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Where is the Line Between Edgy and Offensive Content?

November 2nd, 2012

Posted by to Content Marketing, Email Marketing, Social Media Marketing

To succeed with social media and online marketing, brands must find their voice. This process involves balancing the level of professionalism that is expected of their company with a social, relatable tone that helps followers engage with the brand. While this balance will be different for every company, the casual nature of social media and increasing corporate comfort with online marketing is leading more brands to leave their reserved comfort zone and embrace humor, relevancy, and even a bit of an edge in their online voice. For the most part, this trend has lead to more engaged and relatable social media marketing, increased interaction, and campaigns that are innovative and…

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2013 Brings Complicated Changes To Paid Search Marketing

November 1st, 2012

Posted by to Outsourced Marketing, Search Engine Marketing

Predicting what is in store for paid search marketing in 2013. Now that we are halfway through the month of October, it is time to start finalizing end of the year marketing campaigns and looking ahead to what is in store for digital marketing in 2013. For those of us who work closely with Pay-Per-Click (PPC) campaigns and paid search marketing, it is no secret what a hectic, fast-paced industry this is. You are constantly having to tweak and experiment with what ads work best for your target clientele, while also staying in the right budget and campaign for your company. However, given the growth of mobile and tablet-use for…

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Tags marketing campaign marketing strategy Paid Search Marketing pay-per-click search engine marketing
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Local SEO Loophole: How to Get Ranked in Google within 30 Days

October 26th, 2012

Posted by to Search Engine Marketing

This guest post is by Pete Kennedy, co-founder of Main Street ROI. Want more SEO tips?  Register for Main Street ROI’s free Halloween SEO teleseminar: The Death of “Old-School” SEO.  You’ll learn about the 3 “old-school” SEO tactics to avoid, plus the 5 new SEO rules to follow. Sign up here. One of the biggest myths about search engine optimization (SEO) is that you should expect to wait several months before you start ranking on the first page of Google for your target keywords. While it’s true it can often take several months to crack the first page for super competitive keywords, there are also opportunities for fast rankings with SEO. And…

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How to Gain Creative Brand Exposure With Instagram

October 23rd, 2012

Posted by to Social Media Marketing

When Facebook acquired Instagram for $1 billion earlier this year, many wondered whether the mobile photo app was worth the price it commanded.  But in the month that followed, Instagram exploded from a niche iOS photo-sharing social app to a platform on both iOS and Android devices that boasts over 100 million users. As the community grows and the application gains mainstream popularity, businesses are increasingly recognizing Instagram’s unique and creative visual features as a powerful asset to their social media marketing efforts.  Here are some tips to creating valuable content to help gain visibility and engage with fans on Instagram. Remember: Visual Interest is Everything There are countless services…

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Facebook Advertising Options Demystified (Chart)

October 19th, 2012

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

With a potential audience of over a billion users, many brands have found success by adding Facebook advertising to their online marketing efforts. In recent months, Facebook has focused on providing more advertising options and tools for companies to use to grow their customer base and increase engagement and loyalty. But with so many options available, it may be hard to keep the options straight – and to know which ones meet your needs. To help clear things up, we’ve created summaries of each of the current major Facebook advertising options along with a chart for at-a-glance comparison.   Facebook Ads Facebook Ads are simple and straightforward: Businesses purchase ad…

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Mobile-Friendly Sites Translate To A More Successful User Experience

October 16th, 2012

Posted by to Content Marketing, Online Marketing, Small Business Marketing

A mobile-friendly site may be what you need to turn visitors into customers. In a world where people are constantly on the go and the average consumer is splitting their attention between information found online and in person, most people have come to expect to find the resources that they want on a variety of different platforms and available to them whenever they want it.  This could be the simple task of Googling information on their laptop, all the way to the very modern act of purchasing a brand new laptop right from their mobile device. However, just because mobile-sites are becoming more and more readily available for the average…

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Tags Business google survey mobile marketing mobile tips Mobile-Friendly Websites
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Celebrating “The Power of We” on Blog Action Day 2012

October 15th, 2012

Posted by to Marketing

At The Marketing Zen Group, we’re passionate about everything we do. But our passion isn’t just limited to helping our clients – it’s also about helping make our world and community a better place to live. That’s why when we couldn’t pass up the opportunity to participate in Blog Action Day 2012. Blog Action Day was founded in 2007 with the goal of uniting bloggers from around the world to dedicate the same designated day to discussing and spreading awareness of a single important topic. Each year’s topic has tackled an issue that impacts all of us in significant ways; past topics have included climate change, poverty, hunger, and clean…

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Can Your Social Media Profile Be Both Personal And Professional?

October 4th, 2012

Posted by to Facebook Marketing, LinkedIn Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Blurring the lines between business life and personal life with social media. Back before the immense growth of the internet and social media, it was never too difficult to keep your business life separated from your professional one. Intense sport and political talk was reserved for passing moments around the water cooler, and live commentary of your favorite television sitcoms were reserved specifically for whoever was in the room with you at the moment. However, as we saw just last night following the first presidential debate, more and more people are turning to Facebook, Twitter or Google + in order to share their thoughts and opinions on everything from politics…

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Tags Business Tips Facebook Personal Profiles social media for business Social Media Marketing twitter
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Facebook Adds Features – And a Fee – To Offers

October 2nd, 2012

Posted by to Facebook Marketing, Social Media Marketing

When Facebook launched Offers – its replacement for its failed Deals service – earlier this year, companies gained access to a powerful social media marketing tool. Offers provided a way for brands to create coupons and deals, and then share these offers with their followers. Best of all, the entire process was free – until recently. Last month, Facebook rolled out some major changes to their Offers platform. These changes present a new revenue opportunity for Facebook, but also a more powerful and promotional tool for brands to promote their products, gain traffic, and drive sales. First, the bad news: Offers are no longer free. Previously, businesses had the option…

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Search Engine Optimization for Small Businesses

October 1st, 2012

Posted by to Search Engine Marketing

Guest Post by Aaron Houghton, co-founder and CEO of BoostSuite.com You want more visitors and more customers from your website. You’re heard that Search Engine Optimization (or SEO) is the most cost effective way to promote your business online. But you’re a small business owner, not a web marketer, how should you get started? I have good news. These days the term SEO refers to a large list of marketing techniques. Some are quite complex and for these you’ll benefit greatly from the assistance of a web marketing expert. Other techniques are simple and allow you to make a lot of progress on your own – even if you know absolutely…

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