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How Embracing Change Can Lead to Online Marketing Success

September 5th, 2012

Posted by to Online Marketing

When it comes to online marketing, many people are unwilling to leave their comfort zone, unfortunately clinging to ineffective techniques. Whether they received poor advice, are using outdated practices, or are simply utilizing techniques that don’t fit their business – after all, online marketing is rarely a one-size-fits-all solution – the longer they hold on, the more time and resources they waste. If your social media marketing or online marketing efforts aren’t producing reasonable results, it may be time to let go of what you’re used to, learn why you’re failing, and try something new. Though the source of the quote changes with each retelling, most people are likely familiar…

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Tags Online Marketing outsource marketing seo Social Media Marketing
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The Do’s and Don’ts of Blogging for Your Business

August 30th, 2012

Posted by to Content Marketing, Small Business Marketing

How to successfully execute a blog for your business or corporate website. The phenomenon of blogging is nothing new in this era of the internet. For many years, everyone from media companies to public individuals have created their own blogs as a way to connect with their audience and share their opinions on a variety of subjects. However, many corporate companies are just starting to catch on to the growing credibility that these blogs could offer them as a communication channel for connecting with their customers. While you may never have considered writing about your industry or business before, the world of blogging has started to become more and more…

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Tags Blogging business blogging Business Writing content marketing corporate blogging
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What’s The True Cost of SEO?

August 29th, 2012

Posted by to Search Engine Marketing

Transcription of “What’s The True Cost of SEO?” Shama: Why is good SEO not cheaper? I mean really, why isn’t it that you can’t pay a few hundred bucks and have the web site top of the search engines and get traffic. What goes into that? Idan: It takes time and takes a lot of resources. When we are talking about content, when we are talking about a building a web site, when we are talking about bringing out links, when we are talking about branding your product, all these things take a very long time and you cannot achieve that with just $200 where you just pay this person….

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Tags affordable SEO analytics cheap SEO cost of SEO free analytics Google Analytics idan shnall Increase in traffic seo SEO ROI SEO strategies shama kabani successful SEO campaign The marketing zen group
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Sales 2.0 – How to Use Social Media to Turbocharge Your Sales Cycle

August 23rd, 2012

Posted by to Online Marketing, Social Media Marketing

As anyone in sales or marketing knows, the sales process is more than a blunt approach with a single message; introducing yourself by immediately asking others to part with their money is not likely to win many customers. Instead, an effective sales process is one that guides potential customers through a journey that builds a relationship between them and your brand, eventually reaching a point of acquisition before cycling back again. In the past, this cycle was mainly initiated on a broad level through carefully crafted print or broadcast advertisements, and on a more focused level through direct interaction with a salesperson. Today’s sales and marketing teams, however, have a…

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Bloodhound: The Perfect All-In-One App For Your Next Conference

August 22nd, 2012

Posted by to Online Marketing, Social Media Marketing

One of the hottest apps on the horizon! Trade shows and conferences are a great way to connect with a number of different people in your industry, while also providing you with the perfect avenue to promote your products and services to future customers. However, while these big conferences and events are supposed to be useful, inspiring and beneficial, they can often leave many exhibitors and attendees feeling flustered and overwhelmed once they finally arrive at the event. If you have ever attended a conference, as either an attendee or an exhibitor, than you may recognize some of these familiar occurrences―collecting hundreds of business cards that you either end up…

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Tags Bloodhound Conference Tips exhibitors mobile apps Trade Show Apps trade shows
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SXSW Panel Picker: Help Marketing Zen Speak At South By Southwest 2013

August 16th, 2012

Posted by to Social Media Marketing, Uncategorized

SXSW is one of the most innovative, creative tech events of the year. Every single year, there are hundreds upon hundreds of technology and media conferences that are hosted all across the world. These events not only give those in the industry a chance to make important connections with other people in their field, but they also provide a great opportunity to learn about what changes are coming up in the world of social-media services and mobile technology. However, out of each of these conferences all around the world, there is perhaps no event that is more well-known or more significant that the annual South by Southwest (SXSW) festival that…

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Tags digital media social media South by Southwest sxsw tech Technology Conference
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SEO: Myth or Fact?

August 15th, 2012

Posted by to Search Engine Marketing

Transcription of “SEO: Myths or Fact?” Shama: All right, Idan. SEO myth busting time. I’m going to tell you something I hear a lot from people and you tell me if it’s myth or fact and then correct me. Ok. You can guarantee me a top ranking. Myth or fact? Idan: Me personally? Nobody. Shama: Anybody. Idan: Nobody can guarantee you an actual ranking within Google organic results. Shama: Why? I was told this by these guys that emailed me from India. I was told that. Idan: The thing is that Google actually has their guidelines and it says that nobody can actually guarantee you, so you got to rely…

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Tags fresh content google organic results Guaranteed top rankings idan shnall keywords optimization ongoing SEO search engine optimization seo SEO facts SEO guidelines SEO maintenance SEO myths shama kabani top rankings
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eCommerce Tips: Avoiding Magento’s Duplicate Content Problem

August 15th, 2012

Posted by to Content Marketing, Small Business Marketing

Utilize the Magento platform without producing duplicate content pages. With the overwhelming growth of digital media and social marketing occurring within the last decade, many large businesses and corporations have slowly began taking to the web more and more in order to complete a good amount of their corporate sales and research online, while also utilizing this beneficial medium as a way to connect with colleagues and other industry professionals digitally. However, it has only been within the past few years that both large and small businesses alike are truly starting to understand just how effectively they can compete online, especially for those who are looking to get their feet…

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Tags Duplicate Content Pages ecommerce link building Linking Magento search engine optimization seo URL
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How Nonprofits are Succeeding with Social Media

August 14th, 2012

Posted by to Facebook Marketing, Social Media Marketing, Twitter Marketing

As social media networks began to shed their limited niche appeal and were embraced by the general public, many businesses began to take note and quickly followed suit, using the sites as an effective networking and marketing tool. But for-profit corporations and businesses aren’t the only ones who realized the marketing potential of social media. As the recently released “4th Annual Nonprofit Social Network Benchmark Report – 2012” from NTEN, Common Knowledge and Blackbaud shows, nonprofits have also found success using social media to promote awareness and raise funds for their causes. Below are some key findings from the report that show how nonprofits are using social media effectively. General…

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Tags Facebook nonprofit marketing nonprofits Social Media Marketing twitter
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Why Review Sites Matter For Your Business

August 14th, 2012

Posted by to Search Engine Marketing

Transcription of “Why Review Sites Matter For Your Business”: Shama: I know you also stress a lot about review sites. What is it about review sites like Yelp and others that are important to search engine optimization? Idan: Users gather information on the Internet. If it’s from your Website, from a competitor, from Yelp, from another citation, like Google Plus or Google Places or even Bing. All these citations, people go on and they place their view. If you’re not there, your competitors are. Shama: What’s a citation? Idan: A citation is basically a website, a directory, that people have their place of business. Shama: Ok so your information is…

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Tags Bing Business google places idan shnall Keywords local reviews paid advertising ppc vs. seo review sites reviews seo shama kabani Yahoo Local yelp
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