A referendum was launched in California aiming to ban certain Oil & Gas procedures. This measure threatened an entire local energy company’s business and operations. In 90 days, the citizens of the California were asked to vote “for” or “against” the referendum. Our client needed a digital marketing strategy to reach, educate and convince their hyper-targeted audience to oppose the referendum. .
The voters opposed the referendum on Election Day 2014
The blog garnered over 2,248 unique visitors during the campaign
Social media accounted for 49% of the all traffic to the blog
Facebook videos reached an average of 5,712 targeted voters during campaign
The Twitter handle reached over 76,000 people and was mentioned over 180 times during the campaign
Email campaigns across the board garnered excellent Open Rates of 38.68%