Google’s authorship program promotes enhanced search result listings. Over the last few years, Google has been taking a long, hard look at social media’s effect…

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Whether you use Google’s AdWords, Facebook Ads, or any other platform, integrating a pay-per-click (PPC) advertising campaign as part of your overall online marketing strategy…

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Published on 7th Aug, 2012 in Search Engine Marketing

What is SEO?

  “What is SEO?” video transcription Shama: Hi, this is Shama Kabani, CEO of The Marketing Zen Group. One of the questions we get asked…

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The 2012 Olympics can teach many businesses a thing or two about social media. It is no secret that the Olympics is one of the…

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Be sure that your company avoids these common social media mistakes. It is no secret that social media is a large part of business marketing…

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One of the biggest draws of Facebook – and of social media marketing in general – is the ability to help your message reach a…

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Our top strategies for building quality links for search engine rankings. When it comes to building up your company’s brand and creating a solid, influential…

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In these days of digital communication, companies are increasingly shifting away from traditional recruiting methods and turning to the Internet. Social recruiting – using social…

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Is Social Recruiting the Key to Finding Quality Job Candidates?

Not too many years ago, searching for candidates to fill an open job position meant hanging a “help wanted” sign on a storefront, or posting…

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Sites like Yelp or Google Places can greatly benefit your business in many ways. Gone are the days where the primary means of reaching out…

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