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Why you must start with a WELL-ENGAGING, WELL-CONVERTING WEBSITE – Part 1 of 2

April 26th, 2011

Posted by to Content Marketing, Email Marketing, Facebook Marketing, LinkedIn Marketing, Online Marketing, Outsourced Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing, Twitter Marketing

So many times, we have clients who want to jump into social media, which is great because social media marketing definitely works. BUT…there are a few components you have to have in place before diving in head first. The very FIRST PRIORITY and MOST IMPORTANT TOOL in your toolbox when marketing online is your website. Just “having” a website is not good enough. You must have a well-engaging, well-converting website. You have to remember that when it all boils down to it, one of the main reasons we market on various online networks is to DRIVE TRAFFIC TO OUR WEBSITE. So it is imperative that when people get there, that…

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Tags blog content content marketing Facebook linkedin newsletter professional website rss feed search engine optimizing social media Social Media Marketing twitter website traffic well converting website youtube
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Part 1: Five Things Your Hospital Should Be Doing To Engage In Social Media

April 20th, 2011

Posted by to Online Marketing, Social Media Marketing

[Note: This is the first part in a four-part series about the potential that social media holds for physicians and health care professionals.] The concept of hospitals engaging in social media is fairly new. Institutions like The Mayo Clinic and Children’s Hospital of Boston are using social media to make connections with patients, parents and the community. If you’re a healthcare organization and looking to jump into the mix, we’ve got a few tips for you to get the ball rolling! 1. Create an online identity. This first step seems logical but the data shows that many hospitals have yet to do this. Establishing an online identity by creating profiles…

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Tags #SwedishRagan Children's Hospital of Boston Ed Bennett Found In Cache healthcare social media Sermo.com The Mayo Clinic
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How-To: Outsource Your Company’s Social Media Marketing Initiatives – Part 1

April 13th, 2011

Posted by to Uncategorized

Okay so, you finally did it! You finally decided to get your business on Facebook and have outsourced the task to a social media marketing agency. It makes sense too as you’re a small-medium sized business already spreading your internal resources way too thin. Your social media marketing efforts are now out of sight, out of mind, right? Time to focus your attention back on your regular tasks, right? Wrong. I have to say it. You are wrong Mr. CEO / Ms. CEO. The words engaging, sharable, interactive should mean something to you by now. I’m positive you’ve heard them a time or two if you’ve made it to our…

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How to Turn Your Facebook Profile Into a Fan Page

March 31st, 2011

Posted by to Uncategorized

Facebook has recently made available a tool which will allow you to convert your personal Facebook profile into a Facebook Page (also known as a Fan Page). A quick refresher: profiles are for people. Pages are for businesses, brands, puppies, and yes…people. So, a person can have a profile and a page, but a business for example, cannot have a profile. A business must have a page. If someone wants to friend you on Facebook, they go through your profile. This is a mutual relationship. If someone wants to connect with you, and you don’t know who they are, they can connect with you via a page by “Liking it.”…

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5 Ways to Measure Content Marketing Success

March 23rd, 2011

Posted by to Content Marketing

I sometimes wonder why there isn’t as much buzz about content marketing as there is social media marketing. Especially, when content marketing is the foundation of all good online marketing. Content marketing may not be as sexy sounding as social media, but it is absolutely crucial.  If you need some ideas for content marketing, I wrote a post a while back on 50 Ways to Serve Up Hot Juicy Content. This post is about how to measure the success of your content marketing. 1) Opt-Ins – This is the #1 way to see if your content has traction. Do people subscribe to it? Are they willing to trade their email…

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Tags article content internet marketing leads metrics Online Marketing opt-in referrals ROI success video
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Guest Post: Phil Simon on Cloud Computing

January 25th, 2011

Posted by to Online Marketing, Small Business Marketing

In mid-2010, I started writing The New Small. I wasn’t sure about where my journey would take me, but I knew two things: I wanted to profile a wide range of technologies. I didn’t want to profile a bunch of tech companies. I was able to kill two birds with one stone when I came across a very progressive law firm based in Minnesota: Skjold-Barthel. The firm threw all of its data and apps into the cloud after some IT issues caused a number of problems, not the least of which was lost revenue. Brass tacks: the firm had to decide if it was in the law business or the…

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Tags cloud computing guest post phil simon small business solutions technology trends
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How to Market a Resort or Vacation Destination Online

January 12th, 2011

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

The travel industry has perhaps the greatest potential to grow and market online. Sadly, most hotels and resorts treat online marketing very much like they do traditional marketing – they setup a brochure website, and then forget about it. To truly engage an audience and sell more rooms, you need to look at web marketing as a living, breathing, entity. These online marketing tips don’t apply to local motels which would be best served by billboards and local marketing. Instead, I want to focus on true vacation destination hotels and resorts. Places people research and book in advance. Get the Basics Right – I’ve said it before, and I will…

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Tags Facebook hotel marketing internet marketing Online Marketing resort marketing seo Social Media Marketing travel marketing twitter
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2011: Social Media Marketing Consultants on the Decline and Other Predictions

January 5th, 2011

Posted by to Uncategorized

In 2010, we were all enamored by social media marketing. Stories about folks getting fired because of their tweets or getting caught cheating thanks to Facebook were all the rage at parties. Okay…well…at least they were at the social gatherings I was attending. Now, we see a greater concern for privacy emerge and more people suffering from information overload.  Here are 3  trends I see emerging this year  – Every Tweet Counts – In 2010, tweeting became a phenomenon. We saw hordes of people sign up, tweet about their lunch plans, and then promptly stop using the service after pronouncing it absolutely useless.  In 2011, we will see more people…

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7 Steps to Marketing a Mobile Application

January 3rd, 2011

Posted by to Uncategorized

2011 will be the year of the mobile application. Early adopters will roll their eyes at that sentence, but Joe Doe from suburbia, who just got the iPad for Christmas is nodding his head. This year, widespread adoption will take mobile applications from a buzz phrase at SXSW to an everyday term (like microwave or blender…). And, more and more  companies will lunge at creating mobile applications. But, creating an application and getting people to actually use it are two different things entirely. We’ve helped a few companies create and market their mobile applications, and here are 7 steps for marketing a mobile application. 1) Start by creating a good…

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