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Why Google Instant is a Bad Idea

September 9th, 2010

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Most people know that I studied social media in graduate school. But, most don’t know that I also studied how people experience Time. Time with a capital T can actually be broken down into various dimensions. Some of these dimensions are: urgency, precision, scheduling, and pace. We all have 24 hours in a day but how we experience those hours is vastly different, even when our tasks are similar. While I applaud the fact that Google wants to save us a few milliseconds a search, I am not convinced that trying to guess my thoughts is the way to go. Why Predictive Technology is a BAD IDEA Google recently introduced…

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How Older Users are Utilizing Social Media

August 31st, 2010

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When I first started speaking about social media marketing in 2008, I’d survey the group to see how many people used social media sites. The majority of baby boomers in the room would NOT raise their hands. Fast forward to 2010, and there is rarely a soul in the room who isn’t using Facebook or LinkedIn. The PEW Internet Research Center just released a report on how older users are using social media. I wanted to share some of the key statistics here and my thoughts. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010. During the same…

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The Tech Titan Award Speech I Should Have Given

August 28th, 2010

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There are events in life that you prepare for: your wedding, the annual Thanksgiving dinner, graduation, the birth of your child. Then, there are events which you almost miss because you drank too much Pepsi and needed a bathroom break. Last night was such an event. When the Alliance of Women in Technology nominated me for the Tech Titan Emerging Company CEO award, I was grateful. I felt honored that they would deem me worthy of their nomination. When I made one of four finalists I was thrilled. I thought “wow! the Judges really wanted to encourage a young entrepreneur.” And, that’s where I stopped. I didn’t dare dream that…

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50 Ways to Serve up Hot Juicy Content

July 15th, 2010

Posted by to Content Marketing

By: Shama Content marketing is an essential part of online marketing (and marketing in general) these days. If you have any information that helps educate your prospects and clients, chances are you are already engaging in content marketing. Once you have crafted your message, how do you get it out there? Top 50 Ways to Do Content Marketing As I was brainstorming for a client, I came up with the list below – 1. Webinar 2. Teleseminar 3. Video 4. Blog Post 5. eZine Article 6. Print Article 7. Tweets 8. Facebook Posts 9. Email 10. Printed Book 11. Kindle Book 12. Mobile App 13. IPAD App 14. Website 15….

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Tags apps articles content marketing Facebook squidoo tips twitter videos
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5 Minutes to a More LinkedIn You

July 12th, 2010

Posted by to Social Media Marketing, Twitter Marketing

By: Shama I often get asked why I don’t write more about LinkedIn and how to use LinkedIn for business purposes. For all those who keep asking – and for the rest of us – here are five ways you can amp up your LinkedIn experience. Five minutes. Five steps. (Take that 30 minute meals! Someone get this girl a show!). Jokes aside – here are my tips. Minute 1 – Add 7 Descriptive Keywords to your Specialties Area. Think not only about your specialties within the industry – but also how people outside the industry may seek you out. For example, airline companies for the longest time bickered over…

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Tags business networking linkedin marketing social networking tips
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Think Before You Post – an Open Letter to All Consumers

July 9th, 2010

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Dear Consumer, “Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” Theodore Roosevelt. This is one of my favorite quotes – perhaps because I consider myself a constant creator and editor at heart. I was speaking with a reporter from MSNBC today, and we started talking about business ethics. As we explored what it means for businesses to be ethical, it made me think about the flip side of the coin – consumer ethics. We as…

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The Changing Face of Facebook Marketing – 5 Things you MUST Know

June 26th, 2010

Posted by to Facebook Marketing, Social Media Marketing

It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight. With almost 500 million users, it is truly turning into the ultimate powerhouse. Mark Zuckerberg, founder of Facebook, has even revealed plans for Facebook to hit 1 billion users by targeting countries where Facebook isn’t yet as infiltrated – countries such as Korea, Russia, and Vietnam. With more users, more features, comes greater opportunity to leverage Facebook for marketing purposes. Here are the top five things you need to know about Facebook marketing. 1) Facebook Fan Page Admin Rule – Previously, if you created a Fan Page using your profile…

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13 Ways to Land your Dream Internship in Marketing, PR, and Social Media

May 20th, 2010

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Summer time is here! In Texas this means hot summers, ice-tea, swimming pools, and barbecue. It also means lots of student and graduates are looking for internships. As resumes fill my inbox, and I find myself dispensing advice more often than usual, a blog post on the topic seems fitting. 1) Re-do the Resume – As a student, I never understood it. My resume looked JUST like the template provided by the career center. Big mistake! As an employer, I hate seeing such resumes. Tweak your resume for each position. If you can’t take 30 minutes to do that, then don’t consider applying for that position. You don’t want it…

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St. Gallen Symposium – Switzerland, Chocolate, and Lessons on Entrepreneurship

May 5th, 2010

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“Super! Danke. Ciao.” – That is my chosen foreign phrase around here. I am in St. Gallen in Switzerland for the Leaders of Tomorrow Symposium. Every year, 200 young leaders are invited to join the symposium to discuss entrepreneurship. This is the 40th year, and I was honored to receive an invitation. Over 46 countries are represented. This is a two day “pre-programme”, then the actual symposium with today’s leaders starts. Today was the 2nd day. Here is a recap of my two days here so far. Day 1 – I landed in Zurich at 8:30 am. That would be about 1:30 AM Dallas time, so I was extremely jet lagged….

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Win a Free Social Media Strategy Session with Shama

April 13th, 2010

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I can’t BEGIN to tell you how excited I am. As many of you know, I’ve worked really hard on my first book – The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue. Well -it is FINALLY here! Amazon has released it and so have bookstores across the country. The BUZZ is building! – I debuted it on Good Morning Texas last week. – FastCompany.com wrote a review of it here: http://bit.ly/fastcompanyshama Now, I need your help because I couldn’t have gotten this far without your support. Here is how you can help: 1) Order your copy if you haven’t already done…

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