KD College

Case Study

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KD College

The Challenge:

KD College is the only degree granting conservatory outside of New York and Los Angeles for those seeking careers in the entertainment world. Since 1979, KD Studio has trained children and adults alike with such notable names as CSI’s George Eads and Glee’s Kevin McHale and Mark Salling. While KD College had local visibility, they wanted to attract students nationwide. The Marketing Zen Group was selected to create and execute a comprehensive and strategic online marketing campaign. National visibility and overall increase in brand awareness became the goals for the new partnership along with the following:

  • Increase qualified leads
  • Increase KD College’s visibility as a degree granting and certified training facility for Acting, Musical Theatre and Filmmaking
  • Improve the institution’s reputation and visibility

the strategy

Designed and developed a high converting website at ww.kdstudio.com.
Launched a full scale Search Engine Optimization campaign and created targeted landing pages to drive qualified traffic.
Launched and maintained a popular blog on all things related to the entertainment industry. Established a strong digital presence through blogging efforts.
Launched and successfully managed multiple Pay Per Click advertising campaigns.
Strategized and implemented a traditional and digital PR campaign to boost visibility and awareness.
Built a strong social presence across key platforms driving qualified traffic while building relationships with students, alumni, and key influencers.

the results

Increased traffic from search results by 113%

Garnered coverage in over a dozen national publications

Ranked the website on the first page for multiple high converting key terms

Dramatically improved the quality score of candidates applying

Increased referrals from social media platforms by 1633%

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