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7 Steps to Marketing a Mobile Application

January 3rd, 2011

Posted by to Uncategorized

2011 will be the year of the mobile application. Early adopters will roll their eyes at that sentence, but Joe Doe from suburbia, who just got the iPad for Christmas is nodding his head. This year, widespread adoption will take mobile applications from a buzz phrase at SXSW to an everyday term (like microwave or blender…). And, more and more  companies will lunge at creating mobile applications. But, creating an application and getting people to actually use it are two different things entirely. We’ve helped a few companies create and market their mobile applications, and here are 7 steps for marketing a mobile application. 1) Start by creating a good…

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How to Market your Freelance Business

December 7th, 2010

Posted by to Small Business Marketing

A reader asked me to address how freelancers can market their business. Here is an article I wrote a while ago on the topic. Most freelancers are talented, hard-working, creative, and do great work. Their one Achilles heel? Marketing! our business can be divided into two segments-service and marketing. If you are reading this article, then the assumption is that you care about your service and about improving your business. The second part of any business is marketing. Don’t shy away from tooting your own horn. A lot of freelancers I know are not comfortable with marketing because they feel like “Slick Willy” a typical car salesmen stereotype. But marketing…

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Tags freelance business freelancer offline marketing small business marketing
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Why I Unfollowed Everyone on Twitter

December 3rd, 2010

Posted by to Small Business Marketing, Social Media Marketing, Twitter Marketing

Yes. I recently unfollowed 16,100 people on Twitter. Here is my story. Once upon a time there was a land named Twitterville. It was inhabited by 2000 wonderful, loving, geeky people. They shared stories, laughed at RTs, and wore t-shirts with blue birds on it.  I was a citizen of Twitterville. And, then, things changed. Oprah and Ashton Kutcher found Twitterville. All of a sudden, Twitterville was overrun by people. 65 million people to be exact. The little town grew up to be a honking country of its own. I accepted that. I followed back anyone who followed me. But, as time went on, crime increased in the Twitterverse. I…

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Google Buys Groupon: 3 Lessons We Can Learn

December 1st, 2010

Posted by to Uncategorized

It’s the hottest news of the season. $6 billion dollars for a company that isn’t quite three years old, and wait for it…has no actual product? Well, it did make $500 million in revenue with its 3,000 employees last year, and Google is betting on it! The business is no other than Groupon.com. While many copycats have come to the market, this daily deal giant has been the leader in the field. So, what can we learn from Google’s decision to vie for Groupon’s attention? 1) Connecting people is a powerful business. As media and technology split our attention in a million directions, gathering multiple people at one water hole…

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2010 Online Marketing Grader

November 30th, 2010

Posted by to Uncategorized

Let’s face it, 2010 was not the best year economically speaking. People lost jobs, families lost homes, and businesses tanked. But, in the midst of it all, we got creative. New companies blossomed, innovative marketing techniques came into play, and businesses across the board embraced social media as an efficient way to reach out to consumers. Our own web marketing firm grew 400% this year. Clients we worked with saw huge spikes in traffic, sales, and brand awareness. All in all, this was a good year. Now, it’s time to measure your 2010 efforts! How did this year stack up? And what are your goals for 2011? Here are some…

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Brand Reputation Management: How to Clean Up An Online Crisis

October 25th, 2010

Posted by to Online Marketing

By: Shama I was recently asked by an AllBusiness.com reporter to comment on how a business can deal with a social media crisis. Here is the full article on How to Clean up a Social Media Crisis. I also wanted to share my original responses. Much of this is based on online reputation management services we provide for clients. How important is it for business owners to learn how to manage customer complaints on social media? It is absolutely crucial that small business owners learn when and how to manage customer service issues on social media. As consumers, we are giving new meaning to the phrase “I want it my…

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Tags brand reputation management branding Facebook online bullying Social Media Marketing twitter
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How to Earn Some Good Karma Points

October 15th, 2010

Posted by to Uncategorized

Today is Blog Action Day. Every October 15th, bloggers of the world unite to hone in on one message. This year’s message is WATER! That’s right. The one thing that we take for granted. How to conserve it, help others get access to it, and overall – make the world a better place. Charity: Water helps bring safe and clean drinking water to those who need it most in developing nations. So, here is how you can help. 1) Go buy a copy of Age of Conversation 3: It’s Time to Get Busy! on Amazon. All profits are donated to charity. 2) Tell your friends about it on Facebook and…

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Top 10 Metrics for Measuring Social Media Marketing ROI

October 12th, 2010

Posted by to Social Media Marketing

Feels good to be home! I just got back from a long speaking tour. First, I was in Nashville doing a keynote on social media for women Accountants and CPAs. Then, I was in Las Vegas for a keynote at the Direct Employers Conference. I spoke about social media for recruiters. After which, I spoke at the Conquer and Grow conference. It was the shortest presentation of my life – 10 minutes! Very TED like. But, I had a blast, and was forced to really sum up my points. Above is my presentation. Below are the main points. 3 Things to Keep in Mind When Measuring Social Media Marketing Success…

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Same Bully, Different Platform. Why We Must Help Stop Online Bullying.

October 3rd, 2010

Posted by to Uncategorized

Each of us at some point has experienced some form of bullying. Most of us experienced it during our school days, and then many worked hard to put it all behind them. Today’s bullying isn’t happening just on the school grounds though. You can’t just come home, play with your dog, and try to put it all behind you. The bullying continues on Facebook, Twitter, forums, chat rooms – and it lives forever. It isn’t about “Hey! Give me your lunch money!” It is much meaner and pervasive. And, it isn’t limited to school age children. But, wait a second? Why is Shama talking about cyber bullying? Doesn’t she usually…

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