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MZ Weekly News Round-Up: Twitter Breaks Records and Chromecast Gets an Update

July 11th, 2014

Posted by to LinkedIn Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Twitter Marketing

SEO:        You’ve probably noticed that when you “delete” a campaign in Google AdWords, it isn’t truly deleted. It is not currently possible to delete a campaign from an account because the data remains in a user’s history forever. In a semantic response to this observation, Google will be replacing the word “delete” with “replace” in a forthcoming update. The company hopes that this change will help advertisers understand that removed objects will always remain available for future reference. People living in the European Union, which just passed the “Right to be Forgotten” act, are finding that when they ask Google to “forget”l inks that involve their names, the search engine…

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MZ Featured Social Media Marketing Intern: Sydney Brodie

July 10th, 2014

Posted by to Online Marketing, Social Media Marketing

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Sydney Brodie, one of our promising young social media marketing interns. We’ll let Sydney tell you herself how she’s enjoying the experience. 1. Tell us a little bit about yourself! My name…

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Tags internet marketing MZ interns MZ internship program Social Media Marketing
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4 Tips for Social Media Marketing Targeting College Students

July 8th, 2014

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Kaitlin Bain. Kaitlin is a journalism student at Texas Tech University. In this article, she gives businesses unique insight into how they can better reach college students through social media marketing.   When high school students graduate and move away to college, they are suddenly faced with making new decisions – and buying new things. Where they once never would have considered which brand of laundry detergent was the cheapest but still managed to get their clothes clean, this is now a thought at the forefront of their minds. Marketing to…

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Tags business marketing strategies Facebook Marketing internet marketing Online Marketing Social Media Marketing tips
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Yankee Google: A 4th of July Tribute to Online Marketing

July 2nd, 2014

Posted by to Online Marketing, Outsourced Marketing

  Sing the following to the tune of Yankee Doodle. And yes, that song will now be stuck in your head for the next week. You’re welcome. Happy 4th of July from all of us here at Marketing Zen!   Yankee Google went online To advertise his business. He stuck a logo on his site And hoped for lots of visits.   Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   Yankee Google asked MZ Just what on earth to do: There was no traffic to his site He needed a real coup!   Refrain: Yankee Google,…

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Tags 4th of July Blogging business marketing strategies Online Marketing seo Social Media Marketing The marketing zen group
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MZ Featured SEO/Outreach Marketing Intern: Benjamin Trahan

July 1st, 2014

Posted by to Online Marketing, Search Engine Marketing

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Benjamin Trahan, one of our promising young SEO/outreach marketing interns. We’ll let Ben tell you himself how he’s enjoyed the experience. 1. Tell us a little bit about yourself! My name is…

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Tags MZ interns MZ internship program Online Marketing outreach seo The marketing zen group
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MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

June 27th, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Twitter Marketing

SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the name of the author, the author’s profile photo, and his or her circle count on Google+. Now, the photo and circle count will be dropped, apparently to make the design look less cluttered. A representative stated that click-through rates with the less-cluttered look are around the same, though that remains to be seen. Google is beginning to process and remove approved page submissions through the Right To Be Forgotten Form. Right To Be Forgotten is a ruling made by the European Court of Justice in…

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MZ Featured Content Marketing Intern: Matthew McFarlane

June 25th, 2014

Posted by to Content Marketing, Online Marketing

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce Today, we’d like to introduce you to Matthew McFarlane, one of our promising young content marketing interns. We’ll let Matthew tell you himself how he’s enjoying the experience. 1. Tell us a little bit about yourself! My name is…

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Tags Blogging content content marketing MZ interns MZ internship program The marketing zen group
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MZ Goes Back To College: Marketing Insights From Dr. Bob McDonald

June 24th, 2014

Posted by to Online Marketing, Small Business Marketing

In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is the rapid pace of development more evident than in the world of online marketing. One important means of keeping abreast of the latest in online marketing is to tap into the wisdom of experts – reading blogs, watching videos, attending webinars. And here at Marketing Zen, we do all of those things regularly in our effort to be the best. But we’re also taking it a step further. MZ is going back to college –…

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Tags Bob Mcdonald internet marketing marketing Mz Goes Back to College Online Marketing Texas Tech University tips
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MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies

June 20th, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Twitter Marketing

SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to provide more transparency into why they exist and what advertisers can do to comply with them. Most advertisers aren’t likely to be affected by the change, though Google points out that there will be new restrictions put in place regarding weapons, tobacco and fireworks, all of which will fall under a new Dangerous Content policy. At the SMX Advanced event this week, Google’s head of search spam announced that the search engine will be revising its rejection notices for reconsideration requests so that, in some…

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What You Need To Know About Canada’s New Anti-Spam Law

June 19th, 2014

Posted by to Email Marketing, Online Marketing

On July 1, 2014, there will be a new sheriff in town…or should we say, there will be a new Mountie in the Rockies? That’s because that’s when the new Canadian Anti-Spam Legislation (CASL) goes into effect. It looks like a trend that started in the EU, in countries like Germany and Ireland, has now made its way to North America: stricter anti-spam regulations for email marketers. Why is this pertinent to American businesses? Well, this law regulates emails and other electronic communications that are received by computers and phones in Canada. In other words, it doesn’t matter where the sender of the email is – if you have Canadian…

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