew they could do even better. They had outgrown their website, and had a minimal digital presence. They engaged The Marketing Zen Group to lead their online marketing efforts.
Increased total traffic 206% since designing, developing, and launching the new website.
Increased page views by 200%
Ranked on the first page of Google and other search engines for over 20 keyword combinations of “pizza + location”
Re-captured 46,174 mobile visits which were being lost by creating a mobile version of the website
Created, managed, and maintained a Facebook campaign which led to over 9,000 targeted, local fans
Created an organic email marketing list from scratch to include over 3,000 local customers interested in ongoing news and promotions from the company