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rhetoric
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3 Ways Aristotle Can Tweak Your Content And Beef Up Your Brand

February 20th, 2015

Posted by to Content Marketing, Online Marketing

Drama, olive oil, democracy – just a few of the things the ancient Greeks gave us. While they helped to lay the foundations of European civilization over 2,000 years ago, you probably think they haven’t got much to offer modern online marketing. And you’d be wrong. Ars Rhetorica The Greeks were the first to seriously and methodically study the art of rhetoric – the art of persuasion. Although to modern ears the word ‘rhetoric’ often means just empty expressions and verbal trickery, in reality it is the careful study of the methods and means of persuading an audience through language. In Greek democracy, decisions of policy at all levels required…

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color strategy
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Everything You Ever Wanted to Know About Using Color in Marketing

February 13th, 2015

Posted by to Online Marketing

It’s something that’s so elementary to any image that we sometimes don’t think much about it. And yet it’s also one of the most important aspects of any image. Color. Everyone has heard of the psychological effects color has on us, but how often do you apply those principles in your online marketing images, infographics, and web design? And aside from a vague notion that the color red can make you feel angry, and that blue plates make you eat less, how much do you really know about each color and its powerful influence on our emotions and behavior? Believe it or not, there are companies whose entire business is…

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Tags color use infographics Online Marketing social media images website design
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b2b
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B2B Digital Marketing Shocker: The New Way Businesses Shop Online

February 6th, 2015

Posted by to Online Marketing

It’s common knowledge that the way consumers shop has been dramatically changed by the internet. The ability to research products and services online, comparison shop from the comfort of home, and buy with the click of a mouse – without ever speaking to a salesperson – has forever altered the way we think about and approach shopping. B2C businesses have adapted to this new reality by embracing online marketing, creating SEO-friendly sites full of engaging content and creating social media and email campaigns to develop relationships with consumers. But B2B companies have a different audience, and a different approach to sales. Often the infrastructure at B2B businesses is based on…

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images
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These Numbers Will Change the Way You Use Images in Online Marketing

February 3rd, 2015

Posted by to Online Marketing

Of course you use images as a part of your online marketing strategy. Everyone does! Now more than ever, images are the deciding factors that determine whether or not your online audience will engage with a social media post, read a blog post, or even browse a website – and everyone knows it. What everyone doesn’t know, however, is how to choose just the right images to suit each marketing need, or even where to use images to best effect. Increasingly, the focus in digital marketing is measurable ROI, and the numbers truly do tell the story when it comes to image use. Blog Posts and Articles According to research…

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Tags business marketing strategies Digital Marketing Strategy images
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social media marketing
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Better Birthdays Through Technology, or Why Social Media Marketing Works

January 28th, 2015

Posted by to Social Media Marketing

Let’s take a little stroll down memory lane. Back before the explosion of social media, smartphones, and Skype, how many people would wish you a happy birthday on your big day? Probably your immediate family, maybe a couple other relatives, and the few friends and coworkers you saw that day who happened to be aware that it was your birthday. If you were looking for some extra b-day wishes, you might have made some strategic comments about how old you were now, or left a birthday card out on your desk for all to see – but broadcasting the fact that it was your birthday for everyone to hear wasn’t…

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seed content
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Influencing Influencers – What Seed Content Can Do For You

January 26th, 2015

Posted by to Content Marketing

Top of mind for most marketing directors is the eternal quest to create relationships with influencers. Capturing their attention, forging a relationship, fostering good will – and getting them to share your content. Every content marketer knows this is the alchemy that turns base metal into gold. But achieving this transmutation is often easier said than done. Value Is The Measure And it comes down to a simple reason: how can you even approach a famous (and busy) influencer without seeming self-serving and off-putting? Ask not, O despairing creator of content, what value you seek to gain, but what value you bring to the relationshi Knowledge Is Power Capturing the…

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Tags Blogging business marketing strategies content content marketing
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email stats
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Insane Stats That’ll Make You Rethink Your Email Marketing Strategy

January 19th, 2015

Posted by to Email Marketing

Is your company’s email marketing running on autopilot? If the biggest change you’ve made to your email marketing strategy for 2015 was developing a new template to use for your newsletter, then you might just want to take a good hard look at the current research and data about email marketing, and use that to revamp what you’ve been doing. We’ve waded through the latest statistics and pulled out the most important new data to analyze, so that you can use the information to make your email marketing strategy more effective than ever. Here’s our expert advice, based on the cold, hard facts. 1. Email marketing provides real ROI. Not…

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cmo
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9 Ingredients Every CMO’s Recipe Needs For Success in 2015

January 15th, 2015

Posted by to Online Marketing

A pinch of social media, a dash of SEO, and few tablespoons of content. We all know the basic recipe for online marketing success. But 2015 has brought with it some interesting tweaks to the recipe, which are vital for CMOs to incorporate into the mix, if they want to end up with the perfect digital marketing dish. In our infographic below, we detail the most important changes in the 2015 recipe – bon appetit! Please feel free to post this infographic on your site. Click on the code below to copy and paste it to your site. By MarketingZen.com

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forbes
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Shama Hyder, CEO of Marketing Zen, Named to Forbes 30 Under 30 List

January 7th, 2015

Posted by to Online Marketing

Just about everyone has a list of things they’d like to have accomplished by certain milestone ages. Maybe it’s starting a business, working their way up to a coveted position, writing a book, or achieving a certain net worth. By the time most people are 30, they have settled down and are actively working towards these goals. It’s not as common to see someone in their 20s single-mindedly pursuing a major goal – and even less common to see them achieve, and even surpass it. But that’s exactly what our CEO, Shama Hyder, has done. At 29, Shama has already been the successful CEO of The Marketing Zen Group for…

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2014
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Marketing Zen’s Top Ten Most Popular Blog Posts of 2014

December 31st, 2014

Posted by to Online Marketing

Another year comes to a close today – but before the ball drops in Times Square, we wanted to bid adieu to 2014 by sharing the most popular digital marketing advice we dispensed this year. The following are the top ten most visited of this year’s Marketing Zen blog posts. 21 Common Questions About Social Media Marketing Answered Social media marketing took center stage this year with businesses searching for the most effective ways to spread the word about their products and services on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other social media platforms. The key to success in this arena? Relationship building rather than self promotion. A Blog’s Not…

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Tags business marketing strategies Digital Marketing Strategy The marketing zen group
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