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Announcing the Winner of our ioSafe Hard Drive Drawing!

October 31st, 2011

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If you visited Marketing Zen or Shama’s Facebook fan pages recently, you may have noticed that we were holding a giveaway! We had over 100 entries, with some great advice and challenges when it comes to business security. Sensitive information and data storage seem to be huge issues across the board, and something that we hope to discuss here a bit more in the future. But the time has come to announce the winner of the ioSafe external hard drive drawing. Our congratulations go out to… Heath Alberts, CEO of Digital Ninjas Media in Rockton, Illinois! He said his biggest business security challenge was “keeping off-site and on-site data synced”….

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How to Use QR Codes for Mobile Marketing

October 27th, 2011

Posted by to Online Marketing

Time for a pop quiz: what is this thing? It’s a Quick Response (QR) code. QR codes are similar to standard barcodes retailers use to track and price goods, except they can hold and share much more data. Believe it or not, these funny looking black and white boxes are revolutionizing mobile marketing. How QR Codes Work QR codes are activated when they are scanned or read by a mobile device. The only requirements are a smartphone with a camera and an installed barcode reader. Many free QR and barcode apps exist for both iPhone and Android. When you scan a QR code, you can link to many different types…

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Ask Shama: An Alternative to Twitter?

October 26th, 2011

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Want to stay connected with your colleagues online, but don’t want the world to see? Our resident marketing expert Shama Kabani has some ideas about alternatives to Twitter. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, We have a real estate company of about 50 people, and the majority are surprisingly tech…

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Ask Shama: How Do I Land a Job in Social Media?

October 25th, 2011

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It’s a tough job market, especially in industries like social-media marketing. But the jobs are out there if you take the right steps. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur & tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, I am currently getting a degree in communications and will graduate soon. As I am sure you are well aware, the…

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Ask Shama: How Can I Reach My Facebook Fans?

October 13th, 2011

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Now that creators of fan pages cannot message their fans directly, how are you supposed to use Facebook to reach them? Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her site or on video. Dear Shama, I created a Facebook page for my company, and I am about to start promoting it to my friends and clients. I got a message from Facebook…

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Ask Shama:10 Things Gen Y Can Learn From Steve Jobs

October 10th, 2011

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Steve Jobs was a technology and business icon who founded Apple at age 21. At that time, he would have been called a whiz kid—but now this age group of entrepreneurs are called Millennials and are a new demographic. We grew up in a world where Apple was a fruit second and an electronic first. With 18 billion apps already downloaded, Steve Jobs didn’t just pave the way for our generation—he created our entire way of life. Read more at Portfolio.com

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Ask Shama: Why is Facebook All Different

September 22nd, 2011

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Facebook is changing rapidly, so here’s how to wrap your head around the new “list” and “subscribe” and “list” options. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, I consider myself social-media savvy, but I am an early adopter. I joined Facebook when they opened it up to professionals, I snagged an early invite for Google Plus, and I use Twitter. I realize that social media changes fast, but…

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Ask Shama: How Can I Make My Video Go Viral?

September 14th, 2011

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We know that online video can help with marketing efforts, but what’s the best way to go about it? Marketing pro Shama Kabani has answers with her Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, We know from others how powerful online video can be for visibility and growth. Clearly, YouTube continues to reign large with the talking babies and dancing bears, but can it really help…

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Ask Shama: Help, Someone Has My Twitter Name!

September 14th, 2011

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What happens if another company got to Twitter before you did with a preferred name? And what should you do if an associate is poaching your contacts on LinkedIn? Marketing pro Shama Kabani has answers with her new Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. How can I acquire an inactive Twitter user name? Dear Shama, Our company just went through a huge re-branding process. Accordingly, we are…

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10 Ways to Use Google Plus for Marketing

July 13th, 2011

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It was just a matter of time before Google created some real competition for Facebook. My prediction for Google Plus is that the technically more savvy and early adopters will flock to it, while the majority of people will continue with Facebook. However, there is much to be said about an early mover advantage yet! And, since Google rules the search engines, it may well be in your interest to setup a home on Google Plus. Here are 10 ways you can market using Google Plus. Keep in mind that Google Plus profiles do NOT yet exist for brands and businesses. They will add this in time, but for now,…

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