Allegiance CapitalCorporation

Case Study

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Allegiance CapitalCorporation

The Challenge:

Allegiance Capital is a premier private investment bank specializing in mergers and acquisitions for privately held middle market companies. In 2014, the company saw an opportunity for growth through online marketing. Allegiance Capital turned to Marketing Zen with the following goals:

  • Increase top of mind visibility among middle market CEOs and executives in the targeted industries, with heavy emphasis on the oil and gas industry
  • Build a strong digital footprint by showcasing the company’s expertise, entrepreneurial background, past success and company culture
  • Increase company awareness through a comprehensive digital marketing strategy consisting of closely integrating SEO, Outreach, Content, Email, Social Media and Traditional PR efforts.

the strategy

We created and launched a social strategy to highlight the company’s expertise and build company awareness. This included a very successful campaign aimed at increasing each employee’s digital footprint by getting the team involved on social media and exponentially increasing visibility
We created and distributed strategic content for blogs, white papers and emails to demonstrate the organization’s thought leadership in key industries
We launched a full scale SEO strategy which involved conversion improvement, web page optimization, keyword research, and link building activities such as guest blogging and close interdepartmental collaboration with our content team to drive qualified traffic to the website.
Our team built and maintained connections with industry influencers and media to increase visibility while positioning and strengthening Allegiance as a thought leader and influencer in the space.

the results

Garnered coverage in over 20 key regional and national media outlets – including full cover stories

Organically increased the number of followers on the LinkedIn company page by 78%

Created unique and educational infographics which became the three highest visited pages on the website

Launched an internal company newsletter encouraging team members to share top content which led to a 30% increase in organic traffic

The Twitter handle reached over 76,000 people and was mentioned over 180 times during the campaign

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