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Facebook Advertising Options Demystified (Chart)

October 19th, 2012

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

With a potential audience of over a billion users, many brands have found success by adding Facebook advertising to their online marketing efforts. In recent months, Facebook has focused on providing more advertising options and tools for companies to use to grow their customer base and increase engagement and loyalty. But with so many options available, it may be hard to keep the options straight – and to know which ones meet your needs. To help clear things up, we’ve created summaries of each of the current major Facebook advertising options along with a chart for at-a-glance comparison.   Facebook Ads Facebook Ads are simple and straightforward: Businesses purchase ad…

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Mobile-Friendly Sites Translate To A More Successful User Experience

October 16th, 2012

Posted by to Content Marketing, Online Marketing, Small Business Marketing

A mobile-friendly site may be what you need to turn visitors into customers. In a world where people are constantly on the go and the average consumer is splitting their attention between information found online and in person, most people have come to expect to find the resources that they want on a variety of different platforms and available to them whenever they want it.  This could be the simple task of Googling information on their laptop, all the way to the very modern act of purchasing a brand new laptop right from their mobile device. However, just because mobile-sites are becoming more and more readily available for the average…

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Tags Business google survey mobile marketing mobile tips Mobile-Friendly Websites
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Celebrating “The Power of We” on Blog Action Day 2012

October 15th, 2012

Posted by to Marketing

At The Marketing Zen Group, we’re passionate about everything we do. But our passion isn’t just limited to helping our clients – it’s also about helping make our world and community a better place to live. That’s why when we couldn’t pass up the opportunity to participate in Blog Action Day 2012. Blog Action Day was founded in 2007 with the goal of uniting bloggers from around the world to dedicate the same designated day to discussing and spreading awareness of a single important topic. Each year’s topic has tackled an issue that impacts all of us in significant ways; past topics have included climate change, poverty, hunger, and clean…

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Can Your Social Media Profile Be Both Personal And Professional?

October 4th, 2012

Posted by to Facebook Marketing, LinkedIn Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Blurring the lines between business life and personal life with social media. Back before the immense growth of the internet and social media, it was never too difficult to keep your business life separated from your professional one. Intense sport and political talk was reserved for passing moments around the water cooler, and live commentary of your favorite television sitcoms were reserved specifically for whoever was in the room with you at the moment. However, as we saw just last night following the first presidential debate, more and more people are turning to Facebook, Twitter or Google + in order to share their thoughts and opinions on everything from politics…

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Tags Business Tips Facebook Personal Profiles social media for business Social Media Marketing twitter
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Facebook Adds Features – And a Fee – To Offers

October 2nd, 2012

Posted by to Facebook Marketing, Social Media Marketing

When Facebook launched Offers – its replacement for its failed Deals service – earlier this year, companies gained access to a powerful social media marketing tool. Offers provided a way for brands to create coupons and deals, and then share these offers with their followers. Best of all, the entire process was free – until recently. Last month, Facebook rolled out some major changes to their Offers platform. These changes present a new revenue opportunity for Facebook, but also a more powerful and promotional tool for brands to promote their products, gain traffic, and drive sales. First, the bad news: Offers are no longer free. Previously, businesses had the option…

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Search Engine Optimization for Small Businesses

October 1st, 2012

Posted by to Search Engine Marketing

Guest Post by Aaron Houghton, co-founder and CEO of BoostSuite.com You want more visitors and more customers from your website. You’re heard that Search Engine Optimization (or SEO) is the most cost effective way to promote your business online. But you’re a small business owner, not a web marketer, how should you get started? I have good news. These days the term SEO refers to a large list of marketing techniques. Some are quite complex and for these you’ll benefit greatly from the assistance of a web marketing expert. Other techniques are simple and allow you to make a lot of progress on your own – even if you know absolutely…

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Facebook’s Custom Audience Ads – And What They Mean for You

September 27th, 2012

Posted by to Facebook Marketing, Social Media Marketing

With a user base that includes hundreds of millions of active and highly engaged members, Facebook has established itself as an excellent way for brands to reach out to and connect with potential customers through either establishing Facebook communities on brand pages or purchasing in Facebook Ads. The problem for some, however, was that the two options for Facebook marketing often seemed to exist on opposite ends of the spectrum of “social media” and “marketing”. Facebook’s recently released Custom Audience advertising builds a bridge across that divide by giving brands the opportunity to include relationships built outside of Facebook in their targeting process. What is a “Custom Audience”? Facebook advertisers…

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Celebrate Social Media Week With These Fun and Interesting Facts

September 26th, 2012

Posted by to Facebook Marketing, LinkedIn Marketing, Social Media Marketing, Twitter Marketing

A few fun facts that you may have known about social media marketing. All week long, we here at The Marketing Zen Group have been celebrating one of our favorite weeks out  of the entire year―Social Media Week. Given our teams passion for social media marketing and the web, it should come as no surprise that we jump at the chance to celebrate the power of Facebook, Twitter, Google +, etc. on marketing in our current society. But other than being a chance for us to geek out about our love for social media, what exactly is Social Media Week? This worldwide event was held for the first time in…

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Tags Facebook Facts social media facts Social Media Marketing Social Media Week twitter
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Why Cheap SEO and Content Writing May Cost Your Business More than You Realize

September 25th, 2012

Posted by to Content Marketing, Search Engine Marketing

In order to succeed, a business must make smart financial decisions. Often, this means saving money by cutting out unnecessary costs and finding solutions that have the least impact on their budgets.  There are some instances, however, in which the cheapest solution may wind up costing the most in the long-run. To the uninitiated, both search engine optimization and content creation can seem deceptively simple. After all, how hard can it be to write some website content describing your company, add some links, and throw some keywords in for good measure? Yes, doing those things is simple: doing them right, however, is an entirely different story. Quite simply, good results…

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New Study Shows Why More Workers Are Declaring Their Independence

September 21st, 2012

Posted by to Marketing

Many dream of taking control of their careers: setting their own hours, choosing their own projects, and calling all the shots. But, according to a new report, an increasing number of people are making their dreams of independence a reality. The 2012 State of Independence in America report was recently released by MBO Partners, a client of The Marketing Zen Group, as a follow up to their inaugural 2011 report. This hot new study takes a look at the demographics, attitudes and trends of independent workers in the United States. Below are some of the report’s significant highlights. The number of independent workers is growing. This year, there are nearly…

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