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Don’t Call People Names on Yelp and Other Tips

January 24th, 2012

Posted by to Online Marketing, Social Media Marketing

“Marketing Zen!” you say, “Someone said something rude and awful about my business on the Internet! What do I do about this?” From Yelp to Google Places and many sites in between, consumers now have a variety of outlets to express their opinions about your establishment. This can be great for your online marketing – if you do everything perfect all the time. What if you messed up? Well, here are some tips for dealing with that unpleasant predicament. Keep your emotions out of it. Yeah, we get it. It sucks to put all your effort into something, only to see people trash it on the Internet. For an example…

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How to Continue Your Online Marketing Education

January 20th, 2012

Posted by to Online Marketing

It seems like there’s a new development in online marketing just about every day, right? Things evolve so rapidly that you might be having a hard time keeping up. For example, what exactly is a Pinterest and do you need one? You added people to your Circles on Google+ but now what do you do with them? The following tips should help you on your journey to continuing online marketing education. Read relevant blogs. Since you’re reading this blog post right now, you’re already on the right track to keeping up with marketing trends. For those who are serious about continuing their marketing education, it’s essential to stay organized. Once…

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Tags continuing education linkedin Online Marketing professional development twitter
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Why Your Email Marketing Campaign Isn’t Working

January 17th, 2012

Posted by to Email Marketing

So you started an email marketing campaign and then…nothing. You’re not sure what you’re doing wrong, but it’s definitely not working. First, make sure none of the following apply to you: You’re sending too many messages. It’s not even noon, and I’ve already received about 20 emails – and that’s without taking my work account into consideration. For many people, that number may even seem low. The point is this: people send and receive a whole lot of email. Only a very small percentage of that constant wave of emails should be from you. Be helpful, not annoying. YOU ARE SHOUTING AT PEOPLE. This should go without saying but…seriously, don’t…

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Ask Shama: Branding and Social Media – What’s the Right Combination?

January 17th, 2012

Posted by to Uncategorized

Striking a balance between strong branding and effective social-media marketing can be a delicate proposal. Portfolio.com’s marketing expert Shama Kabani simplifies the task with some old-fashioned human interaction. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I am now in the second decade of my business, and I feel like I need to refresh my brand. Instead of…

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Viral Marketing: Not Just For Cat Videos Anymore

January 13th, 2012

Posted by to Content Marketing, Online Marketing

From a quick glance at YouTube, you might think that the only way to make your content go viral is to replace your old marketing strategy with a gaggle of adorable kittens. But before you head down to the animal shelter to cast your next video, we think you should read our list of tips for viral content marketing. What is viral content? “Going viral” simply means that your content has been shared on a massive scale. Videos are often associated with going viral. For example, you may be one of the 71 million people who’s seen this Free Hugs video since it was uploaded in 2006. What makes content…

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Google Search Results Now Include Your Private Content

January 10th, 2012

Posted by to Search Engine Marketing

In the coming days, you may see a dramatic change in how Google presents your search results. Google has already been integrating social search with regular search since February 2011, placing pages that your connections have shared on Google+ or other sites (excluding Facebook) higher in search results. For example, let’s say I search for The Marketing Zen Group. This article by our CEO Shama Kabani appears very high up on my first page of results. Since I am logged into my Google account and Shama is in my circles on Google+, articles that she shares are deemed more relevant to me. When I log out of my Google account,…

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How to Manage and Repair Your Online Reputation

January 6th, 2012

Posted by to Online Marketing

Know what people are saying about you. The biggest mistake when trying to manage your online reputation is to be totally oblivious of what your reputation even is. How do people see you? Are they saying good or bad things? Is there something embarrassing about you from 10 years ago floating around out there? If your answer is “I don’t know” then that’s bad. Go to your search engine of choice. Type in your name. Read everything. Do this regularly. If you find any really potentially harmful information about yourself, like a leaked Social Security number or other content that should be immediately removed, contact the owner of the site….

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Tags Online Marketing reputation management search engine optimization seo
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How to Make Your Corporate Blog Less Awful

January 3rd, 2012

Posted by to Uncategorized

There are some really, really outstanding examples of corporate blogs out there. Of course, for every example of a really great corporate blog, there’s an equally awful one floating around out there too. Your blog can be a powerful tool for communicating with your target audience, so don’t just blog for the sake of blogging. Here are some dos and don’ts do help you improve your blogging strategy. Don’t: “think corporate” Think of a company. Any company, even your company. Do you want to have a conversation with it? Of course you don’t, because people like to talk to other people. Keep this in mind when you’re blogging, because your…

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Facebook Rolls Out New, Improved Page Insights

December 30th, 2011

Posted by to Facebook Marketing, Social Media Marketing

If you’re the administrator of a Facebook page, you may have noticed that your Insights and People Talking About This tabs have disappeared. If you haven’t noticed, go check. Are you back yet? Are your Insights gone? Don’t freak out just yet! Facebook has introduced a new, updated version of Page Insights. Read on to learn what’s new and different. Better engagement measurements The old version of Insights had limited engagement information to give page owners, and really only offered data about likes, comments, and interaction rates. The new Insights presents three new types of engagement statistics to help page owners interpret how far their content is traveling. 1. People…

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What You Can Learn From 2011’s Biggest Twitter Blunders

December 27th, 2011

Posted by to Social Media Marketing, Twitter Marketing

As 2011 draws to a close, it’s time to take a look back at the year and see what we can learn from it. Unfortunately, other people’s mistakes often make for better (or more well-publicized) learning experiences. Here are four Twitter marketing strategies that we strongly advise you not to emulate. 1. Qwikster and @Qwikster If you didn’t hear about the Netflix and Qwikster debacle unleashed by Netflix CEO Reed Hastings, you may want to start with this blog post. In short, Hastings decided to spin off the DVD rental half of the service into a site called Qwikster, while keeping the Netflix site for DVD streaming. Almost every single…

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