1.888.460.6008
(0) (0)

Why Good Trumps Great: The Evolution of Business

March 10th, 2010

Posted by to Uncategorized

If I could call this post a manifesto, I would. And, perhaps it is just that. This mini manifesto is written for all business owners and at-heart entrepreneurs. This past weekend, I attended a dinner hosted by good friend and colleague Suzanne Falter Barns. Tim Kelley spoke at the dinner about the old vs. new paradigm of business, and the thirty of us present chimed in. The main message: Greed is Out. Purpose is In. The businesses of the past focused solely on growth. But, today’s landscape is different. Growth is a small percent of what makes a company truly great. A small company can rule supreme (in terms of…

Read More
(0) (0)

7 Ways to Make an Event More Memorable

March 5th, 2010

Posted by to Uncategorized

Just got back yesterday from speaking at the Social Business Bootcamp in Dallas. See me smiling in the picture? It was a great event, and it got me thinking about what makes an event truly memorable. Event planners and conference hosts, take note. 1) Don’t overlook a great MC. A Master of Ceremonies is often an afterthought for many events, but the MC sets the mood. And, a good one makes the whole event better. Couch surfing Ori was the MC yesterday and his humor really helped the audience relax. A good MC will make the speaker’s job easier. 2) Loan out video (point and shoot) and digital cameras to…

Read More
(0) (0)

Why No One Will Fan Your Facebook Fan Page

March 4th, 2010

Posted by to Uncategorized

Let’s face it. Your fan page is the equivalent of the party in college that no one wanted to attend.  Sure, your mom and best friend may be your fans. They may fan your auto shop or financial services consulting page on Facebook. But, for the most part – no one else will. People Fan Pages Based on Their OWN Identities. I learned this lesson in graduate school while researching for my thesis. People don’t join groups or fan pages because of you or what you offer. They join because of them. Facebook is the ultimate mirror. We create profiles that reflect who we are as human beings. We fan…

Read More
(0) (0)

How to Build Offline Relationships with Bloggers

March 1st, 2010

Posted by to Uncategorized

I recently had the pleasure of being invited to a dinner party hosted by Bing – yes, the search engine. Bing invited 13 Dallas bloggers to a great Dallas restaurant to demonstrate their search engine. I’ve attended a few events where companies strive to connect with bloggers. Tres Generaciones did a good job, and so did Bing. In fact, we (at the Marketing Zen group) have also hosted events on behalf of clients who want to connect with key local influencers. I find that all these events have five key elements. 1) FOOD. Is there anything more universally pleasing? Food is a great incentive to attract people. Good food gets…

Read More
(0) (0)

Articles About Using Social Media as a Marketing Tool

February 23rd, 2010

Posted by to Social Media Marketing

The wonderful thing about a blog is that you can compile all your thoughts in one place. The downside is that key articles sometimes get buried after a while. I decided to do a round-up of our most read articles on social media. So, here are the most popular articles I’ve written about using social media as a marketing tool: 10 Reasons NOT to do Social Media Marketing – For all the wonderful reasons there are to do social media marketing, there are also reasons not to partake. This post lists the top 10 reasons to not participate just yet. So, you want to be a Social Media Marketing expert?…

Read More
(0) (0)

What Parents Must Know about Kids and Social Media

February 22nd, 2010

Posted by to Uncategorized

I usually speak on social media as it relates to marketing, but I often run into parents who ask me how they should handle social media as it relates to their kids. So, I wanted to share a few tips. Now, I am not a parenting expert. I don’t have kids yet (unless you count Snoopy the dog). But, I do know a fair amount about social media. And, high school isn’t (yet) a distant memory. Here is what I think parents MUST know about social media. 1) Admission Counselors are Looking. Heck – camp counselors are looking! I know employers are looking – I speak to them on a…

Read More
(0) (0)

Google Buzz? That Stings!

February 18th, 2010

Posted by to Uncategorized

After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why? 1) Google should stick to what they do best – SEARCH. They could have focused on making their search better (especially with Bing at the heels). They could have indexed Facebook and Twitter so well that people used Google to find their friends to connect with on Facebook. But it didn’t. It focused on social networking. 2) Facebook should NOT allow Google access to its content. David Coursey made some excellent points about this in his PC World article. 3) Google could be in…

Read More
(0) (0)

Book Launch Bash in Austin: The Zen of Social Media Marketing

February 16th, 2010

Posted by to Social Media Marketing

Book Launch Bash: The Zen of Social Media Marketing What: A book launch party for The Zen of Social Media Marketing by Shama Kabani. Featuring food, fun, and networking! (An unoffcial SXSW event!) Who: Press, bloggers, & the coolest SXSW attendees. Club scene not for you? Join the best, and most exclusive, party at SXSW. When: March 13th, Saturday, 6 pm – ??? Where: A house in Austin, Texas. Exact location to be disclosed upon RSVP. How: Please RSVP via emailing info at marketingzen.com. Attendance will be limited – so if you RSVP that you will attend, and something comes up, please let us know so we can allow someone…

Read More
Tags book launch marketing social media the zen of social media marketing
0 Comments
VIEW THIS ARTICLE