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MZ Weekly News Round-Up: April Fool’s Day and the Privacy Dinosaur

April 4th, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: This week, Google’s head of webspam released a video to address a common question: how does Google separate the concept of popularity from that of authority? The answer is that the team is still working on new algorithms to accomplish that. An example given was, although porn sites may be more popular than government sites, government sites are almost always more authoritative. Google’s goal, therefore, is to focus on awarding higher rankings to sites that hold more authority on particular topics. Google recently confirmed that some GoogleBot useragent spiders are not properly passing verification protocol. GoogleBot, crawling over a certain IP range, was not returning the proper reverse DNS…

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Tags business marketing strategies internet marketing MZ Weekly News search engine optimization seo Social Media Marketing
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Google’s Latest Algorithm Change Infuriates Online Marketers

April 1st, 2014

Posted by to Online Marketing, Search Engine Marketing, Small Business Marketing

Leave it to Google to make everyone mad, all over again. Every algorithm change brings with it a period of adjustment, for web marketers and online business owners alike. But as people learn to deal with the new rules, the grumbling slowly subsides, and things get back to business as usual. This time, the fallout may be worse. Much worse. This time, Google’s update, called “Goat,” in a clear break with their tradition of choosing animal names beginning with P, such as Panda and Penguin, promises to wreak as much havoc as a real goat loose in your neighbor’s backyard. Goat has forever changed the way online marketing will work….

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Tags april fools google internet marketing Online Marketing search engine optimization seo
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Marketing Stars Series: An Interview With Ann Smarty

March 28th, 2014

Posted by to Content Marketing, Search Engine Marketing

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are excited to have the opportunity to bring you our interview with Ann Smarty.  Ann is the blogger and community manager at Internet Marketing Ninjas. Ann’s expertise in blogging and tools serve as a base for her writing tutorials and her guest blogging project, My Blog Guest. We are thrilled that she agreed to…

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Tags Ann Smarty content marketing internet marketing Marketing Stars Series Online Marketing
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MZ Weekly News Round-Up: The Science of Rankings and Instagram’s Milestone

March 28th, 2014

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: Earlier this week, Google’s head of search spam tweeted a surprising tip about SEO: “no need to delete your old disavow links file before uploading a new one. You can just upload the new one.” The reason, apparently, is because when an old disavow file is deleted and a new one is uploaded, two emails are generated to the Google team, which may be confusing when they review manual actions. In light of Google’s recent announcements about search engine penalties, it would be wise to heed this new advice. Related to the penalty news, Google took the time to answer questions regarding the consequences for SEO spam. First, the…

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Tags instagram internet marketing Online Marketing search engine optimization seo weekly news
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Why Personal Use of Smartphones Is Wrecking Your Business

March 26th, 2014

Posted by to Small Business Marketing

Today, we here at Marketing Zen are excited to bring you a blog post from contributing author Barry Moltz, nationally recognized author, speaker, consultant, and entrepreneur.   The smartphone is the silent killer in any business. It keeps many companies stuck in neutral and prevents them from truly soaring to their potential. Most companies don’t enforce rules for smartphones that are being used for personal reasons during work hours. In my “Unstuck” survey of 5,000 small business owners, fifty-five percent revealed they have an informal policy and if people don’t abuse it, they do not enforce it. Only three percent actually ban these devices from work. Twenty percent of owners…

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Tags business marketing strategies mobile marketing small business smartphone use
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Marketing Stars Series: An Interview With John Jantsch

March 24th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing, Small Business Marketing, Social Media Marketing

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are honored to have the opportunity to bring you our interview with John Jantsch. John is a marketing consultant and speaker, and the best selling author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine.  We are thrilled that he agreed to answer a few questions for us.  1. John, tell us a little…

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Tags business marketing strategies internet marketing John Jantsch Marketing Stars Series Online Marketing
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Happy Birthday Twitter! Looking Back At Our Employees’ First Tweets

March 21st, 2014

Posted by to Social Media Marketing, Twitter Marketing

In honor of Twitter’s 8th birthday today, March 21st, 2014, the popular social media company is getting just a little bit nostalgic. While Twitter itself may spending it’s birthday looking back at all of the amazing changes and growth that has occurred within their company over the last few years, they are also inviting Twitter users to get in on the fun by looking back on their own past and revisiting their first Tweets. With more than 500 million Tweets now being sent each and every day by nearly 240 million active Twitter users, it’s fun to take a look back and see the personal Tweets that kicked off our…

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Tags Marketing Zen social media The marketing zen group tweet twitter twitter's birthday
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MZ Weekly News Round-Up: Google Penalties and 8 Years of Twitter

March 21st, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: Google is beginning to take action against sites that host spammy guest blog posts, and the results are quite tangible. Earlier this week, the owner of MyBlogGuest.com, a large network for guest blog posting, confirmed that she received a penalty from the search engine. Initially there was confusion over whether publishers who participated in the MyBlogGuest network would also be penalized, and it appears that the answer is ‘yes.’ Google’s head of search spam tweeted, “when we take action on a spammy link network, it can include blogs hosting guest posts, site benefiting from the links, etc.” Site owners who have used MyBlogGuest to publish posts are reporting drops…

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Tags internet marketing MZ Weekly News Online Marketing The marketing zen group
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MZ Weekly News Round-Up: Redesigns and Revamps Galore

March 14th, 2014

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

Social Media: Following last week’s announcement about the long-awaited changes to the layout of Facebook’s News Feed feature, the company announced this week that their redesigns won’t stop there. Individual business Pages will soon be affected by change, as well. After describing the new look for Pages as “streamlined,” Facebook released an image of what users can expect to see as soon as this upcoming week. The left-side column of Pages will contain most of the general information about businesses, and the right-side column will reflect a Timeline that is more accurate and less buggy. Additionally, for Page administrators, information about the ads they’re running and the “likes” they’re accumulating…

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Tags business marketing strategies content marketing internet marketing News Online Marketing seo Social Media Marketing
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MZ Weekly News Round-Up: Facebook’s Newest Redesign and Amtrak at SXSW

March 7th, 2014

Posted by to Content Marketing, Search Engine Marketing, Social Media Marketing

What has been happening in the marketing world this week? Let The Marketing Zen Group fill you in on the latest and greatest of online marketing news in our MZ Weekly News Round-Up, published every Friday! Social Media About a year after Facebook initially announced plans for a redesign of its News Feed feature, implementation of an overhaul is set to begin this week. The updated look includes font changes, prominent photos that span the entire News Feed, and other subtle stylistic improvements, such as larger buttons in certain spots. Important to note, too, is that the update will not affect ad specs, ads performance, or optimization, which a company…

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