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Social Media Marketing Tips for the Ho-Ho-Holidays

November 21st, 2011

Posted by to Social Media Marketing

The holiday season is all about friends and family connecting and reconnecting with one another. As a brand on social media, you want – even need – to be a part of people’s holiday traditions and memories. We’ve compiled some tips to help effectively transition your company’s year-round message to one of good tidings, sugarplums, mistletoe, and…you get the picture. Have a contest or giveaway Photo contests are easy for participants and allow for more interaction with your brand than simply liking your Facebook page or filling out a form for entry. A fun, creative example of a holiday photo contest is last year’s 12 Days of LUV Twitter campaign…

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Tags business marketing strategies social media Social Media Marketing tips
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How (and Why) to Integrate SEO and Google+

November 18th, 2011

Posted by to Search Engine Marketing

Why should you apply SEO to Google+? Google tends to rank its own properties (YouTube, Google Places, etc) higher in search results than all the other websites on the internet. Since the introduction of Google+, Google has been learning toward offering Google+ pages and posts high in the search results – often on the first page. It makes sense to place some optimized links and keywords on your page or profile to improve your search engine rankings on Google. But how? SEO for your Google+ profile This is your SEO headline and meta description. The title is your name, which is already optimized since Google makes you use your real…

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Social Media Marketing: Beyond Facebook and Twitter

November 16th, 2011

Posted by to Social Media Marketing

Although you’ve probably heard a lot about the benefits of Facebook, Twitter, blogging, and potentially even Google+ to your marketing efforts, they’re not the only sites and options out there. When it comes to online marketing, there are many other sites that could be worth exploring. Here are a few that we think could be potentially valuable. 1. Tumblr Tumblr is a quick and easy to set up blogging platform. An upside of Tumblr is that you can post content on it more frequently than you can on Facebook. The downside of Tumblr is that you can’t host your blog, and Tumblr’s servers aren’t the most reliable. When they go…

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Tags foursquare Online Marketing pinterest Social Media Marketing tumblr yelp
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Five Things You Need to Know About Google+ Brand Pages

November 9th, 2011

Posted by to Social Media Marketing

The moment we’ve all been waiting for has finally arrived: Google+ finally launched brand pages. Since these pages are so new, we thought we’d compile a list of five major points you should know about them. 1. Pages have direct connect with Google search This is the feature that really sets Google+ pages apart from Facebook pages: the search integration. A major difficulty with using Facebook for social media marketing is that people aren’t there to buy things. An advantage of a Google+ page is its integration with Google’s web search function, and the ability to “direct connect”. What does that mean? It means if a consumer wants to find…

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Five Tips for Successful Foursquare Marketing

November 7th, 2011

Posted by to Online Marketing

If you have a physical location: 1. Claim your venue. Even if you’re not actively participating in Foursquare as a form of social media marketing yet, chances are users are already checking in to your business. If your business isn’t already there, that’s actually kind of a bad sign – any user can create a new venue, so why hasn’t somebody created yours yet? It’s not the end of the world, though, because it also means you can put yourself on Foursquare. There are varying instructions if you’re a chain with 10+ (or 100+) locations. In any case, Foursquare will verify your ownership by phone or mail and then…well, what…

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Tags business marketing strategies foursquare Social Media Marketing success
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Ask Shama: Should You Invest in a Professional-Looking Email Address?

November 2nd, 2011

Posted by to Marketing

Gmail or AOL emails are easy to use, but should you use them for business? Our marketing expert Shama Kabani has the answer. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, I am a consultant and love using an AOL email address. I’ve had this for a very long time. It is easy…

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Announcing the Winner of our ioSafe Hard Drive Drawing!

October 31st, 2011

Posted by to Marketing

If you visited Marketing Zen or Shama’s Facebook fan pages recently, you may have noticed that we were holding a giveaway! We had over 100 entries, with some great advice and challenges when it comes to business security. Sensitive information and data storage seem to be huge issues across the board, and something that we hope to discuss here a bit more in the future. But the time has come to announce the winner of the ioSafe external hard drive drawing. Our congratulations go out to… Heath Alberts, CEO of Digital Ninjas Media in Rockton, Illinois! He said his biggest business security challenge was “keeping off-site and on-site data synced”….

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How to Use QR Codes for Mobile Marketing

October 27th, 2011

Posted by to Online Marketing

Time for a pop quiz: what is this thing? It’s a Quick Response (QR) code. QR codes are similar to standard barcodes retailers use to track and price goods, except they can hold and share much more data. Believe it or not, these funny looking black and white boxes are revolutionizing mobile marketing. How QR Codes Work QR codes are activated when they are scanned or read by a mobile device. The only requirements are a smartphone with a camera and an installed barcode reader. Many free QR and barcode apps exist for both iPhone and Android. When you scan a QR code, you can link to many different types…

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Ask Shama: An Alternative to Twitter?

October 26th, 2011

Posted by to Marketing

Want to stay connected with your colleagues online, but don’t want the world to see? Our resident marketing expert Shama Kabani has some ideas about alternatives to Twitter. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, We have a real estate company of about 50 people, and the majority are surprisingly tech…

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Ask Shama: How Do I Land a Job in Social Media?

October 25th, 2011

Posted by to Marketing

It’s a tough job market, especially in industries like social-media marketing. But the jobs are out there if you take the right steps. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur & tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, I am currently getting a degree in communications and will graduate soon. As I am sure you are well aware, the…

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