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Six Elements of Forming Community

May 14th, 2014

Posted by to Content Marketing, Online Marketing, Social Media Marketing, Uncategorized

Today, we are excited to bring you a guest post written by John Jantsch.  This post was drawn from the teachings contained in his latest book, Duct Tape Selling – Think Like a Marketer Sell Like a Superstar. Connecting the dots in an organization’s community requires a deep understanding of how community actually forms in most businesses. It’s not about Facebook pages and catchy slogans. It’s much more subtle and requires that you start thinking about organizational elements that you’ve probably never considered before.  I believe a business forms community through the following six elements. Clarity To understand a company’s purpose and to see how they communicate that to the…

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Tags content content marketing Duct Tape Marketing John Jantsch online community Social Media Marketing
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MZ Weekly News Round-Up: Snapchat Settlement and Twitter Languages

May 9th, 2014

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

SEO: Facebook announced App Links at the F8 Conference. What are App Links? App Links already exist, but are fairly difficult and called mobile deep linking. Mobile deep linking works differently for different platforms like iOS and Android. Facebook already uses App Links in its own apps.   Facebook, as part of the open source program, wants to make it easier for developers to circumvent an app having to open a browser to show an Instagram picture in a messenger, for example. Ideally, the picture would open up easy as one, two, three in Instagram, skipping the browser altogether.  This could also be a game changer for mobile advertising. Social Media:…

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Tags Facebook Microsoft mobile marketing MZ Weekly News Snapchat twitter wearables
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21 Common Questions About Content Marketing Answered

May 7th, 2014

Posted by to Content Marketing, Online Marketing

Next up in our “21 Common Questions Answered” series, in which we answer the top questions we commonly receive about various aspects of online marketing, is the topic of content marketing. (Check out the previous posts in this series for answers to your questions about email marketing and social media marketing!) The importance of content in an online marketing strategy has undergone a meteoric rise over the last few years, so it’s only natural that businesses have questions about just how to harness this marketing tool. And as usual, we’re here to help. So without further ado, here are the answers to 21 common questions about content marketing: 1. What…

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Tags business marketing strategies content content marketing Online Marketing
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MZ Weekly News Round-Up: Happy Birthday BASIC, and Matt Cutts on Keeping Your Body Just Right

May 2nd, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: Google’s Matt Cutts lost his body this week to stress the importance of body content to search engines. In a pretty humorous attempt at making a visual point, Matt’s floating head gave an important lesson to be holistic in your approach. While the header is important, if the content there doesn’t match the content in the body of your page, it can confuse Google, and you won’t receive the best. While obvious and often repeated, create unique and quality content for your header and your site. Brand mentions are becoming increasingly important. This was shown again this week when evidence surfaced that the innocent-looking patent Google filed not too…

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Tags apps basic google MZ Weekly News Online Marketing Social Media Marketing
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MZ Weekly News Round-Up: Shaq on LinkedIn and Siri on Apple TV

April 25th, 2014

Posted by to LinkedIn Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: Google launched nine new features for their Keyword Planner Tool, which will now help to break down important information in aesthetically-pleasing ways. These new features include graphical visualizations for geographic data, trends on mobile vs. traditional devices, and more.  Google has made these new features immediately available for its users who have AdWords accounts. In a more commercially popular update, Google also launched a new feature for the Street View images in Google Maps. For some of the Street View images, a clock icon will be visible, and if it is clicked, a slider will appear which allows users to see those same images in previous years or seasons,…

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Tags google linkedin MZ Weekly News search engine optimization seo Social Media Marketing The marketing zen group
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Segmenting Your Audience Online: Are You Doing It Right?

April 23rd, 2014

Posted by to Content Marketing, Online Marketing, Social Media Marketing, Uncategorized

Targeting content to consumers isn’t something new; marketers have been doing it for years. First you decide who your customers are, segment them based on different characteristics and then tailor the language you use to interact with them to optimize engagement. You might have a customer type that is data driven and will only be persuaded by the facts and figures. On the other hand you might have someone that is an idealist, someone that is more interested in what could be. The big question is: Are you doing it online? Have you taken a step back, looked at the consumers you are creating content for and segmented them based…

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Tags business marketing strategies content content marketing Digital Marketing Strategy internet marketing online audience Social Media Marketing
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The Vitality of Social Media For Your Brand: Thoughts From MZ’s Adam Blue

April 21st, 2014

Posted by to Social Media Marketing

Today we’re excited to have the opportunity to share a blog post written by Marketing Zen’s Social Media Strategist, Adam Blue.  Adam is a social media guru who has been involved since its beginnings. As a video game enthusiast, Adam took to the internet to connect with others sharing a similar passion. As social media evolved, he naturally acquired the skills to turn it into a career. In this article, he expounds on his passionately held belief that social media is a vital part of any company’s branding activities – because it’s simply human nature. Social media might appear as some sort of fad or phenomenon, but it’s far from that….

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Tags business marketing strategies internet marketing Online Marketing social media Social Media Marketing
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MZ Weekly News Round-Up: Project Ara and Nearby Friends

April 18th, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Twitter Marketing

SEO: The head of Google’s search spam team addressed the biggest myths he sees today in the SEO industry. The most notable myth, apparently, is that people believe Google makes changes to search results solely to make more money for themselves by coercing people into buying ads. On the contrary, choosing or not choosing to buy ads has no impact on a website’s rankings. What’s more, Google doesn’t make changes to their organic algorithms with the intention of selling ads. Google, in the last year, launched the carousel interface, intending to better distribute content from their Knowledge Graph. Now, the company is testing something new: showing ads from paid Google…

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Tags Facebook Facebook Marketing google internet marketing Online Marketing search engine optimization seo Social Media Marketing
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MZ Weekly News Round-Up: Heartbleed and Facebook Mobile Messaging

April 14th, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

Around the Web: A massive security flaw, known as the Heartbleed virus, has taken over the Internet, and it very likely could be affecting you. The bug is a flaw in OpenSSL, which is the open-source encryption standard that most websites use to transmit the data that users want to keep secure. It can, for example, make an email unreadable to anybody except for the intended recipient. What is dangerous about the heart bleed bug is that web servers are capable of storing data such as usernames, passwords, credit card information, and other personal info in their active memories. The vulnerability has been in OpenSSL for about two years, and…

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Tags business marketing strategies Facebook Marketing google Online Marketing Social Media Marketing
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Hybrid Content Marketing Will Change the Way You Do Business on Facebook

April 10th, 2014

Posted by to Content Marketing, Facebook Marketing, Online Marketing, Social Media Marketing

Today, we here at Marketing Zen are excited to bring you a blog post from contributing author Jim Belosic.  Jim Belosic is the co-founder and CEO of ShortStack, a software application company that makes apps for Facebook, websites and mobile.   In the past few years, content marketing has become the hottest form of marketing out there. But make no mistake: Content marketing is not hot because it’s trendy, it’s hot because it works. For the last year or so, my company, ShortStack, has relied solely on content marketing. My decision to shift away from advertising and toward content marketing was based on one simple idea: I’d rather invest my company’s hard-earned dollars…

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Tags business marketing strategies content content marketing Facebook Facebook Marketing guest post internet marketing
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