Collin Street Bakery, a historic, multi-location bakery established in 1896 and featured on Food Network and ABC’s The Chew, had the goal of increasing their total revenue through digital marketing.
In order to meet this objective, they turned to Marketing Zen to develop and execute an integrated digital marketing strategy that would drive more traffic to their site from multiple channels, and then turn that traffic into sales.
Increased their number of Facebook fans by 38.2%.
Increased their average email open rate by 16%.
Increased their email click-through rate by 50%.
Increased total revenue significantly.