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New to Twitter: How-to Find Influencers to Maximize Efforts

June 13th, 2011

Posted by to Twitter Marketing

Setting Up a Company Twitter Profile The day you decide to get your company/brand/self on twitter is the same day you should commit to reaching out to ten people/companies/organizations multiple times in the coming weeks. Twitter itself is overwhelming to someone new on the site. There are many key steps you must take to really prepare yourself to use Twitter both efficiently and effectively. Because of this, I would like to take today to help you out with a very, very important (and often confusing) step. Getting Acquainted with Twitter as a Business Tool: Steps 1-3 The first step being, read as many articles as you can about appropriate and…

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Digital Wallets, Mobile Payments, and What You Need to Know

May 26th, 2011

Posted by to Uncategorized

How smart will our smart phones REALLY get? Well, Google just announced that they have created an open platform for mobile phones to send and receive payments using NFC technology. They’ve already partnered with Citi, Mastercard, FirstData, and Sprint, and are open to accepting more partners. Trials have already begun, and by the summer it will be official. By 2014, the majority of phones will have NFC technology. So, here are the answers to your most pressing questions: What is NFC? NFC stands for Near Field Communication. It is a wireless technology that lets devices communicate to each other over very short distances (roughly 4 cm). It can work between…

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Business Week Article: Questions to Ask Before You Start a Business

May 16th, 2011

Posted by to Uncategorized

Who does a 33 year old man from Zambia turn to when looking for entrepreneurship advice? In this case, to Business Week columnist, Karen Klein. I was honored to have my two-bit included in the article: “Separating Yourself From the Pack When it comes to your business itself, make sure you have differentiated your products or services from others already on the market. Getting customers to try something new or work with a new vendor is tougher than it sounds; we’re all creatures of habit. “Make sure you know and can demonstrate a significant differentiator to separate yourself from the pack for your startup to succeed,” says Shama Kabani, president…

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Pursuit, Passion, and Perils: The Story of One Young Entrepreneur

May 12th, 2011

Posted by to Uncategorized

I just did a guest post on Sources of Insight on entrepreneurship. It was so well received, that I wanted to share it with you. I was recently invited to speak to a group of young college students at The City University in Hong Kong on the topic on entrepreneurship. And, I was quite thrilled by the challenge. I believe that entrepreneurship is partly inherent, but everyone has a spark within them to make it happen. At 26, I’ve learned quite a few things about entrepreneurship first hand. My first business was at the age of 9. It was no astounding success. As it turns out, your parents will only…

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Top 3 Signs It’s Time to Raise Your Game

May 12th, 2011

Posted by to Online Marketing

Did you know it’s possible to be playing SMALL …and not even realize it? Amazing – but it’s happening A LOT …  and in some subtle (and NOT so subtle) ways …  It’s a fact that: * Far too many are yielding to a temptation (yes, let’s face it – out of fear) to PLAY SMALL…”hunkering down,” “treading water,” “pulling back for a while,” or even “waiting this out” (how’s that working so far?) … And, as management expert Tom Peters says:“You can’t SHRINK your way to GREATNESS.” * Far too many others are “aiming too low” – toiling away at the level of mere TACTICS … chasing the next…

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How-To: Outsourcing Your Business’s Social Media Marketing During an Event

May 9th, 2011

Posted by to Uncategorized

Hello again, Mr. CEO. As promised in How-To: Outsource Your Company’s Social Media Marketing Initiatives – Part 1, here is your Wake-Up Call 2: Events, Trade Shows, Conferences – Oh My! The how and why to snag an invite for your social media marketing initiatives when your company is going to be on display. A case study featuring YOU: So, let’s say you’re going to have a booth at a major conference or trade show that directly relates to your industry and you have recently outsourced all social media to a company that specializes in online marketing . You now have 2 options, well I suppose 3: Plan your SM…

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Why you must start with a WELL-ENGAGING, WELL-CONVERTING WEBSITE – Part 1 of 2

April 26th, 2011

Posted by to Content Marketing, Email Marketing, Facebook Marketing, LinkedIn Marketing, Online Marketing, Outsourced Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing, Twitter Marketing

So many times, we have clients who want to jump into social media, which is great because social media marketing definitely works. BUT…there are a few components you have to have in place before diving in head first. The very FIRST PRIORITY and MOST IMPORTANT TOOL in your toolbox when marketing online is your website. Just “having” a website is not good enough. You must have a well-engaging, well-converting website. You have to remember that when it all boils down to it, one of the main reasons we market on various online networks is to DRIVE TRAFFIC TO OUR WEBSITE. So it is imperative that when people get there, that…

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Tags blog content content marketing Facebook linkedin newsletter professional website rss feed search engine optimizing social media Social Media Marketing twitter website traffic well converting website youtube
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Part 1: Five Things Your Hospital Should Be Doing To Engage In Social Media

April 20th, 2011

Posted by to Online Marketing, Social Media Marketing

[Note: This is the first part in a four-part series about the potential that social media holds for physicians and health care professionals.] The concept of hospitals engaging in social media is fairly new. Institutions like The Mayo Clinic and Children’s Hospital of Boston are using social media to make connections with patients, parents and the community. If you’re a healthcare organization and looking to jump into the mix, we’ve got a few tips for you to get the ball rolling! 1. Create an online identity. This first step seems logical but the data shows that many hospitals have yet to do this. Establishing an online identity by creating profiles…

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Tags #SwedishRagan Children's Hospital of Boston Ed Bennett Found In Cache healthcare social media Sermo.com The Mayo Clinic
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How-To: Outsource Your Company’s Social Media Marketing Initiatives – Part 1

April 13th, 2011

Posted by to Uncategorized

Okay so, you finally did it! You finally decided to get your business on Facebook and have outsourced the task to a social media marketing agency. It makes sense too as you’re a small-medium sized business already spreading your internal resources way too thin. Your social media marketing efforts are now out of sight, out of mind, right? Time to focus your attention back on your regular tasks, right? Wrong. I have to say it. You are wrong Mr. CEO / Ms. CEO. The words engaging, sharable, interactive should mean something to you by now. I’m positive you’ve heard them a time or two if you’ve made it to our…

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How to Turn Your Facebook Profile Into a Fan Page

March 31st, 2011

Posted by to Uncategorized

Facebook has recently made available a tool which will allow you to convert your personal Facebook profile into a Facebook Page (also known as a Fan Page). A quick refresher: profiles are for people. Pages are for businesses, brands, puppies, and yes…people. So, a person can have a profile and a page, but a business for example, cannot have a profile. A business must have a page. If someone wants to friend you on Facebook, they go through your profile. This is a mutual relationship. If someone wants to connect with you, and you don’t know who they are, they can connect with you via a page by “Liking it.”…

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