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Facebook Changes Rules of the Promotions Game

November 18th, 2009

Posted by to Uncategorized

You’ve heard the news about Facebook’s new rules for promotions on the site, but you may be under the assumption that the new rules forbid ANY contests even being mentioned on Facebook. Or you may think that marketers working on behalf of big-name companies who love running Facebook promotions in order to tap into the social networking site’s enormous user base (300 million and counting), will exit the site in droves in the wake of such restrictions. Not necessarily. The truth behind all the hype and confusion in the wake of the release of the new guidelines lies somewhere between an outright ban and the free-for-all that the folks behind…

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11 Ways to Rock a Conference

October 21st, 2009

Posted by to Online Marketing

At this point, I have attended tons of conferences – and spoken at well over a dozen just this past year. After coming back from the fabulous Blog World Expo in Las Vegas, I thought it was time to share some of my tips for making the most of a conference. 1) Stay Hydrated – Seems simple – but I can’t tell you how easy it is to forget when you are running around. Carry a bottle of water with you at all times. It can be so easy to lose your energy by the end of the day. Stay hydrated, and you will thank yourself when everyone else is…

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Facebook Launches “Like” Feature for All Ads

September 23rd, 2009

Posted by to Online Marketing

Beginning this September, Facebook will be including a “Like” feature alongside ads on their website. This functionality will allow users to actively rate the different ads that they see, and judge whether specific ads are likeable or not. This “Like” feature is quite similar to the “Like” feature enabled for other components in Facebook. To make ad-browsing more efficient and user-friendly, Facebook will be adding an “X” on every ad. One tap on the “X” closes the current advertisement and initiates the emergence of the next ad in the chain. Either you “Like” it, or you don’t The “Like” system is actually a boon for individuals who are growing weary…

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Small Businesses Fly Free – A Cool Grant by British Airways

September 16th, 2009

Posted by to Online Marketing

Okay guys, I hate to do two sponsored posts in a row – but this one is too good for me not to share! I love it when in a tough economy, big businesses decide to help small businesses. British Airways is doing something just like that! They are offering a Business Opportunity Grant that will help 100 small businesses fly around the world to see their clients, attract new ones, and just do more business in general! And, while I am a huge fan of online marketing (of course), even I sometimes wish I could just go visit my clients and sit down over a cup of coffee with…

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How to to Maximize Your Opt-In List: A Quick Guide

September 13th, 2009

Posted by to Online Marketing

Make everything user friendly Your website is the front-end of your operations, the shining gemstone of all your marketing efforts. This is why you should make everything as painless as possible when people are trying to sign up for something. Streamline it The most important component of your offer should be clearly visible. Use simple, bright colors and clean text links. If you want your visitors to view two or three more pages, make sure that they can navigate the deeper pages with little effort. If they don’t want to navigate other pages anymore, the registration form should easily be seen on the landing page they are on. There is…

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Email Marketing Mistakes to Avoid

September 8th, 2009

Posted by to Online Marketing

Everyone’s talking about using social media networking to increase their profits. Traditional strategies like email marketing are being slammed for ‘hipper’ strategies like using Twitter and Facebook. However, lots of companies still use email marketing no matter how cumbersome or ‘un-hip’ it may seem. From getting people to buy eBooks to getting people to sign up for auto-shipping programs for slimming pills, the humble email is still the number 1 choice of those who are just entering the wild world of niche marketing, etc. and for those who have been in this business for a long time. Spam laws matter There are two sets of international laws on spam emails….

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Cool Small Business Technology Makeover Contest by AT&T

August 26th, 2009

Posted by to Online Marketing

I rarely promote contests on this website – but this was one was too good to pass up! Izea asked me if I’d be interested in sharing with you guys – and I was all for it. In this economy, the stuff a business really needs (like a technology upgrade!) can often take a back seat. But, thanks to AT&T – one small business can get exactly what they need. AT&T is Giving away a Technology Makeover. On July 16th, AT&T launched a cool resource website for small businesses. To celebrate, the company is giving a Small Biz Tech Makeover to one lucky prize winner. The grand prize consists of…

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How to Tweet and Facebook your Way Into a Job – or Out of One

August 20th, 2009

Posted by to Online Marketing

Social networking sites have been around for some time now, but it’s only now that employers (you know, people who really matter to your career) are using these networks to screen potential employees. According to a recent study, it was found that almost half (45%) of all companies are diligently searching and exploring whatever social media presence candidates have. No booze & drugs on Facebook please… In the past, employers had to rely on pricey background checks and lengthy interview processes to get the gist of what a job candidate’s been up to prior to the interview. According to the study done by Harris Interactive, more than 2,500 human resource…

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Using Social Media Outlets for Marketing

August 13th, 2009

Posted by to Online Marketing

Anyone with any kind of online presence has probably been to Facebook, LinkedIn, or Twitter at least once. Maybe you just looked around or reconnected with old friends. Perhaps you saw a competitor online. Regardless of the reason why you were there, the fact still remains you were there. In fact, there are millions of people that use these social media sites every day for one purpose or another. If you’re looking to broaden the market for your company or brand, online marketing is an excellent resource. In this current climate of downsizing and stretching not only every dollar but every resource, more and more people are realizing that online…

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New Facebook Search

August 12th, 2009

Posted by to Online Marketing

About a month ago, the system engineering team at Facebook tested an improved Search function with a small circle of Facebook users who were actively using their accounts to share information, news, etc. That small test proved to be a success, which is why the same team of developers and engineers has decided to make the function available to all Facebook users. Basically, your News Feed section will now become searchable. You can search your friend’s and family’s updates for specific content, using the keywords of your choice. You can also do this same search for any public profile. If you want to be found by strangers, consider making your…

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