Case Study


the challenge

Promax Nutrition, a leading producer of high-quality, specialized protein bars for fitness enthusiasts, wanted to expand its existing online presence into a more robust and engaged online community.  Marketing Zen developed and executed an integrated digital marketing strategy to:

  • Increase brand awareness among the fitness community
  • Maintain and deepen existing relationships with their online audience
  • Build connections and partnerships with health and fitness industry influencers
  • Drive high-quality traffic to the Promax website, resulting in more conversions

the strategy

Developed and executed a social media strategy to grow their online audience and create robust engagement within that community.
Launched and maintained an educational and entertaining blog covering all things health- and fitness-related, to strengthen their online presence.
Designed and managed an email newsletter sharing relevant content to create and deepen relationships with subscribers.
Produced marketing videos to boost brand awareness and audience engagement.
Developed and executed outreach and influencer marketing strategies to create relationships with well-known names in the fitness industry.

the results

A 243% increase in Instagram followers

A 240.4% increase in Twitter followers

A 100.5% increase in Pinterest followers

Increased total revenue by 30%

Increased Amazon revenue by 80%

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