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MZ Weekly CMO News Round-Up: 10/17/14

October 17th, 2014

Posted by to Online Marketing

Female CMOs: What challenges do companies face? When polled on the problems B2B organizations encounter, 16 women from various industries answered this question, and each provided distinct answers that help paint a picture of the future of business. Their responses ranged from simplicity to emotional connection. But overall, discipline and personalization are the most difficult strategies to solidify and to maintain. Data pours into any B2B company, and it’s up to employees to filter this information and apply it appropriately. This task, though seemingly simple, becomes most important when building a brand and remaining consistent across markets. Making your brand accessible and understandable amongst all of your customers is certainly…

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b2b content
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Is Your B2B Content Marketing Strategy Doomed?

October 16th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing

A lot of B2B content marketing strategies tend to fail, and mostly because it can be tough to write about obscure niches. When catering to such niches, some find themselves stuck in a rut and suffering from perpetual boredom. But it doesn’t necessarily have to be that way. Instead, some marketing consultancies are leading the industry with constant innovations. Hence many companies are choosing to outsource their online marketing needs, a trend which has rapidly grown over the past few years. Here, we have compiled a few reasons your B2B marketing strategy might be doomed to fail, wasting limited financial resources and manpower: Unclear Reasons for Online Marketing Over the…

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content marketing
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The Content Marketing Powerhouse You’ve Probably Never Considered

October 15th, 2014

Posted by to Content Marketing, Online Marketing

Recent research in the field of online marketing suggests that adopting a structured and centralized methodology for content marketing exponentially increases the efficiency of the process. For example, instead of simply having a blog section on the main website of a business, creating an entire resource center for all of the business’s content – blogs, whitepapers, ebooks, articles, etc. – streamlines the effort. This creates a healthy mechanism for your website’s returning and potential readers to have easy access to all new and old content – and prevents older content from seeming old or outdated. The research was specifically focused on content marketing for B2B businesses, but of course, creating…

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Tags business marketing strategies content content marketing marketing strategy Online Marketing resource centers
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branded content
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8 Ways To Ruin Your Branded Content

October 13th, 2014

Posted by to Content Marketing, Online Marketing

Brand content is among the most useful online marketing tools. A recent study by Online Publishers Association revealed that “web sites featuring branded content outscored internet industry norms 41 out of 43 times across a wide range of advertising metrics.” But branded content is a two-edged sword: do it poorly and you’re almost worse off than having no content at all. Here are some of the most common traps the unwary marketer can succumb to. Don’t listen. The modern consumer wants dialogue with business, so relaying on outdated advertising that only talks about the company and products in hyper-glowing terms is a safe bet to alienate consumers. Hard sales tactics…

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Tags Blogging business marketing strategies content content marketing marketing strategy Online Marketing
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MZ Weekly CMO News Round-Up: NBA and GSMI

October 10th, 2014

Posted by to Online Marketing

Female CMOs: Women CMOs have been making significant progress lately. Although they only make up 19% of all CMOs, women have started making impacts in male dominated industries. For example, over the summer, the NBA hired Pamela El as their CMO. Despite including the WNBA, the NBA, as an organization, doesn’t always have the best standing with women. It seems that the league might be trying to remedy these wrongs with El’s hiring. Not that she doesn’t deserve it; she most certainly does. El served as the VP of financial brand marketing for Nationwide Insurance prior to landing her spot at the NBA. She likely had a hand in that…

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Tags business marketing strategies CMO MZ Weekly News Online Marketing The marketing zen group
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The Story of a Start-Up

October 9th, 2014

Posted by to Online Marketing, Outsourced Marketing

Let me tell you a story about a start-up. It begins in 2008, with a graduate student working towards her Masters degree at the University of Texas at Austin. Fascinated by the new phenomenon that was Twitter, she wrote her thesis about the microblogging site, delving deep into the brave new world of social media marketing. One year later, Shama Hyder had founded her own online marketing agency – The Marketing Zen Group. From its humble beginnings as a grad student’s shoestring start-up, it has grown by leaps and bounds each year, so that now, it boasts an international team of digital marketing experts, and a clientele that has included…

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9 Trends In Social Media Every CMO Should Watch

October 8th, 2014

Posted by to Online Marketing, Social Media Marketing

As digital business continues to evolve, the relationship between business and consumer is experiencing a radical change. Modern communication has blown away the barriers of what were once relatively static advertising media. The modern consumer is not just a passive recipient of marketing messages, but an active participant in a conversation with brands. As 2014 begins to wane, the trends in online marketing are clear. Here’s a look at the biggest happenings in the digital marketplace. From Fad To Necessity For those digital stragglers, the reality is clear: social media is no longer an option. It’s a marketing necessity. Love it, hate it, it’s a force to be reckoned with….

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Tags business marketing strategies CMO Online Marketing Social Media Marketing trends
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How To Use Mobile in Your Online Marketing Strategy

October 7th, 2014

Posted by to Online Marketing

Mobile devices have the capability to drive phenomenal growth in most businesses. They are portable, personal, and possess a strong impact. Marketing analysts have projected mobile marketing to become one of the fastest growing features of online marketing, second only to social media. Since mobile devices have freed social media from the shackles of a desktop, the possibilities for interaction are unlimited. Social life, information, education, and even retailers can be reached on the move. Due to the proliferation of online interactivity, marketers can target people at any given moment and time. Many new apps have been rolled out in collaboration with the social networking giants, to target every segment…

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Tags business marketing strategies marketing strategy mobile marketing Online Marketing Social Media Marketing
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MZ Weekly News Round-Up: Women CMOs

October 3rd, 2014

Posted by to Online Marketing

After the surge of blogging energy that accompanied last week’s post, we decided to stick with the CMO Edition of the Roundup for this week. The insights provided by this take on the Roundup have given us a new perspective on marketing as a whole and on the female role within the industry. Female CMOs: Under Karen Quintos’s tutelage, Dell has become one of the frontrunners for marketing in a digital world beyond basic digital marketing. Quintos helped to build Dell’s social listening command center in 2010 and offered plenty of advice in her interview with CMO.com earlier this week. She indicated that Dell’s focus on customers has given them…

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Medical Practice Marketing Strategies
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Medical Practice Marketing Strategies That Work: A Case Study

October 2nd, 2014

Posted by to Online Marketing, Outsourced Marketing

If you’re looking to increase your medical practice’s visibility and bring in more leads, look no further. We’ve got your step-by-step, comprehensive guide to successfully marketing your doctor’s office online right here. How do we know our method works? Because we’ve been using it successfully with our own health care clients for years, and continue to produce amazing results using it today. Is it time for your medical practice to up the ante and get serious about attracting more patients? We here at Marketing Zen can help. Let us guide you through the process of making your online presence as robust as possible. Our extensive experience in the industry has…

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Tags case study eye care practice marketing eyecare 20/20 health care marketing strategies marketing strategy medical practice marketing Online Marketing The marketing zen group
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