1.888.460.6008
(0) (0)

6 Apps That Can Help Small Businesses Compete Against the Big(ger) Guys

August 13th, 2012

Posted by to Small Business Marketing

Guest post by Jim Belosic, CEO of ShortStack One of the most awesome things about being a small business owner today is the number of apps that are available to help make running a business so much easier than it was just a few years ago. It used to be really difficult for many small businesses to compete, especially in the online space. Back in the day, circa 2008 or so, if you wanted a cool website, you’d have to shell out thousands of dollars to hire a designer/programmer. An e-commerce site could cost six figures! Then you’d need a bookkeeper, a point-of-sale provider, an attorney, and the list goes…

Read More
(0) (0)

Automation, Keywords, and Rankings! Oh, my!

August 10th, 2012

Posted by to Search Engine Marketing

Transcription of “Automation, Keywords, and Rankings! Oh, My!”: Shama: One of the things I know is, there are a lot of companies out there and a lot of folks, I know you’re totally against this is, automated SEO. Idan: Right. Shama: Where there is a software, and there is a place and time where you can use software to assist with your efforts, but there’s things out there that people will say, it’s a software, you set it up and it will optimize the website for you. What are your thoughts on that? Is that legit? Idan: One of the things that Google absolutely told us every time is they’re…

Read More
Tags Automated seo idan shnall Keywords long tail keywords quality traffic Rankings Search search engine results search optimization SEO automation seo rankings seo software shama kabani The marketing zen group unique seo what not to do in SEO
0 Comments
VIEW THIS ARTICLE
(0) (0)

What does it really take to rank well on Google today?

August 9th, 2012

Posted by to Search Engine Marketing

Transcription of “What does it really take to rank well on Google today?”: Shama: This stuff has been going on for a long time. People have been keyword stuffing, wrong link building techniques. A lot of the times sadly people don’t know any better. What’s changed now that Google is all of a sudden catching these things a lot better? Idan: Over the years a lot of people said, content is the king, content is the king, content is the king. Shama: Right. Idan: People said, all right, I’ll just create a bunch of content, stuff some keywords in there, if it’s a good content that people can actually read…

Read More
Tags Business business websites content is king context google google algorithm google keywords google ranking how google is changing how to engage on your website idan shnall is content really king? Keyword keyword stuffing link building marketing Search seo shama kabani The marketing zen group user friendly websites website user interaction why website content matters
1 Comments
VIEW THIS ARTICLE
(0) (0)

Facebook Insights You Can’t Afford to Ignore

August 9th, 2012

Posted by to Facebook Marketing, Social Media Marketing

Facebook Insights can help you improve your social media marketing efforts. We all know how important Facebook business pages can be for connecting with consumers and establishing a relationship with the people who follow your brand. Through creative status updates, personal photos and informative links, Facebook can truly be the ultimate content-sharing platform for your business… if you know how to successfully measure all of the hard work you are putting in. Facebook Insights had always notorious for being a complete mess. Sure, there was a ton of valuable data hidden within graphs, charts and spread sheets, but it had always been a complicated maze of clicks and downloads trying…

Read More
Tags Facebook Data Facebook Insights Facebook Marketing Insights Social Media Marketing User Data
0 Comments
VIEW THIS ARTICLE
(0) (0)

The Importance of Using “rel=author” For Your Web Content

August 8th, 2012

Posted by to Content Marketing

Google’s authorship program promotes enhanced search result listings. Over the last few years, Google has been taking a long, hard look at social media’s effect on personal and company branding, and have been working hard to add a more human element to search engine rankings and―the newest industry buzzword of the moment―author rankings. As Google slowly began implementing these changes into their search engine, they began to realize just how important social media is as an indicator towards evaluating the quality of a given website. To help reinforce the importance of credible authority and personal branding, Google introduced its authorship program into the world just a few years ago. This…

Read More
Tags click-through rankings Google Authorship Program rel=author Search Engine Rankings seo
0 Comments
VIEW THIS ARTICLE
(0) (0)

How to Optimize Your Pay-Per-Click Campaign in Five Simple Steps

August 7th, 2012

Posted by to Online Marketing

Whether you use Google’s AdWords, Facebook Ads, or any other platform, integrating a pay-per-click (PPC) advertising campaign as part of your overall online marketing strategy can help you supplement – or even replace – your traditional advertising strategy. Implemented correctly, PPC can be an extremely effective tool to help bring qualified, targeted traffic directly to your website. The problem, however, is that companies are often eager to jump onboard with PPC campaigns – but once they’re set up, they don’t know how to keep them running smoothly, efficiently and effectively. The following steps outline a cycle that can help you keep your PPC campaign running at peak performance. Following this…

Read More
(0) (0)

What is SEO?

August 7th, 2012

Posted by to Search Engine Marketing

“What is SEO?” video transcription Shama: Hi, this is Shama Kabani, CEO of The Marketing Zen Group. One of the questions we get asked often around here is, What is SEO? Specifically, What is Search Engine Optimization? I’d like to give you a very simple definition, a very simple way of looking at it that I discovered a few years ago, and it’s helped me many times when explaining what is search engine optimization to people who may not be familiar with it. So very simply defined, SEO can be broken down into two parts: one, it’s what you tell search engines you are. So I might use Google and…

Read More
Tags Bing content is king google how does seo work Keywords link building Links marketing meta-tags search engine optimization search engines search optimization search relevancy seo shama kabani The marketing zen group website content website optimization what is seo why does seo matter Yahoo
1 Comments
VIEW THIS ARTICLE
(0) (0)

Important Social Media Lessons To Take From The Olympics

August 2nd, 2012

Posted by to Online Marketing, Social Media Marketing

The 2012 Olympics can teach many businesses a thing or two about social media. It is no secret that the Olympics is one of the biggest sporting events―or simply one of the biggest events in general―across the entire world. Over the last week, billions of people from every place imaginable have been tuning in every night to watch their country compete for their chance to claim a gold medal and be awarded the title of best athlete in the world. However, apart from the intense sporting events and games that the Olympics are famous for, there is also no event that is more tailored to social networking and the internet…

Read More
Tags 2012 Olympics London Olympics social media Social Media Lessons Social Media Marketing The Olympics
0 Comments
VIEW THIS ARTICLE
(0) (0)

The Biggest Social Media “Don’ts” For Businesses

August 1st, 2012

Posted by to Facebook Marketing, LinkedIn Marketing, Social Media Marketing, Twitter Marketing

Be sure that your company avoids these common social media mistakes. It is no secret that social media is a large part of business marketing and promotion in this day and age. If you are a business owner who has yet to sign up for a Twitter account or create a Facebook page, not only are you missing out on an easy (and free) way of spreading the word about your business, but you are also ignoring the chance to develop meaningful relationships with your consumers that would otherwise not be possible. However, while the debate of whether or not your company should have a social media presence may be…

Read More
Tags Facebook Facebook Tips social media Social Media Don'ts twitter Twitter Tips What Not To Do
2 Comments
VIEW THIS ARTICLE