Collin Street Bakery

Case Study

Collin Street Bakery

the challenge

Collin Street Bakery, a historic, multi-location bakery established in 1896 and featured on Food Network and ABC’s The Chew, had the goal of increasing their total revenue through digital marketing.

In order to meet this objective, they turned to Marketing Zen to develop and execute an integrated digital marketing strategy that would drive more traffic to their site from multiple channels, and then turn that traffic into sales.

the strategy

Developed and executed a social media strategy to grow their online audience and drive traffic to their site.
Launched and maintained a popular blog featuring entertaining food-, family- and holiday-themed content, to attract more people to their site.
Designed and managed an email newsletter sharing specials and sales to entice subscribers to buy.
Developed and executed an influencer marketing strategy to create valuable partnerships with bloggers and other online influencers having substantial followings.
Took advantage of PR opportunities to increase brand awareness.

the results

Increased their number of Facebook fans by 38.2%.

Increased their average email open rate by 16%.

Increased their email click-through rate by 50%.

Increased total revenue significantly.

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