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MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

June 13th, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Twitter Marketing

SEO: Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns. Social Media: Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as…

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MZ Featured Content Marketing Intern: Kaitlin Bain

June 11th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Kaitlin Bain, one of our promising young content marketing interns. We’ll let Kaitlin tell you herself how she’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name…

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Tags content marketing Marketing Zen Marketing Zen interns MZ internship program Online Marketing
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15 Instagram Marketing Tips

June 5th, 2014

Posted by to Online Marketing, Social Media Marketing

Most businesses are pretty familiar with the gold standards of social media marketing: Facebook, Twitter, Google Plus, LinkedIn, and even Pinterest. But Instagram is one of those relative newcomers to the scene, embraced whole-heartedly by consumers, but still not quite one of the “big ones” as far as marketing is concerned. That’s all starting to change now, though. Marketers are realizing Instagram’s great potential as a unique way to share glimpses behind the scenes, shots of a business in action, or even just fun pictures to demonstrate a company’s culture and personality. To help businesses jumping in for the first time, we’ve put together a list of 15 Instagram marketing…

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Tags business marketing strategies instagram social media Social Media Marketing
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MZ Weekly News Round-Up: Twitter’s Financial Renaissance and Apple’s Smart House

May 30th, 2014

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

SEO: In what’s turned out to be a piece of non-news, a Google spokesperson has recently refuted speculation about updates to the Penguin algorithm by confirming that the search engine is not currently working on new Penguin or spam efforts.  The company’s response follows claims from SEOs about drastic changes in search results, especially concerning previously penalized sites. Although Google is denying that they’ve made any changes to their algorithms, webmasters whose sites are experiencing ranking changes are hesitant to believe that. Google’s head of search spam released a video this week to address a very specific SEO question: how does the search engine handle one page that has two…

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Tags Facebook google MZ Weekly News seo The marketing zen group twitter
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7 Tips For Creating the Perfect Marketing Hashtag

May 29th, 2014

Posted by to Online Marketing, Social Media Marketing

Spend any time at all on a school campus, and eventually, you’re bound to overhear the word hashtag in conversation. What started as a way to categorize Twitter posts rapidly evolved into a way to make funny comments, to join conversations, or even to show your support for a cause online. Their supreme catchiness made it inevitable that hashtags would eventually make their way into real-world conversations, as well, especially among the younger, tech-savvy set. It’s that same catchiness that drives businesses to take advantage of the hashtag phenomenon, as well. For marketing purposes, hashtags are pure gold – if handled carefully. The right hashtag can boost a company’s visibility…

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Tags business marketing strategies Digital Marketing Strategy Facebook Marketing hashtags Social Media Marketing twitter
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MZ Weekly News Round-Up: Microsoft’s New Tablet and The Fall of MetaFilter

May 23rd, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: MetaFilter, a news and discussion site founded in 1999, caught some attention this week after announcing that a Google penalty has damaged its business, causing the website to let staff go. The effects of Google penalties on sites both large and small are nothing new, but in the case of MetaFilter, it’s hard to say what went wrong. As Google continues to distribute penalties, both manually and automatically, the search engine is remaining tight-lipped in terms of giving explicit reasons. Without confirmed reasoning, SEOs continue to speculate about what caused the fall of MetaFilter. Google has released new updates for its Chrome web browsers on OS devices, among which…

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Tags Facebook Marketing internet marketing MZ Weekly News Social Media Marketing
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9 Essential Elements of an Effective Blog

May 22nd, 2014

Posted by to Content Marketing, Online Marketing

So, you want to write the perfect blog post. A blog post that attracts clicks, likes, and shares. A blog post that gets read all the way through – and has a real effect on readers, whether that means driving conversions or establishing you as an industry thought leader. Lucky for you, Marketing Zen is here to help! There are nine key elements that are essential to the crafting of an effective blog post. If you incorporate them all into your blog post, you’ll be well on your way to writing the perfect blog. 1. The Title We know, we know, you’ve heard this one a thousand times before. But…

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Tags Blogging business marketing strategies content content marketing internet marketing Online Marketing tips
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Now Hiring: Full-Time Web Content Writer

May 14th, 2014

Posted by to Uncategorized

The Marketing Zen Group is now hiring a full time content writer to join their team! Do you love to write? Does it make you cringe when you see someone slaughter a sentence using poor grammar? Do you have a knack for research and you’re always wanting to learn more about new subjects?  Did your friends offer to pay you to write their papers in college because it would be a guaranteed A? If you answered yes to these questions and you’re a writer who enjoys deadlines and can write about diverse subjects with ease, keep reading! The Marketing Zen Group is looking for a full time content writer to…

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Six Elements of Forming Community

May 14th, 2014

Posted by to Content Marketing, Online Marketing, Social Media Marketing, Uncategorized

Today, we are excited to bring you a guest post written by John Jantsch.  This post was drawn from the teachings contained in his latest book, Duct Tape Selling – Think Like a Marketer Sell Like a Superstar. Connecting the dots in an organization’s community requires a deep understanding of how community actually forms in most businesses. It’s not about Facebook pages and catchy slogans. It’s much more subtle and requires that you start thinking about organizational elements that you’ve probably never considered before.  I believe a business forms community through the following six elements. Clarity To understand a company’s purpose and to see how they communicate that to the…

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Tags content content marketing Duct Tape Marketing John Jantsch online community Social Media Marketing
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MZ Weekly News Round-Up: Snapchat Settlement and Twitter Languages

May 9th, 2014

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

SEO: Facebook announced App Links at the F8 Conference. What are App Links? App Links already exist, but are fairly difficult and called mobile deep linking. Mobile deep linking works differently for different platforms like iOS and Android. Facebook already uses App Links in its own apps.   Facebook, as part of the open source program, wants to make it easier for developers to circumvent an app having to open a browser to show an Instagram picture in a messenger, for example. Ideally, the picture would open up easy as one, two, three in Instagram, skipping the browser altogether.  This could also be a game changer for mobile advertising. Social Media:…

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Tags Facebook Microsoft mobile marketing MZ Weekly News Snapchat twitter wearables
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