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How to Tweet and Facebook your Way Into a Job – or Out of One

August 20th, 2009

Posted by to Online Marketing

Social networking sites have been around for some time now, but it’s only now that employers (you know, people who really matter to your career) are using these networks to screen potential employees. According to a recent study, it was found that almost half (45%) of all companies are diligently searching and exploring whatever social media presence candidates have. No booze & drugs on Facebook please… In the past, employers had to rely on pricey background checks and lengthy interview processes to get the gist of what a job candidate’s been up to prior to the interview. According to the study done by Harris Interactive, more than 2,500 human resource…

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Using Social Media Outlets for Marketing

August 13th, 2009

Posted by to Online Marketing

Anyone with any kind of online presence has probably been to Facebook, LinkedIn, or Twitter at least once. Maybe you just looked around or reconnected with old friends. Perhaps you saw a competitor online. Regardless of the reason why you were there, the fact still remains you were there. In fact, there are millions of people that use these social media sites every day for one purpose or another. If you’re looking to broaden the market for your company or brand, online marketing is an excellent resource. In this current climate of downsizing and stretching not only every dollar but every resource, more and more people are realizing that online…

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New Facebook Search

August 12th, 2009

Posted by to Online Marketing

About a month ago, the system engineering team at Facebook tested an improved Search function with a small circle of Facebook users who were actively using their accounts to share information, news, etc. That small test proved to be a success, which is why the same team of developers and engineers has decided to make the function available to all Facebook users. Basically, your News Feed section will now become searchable. You can search your friend’s and family’s updates for specific content, using the keywords of your choice. You can also do this same search for any public profile. If you want to be found by strangers, consider making your…

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How to Lose a Follower in 10 Tweets – or Less

August 7th, 2009

Posted by to Online Marketing

Everyone is talking about how to get Twitter followers – but do you know the fastest way to lose them? Here are 10 bullet proof tweets to make someone unfollow you. Fast! 1) Get 30,000 followers overnight! Click here !!!! 2) Do NOT Pay For Teeth Whitening!!! Learn the trick discovered by a mom to turn yellow teeth white for $5. 3) Day 1: Trying out this tweeter thing…. Day 3: Sign up for my social media course today and you too can be an expert! 4) F***. Bootie. F***. 5) Hey BFF like F4EVE is so MIA like RN 6) Real Estate available in your town!!! Check out this…

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Social Influence Marketing Report – Main Insights

August 2nd, 2009

Posted by to Online Marketing

Razorfish recently put out a fabulous report on social influence. However, it was 54 pages long. Below are the insights I found most useful. You can see the full report here (a great read): http://fluent.razorfish.com/publication/?m=6540&l=1 Introducing the Social Influence Marketing Survey: • Razorfish surveyed 1,000 consumers split evenly between active social network users and a sample drawn from the general population** to test for variations in responses between them (participants who had never used a social platform were screened out). No significant variations in responses were ascertained. • Concentrating on the 18-55-year-old age range, the panel had equal gender representation. • Fifty-six percent (56%) of the panel respondents reported spending…

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Looking for a Savvy Social Media Intern (Paid)

July 29th, 2009

Posted by to Online Marketing

Click To Client has been growing by leaps and bounds – and we are looking to expand our team with by adding an intern. Why Intern for Us? You get to work with a great team of people Lots of opportunities to learn about social media and online marketing No “hours” required. We are a project based company – as long as you get the work done, you can work at any time. We love to brag about our interns to others We will provide a stellar referral if you do a stellar job Introduction to our network Moolah, Cash, Dinero – we will pay you. You: Must be based…

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10 Steps to Creating a Social Media Policy for your Company

July 23rd, 2009

Posted by to Online Marketing

Facebook is closing in at 300 million users. Twitter is the fastest growing social site with 55 million. And LinkedIn is already the favorite child of over 65 million professional business users. How many of your employees, customers, and vendors are on these websites? And, what are they saying about you, your company, and your practices? Better yet – how are you responding? Having a social media policy in place does not mean that you get to dictate your image. But, you do get to interact responsibly in the conversation that dictates your image. And, you get to help your employees do the same. The world is changing fast, and…

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Help! Stop the Pirates!

July 3rd, 2009

Posted by to Online Marketing

UPDATE: Social media indeed works. The person responsible came forward when they found this post. They have paid for the books, and apologized for their oversight. I don’t wish to mention their name or mar their reputation. I thank everyone who helped get this message out. You guys are terrific! Hey Guys, I need your help. Most of you know about my book – The Zen of Social Media Marketing. Currently available at http://ZenofSocialMedia.com in eBook form. Many of you also know that I confirmed a deal with a traditional publisher for a print book (probably due out next Spring). I will be pulling the eBook shortly. I recently found…

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Creating the Best Facebook Page

June 29th, 2009

Posted by to Online Marketing

Facebook is, without a doubt, one the most popular social media services available. Largely created as a networking site, Facebook is used by individuals, businesses, and groups of all kinds to connect with people. Facebook pages have become more and more popular with businesses to build a presence – both online and one that spills over into the “brick and mortar” world, as well.

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Reputation Management: The Other Side of Social Media Marketing

June 2nd, 2009

Posted by to Online Marketing

The “Other Side” of Social Media Marketing So, you’ve Twittered about 20 times today, updated your Facebook page twice, LinkedIn on 10 groups and generally increased your marketing circle four fold. Excellent. You’ve got the communicating side down to a science. Now what about the reciprocal side? How are you at receiving information from all these shiny new contacts? If your marketing plan is rock solid, chances are pretty good that at least some of the chatter going on in the ether (-net, that is) is about you and your brand. What are you using to monitor this invaluable feedback? Here is a list of some of the top applications…

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