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How to Optimize Your Pay-Per-Click Campaign in Five Simple Steps

August 7th, 2012

Posted by to Online Marketing

Whether you use Google’s AdWords, Facebook Ads, or any other platform, integrating a pay-per-click (PPC) advertising campaign as part of your overall online marketing strategy can help you supplement – or even replace – your traditional advertising strategy. Implemented correctly, PPC can be an extremely effective tool to help bring qualified, targeted traffic directly to your website. The problem, however, is that companies are often eager to jump onboard with PPC campaigns – but once they’re set up, they don’t know how to keep them running smoothly, efficiently and effectively. The following steps outline a cycle that can help you keep your PPC campaign running at peak performance. Following this…

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What is SEO?

August 7th, 2012

Posted by to Search Engine Marketing

“What is SEO?” video transcription Shama: Hi, this is Shama Kabani, CEO of The Marketing Zen Group. One of the questions we get asked often around here is, What is SEO? Specifically, What is Search Engine Optimization? I’d like to give you a very simple definition, a very simple way of looking at it that I discovered a few years ago, and it’s helped me many times when explaining what is search engine optimization to people who may not be familiar with it. So very simply defined, SEO can be broken down into two parts: one, it’s what you tell search engines you are. So I might use Google and…

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Tags Bing content is king google how does seo work Keywords link building Links marketing meta-tags search engine optimization search engines search optimization search relevancy seo shama kabani The marketing zen group website content website optimization what is seo why does seo matter Yahoo
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Important Social Media Lessons To Take From The Olympics

August 2nd, 2012

Posted by to Online Marketing, Social Media Marketing

The 2012 Olympics can teach many businesses a thing or two about social media. It is no secret that the Olympics is one of the biggest sporting events―or simply one of the biggest events in general―across the entire world. Over the last week, billions of people from every place imaginable have been tuning in every night to watch their country compete for their chance to claim a gold medal and be awarded the title of best athlete in the world. However, apart from the intense sporting events and games that the Olympics are famous for, there is also no event that is more tailored to social networking and the internet…

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Tags 2012 Olympics London Olympics social media Social Media Lessons Social Media Marketing The Olympics
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The Biggest Social Media “Don’ts” For Businesses

August 1st, 2012

Posted by to Facebook Marketing, LinkedIn Marketing, Social Media Marketing, Twitter Marketing

Be sure that your company avoids these common social media mistakes. It is no secret that social media is a large part of business marketing and promotion in this day and age. If you are a business owner who has yet to sign up for a Twitter account or create a Facebook page, not only are you missing out on an easy (and free) way of spreading the word about your business, but you are also ignoring the chance to develop meaningful relationships with your consumers that would otherwise not be possible. However, while the debate of whether or not your company should have a social media presence may be…

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Tags Facebook Facebook Tips social media Social Media Don'ts twitter Twitter Tips What Not To Do
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6 Keys to Increasing Facebook Fan Engagement

July 27th, 2012

Posted by to Facebook Marketing, Social Media Marketing

One of the biggest draws of Facebook – and of social media marketing in general – is the ability to help your message reach a huge audience of interested fans. But the real benefits come when your Facebook fan base moved beyond a group of passive receivers and becomes an engaged and interactive community. However, keeping follower engagement high is something that many on Facebook struggle with. Here are a few tips to keeping your Facebook Page followers engaged and interested. 1.    Ask Questions Good conversationalists know that asking questions is the best way to keep both parties interested and involved in the conversation. This is just as true in…

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Tags Facebook facebook fan pages Facebook Tips social media Social Media Marketing
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The ABCs of Link Building for Solid Rankings

July 26th, 2012

Posted by to Content Marketing, Search Engine Marketing

Our top strategies for building quality links for search engine rankings. When it comes to building up your company’s brand and creating a solid, influential place for yourself on the web, it usually takes a lot more effort and energy than simply providing quality content and a solid business plan to bring an audience to your web page. In fact, there are a large number of outside factors that go in to gaining website views, from search engine ranking to interlinking. However, one avenue of digital marketing that many people often overlook is the task of link building. For search engines who are crawling across the web searching for quality…

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Tags Interlinking Linking Linking for SEO Rankings Search Engine Rankings search engines seo
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9 Ways to Recruit Using Social Media Marketing

July 24th, 2012

Posted by to Social Media Marketing

In these days of digital communication, companies are increasingly shifting away from traditional recruiting methods and turning to the Internet. Social recruiting – using social media for hiring – is proving an excellent way to help companies reach the high-quality candidates. Though the benefits of social recruiting may be clear, how to effectively integrate recruiting tactics into your social media marketing efforts may not be. Here are nine ways to use social media marketing to recruit your next job prospects.  1.    Announce Open Positions Your social media posts provide a great opportunity to announce current openings to all of your followers. When sharing content on Twitter, where space is restricted,…

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Tags Facebook linkedin social media Social Media Marketing social recruiting twitter
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Is Social Recruiting the Key to Finding Quality Job Candidates?

July 20th, 2012

Posted by to Social Media Marketing

Not too many years ago, searching for candidates to fill an open job position meant hanging a “help wanted” sign on a storefront, or posting small blurbs of job descriptions in printed newspapers or trade publications. These job postings eventually moved to online forums as the Internet became mainstream, but the format was essentially the same. Today, however, companies have a new option: social recruiting. Using social media networks to recruit potential employees and fill open positions helps companies reach a large audience of job seekers. Not only that, but social recruiting can help your company sort through the crowd to find the quality, highly qualified candidates you want to…

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The Importance of User Review Sites for Businesses

July 19th, 2012

Posted by to Social Media Marketing

Sites like Yelp or Google Places can greatly benefit your business in many ways. Gone are the days where the primary means of reaching out to new clients and sharing your company message was done through traditional marketing and advertising. The growth of the internet has completely shifted the ways that we look at sharing and receiving content, especially when it comes to what your customers truly think of your business. For many years now, technology has shifted the way that consumers research and purchase goods and services online. However, consumers are also taking to the internet to provide feedback on a number of different companies all with the single…

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Tags business reviews company reviews Negative Comments User Reviews Yelp Reviews yelp.com
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The 4 Most Effective Ways of Utilizing YouTube For Your Business

July 18th, 2012

Posted by to Online Marketing, Small Business Marketing, Social Media Marketing

Follow these tips for effective business marketing through YouTube. We have all heard about the staggering statistics that surround the popular online video site, YouTube: More than 100 million videos are viewed each day by people all over the world, 94 of AdAge’s top 100 advertisers have run campaigns through the site, and tens of millions of unique visitors check out YouTube each and every day. However, while it may be obvious as a casual viewer that YouTube may be the future of video in general, are you personally aware of how powerful of a tool online video can be for businesses of any size? Because of YouTube’s easy-to-use model,…

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Tags Marketing for Businesses Online Video social media youtube YouTube for Business
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