5 Things to Avoid When Using Stock Photography

It has become a staple in the business-blogger’s world to use stock photography. Coming up with content is already hard, but trying to find photos…

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7 Ways to Make Your Email Marketing Mobile

People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to…

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The Importance of Connecting With Your Audience in Marketing

Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the…

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Five Ways to Get Your Blog Noticed

Often when you first begin a blog, it requires a lot of hard work and quality content to build a regular readership that is consistent…

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The Never-ending Battle Between Content and SEO

One would think that the development of content would involve the integration of SEO in a natural, normalized way. Unfortunately, it can be difficult to…

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The Top 3 Ways to Be Crowned “The Queen of Social Media” by Inc. Magazine

Last week, the team here at The Marketing Zen Group was thrilled to receive word that company CEO Shama Kabani is included in Inc. Magazine’s…

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4 Reasons To Include Yelp In Your Digital Marketing Strategy

This user review site can greatly influence your relationship with consumers. There are many different social platforms out there that businesses know they should be…

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How to Maintain a Creative Marketing Strategy

As you may know, consumers have come into power in the business world. This means that marketing companies must ensure that these consumers receive what…

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Since You Probably Won’t be Able to Afford Facebook Video Ads…

We don’t have a lot of details at this point, but we’re anticipating that this summer Facebook will roll out video ads — 15 second…

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A Fresh look at Tumblr for Brands

With this week’s announcement that Yahoo will purchase Tumblr for $1.1 billion, it may be a good time for brands to reevaluate how they can…

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