Oil & Gass Company

Case Study

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Oil & Gass Company

The Challenge:

A referendum was launched in California aiming to ban certain Oil & Gas procedures. This measure threatened an entire local energy company’s business and operations. In 90 days, the citizens of the California were asked to vote “for” or “against” the referendum. Our client needed a digital marketing strategy to reach, educate and convince their hyper-targeted audience to oppose the referendum. .

the strategy

Launched a robust blog which would serve as a hub for information about the company and the community in relation to the referendum
Created and managed social channels to give our client a voice in the discussion in order to engage with the community in useful discourse
Launched an email campaign to reopen line of communication with past supporters of the company and spread information about local company events and information relating to the referendum
Strategized and scripted ideas for video production in order to connect with and educate the citizens of the local community
Digitally spearheaded a series of community events to educate the community of the local work processes and procedures

the results

The voters opposed the referendum on Election Day 2014

The blog garnered over 2,248 unique visitors during the campaign

Social media accounted for 49% of the all traffic to the blog

Facebook videos reached an average of 5,712 targeted voters during campaign

The Twitter handle reached over 76,000 people and was mentioned over 180 times during the campaign

Email campaigns across the board garnered excellent Open Rates of 38.68%

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