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Business Week Article: Questions to Ask Before You Start a Business

May 16th, 2011

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Who does a 33 year old man from Zambia turn to when looking for entrepreneurship advice? In this case, to Business Week columnist, Karen Klein. I was honored to have my two-bit included in the article: “Separating Yourself From the Pack When it comes to your business itself, make sure you have differentiated your products or services from others already on the market. Getting customers to try something new or work with a new vendor is tougher than it sounds; we’re all creatures of habit. “Make sure you know and can demonstrate a significant differentiator to separate yourself from the pack for your startup to succeed,” says Shama Kabani, president…

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Pursuit, Passion, and Perils: The Story of One Young Entrepreneur

May 12th, 2011

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I just did a guest post on Sources of Insight on entrepreneurship. It was so well received, that I wanted to share it with you. I was recently invited to speak to a group of young college students at The City University in Hong Kong on the topic on entrepreneurship. And, I was quite thrilled by the challenge. I believe that entrepreneurship is partly inherent, but everyone has a spark within them to make it happen. At 26, I’ve learned quite a few things about entrepreneurship first hand. My first business was at the age of 9. It was no astounding success. As it turns out, your parents will only…

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Top 3 Signs It’s Time to Raise Your Game

May 12th, 2011

Posted by to Online Marketing

Did you know it’s possible to be playing SMALL …and not even realize it? Amazing – but it’s happening A LOT …  and in some subtle (and NOT so subtle) ways …  It’s a fact that: * Far too many are yielding to a temptation (yes, let’s face it – out of fear) to PLAY SMALL…”hunkering down,” “treading water,” “pulling back for a while,” or even “waiting this out” (how’s that working so far?) … And, as management expert Tom Peters says:“You can’t SHRINK your way to GREATNESS.” * Far too many others are “aiming too low” – toiling away at the level of mere TACTICS … chasing the next…

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How-To: Outsourcing Your Business’s Social Media Marketing During an Event

May 9th, 2011

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Hello again, Mr. CEO. As promised in How-To: Outsource Your Company’s Social Media Marketing Initiatives – Part 1, here is your Wake-Up Call 2: Events, Trade Shows, Conferences – Oh My! The how and why to snag an invite for your social media marketing initiatives when your company is going to be on display. A case study featuring YOU: So, let’s say you’re going to have a booth at a major conference or trade show that directly relates to your industry and you have recently outsourced all social media to a company that specializes in online marketing . You now have 2 options, well I suppose 3: Plan your SM…

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Why you must start with a WELL-ENGAGING, WELL-CONVERTING WEBSITE – Part 1 of 2

April 26th, 2011

Posted by to Content Marketing, Email Marketing, Facebook Marketing, LinkedIn Marketing, Online Marketing, Outsourced Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing, Twitter Marketing

So many times, we have clients who want to jump into social media, which is great because social media marketing definitely works. BUT…there are a few components you have to have in place before diving in head first. The very FIRST PRIORITY and MOST IMPORTANT TOOL in your toolbox when marketing online is your website. Just “having” a website is not good enough. You must have a well-engaging, well-converting website. You have to remember that when it all boils down to it, one of the main reasons we market on various online networks is to DRIVE TRAFFIC TO OUR WEBSITE. So it is imperative that when people get there, that…

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Tags blog content content marketing Facebook linkedin newsletter professional website rss feed search engine optimizing social media Social Media Marketing twitter website traffic well converting website youtube
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Part 1: Five Things Your Hospital Should Be Doing To Engage In Social Media

April 20th, 2011

Posted by to Online Marketing, Social Media Marketing

[Note: This is the first part in a four-part series about the potential that social media holds for physicians and health care professionals.] The concept of hospitals engaging in social media is fairly new. Institutions like The Mayo Clinic and Children’s Hospital of Boston are using social media to make connections with patients, parents and the community. If you’re a healthcare organization and looking to jump into the mix, we’ve got a few tips for you to get the ball rolling! 1. Create an online identity. This first step seems logical but the data shows that many hospitals have yet to do this. Establishing an online identity by creating profiles…

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Tags #SwedishRagan Children's Hospital of Boston Ed Bennett Found In Cache healthcare social media Sermo.com The Mayo Clinic
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How-To: Outsource Your Company’s Social Media Marketing Initiatives – Part 1

April 13th, 2011

Posted by to Uncategorized

Okay so, you finally did it! You finally decided to get your business on Facebook and have outsourced the task to a social media marketing agency. It makes sense too as you’re a small-medium sized business already spreading your internal resources way too thin. Your social media marketing efforts are now out of sight, out of mind, right? Time to focus your attention back on your regular tasks, right? Wrong. I have to say it. You are wrong Mr. CEO / Ms. CEO. The words engaging, sharable, interactive should mean something to you by now. I’m positive you’ve heard them a time or two if you’ve made it to our…

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How to Turn Your Facebook Profile Into a Fan Page

March 31st, 2011

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Facebook has recently made available a tool which will allow you to convert your personal Facebook profile into a Facebook Page (also known as a Fan Page). A quick refresher: profiles are for people. Pages are for businesses, brands, puppies, and yes…people. So, a person can have a profile and a page, but a business for example, cannot have a profile. A business must have a page. If someone wants to friend you on Facebook, they go through your profile. This is a mutual relationship. If someone wants to connect with you, and you don’t know who they are, they can connect with you via a page by “Liking it.”…

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5 Ways to Measure Content Marketing Success

March 23rd, 2011

Posted by to Content Marketing

I sometimes wonder why there isn’t as much buzz about content marketing as there is social media marketing. Especially, when content marketing is the foundation of all good online marketing. Content marketing may not be as sexy sounding as social media, but it is absolutely crucial.  If you need some ideas for content marketing, I wrote a post a while back on 50 Ways to Serve Up Hot Juicy Content. This post is about how to measure the success of your content marketing. 1) Opt-Ins – This is the #1 way to see if your content has traction. Do people subscribe to it? Are they willing to trade their email…

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Tags article content internet marketing leads metrics Online Marketing opt-in referrals ROI success video
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Guest Post: Phil Simon on Cloud Computing

January 25th, 2011

Posted by to Online Marketing, Small Business Marketing

In mid-2010, I started writing The New Small. I wasn’t sure about where my journey would take me, but I knew two things: I wanted to profile a wide range of technologies. I didn’t want to profile a bunch of tech companies. I was able to kill two birds with one stone when I came across a very progressive law firm based in Minnesota: Skjold-Barthel. The firm threw all of its data and apps into the cloud after some IT issues caused a number of problems, not the least of which was lost revenue. Brass tacks: the firm had to decide if it was in the law business or the…

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Tags cloud computing guest post phil simon small business solutions technology trends
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