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Ask Shama: How Can I Reach My Facebook Fans?

October 13th, 2011

Posted by to Marketing

Now that creators of fan pages cannot message their fans directly, how are you supposed to use Facebook to reach them? Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her site or on video. Dear Shama, I created a Facebook page for my company, and I am about to start promoting it to my friends and clients. I got a message from Facebook…

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Ask Shama:10 Things Gen Y Can Learn From Steve Jobs

October 10th, 2011

Posted by to Marketing

Steve Jobs was a technology and business icon who founded Apple at age 21. At that time, he would have been called a whiz kid—but now this age group of entrepreneurs are called Millennials and are a new demographic. We grew up in a world where Apple was a fruit second and an electronic first. With 18 billion apps already downloaded, Steve Jobs didn’t just pave the way for our generation—he created our entire way of life. Read more at Portfolio.com

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Ask Shama: Why is Facebook All Different

September 22nd, 2011

Posted by to Marketing

Facebook is changing rapidly, so here’s how to wrap your head around the new “list” and “subscribe” and “list” options. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, I consider myself social-media savvy, but I am an early adopter. I joined Facebook when they opened it up to professionals, I snagged an early invite for Google Plus, and I use Twitter. I realize that social media changes fast, but…

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Ask Shama: How Can I Make My Video Go Viral?

September 14th, 2011

Posted by to Marketing

We know that online video can help with marketing efforts, but what’s the best way to go about it? Marketing pro Shama Kabani has answers with her Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, We know from others how powerful online video can be for visibility and growth. Clearly, YouTube continues to reign large with the talking babies and dancing bears, but can it really help…

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Ask Shama: Help, Someone Has My Twitter Name!

September 14th, 2011

Posted by to Marketing

What happens if another company got to Twitter before you did with a preferred name? And what should you do if an associate is poaching your contacts on LinkedIn? Marketing pro Shama Kabani has answers with her new Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. How can I acquire an inactive Twitter user name? Dear Shama, Our company just went through a huge re-branding process. Accordingly, we are…

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10 Ways to Use Google Plus for Marketing

July 13th, 2011

Posted by to Marketing

It was just a matter of time before Google created some real competition for Facebook. My prediction for Google Plus is that the technically more savvy and early adopters will flock to it, while the majority of people will continue with Facebook. However, there is much to be said about an early mover advantage yet! And, since Google rules the search engines, it may well be in your interest to setup a home on Google Plus. Here are 10 ways you can market using Google Plus. Keep in mind that Google Plus profiles do NOT yet exist for brands and businesses. They will add this in time, but for now,…

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Confessions of a Globe Trotter: How to Travel Smarter

July 8th, 2011

Posted by to Marketing

The snow fell heavily the night we landed in Boston. My vice president of client relations and I were there to meet a prospective customer the next morning. It was meant to be an in-and-out trip, and I packed everything into a single carry-on bag. My colleague checked luggage and it was lost. While we landed the client, it wasn’t before a midnight trip to the only open Wal-Mart in town and a lecture from me on the importance of never checking bags when traveling for less than two days. When it comes to travel, I feel very much like Hermoine Granger from Harry Potter. Always telling people around me…

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Day 5 in Egypt – One Journey Ends, Another Begins

July 1st, 2011

Posted by to Small Business Marketing

Every day in Egypt has felt like two days squeezed into one. Today was different. It felt like a week had been squeezed into a day. Early in the morning, all the delegates took a bus to the Smart Village for the final day’s activities. That’s when the fun began. All 18 teams made their final business pitches. What did their companies do? What was their revenue model? How would they stand out? It was wonderful to see how far the groups had come in just 5 days. They were articulate, confident, and had taken our feedback to heart. We knew that choosing the final four winners would not be…

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Day 4 in Egypt – Done in 60 Seconds

June 30th, 2011

Posted by to Small Business Marketing

I now know what it feels like to run on two hours of sleep because that’s exactly what I’ve gotten for the past two nights. And, oddly enough, it seems like there is enough energy and excitement in the air to keep me going. We heard that there were riots in Cairo, but were safe in our hotel from the hubbub of the rest of the city. At breakfast Wednesday, I posed a question to all the U.S. and Danish delegates. If you weren’t an entrepreneur, what would you be? This lead to a discussion about what entrepreneurship really means. Is it about making a profit or doing good? Did…

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Day 3 in Egypt – The Gloves Come Off

June 30th, 2011

Posted by to Small Business Marketing

For two days, the young Egyptian entrepreneurs we’ve been mentoring have been focusing on business challenges my fellow U.S. and Danish delegates and I have given them. On the third day, we told them it was their turn to challenge us. We picked four of their suggestions, which we felt would apply to the majority of their fledgling companies. But they still had work to do—they had to come up with solutions. The first group I met with had an excellent start-up idea revolving around group-buying websites. They didn’t have any business plan, nor a PowerPoint. They just had a really good idea with some sense of the direction forward….

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