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The Benefits of Outsourcing Your Business Marketing Efforts

September 19th, 2012

Posted by to Outsourced Marketing, Small Business Marketing

What are the advantages of using outside marketing for your business? When it comes to the growth and success of your company, there is perhaps no department that is more influential or integral than marketing. While sales, purchasing or production departments each play a large role in the overall grand scheme of company growth, each of them could not survive or flourish without the constant adjustments and refinements that are being made through marketing. Think about it―when it comes down to your company’s reputation, sales goals or overall image, marketing is what truly drives every department’s goals together as one cohesive loop. However, despite how important marketing is in the…

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Tags benefits of outside marketing In-House Marketing marketing tips Marketing Zen Outside Marketing
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How to Change Your Twitter Header Image

September 18th, 2012

Posted by to Marketing, Social Media Marketing, Twitter Marketing

This morning, Twitter rolled out a slew of new updates and features. These changes include new options for customizing the appearance and layout of user profiles, as well as mobile app updates that support these profile changes while adding speed, functionality, and a more user-friendly design.   The profile changes are designed to look great on both the website and on mobile apps, emphasizing shared visual content by prominently displaying the last six images uploaded by a user. However, the biggest change announced earlier today is undoubtedly the ability for users to add a header image to their profile, much like the ones that currently exist for Facebook and Google+….

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The 5 Elements of Excellent Content

September 14th, 2012

Posted by to Content Marketing, Online Marketing

Transcription of “The 5 Elements of Excellent Content” Shama: Hi, this is Shama Kabani, CEO of the Marketing Zen Group, and I have recently been wondering about what makes excellent content different from just good content, and I have come up with these five R’s of excellent content.  [inaudible 00:00:17] and there is no actual letter R in the word content but these five R’s really define what makes up excellent content. The first is relevance.  Is it relevant to the person reading it and that context can make all the difference and you know that if you’ve ever been married and had to plan a wedding or you’ve ever renovated…

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Tags Blogging content for business content marketing Good Content newsletters
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Facebook Marketing: 6 Steps to Facebook Marketing Success

September 14th, 2012

Posted by to Facebook Marketing, Social Media Marketing

Transcription of “Facebook Marketing: 6 Steps to Facebook Marketing Success” Shama: Hi, I’m Shama Kabani, CEO of the Marketing Zen Group, and the number one question that I get and the team gets here is Facebook marketing related.  How do we engage people on Facebook?  What’s the best way to get our business out there to people and so Facebook tends to be a big question mark for a lot of folks out there and perhaps even yourself.  Today we’ll talk about Facebook marketing.  There are six things that you should be doing if you are engaging and participating in Facebook marketing and this is my list to try to…

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Tags Facebook Facebook for Businesses Facebook Marketing social media Social Media Marketing
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Overhaul Your Email Marketing Campaign This Fall

September 13th, 2012

Posted by to Content Marketing, Email Marketing

Tips for bringing a fresh new look to email marketing during autumn. Fall is often thought of as a season for change. Each September, kids across the country head back to school for a fresh new year, while adults celebrate the change in the season with a new wardrobe, a new job or even a new set of goals for the rest of the year. However, we as individuals are not the only ones who make important seasonal changes each September. Fall is also one of the most popular times of the year that businesses overhaul their own brands and marketing efforts. One particular area of marketing that company’s should…

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Tags email marketing Email Marketing Campaign Fall Marketing Seasonal Content
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Tips For Using Facebook As A Successful Marketing Tool

September 12th, 2012

Posted by to Facebook Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

Essential marketing tips that will ensure a successful Facebook campaign. It is no major secret that many businesses are now taking to Facebook to market their company and connect with new consumers. After all, there are more than 900 million people on Facebook who are liking, subscribing, posting or sharing information with their friends and family on a regular basis. Given this major statistic, it only makes sense that many businesses are flocking to the site in order to increase their customer base and build a lasting relationship with the ones they already have. However, what many companies do not realize is that simply registering on Facebook is not enough …

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Tags Facebook Facebook for Businesses Facebook Marketing social media Social Media Marketing
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The Marketing Zen Group Named to the 2012 Empact100 List

September 11th, 2012

Posted by to Marketing

Here at The Marketing Zen Group, we are passionate about what we do. We have a dedicated, hard working team committed to putting our wide range of skills and experience to work for our clients to deliver creative and effective results. Our satisfaction comes from what we are able to accomplish for our clients – and every day we feel immensely honored to have the opportunity to work with all of the talented people who make up The Marketing Zen team. That’s why we are so proud to announce that The Marketing Zen Group and Founder/CEO Shama Hyder have been included on the 2012 Empact100 list. Empact, an organization dedicated to…

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How Embracing Change Can Lead to Online Marketing Success

September 5th, 2012

Posted by to Online Marketing

When it comes to online marketing, many people are unwilling to leave their comfort zone, unfortunately clinging to ineffective techniques. Whether they received poor advice, are using outdated practices, or are simply utilizing techniques that don’t fit their business – after all, online marketing is rarely a one-size-fits-all solution – the longer they hold on, the more time and resources they waste. If your social media marketing or online marketing efforts aren’t producing reasonable results, it may be time to let go of what you’re used to, learn why you’re failing, and try something new. Though the source of the quote changes with each retelling, most people are likely familiar…

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Tags Online Marketing outsource marketing seo Social Media Marketing
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The Do’s and Don’ts of Blogging for Your Business

August 30th, 2012

Posted by to Content Marketing, Small Business Marketing

How to successfully execute a blog for your business or corporate website. The phenomenon of blogging is nothing new in this era of the internet. For many years, everyone from media companies to public individuals have created their own blogs as a way to connect with their audience and share their opinions on a variety of subjects. However, many corporate companies are just starting to catch on to the growing credibility that these blogs could offer them as a communication channel for connecting with their customers. While you may never have considered writing about your industry or business before, the world of blogging has started to become more and more…

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Tags Blogging business blogging Business Writing content marketing corporate blogging
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What’s The True Cost of SEO?

August 29th, 2012

Posted by to Search Engine Marketing

Transcription of “What’s The True Cost of SEO?” Shama: Why is good SEO not cheaper? I mean really, why isn’t it that you can’t pay a few hundred bucks and have the web site top of the search engines and get traffic. What goes into that? Idan: It takes time and takes a lot of resources. When we are talking about content, when we are talking about a building a web site, when we are talking about bringing out links, when we are talking about branding your product, all these things take a very long time and you cannot achieve that with just $200 where you just pay this person….

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Tags affordable SEO analytics cheap SEO cost of SEO free analytics Google Analytics idan shnall Increase in traffic seo SEO ROI SEO strategies shama kabani successful SEO campaign The marketing zen group
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