1.888.460.6008
B2B Social Media
(0) (0)

Secrets of B2B Social Media Marketing

September 30th, 2014

Posted by to LinkedIn Marketing, Online Marketing, Social Media Marketing

Across the world of B2B commerce, the popularity of social media marketing has spread like wildfire. A report published by Content Marketing Institute shows that B2B marketers have started incorporating social media as an essential aspect for initiating interaction with new business accounts. LinkedIn, being a social media platform for professionals, topped the charts with a massive 90% of B2B marketing professionals distributing content on their website. Even though B2B marketing goals and objectives are consistent every year, it’s the buyer’s expectations from marketing programs that are changing. The increasing influence of consumerism on the B2B buyer is also contributing to the shifting attitude towards communications and marketing campaigns as…

Read More
cmo
(0) (0)

5 Easy Ways to Improve your Marketing Department

September 29th, 2014

Posted by to Online Marketing, Outsourced Marketing

For any CMO, it’s vital that you continually enhance your marketing department when and where possible, ensuring that it operates as effectively and efficiently as possible. While your department handles the smaller details, you’re tasked with the big picture; details pertaining to the bottom line. Unfortunately, it’s not always wise to concentrate so much on the bigger picture that you lose sight of the smaller ones. At times, there are issues you can miss; issues that can dramatically reduce your marketing expenses once corrected. Here are 5 easy ways to improve your marketing department and reduce your marketing expenses at the same time. 1. Invest in a Responsive Website Medium-sized…

Read More
post_26
(0) (0)

MZ Weekly News Round-Up: CMO Edition

September 27th, 2014

Posted by to Online Marketing

Today we bring you our first CMO Roundup with news for and about CMO’s worldwide. We were inspired last week, when Ad Age held its CMO Strategy Summit. Bringing together senior marketers from across the country, this conference, and the discussions that happened at it, revealed a lot of things about the industry as it now stands. Female CMO’s: According to CMO.com only 19% of all CMOs are women. However, the 19% have surely left their mark and deserve to be recognized as outstanding talent. Beth Comstock, CMO of GE said: Taking this to heart, female CMO’s are getting recognized for their talents, passion and drive as well as their…

Read More
CMO
(0) (0)

Think Reputation Management is Unimportant? Why You Might Want to Think Again

September 25th, 2014

Posted by to Online Marketing

For many executives reputation management is simply part of traditional PR. And they are wrong. Reputation Is An Invaluable Asset Corporate reputation is arguably the single most important non-corporeal asset a business posseses. The old days of word-of-mouth reputation are long gone – or, more true to say, have entered the digital landscape. Reputation Counts For More In Today’s Business Reality Formerly, reputation assessment was the stuff of focus groups and surveys, and tended to be directed toward products and services. And those tools are still important, for instance, in the food and beverage industries. But for most companies, the lag time associated with focus groups and surveys makes them…

Read More
Tags business marketing strategies Online Marketing reputation management reviews
0 Comments
VIEW THIS ARTICLE
content marketing
(1) (0)

All Marketing is Content Marketing: How To Develop an Effective Strategy

September 24th, 2014

Posted by to Content Marketing, Online Marketing

As a CMO, your day-to-day revolves around the big picture. How do all the many individual moving parts in marketing combine to create the ideal marketing strategy? What with content, SEO, outreach, social media, PR, and traditional advertising to juggle, coming up with an overarching strategy is challenging. It’s tempting to get bogged down in the nitty-gritty – but you know that can put you at risk of losing sight of the big picture, unless you then turn around and use those details to inform your overall plan of attack. The good news is that there are ways to approach the creation of a solid marketing strategy that won’t make…

Read More
The AntiSocial CEO- What’s At Stake
(1) (0)

The AntiSocial CEO: What’s At Stake

September 23rd, 2014

Posted by to Online Marketing, Social Media Marketing

It’s no secret that more than a few CEOs are at best wary of social media. Dismissed as a fad or a marketing platform with low ROI, senior corporate management in many companies consider social media to be an exclusive concern of marketers. Because they misunderstand social media. There are those who are out of step with the technological changes that are producing a new way of doing business. And the disjunction exists not only in regard to CEOs’ being active on social media, but to their view of the utility of social media itself. They risk becoming the dodos of the digital business world. Successful leaders will no longer…

Read More
Tags marketing strategy Online Marketing social media Social Media Marketing
0 Comments
VIEW THIS ARTICLE
CMO
(0) (0)

The Evolving Role of the CMO: A Marketer For All Seasons

September 22nd, 2014

Posted by to Online Marketing, Outsourced Marketing

A highly effective CMO possesses an imperative skill: the ability to anticipate and communicate the parameters of business in the context of consumer demands and expectations. In other words, to predict the future. Luckily, this is easier than it sounds. A Classic Two-Pronged Attack You don’t need a crystal ball to plan your marketing meta-strategy, but you do need to comprehend the fact that it will operate on two separate, distinct, parallel realities: the reality of marketing and the reality of CEO expectations (you know, ROI). These realities are related through you, the CMO. Because both are important but often veer off in diametrically opposed vectors of development and actionable…

Read More
Tags cmos Digital Marketing Strategy marketing strategy Online Marketing Social Media Marketing
0 Comments
VIEW THIS ARTICLE
MZ News
(0) (0)

MZ Weekly News Round Up: Buffer, Twitter and Apple

September 19th, 2014

Posted by to Online Marketing

SEO: After suffering an unusual Google penalty today, the Buffer blog encountered a 90% drop in traffic to the site. However, the penalty was fraudulent, as an apparent Google bug caused the issue. Buffer noticed the traffic decrease and quickly checked their status in Google Webmaster Tools. According to Buffer’s Courtney Seiter, the manual action listed in Webmaster Tools didn’t line up. So Buffer and its SEO called Google’s John Mueller to inquire about the discrepancy. Apparently, Mueller admitted the fault lay with Google, and the bug was immediately fixed. Nevertheless, this isn’t the first time that Google has encountered trouble with certain sites. Back in 2012, Google had a…

Read More
MZ News
(0) (0)

MZ Weekly News Round-Up: News from Google, Twitter and Apple

September 12th, 2014

Posted by to Online Marketing

SEO: This week, Bing announced that they’ve implemented certain filters to target a spam technique called URL keyword stuffing. Used to manipulate search engines, URL keywords give pages that employ this tactic higher page rankings than they actually deserve. Although Bing did not release any specific details regarding the new filters, they did provide the public with signals to help detect keyword stuffing. If you’re searching the web, be sure to check out the Host/domain/path keyword co-occurance, the page quality and popularity signals, and the percentage of the site cluster comprised of top frequency host/domain name keywords. Bing’s update has only impacted about 3 per cent of users. This has…

Read More
roi
(1) (0)

Post-ROI Marketing: What Every CEO Should Know

September 12th, 2014

Posted by to Online Marketing, Social Media Marketing

CEOs Turn To Marketers To Lead the Way in Digital Business In a period of growth, it’s time to reexamine your marketing strategy. We’re finally shedding the lingering vestiges of one of the worst economic setbacks in our history. The indications of a tentative recovery have blossomed into something we haven’t seen in a while: honest-to-goodness growth. Marketers have more cause than many to celebrate the economic turnaround. We all know that marketing budgets are the first to get cut when the going gets rough – but the last item to get on the budget. Measuring Optimism, Strategizing Growth So where does marketing fit in this brave new world of…

Read More
Tags Business business marketing strategies digital business marketing roi Social Media Marketing
0 Comments
VIEW THIS ARTICLE