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What Does Google’s Penguin Algorithm Mean for Your SEO Strategies?

July 6th, 2012

Posted by to Search Engine Marketing

Since the official release of Google’s newest algorithm, Penguin, back in April, sites across the web have seen their rankings take a hit as Google’s latest algorithm cracks down on sites that aren’t playing by Google’s rules. Furthering their quest to give users content that is not only relevant but also valuable and authentic, Penguin is Google’s latest attempt at cutting out sites that abuse and manipulate SEO tactics – such as content spinning and keyword stuffing – to try to eliminate web spam from earning high search rankings. Let’s start by taking a minute to discuss what Penguin is – and what it isn’t. First, Penguin is an algorithm…

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Should You Consider Outsourcing Your Business’ Marketing Campaign?

July 3rd, 2012

Posted by to Outsourced Marketing

Maybe your company has realized the importance of a strong marketing campaign to help bring in new customers, doesn’t have a marketing department of its own. Or maybe your marketing “department” is really a team of one, and your company is ready for a campaign that requires a bit more manpower. Either way, you have decisions to make. On one hand, you could try to work with what you have. On the other, you could hire employees to get the job done. Or there’s a third choice: outsource your marketing. Outsourcing your marketing can be a great option for many companies who understand the importance of a powerful marketing campaign,…

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Tags business marketing strategies Online Marketing outsource marketing outsourcing
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Does Yelp’s New Partnership Spell Trouble for Google’s Dominance?

June 27th, 2012

Posted by to Online Marketing, Search Engine Marketing

For most of recent tech history, Google has been king. It dominates U.S. search engine market share, with 66% as of January 2012.  Its web browser, Google Chrome, recently overtook the ubiquitous Internet Explorer to take the lead with nearly 33% of the market share, and Google’s Android mobile OS leads all other smartphones. But with recent partnerships with companies such as Apple, Yelp may be on its way to topple Google from its throne – at least as far as local search and SEO are concerned. Since Apple released the iPhone 4S last year, Yelp has been providing much of the content for Siri, the phone’s much-hyped voice recognizing…

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Content Marketing Strategies For Boring Industries

June 20th, 2012

Posted by to Content Marketing

Some industries seem like they’re perfectly made for content marketing – their products are popular, hip, and easily create passionate, involved fans. Blogs, web copy, email marketing, and other forms of content marketing seem like a natural fit for them. Other industries, well… they can’t necessarily say the same. While they’re important businesses that offer useful products and services, they aren’t exactly what you would call exciting. Does that mean that “boring” industries are doomed when it comes to creating compelling, effective, and exciting content for marketing? Absolutely not. Truly Understand Your Audience Before any company can create effective and interesting content marketing, they have to really know and understand…

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Ten Local Business Review Sites Influencing Your New Customers

June 20th, 2012

Posted by to Online Marketing

Every business –restaurants, doctors, law firms, dry cleaners and other brick (click) and mortar businesses – wins and loses new customers every day before the potential customer even sets foot out the door. Their decision to do you business with your company is often made without ever engaging with your company directly. Some customers may even form opinions about your business without ever stepping a foot in your store. This is because online review sites make it easy for potential customers to look up businesses and compare ratings, all without ever leaving their home. And with so many businesses to choose from, being number one on Google is almost never…

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4 Blogging Myths Debunked

June 6th, 2012

Posted by to Content Marketing

By now, most of the business world has recognized the benefits of having a company blog.  Blogs can help bring traffic to your website, promote new ideas and events, and can give your company a human voice that customers can connect with. There is plenty of helpful tips out there, but there are also many misconceptions about blogging. Here are four common myths about blogging, debunked to help guide you on your quest for an effective blog. Myth #1: If You Blog it, They Will Come You’ve set up a blog. You’re filling it with valuable, interesting content. You even put a link to your blog on your website. The…

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Tags blog blog content business marketing blogs search engine optimization Social Media Marketing
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4 Crucial Elements of a Great Blog Post

May 24th, 2012

Posted by to Content Marketing, Online Marketing

Blogging is rarely as easy as it sounds. The challenge lies in creating an effective post that people will read, love, and share, and it’s often hard to know where to begin. Your blog can be a key part of your online marketing plan, but only if it’s giving you the results you want. While there is no magic formula that will guarantee a successful blog post, these four crucial elements will give you a strong foundation from which to build.   1.    The Attention Grabbing Title Your blog post’s title is your first chance at making an impression. In fact, studies show that while 8 out of 10 people…

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Tags blog content Blogging blogs call to action introduction Online Marketing tips title
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The Dos and Don’ts of Pinterest for Marketing

May 8th, 2012

Posted by to Social Media Marketing

By now, we feel safe in saying that Pinterest is here to stay. If you’ve decided that Pinterest is the next step for your business, you may be confused about where to begin – after all, the site is still relatively new, especially for marketers. However, there are a few distinct dos and don’ts of the platform that you should be aware of before you sign up for an account. Do make separate boards. Since Pinterest lets you make individual boards for various topics, it behooves you to take advantage of this functionality. Often, those new to the site forget about this very basic function, and instead pin all of…

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Tags pinterest pinterest for business pinterest marketing social media Social Media Marketing
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4 Reasons Why Your Twitter Marketing Isn’t Working

May 4th, 2012

Posted by to Twitter Marketing

If you expected signing up for Twitter to be the most difficult part of implementing a Twitter marketing campaign, you’re in for a rude awakening: it’s all uphill from there. Even if you have put in the effort, you still may find yourself wondering what’s going wrong – why isn’t Twitter the answer to all your online marketing problems? More often than not, it’s for one of four major reasons: You’re boring. People don’t use Twitter because they want to sit by and idly receive marketing messages. People use Twitter for any of the following purposes: connecting with one another, being entertained, catching up on news, or asking questions. But…

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Creating Blog Content that People Will Actually Read

May 1st, 2012

Posted by to Content Marketing

How many websites do you think there are on the Internet today? Go ahead, guess. If you answered approximately 644 million, you’re correct! With half a billion sites to choose from, how does your blog rank? Is your content compelling enough to get visitors to stick around, or do you bore them to sleep right there at their computer monitors? If you suspect your readers are heading to your site to help remedy their insomnia, it’s probably time to reevaluate your efforts with the following tips. Discover your voice If you’re writing a blog post, the last thing you want to do is come off as stiff and robotic –…

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