EyeCare 20/20

Case Study

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EyeCare 20/20

The Challenge:

EyeCare 20/20 has been serving patients in East Hanover and throughout northern New Jersey since 1986. Their expertise and procedures have attracted patients from Manhattan to Switzerland. It is led by Dr. Cary M. Silverman. He has been named one of the best doctors in the New York Metro Area by Castle, Connolly Medical Ltd. each year consecutively from 1997 to 2011. Dr. Silverman was already an avid social media user when he approached The Marketing Zen Group to take over his web marketing efforts. The Marketing Zen Group was tasked with the follow goals:

  • Increase leads
  • Increase Dr. Silverman’s visibility as a leading physician in his field
  • Increase qualified traffic to the website

the strategy

Created a comprehensive and high converting website at www.eyecare2020.com.
Launched a full scale Search Engine Optimization campaign and created targeted landing pages to drive qualified traffic.
Strategized and implemented a traditional and digital PR campaign to boost visibility.
Launched and maintained a popular blog on all things related to eye care.

the results

Increased qualified traffic to the website by 400%

Increased leads from 3 to 72 a month

Secured coverage on media outlets ranging from Examiner to CNBC to boost visibility and online reputation

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