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Email Deliverability
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5 Secrets of Email Deliverability

September 3rd, 2014

Posted by to Email Marketing

Email marketing is one of the most effective – but also one of the most complex – pieces of the digital marketing puzzle. What with maintaining subscriber lists, dealing with email marketing laws, choosing the right email marketing provider, designing and writing each email, deciding when and how often to send, and then analyzing open and click-through rates to find out what to tweak each time, it’s enough to make anyone a little cross-eyed. And yet, no other online marketing activity brings you into such regular, direct contact with your audience, using a platform that belongs solely to your company, and thus will never be subject to sudden algorithm changes…

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Tags business marketing strategies Email Marketing internet marketing
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Hyperlapse
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How to Use Instagram’s New App, Hyperlapse, to Wow Your Fans

August 28th, 2014

Posted by to Social Media Marketing

Savvy businesses are already taking advantage of all that Instagram has to offer in terms of connecting with their online audiences. By posting glimpses of behind-the-scenes fun, tantalizing new product teases and demos, photos from live events, and other quick snapshots, companies are able to make their brands seem more relatable. This is an invaluable asset in developing relationships with online audience members. Now Instagram has added another tool to the mix, and it’s one that offers many intriguing possibilities for online marketing. Their new app, Hyperlapse, is actually not a part of Instagram itself, but rather a separate entity, for now available only on iPhones (though an Android version…

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Tags business marketing strategies hyperlapse instagram Social Media Marketing video
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social media marketing
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Social Media Marketing Tips for the Changing Digital Landscape

August 20th, 2014

Posted by to Content Marketing, Social Media Marketing

Do you have a dark social media secret? Apparently, many people these days do. According to a recent study by the folks at MIT, social media users are leaning more and more towards what’s called the “liquid self” – changing the way they behave online depending on who they’re interacting with and where. As proof of this, they offer up the rising popularity of services and apps such as SnapChat and WhatsApp, which allow for completely contextual conversations that disappear soon after being sent – interactions whose tenor varies widely based on who can see and take part in the fleeting conversation. Most of us do behave differently, even in…

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Tags content content marketing internet marketing social media Social Media Marketing
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Marketing Zen Group Now Accepting Intern Applications

August 20th, 2014

Posted by to Content Marketing, Online Marketing, Social Media Marketing

When it comes to applying for your very first job, there is nothing that looks better on a resume than an impressive, hands-on internship at a company in your field of interest. Whether you are looking to become a top online marketing guru, a social media whiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated! With that being said, we here at The Marketing Zen Group are excited to be looking for a…

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Tags administrative internship blogging internship internship Marketing Zen SEO internship social media internship
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MZ Weekly News
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MZ Weekly News Round-Up: Bing’s Conversational Search and Google’s FASTER

August 15th, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: Google’s latest update to their webmaster guidelines shows, once again, that the company is cracking down on guest blogging for SEO purposes. In the “little or no original content”guideline, the search engine has added “low-quality guest blog posts”as an example of scraped content. In the past, Google has penalized several guest blog networks and is still continuing to set targets on low-quality guest blogging that blatantly attempts to manipulate search results. Bing is continuing to build a search platform that is based on “entity and conversational understanding,”and its newest feature is a step in the right direction. With this feature, the search engine will be able to keep the…

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Content Marketing
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A Blog’s Not Just a Blog: The Evolution of Content Marketing

August 13th, 2014

Posted by to Content Marketing, Online Marketing

It’s a question just about everyone gets on a regular basis: What do you do? And as someone who ghostwrites client blogs for a living, the right answer has often eluded me. If I say I’m a writer, people automatically assume I’ve written a book, or that I write for a magazine. It’s a response that instantly elicits a high level of prestige and respect. But while I have written for magazines, that’s not what I do now. If I say I’m a ghostwriter, people usually need clarification. They have a vague idea of a ghostwriter as someone who writes a book for a famous person who couldn’t string two…

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Tags Blogging content content marketing Digital Marketing Strategy marketing strategy
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MZ News
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MZ Weekly News Round-Up: Pinterest Messenger & The Removal of Author Stats

August 8th, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: In a new effort toward making the internet a safer place for everyday users, Google is announcing that websites that switch from HTTP to HTTPS —that is, add an SSL 2048-bit key certificate —will see improvements in their search engine results ranking. This ranking benefit will be lightweight, with an effect on less than 1% of global queries, but it could be strengthened in the future to encourage more websites to prioritize user safety. Author stats, a feature within Google Webmaster Tools, gave users of authorship easy access to statistics on how well their content was performing across different websites. Unfortunately, this came to an end this week, as…

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Tags google internet marketing MZ Weekly News Online Marketing Social Media Marketing
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Marketing Music
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How To Successfully Market Music Online

August 6th, 2014

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Matthew McFarlane. Matthew is an English major at the University of Missouri – Columbia. In this article, he gives musicians insight into how they can increase their fan base through online marketing.   With the advent of the Internet and the current ability of its users to share music, legally or illegally, the way artists and bands market their music has changed dramatically. The ability of an artist to expand their listening base and find more fans across the country, and even the world, has increased exponentially, but the way those…

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Tags Blogging Email Marketing Facebook Marketing marketing music Online Marketing twitter
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Weekly News
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MZ Weekly News Round-Up: The “Pigeon” Update and the Death of Facebook Chat

August 1st, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing

SEO: Google is officially implementing product ratings and reviews on the Product Listing Ads in its search results. This feature, only available in the United States as of now, will show consumers a 5-star rating system under the PLAs on Google search and Google Shopping. Merchants have until October to share review data with Google in order for ratings to appear in PLAs, either directly or through third-party aggregators. A new algorithm update, nicknamed “Pigeon,” is aiming to provide more useful, relevant and accurate Google search results. Some local businesses may see an increase or decrease in website referrals, leads and business from this change. Google claims that the Pigeon…

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Twitter
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Navigating Twitter’s New Analytics

July 31st, 2014

Posted by to Social Media Marketing, Twitter Marketing

Earlier this year, Twitter unveiled its new analytics platform, promising to give users greater insight into their social media footprint than ever before. Although marketing companies have been using SEO optimization tools for many years to analyze and increase their clients’ visibility on search engines, it has taken many years for this technology to be adapted to the social networking phenomenon. Twitter’s new software combines the best of both worlds, so to speak, by giving users free access to the most personalized analytical software on social media so they can improve their visibility online. By merging aspects of existing SEO optimization programs with modern social networking platforms, Twitter has provided…

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