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How to Lose a Follower in 10 Tweets – or Less

August 7th, 2009

Posted by to Online Marketing

Everyone is talking about how to get Twitter followers – but do you know the fastest way to lose them? Here are 10 bullet proof tweets to make someone unfollow you. Fast! 1) Get 30,000 followers overnight! Click here !!!! 2) Do NOT Pay For Teeth Whitening!!! Learn the trick discovered by a mom to turn yellow teeth white for $5. 3) Day 1: Trying out this tweeter thing…. Day 3: Sign up for my social media course today and you too can be an expert! 4) F***. Bootie. F***. 5) Hey BFF like F4EVE is so MIA like RN 6) Real Estate available in your town!!! Check out this…

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Social Influence Marketing Report – Main Insights

August 2nd, 2009

Posted by to Online Marketing

Razorfish recently put out a fabulous report on social influence. However, it was 54 pages long. Below are the insights I found most useful. You can see the full report here (a great read): http://fluent.razorfish.com/publication/?m=6540&l=1 Introducing the Social Influence Marketing Survey: • Razorfish surveyed 1,000 consumers split evenly between active social network users and a sample drawn from the general population** to test for variations in responses between them (participants who had never used a social platform were screened out). No significant variations in responses were ascertained. • Concentrating on the 18-55-year-old age range, the panel had equal gender representation. • Fifty-six percent (56%) of the panel respondents reported spending…

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Looking for a Savvy Social Media Intern (Paid)

July 29th, 2009

Posted by to Online Marketing

Click To Client has been growing by leaps and bounds – and we are looking to expand our team with by adding an intern. Why Intern for Us? You get to work with a great team of people Lots of opportunities to learn about social media and online marketing No “hours” required. We are a project based company – as long as you get the work done, you can work at any time. We love to brag about our interns to others We will provide a stellar referral if you do a stellar job Introduction to our network Moolah, Cash, Dinero – we will pay you. You: Must be based…

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10 Steps to Creating a Social Media Policy for your Company

July 23rd, 2009

Posted by to Online Marketing

Facebook is closing in at 300 million users. Twitter is the fastest growing social site with 55 million. And LinkedIn is already the favorite child of over 65 million professional business users. How many of your employees, customers, and vendors are on these websites? And, what are they saying about you, your company, and your practices? Better yet – how are you responding? Having a social media policy in place does not mean that you get to dictate your image. But, you do get to interact responsibly in the conversation that dictates your image. And, you get to help your employees do the same. The world is changing fast, and…

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Help! Stop the Pirates!

July 3rd, 2009

Posted by to Online Marketing

UPDATE: Social media indeed works. The person responsible came forward when they found this post. They have paid for the books, and apologized for their oversight. I don’t wish to mention their name or mar their reputation. I thank everyone who helped get this message out. You guys are terrific! Hey Guys, I need your help. Most of you know about my book – The Zen of Social Media Marketing. Currently available at http://ZenofSocialMedia.com in eBook form. Many of you also know that I confirmed a deal with a traditional publisher for a print book (probably due out next Spring). I will be pulling the eBook shortly. I recently found…

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Creating the Best Facebook Page

June 29th, 2009

Posted by to Online Marketing

Facebook is, without a doubt, one the most popular social media services available. Largely created as a networking site, Facebook is used by individuals, businesses, and groups of all kinds to connect with people. Facebook pages have become more and more popular with businesses to build a presence – both online and one that spills over into the “brick and mortar” world, as well.

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Reputation Management: The Other Side of Social Media Marketing

June 2nd, 2009

Posted by to Online Marketing

The “Other Side” of Social Media Marketing So, you’ve Twittered about 20 times today, updated your Facebook page twice, LinkedIn on 10 groups and generally increased your marketing circle four fold. Excellent. You’ve got the communicating side down to a science. Now what about the reciprocal side? How are you at receiving information from all these shiny new contacts? If your marketing plan is rock solid, chances are pretty good that at least some of the chatter going on in the ether (-net, that is) is about you and your brand. What are you using to monitor this invaluable feedback? Here is a list of some of the top applications…

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The 5 C’s of Expertise: And Why I Don’t Shy Away from the Term

April 2nd, 2009

Posted by to Online Marketing

There is a fierce debate going on right now. What makes an expert? to There are no experts. While I have commented on these posts and many others like it, I thought it was time to explain my take on expertise. I am an online marketing expert. Whew. There I said it. I wasn’t the first to choose that title for myself though. It was my clients. I’d refer to myself as a “business consultant” (blah!) and they would introduce me to others as their online marketing guru…the one who helped them grow their business by leaps and bounds. There was a disconnect! At first the term “expert” made me…

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10 Things to Do Immediately After a Networking Event

March 30th, 2009

Posted by to Online Marketing

The true color of networking is often revealed after the event itself. The emails that get traded, the connections we make, and the relationships that continue to grow. Here are 10 things to do immediately after attending a networking function (conferences, seminars, business clubs). 1) Send email. Don’t wait for the next day or the next week. Chances are you won’t get around to it-and even if you do-they may not recall. Send an email to everyone you took a card from. Even if you don’t see an immediate connection, just say thanks. 2) Connect on Facebook. My favorite strategy. I look the people up on Facebook using their business…

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Myth or Fact- Search Engine Marketing

March 28th, 2009

Posted by to Online Marketing

1) Traffic is Everything. MYTH. Qualified traffic is what matters. 2) SEO is expensive and not a small business marketing strategy. MYTH Search Engine Optimization (SEO) actually helps level the playing field and is an excellent small business marketing strategy. 3) SEO takes time. FACT Absolutely. It takes 6 months to a year to see solid search engine optimization results. This is highly dependent on the keywords. 4) All Keywords are the Same. MYTH Not at all. Some keywords are much easier to rank for than others. 5) You have to be careful when choosing a SEO professional or company. FACT No doubt about it. There are so many hucksters…

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