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Ten Local Business Review Sites Influencing Your New Customers

June 20th, 2012

Posted by to Online Marketing

Every business –restaurants, doctors, law firms, dry cleaners and other brick (click) and mortar businesses – wins and loses new customers every day before the potential customer even sets foot out the door. Their decision to do you business with your company is often made without ever engaging with your company directly. Some customers may even form opinions about your business without ever stepping a foot in your store. This is because online review sites make it easy for potential customers to look up businesses and compare ratings, all without ever leaving their home. And with so many businesses to choose from, being number one on Google is almost never…

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4 Blogging Myths Debunked

June 6th, 2012

Posted by to Content Marketing

By now, most of the business world has recognized the benefits of having a company blog.  Blogs can help bring traffic to your website, promote new ideas and events, and can give your company a human voice that customers can connect with. There is plenty of helpful tips out there, but there are also many misconceptions about blogging. Here are four common myths about blogging, debunked to help guide you on your quest for an effective blog. Myth #1: If You Blog it, They Will Come You’ve set up a blog. You’re filling it with valuable, interesting content. You even put a link to your blog on your website. The…

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Tags blog blog content business marketing blogs search engine optimization Social Media Marketing
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4 Crucial Elements of a Great Blog Post

May 24th, 2012

Posted by to Content Marketing, Online Marketing

Blogging is rarely as easy as it sounds. The challenge lies in creating an effective post that people will read, love, and share, and it’s often hard to know where to begin. Your blog can be a key part of your online marketing plan, but only if it’s giving you the results you want. While there is no magic formula that will guarantee a successful blog post, these four crucial elements will give you a strong foundation from which to build.   1.    The Attention Grabbing Title Your blog post’s title is your first chance at making an impression. In fact, studies show that while 8 out of 10 people…

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Tags blog content Blogging blogs call to action introduction Online Marketing tips title
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The Dos and Don’ts of Pinterest for Marketing

May 8th, 2012

Posted by to Social Media Marketing

By now, we feel safe in saying that Pinterest is here to stay. If you’ve decided that Pinterest is the next step for your business, you may be confused about where to begin – after all, the site is still relatively new, especially for marketers. However, there are a few distinct dos and don’ts of the platform that you should be aware of before you sign up for an account. Do make separate boards. Since Pinterest lets you make individual boards for various topics, it behooves you to take advantage of this functionality. Often, those new to the site forget about this very basic function, and instead pin all of…

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Tags pinterest pinterest for business pinterest marketing social media Social Media Marketing
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4 Reasons Why Your Twitter Marketing Isn’t Working

May 4th, 2012

Posted by to Twitter Marketing

If you expected signing up for Twitter to be the most difficult part of implementing a Twitter marketing campaign, you’re in for a rude awakening: it’s all uphill from there. Even if you have put in the effort, you still may find yourself wondering what’s going wrong – why isn’t Twitter the answer to all your online marketing problems? More often than not, it’s for one of four major reasons: You’re boring. People don’t use Twitter because they want to sit by and idly receive marketing messages. People use Twitter for any of the following purposes: connecting with one another, being entertained, catching up on news, or asking questions. But…

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Creating Blog Content that People Will Actually Read

May 1st, 2012

Posted by to Content Marketing

How many websites do you think there are on the Internet today? Go ahead, guess. If you answered approximately 644 million, you’re correct! With half a billion sites to choose from, how does your blog rank? Is your content compelling enough to get visitors to stick around, or do you bore them to sleep right there at their computer monitors? If you suspect your readers are heading to your site to help remedy their insomnia, it’s probably time to reevaluate your efforts with the following tips. Discover your voice If you’re writing a blog post, the last thing you want to do is come off as stiff and robotic –…

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Is Your Website Damaging Your Credibility?

April 27th, 2012

Posted by to Online Marketing

Your website reflects your brand and philosophy, and is the greatest online marketing tool you will ever have. Well, it can be the greatest online marketing tool you’ll ever have – if you’re doing it right. If you’re doing it wrong, you could be presenting an image of yourself or your company that differs greatly from how you’d like people to see you. What does that mean? If you have an awful website, you’re going to lose customers. How do you know if your website is awful? If one or more of the following applies to you, you may be in trouble: Your content is riddled with really obvious grammatical…

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The Five Commandments of Mobile Marketing

April 24th, 2012

Posted by to Online Marketing

Even if you don’t own an iPhone, Android, or Blackberry, chances are at least one person in your home or office does – after all, 35 percent of American mobile phone owners possess one with smartphone capabilities. Beyond their normal calling and texting functions, most smartphone users consume data on a daily basis – through gaming, app downloads, and Internet browsing. If you haven’t started marketing to mobile users, you’re missing a major market segment. Following are five of our dos and don’ts of mobile marketing. Make your website mobile-friendly. You don’t want to make a smartphone user struggle to make your site appear in the right dimensions on their…

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Social Media Recommendations for the Creative Marketer

April 20th, 2012

Posted by to Social Media Marketing

We’re currently experiencing a start-up boom – you may have noticed that every time you get on the Internet, there’s another story about a new social media this or an up-and-coming mobile that – many with a focus on fashion, photography, or other forms of creative expression. There are only so many waking hours in the day, so how do you decide which sites and apps are worth checking out? Take a deep breath, and then read our list of four sites and apps we consider worth your time. Instagram Even if you don’t personally use Instagram you’ve probably heard of the smartphone photo application, which Facebook recently bought for…

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How to Use Social Media to Annoy Your Customers

April 17th, 2012

Posted by to Social Media Marketing

“But why would I want to annoy my customers?” you ask. You wouldn’t. Unfortunately, even the most successful brands have been known to send fans running when they decide to adopt one of the following tactics: Make your customers feel ignored. Imagine the following scenario: you’ve been a business’s loyal customer for a number of years, but you recently had some pretty lousy service. You send them an email or call them up to lodge a complaint and let them know about the incident, but nobody answers the phone during business hours or your email doesn’t receive a response. Odds are, your loyalty would wane at least a little bit….

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Tags customer relations don'ts Online Marketing Social Media Marketing
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