It’s a Boy! 5 Tips for Newsjacking the Royal Birth

Feel a strange urge to flavor your speech with a British accent today, guvnah? Any plans for fish and chips for dinner tonight? Or how…

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6 Signs That You May Not Have A Digital Marketing Strategy

Is your company “doing without thinking,” or do you actually have a strategy? Many different businesses have their own internal strategies and initiatives set in…

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How To Make Your Online Marketing Campaign Explode Like a Red Hot YA Fiction Series (We’re Looking at You, Twilight!)

Okay, guys, admit it. Here you are, an adult – a grown-up, fully immersed in the world of reality and responsibility. You read every publication…

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Downton Abbey Meets LinkedIn: 10 Etiquette Tips for Networking and Teatime

Oh, don’t you wish you could step back in time and live in the world of Downton Abbey, just for a little while? The sumptuous…

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Don’t Take Advantage of Sick Babies and Lonely Puppies to Grow Your Business

Made you click! With a title like that, you’re probably thinking, “Yikes! Is Marketing Zen really saying that companies shouldn’t help worthy charities?” Well, don’t…

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4 Reasons to Make Up Your Own Holiday (Hint: It’s Not For the Presents!)

Who doesn’t love holidays? We eat, we laugh, we party, we get to spend time with friends and family. What’s not to love? OK, some…

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Cut through the Noise of Social Media by Being Useful

Companies don’t compete for attention from other companies, they compete again EVERYTHING! Businesses are using the same real estate that we all use every day…

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I Can Has Memes in My Online Marketing Strategy?

Memes are taking over the world. Seriously. You’ve seen those little pictures with funny captions on your Facebook feed, right? Memes are everywhere. People create…

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So Bad You Can’t Look Away: How You Should Definitely NOT Respond to Negative Customer Reviews and Comments

Remember that restaurant featured on Kitchen Nightmares a while back? The one whose owners absolutely blasted anyone who dared to give their food or service…

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7 Helpful Stats You Can Gather With Twitter’s New Analytics Tool

New Twitter analytics tool offers helpful metrics for brands and businesses. There is no doubt that Twitter is a major part of a business’s social…

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