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Can Entrepreneurship Change the World?

February 8th, 2010

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There are plenty of opinions on where our economy is headed – not just in the US but globally. How do you save the world? Seth proposes being a linchpin (Linchpin: Are You Indispensable?). Umair Haque argues we don’t need to be great, but good. We should focus on socially responsible entrepreneurship. I recently got an invitation to speak at the honorable St. Gellan Symposium in Switzerland. The topic? Entrepreneurs – Agents of Change. Tomorrow, I leave for Indiana to go speak to the bright students at Culver. On what else? Entrepreneurship. What will I tell them? Yes, entrepreneurs have changed the world since the beginning of modern civilization. Perhaps…

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10 Reasons NOT to do Social Media Marketing

February 3rd, 2010

Posted by to Social Media Marketing

Everybody always talks about why social media marketing is so important. I agree. But, I also think there are reasons against social media marketing. Here are 10 reasons NOT to partake in social media marketing. 1) You don’t have the basics right. Your business model is non-existent. (Call Joe). You don’t have a tested product. You don’t have a goal. Your website hasn’t been updated since 2002. Social media marketing comes last. 2) Your boss isn’t on board. I’ve seen this happen, and it never ends well.  No matter how much you LOVE social media and think it could turn your business around, it doesn’t matter unless your boss is…

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Time Spent on Social Media Sites is up 82% – Twitter and Facebook Lead the Pack

January 22nd, 2010

Posted by to Social Media Marketing, Uncategorized

According to a study by The Neilsen Company, consumers spent 5.5 hours on social media sites like Facebook and Twitter in December 2009. Just three years ago, the average consumer spent 3. Key points from the study – - The most popular online categories, in order of popularity, are: Social networks, blogs, online games, instant messaging. – Growth from Facebook (200%) and Twitter (368%)  trumped overall social networking growth. – Time spent on social media sites by an average US consumer went up 143% in a year. – US has the largest population of social media users (142.1 million), followed by Japan (46.6 million).

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Twitter was NEVER a Social Networking Site – proof!

December 31st, 2009

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Ha! I love it when I am right. *Happy Dance!* For years, I have been explaining that Twitter was never in the social networking business. It was in the human search engine business. It isn’t Twitter vs. Facebook. It was – and will be – Twitter vs. Google. Do I also smell an IPO in 2010? Good buddy and reputation management expert, Andy Beal, picked up something very clever in Biz Stone’s OpEd piece. Biz Stone is one of the founders of Twitter, and I had the pleasure of sharing the speaking stage with him this past year.  Very down to earth guy, but, I digress. Here is what Andy…

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So, You Want to be a Social Media Expert?

December 29th, 2009

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Okay – here is the thing. Everyone is complaining about how many social media experts are popping up these days. I agree. It is indeed a little freaky to me when people who came to hear me speak two months ago and asked “what is tweeter?” are now social media experts on Twitter (pronounced correctly this time). I remember playing on Twitter when it was first released. There were like 3000 of us. This is pre-Oprah and pre-Kutcher of course. But, you know what? Just because we came early to the party doesn’t mean that the party is now over. But – it does mean you have to work harder!…

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Social Media Optimization – 10 Important Factors for 2010

December 29th, 2009

Posted by to Social Media Marketing

From years of executing SEO and SEM campaigns, I am now more than ever seeing the parallels of  social media and SEO/SEM as well as how they all work together. Ten years ago, business owners thought their only option to improve their SEO was stuffing their meta tags and submitting their site to 1,000 search engines. Similar to SEO and SEM, business owners now realize it’s not enough to just plug the social media hole because they read in some business magazine it was needed. A new phrase has joined the lexicon of business buzz words, and rightfully so, showing a more sophisticated marketer: Social Media Optimization. You should not…

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Tags Facebook internet marketing marketing Online Marketing optimization search engine optimization sem seo social social information processing social media social media optimization
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Beyond Blogging – A Great Read

December 29th, 2009

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Let’s face it. If there was ever something to be said about blogging – it has been said. Well, maybe not everything. But, most of the time we hear more about blogging than the topic being blogged about. So, why am I endorsing and recommending that you get Beyond Blogging (affiliate link) by Nathan Hangen and Mike Cliffe Jones? Because they’ve collected the wisdom of top bloggers and distilled it into one place. Yours truly was humbled to be a part of this lineup – but seriously, this is an excellent list of bloggers – * Chris Brogan (who doesn’t love Chris and his blog?) * Gary Vaynerchuk (wine and…

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What IF?

December 18th, 2009

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What If? What if you could NEVER hide anything you did? What if everything you did had the potential of becoming public? What if every picture, every video, every recording could be seen by everyone? What if you couldn’t separate your personal and professional life? What if honesty wasn’t the best policy? What if it was the ONLY policy? What if outcaring mattered MORE than outselling? What if that’s already here? It is.

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Why Social Media Marketing comes Last

December 15th, 2009

Posted by to Social Media Marketing

Here is a typical conversation I have with prospective clients ALL the time. Mr. Prospect: We’d like to do some social media marketing. Me: Oh, great. Exactly, what are you looking for within social media marketing? Mr. Prospect: Well, we need a Facebook fan page and a twitter account. Me: So, you’ve got a great business and a fabulous website with great content?  And need to get the word out more? Yes? Mr. Prospect: hmm…see, our website isn’t quite what we need it to be. Its in all flash and we designed it ourselves five years ago. And, we also need to rebrand. Our old brand isn’t really what we…

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