Haggar Clothing Co. is an iconic manufacturer of men’s apparel. Since its beginnings in a one-room office in Dallas, Texas in 1926, Haggar Clothing Co. has grown from a manufacturer of men’s fine dress pants and slacks, into one of the most recognized and original apparel brands in the market. Haggar coined the term “slacks” in 1938, and quickly built a name for itself among a generation. As the brand evolved, the leadership at Haggar recognized the importance of building brand awareness and loyalty among Gen Y and the Millennials without disenfranchising loyal baby boomer customers.
Haggar turned to The Marketing Zen with the following goals:
Built fan base on Facebook from 0 to 40,000
Increased Twitter mentions and reach by 450%
Haggar Clothing Co. today commands the #1 market position in men’s dress pants in the United States, as well as the #2 share in men’s casual pants