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St. Gallen Symposium – Switzerland, Chocolate, and Lessons on Entrepreneurship

May 5th, 2010

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“Super! Danke. Ciao.” – That is my chosen foreign phrase around here. I am in St. Gallen in Switzerland for the Leaders of Tomorrow Symposium. Every year, 200 young leaders are invited to join the symposium to discuss entrepreneurship. This is the 40th year, and I was honored to receive an invitation. Over 46 countries are represented. This is a two day “pre-programme”, then the actual symposium with today’s leaders starts. Today was the 2nd day. Here is a recap of my two days here so far. Day 1 – I landed in Zurich at 8:30 am. That would be about 1:30 AM Dallas time, so I was extremely jet lagged….

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Win a Free Social Media Strategy Session with Shama

April 13th, 2010

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I can’t BEGIN to tell you how excited I am. As many of you know, I’ve worked really hard on my first book – The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue. Well -it is FINALLY here! Amazon has released it and so have bookstores across the country. The BUZZ is building! – I debuted it on Good Morning Texas last week. – FastCompany.com wrote a review of it here: http://bit.ly/fastcompanyshama Now, I need your help because I couldn’t have gotten this far without your support. Here is how you can help: 1) Order your copy if you haven’t already done…

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How to Deal with Negative Reviews

April 9th, 2010

Posted by to Social Media Marketing

The beauty of social media is that people are now the media. When you leverage this fact correctly, it makes for an excellent social media strategy. But, what happens when someone says something negative – factual or not? Check out my guest post at Liz Strauss’ Successful Blog on how to deal with negative reviews – The Zen Way of Dealing with Negative Commentary Online.

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21 Businesses You Can Start in a Refugee Camp

March 31st, 2010

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On my drive back home yesterday, I was listening to a fabulous segment on NPR about how the people in Haiti refugee camps have taken to starting businesses in their tents. Astonishing, isn’t it? That business can thrive, and often does, in the direst of circumstances. It got my brain going – and I made a list of 21 businesses someone can start in a refugee camp. 1) Food & Water – Back to the basics. Food and clean water are rare in camps, and FAIR PRICED vendors who can provide fundamental supplies win. 2) Fortune Telling –Read palms or tarot cards for fun? No matter the time or place…

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Why Good Trumps Great: The Evolution of Business

March 10th, 2010

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If I could call this post a manifesto, I would. And, perhaps it is just that. This mini manifesto is written for all business owners and at-heart entrepreneurs. This past weekend, I attended a dinner hosted by good friend and colleague Suzanne Falter Barns. Tim Kelley spoke at the dinner about the old vs. new paradigm of business, and the thirty of us present chimed in. The main message: Greed is Out. Purpose is In. The businesses of the past focused solely on growth. But, today’s landscape is different. Growth is a small percent of what makes a company truly great. A small company can rule supreme (in terms of…

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7 Ways to Make an Event More Memorable

March 5th, 2010

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Just got back yesterday from speaking at the Social Business Bootcamp in Dallas. See me smiling in the picture? It was a great event, and it got me thinking about what makes an event truly memorable. Event planners and conference hosts, take note. 1) Don’t overlook a great MC. A Master of Ceremonies is often an afterthought for many events, but the MC sets the mood. And, a good one makes the whole event better. Couch surfing Ori was the MC yesterday and his humor really helped the audience relax. A good MC will make the speaker’s job easier. 2) Loan out video (point and shoot) and digital cameras to…

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Why No One Will Fan Your Facebook Fan Page

March 4th, 2010

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Let’s face it. Your fan page is the equivalent of the party in college that no one wanted to attend.  Sure, your mom and best friend may be your fans. They may fan your auto shop or financial services consulting page on Facebook. But, for the most part – no one else will. People Fan Pages Based on Their OWN Identities. I learned this lesson in graduate school while researching for my thesis. People don’t join groups or fan pages because of you or what you offer. They join because of them. Facebook is the ultimate mirror. We create profiles that reflect who we are as human beings. We fan…

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How to Build Offline Relationships with Bloggers

March 1st, 2010

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I recently had the pleasure of being invited to a dinner party hosted by Bing – yes, the search engine. Bing invited 13 Dallas bloggers to a great Dallas restaurant to demonstrate their search engine. I’ve attended a few events where companies strive to connect with bloggers. Tres Generaciones did a good job, and so did Bing. In fact, we (at the Marketing Zen group) have also hosted events on behalf of clients who want to connect with key local influencers. I find that all these events have five key elements. 1) FOOD. Is there anything more universally pleasing? Food is a great incentive to attract people. Good food gets…

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Articles About Using Social Media as a Marketing Tool

February 23rd, 2010

Posted by to Social Media Marketing

The wonderful thing about a blog is that you can compile all your thoughts in one place. The downside is that key articles sometimes get buried after a while. I decided to do a round-up of our most read articles on social media. So, here are the most popular articles I’ve written about using social media as a marketing tool: 10 Reasons NOT to do Social Media Marketing – For all the wonderful reasons there are to do social media marketing, there are also reasons not to partake. This post lists the top 10 reasons to not participate just yet. So, you want to be a Social Media Marketing expert?…

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What Parents Must Know about Kids and Social Media

February 22nd, 2010

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I usually speak on social media as it relates to marketing, but I often run into parents who ask me how they should handle social media as it relates to their kids. So, I wanted to share a few tips. Now, I am not a parenting expert. I don’t have kids yet (unless you count Snoopy the dog). But, I do know a fair amount about social media. And, high school isn’t (yet) a distant memory. Here is what I think parents MUST know about social media. 1) Admission Counselors are Looking. Heck – camp counselors are looking! I know employers are looking – I speak to them on a…

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