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Social Media Lessons from the Kony 2012 Campaign

March 9th, 2012

Posted by to Social Media Marketing

If you have accessed the Internet in the past 48 hours, or potentially even if you’ve turned on your TV or radio, you’ve probably heard about the Kony 2012 social media campaign. If you haven’t heard of this yet, a brief overview: earlier this week, the nonprofit organization Invisible Children released a 29-minute video on YouTube about Ugandan warlord Joseph Kony, who leads a rebel force of child soldiers and is universally considered a terrible person. As of this posting, the YouTube video has upwards of 55 million views. On Thursday, Twitter users mentioned Kony almost 1 million times. The video’s virality is impressive, even without taking into consideration that it’s…

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Tags case study Social Media Marketing success viral marketing youtube
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How Many Hours Do You Spend on YouTube?

March 6th, 2012

Posted by to Social Media Marketing

Pop quiz: how much online video do Americans watch every month? No, “a whole lot” is not an acceptable answer. According to a recent report, 181 million American Internet users watched almost 40 billion videos in January 2012. To put that in perspective, that means we each watched an average of almost 23 hours of online video content. In one month. What are we watching? Overwhelmingly, Americans were watching and listening to music videos. VEVO and Warner Music, both of whom host music videos on YouTube, reported a combined viewership of 85.2 million Americans. Additionally, VEVO viewers watched 696 million videos – an average of just over an hour of…

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Facebook Timeline for Brand Pages is Here!

March 2nd, 2012

Posted by to Facebook Marketing, Social Media Marketing

The day has finally come: the Timeline format we’ve seen introduced to personal Facebook profiles is now here for brand pages. What does that mean for you? Read on for some of the major changes coming your way. All pages will automatically switch to Timeline format on March 30, 2012. Until then, you can preview Timeline on your pages. You and your page admins can see the Timeline and make changes to it, while the public and your fans will see your old design through the end of the month. You can choose to publish your Timeline before March 30, but doing so will take effect permanently. If you’re not…

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LinkedIn Introduces Follow Company Button

February 28th, 2012

Posted by to LinkedIn Marketing

So once you’ve optimized your company page on LinkedIn (which we’re sure almost all of you have done, but we’ll get to you in a minute if you haven’t), how do you get people to follow it? Twitter and Facebook have like and follow buttons – respectively – that you can embed into your website, allowing people to become a follower or a fan with a single click. Too bad there isn’t an equivalent for LinkedIn. Well hold on to your hats, folks: now there is an equivalent for company pages on LinkedIn. As of yesterday, LinkedIn now has a Company Follow button for you to add to your website….

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Facebook Promotion Guidelines: What You Need To Know

February 24th, 2012

Posted by to Facebook Marketing

Those of you who’ve been following along may remember our post from a few months back about the difference between sweepstakes and contests. If you’ve decided that a Facebook promotion is the next step in your online marketing campaign, regardless of the type of promotion (if you’re doing anything where you’re going to pick a “winner” then you’re having a promotion), you need to be aware of Facebook’s official Promotions Guidelines before jumping in head first. Changes since we last wrote on this topic Our CEO Shama wrote a similar post about the Facebook Promotion Guidelines back in 2009. As you probably know, the site has had a few facelifts…

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Social Media Marketing for Colleges and Universities

February 21st, 2012

Posted by to Social Media Marketing

It makes sense that colleges and universities would market themselves on social media – their target demographics can practically tweet in their sleep! Whether you’re trying to connect with prospective students or alumni, online marketing now plays a bigger role than ever. Below, we highlight three of our favorite examples from the higher education community. The University of Dayton’s video scholarship contest The University of Dayton is currently in the middle of their second annual video scholarship contest for incoming freshmen. The contest is based around the topic of “What does servant leadership mean to you?“, which UD featured in a 46-second video clip. The contest’s 46 entries are currently…

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Four Useful Tools for the Busy Social Media Marketer

February 17th, 2012

Posted by to Online Marketing

When you’re trying to juggle all the aspects of your online marketing campaign, sometimes you can end up feeling downright swamped. Although we don’t yet live in a world where you can buy a person-sized robot to do all your work for you so you can take a well-deserved nap, there are applications and programs out there to help make your life a tiny bit easier. HootSuite HootSuite is most commonly associated with managing Twitter accounts, although the dashboard also supports posting to Facebook, Foursquare, Google+, LinkedIn, WordPress, Tumblr, Flickr, YouTube, and even MySpace. The application has both desktop and mobile versions. A noteworthy feature of this service is the…

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We’re Hiring: Social Media Marketing Intern

February 14th, 2012

Posted by to Uncategorized

Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Are you the mayor of all your friends’ houses on Foursquare? You just might be the person we’re looking for! We’re hiring a social media marketing intern for The Marketing Zen Group. This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. You must be able to work virtually. To be straightforward: this is a challenging position….

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40 Social Media Tips for Nonprofit Organizations

February 10th, 2012

Posted by to Social Media Marketing

Although social media marketing is just as important for nonprofit organizations as it is for traditional business, some of the tactics are slightly different. Below, we’ve compiled a list of some important social media tips for nonprofits to remember. Remember: it’s about sharing and discussing, not broadcasting. Integrate social sharing buttons into your website so that visitors can pass along your content with just one (or a few) clicks. Make social media someone’s specific job. Assign responsibility to a person or group of people on your staff. Deliver quality information via your social profiles. Users should feel that your tweets or Facebook posts are useful. Research what organizations you admire…

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Ask Shama: What’s the Secret Sauce to Creating Compelling Content?

February 9th, 2012

Posted by to Uncategorized

How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays engaged. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I may not be very Web savvy, but one thing I’ve learned is that content seems to matter. And,…

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