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Is Social Recruiting the Key to Finding Quality Job Candidates?

July 20th, 2012

Posted by to Social Media Marketing

Not too many years ago, searching for candidates to fill an open job position meant hanging a “help wanted” sign on a storefront, or posting small blurbs of job descriptions in printed newspapers or trade publications. These job postings eventually moved to online forums as the Internet became mainstream, but the format was essentially the same. Today, however, companies have a new option: social recruiting. Using social media networks to recruit potential employees and fill open positions helps companies reach a large audience of job seekers. Not only that, but social recruiting can help your company sort through the crowd to find the quality, highly qualified candidates you want to…

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The Importance of User Review Sites for Businesses

July 19th, 2012

Posted by to Social Media Marketing

Sites like Yelp or Google Places can greatly benefit your business in many ways. Gone are the days where the primary means of reaching out to new clients and sharing your company message was done through traditional marketing and advertising. The growth of the internet has completely shifted the ways that we look at sharing and receiving content, especially when it comes to what your customers truly think of your business. For many years now, technology has shifted the way that consumers research and purchase goods and services online. However, consumers are also taking to the internet to provide feedback on a number of different companies all with the single…

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Tags business reviews company reviews Negative Comments User Reviews Yelp Reviews yelp.com
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The 4 Most Effective Ways of Utilizing YouTube For Your Business

July 18th, 2012

Posted by to Online Marketing, Small Business Marketing, Social Media Marketing

Follow these tips for effective business marketing through YouTube. We have all heard about the staggering statistics that surround the popular online video site, YouTube: More than 100 million videos are viewed each day by people all over the world, 94 of AdAge’s top 100 advertisers have run campaigns through the site, and tens of millions of unique visitors check out YouTube each and every day. However, while it may be obvious as a casual viewer that YouTube may be the future of video in general, are you personally aware of how powerful of a tool online video can be for businesses of any size? Because of YouTube’s easy-to-use model,…

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Tags Marketing for Businesses Online Video social media youtube YouTube for Business
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4 Key Elements of Effective Website Content

July 17th, 2012

Posted by to Content Marketing

Merely having a website no longer sets you apart from the crowd. Today, almost everyone has a website, including your competitors. With the enormous volume of options available, you have to captivate your readers from the first few moments and convince them to read on instead of clicking elsewhere, and your website’s content can make all the difference. Here are some tips to keep in mind to help you create effective website content that both keeps and attracts visitors. 1. Know Who You’re Writing For One of the most essential keys to writing effective website content is knowing your audience. Think about who you’re trying to reach, what you’re trying…

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Effective Email Marketing Strategies That Really Work

July 10th, 2012

Posted by to Email Marketing

Though it might not have the buzz and excitement of newer online marketing methods, email marketing is still an incredibly effective way to get your message out in front of your customers and prospects – if it’s done correctly. Here are some tips that can help you develop an effective email marketing plan. Pique Interest With a Compelling Subject Line Studies show that, on average, only about 20% of email messages are even opened. Your goal is to make sure as many of your customers as possible open and read your email – and a great subject line is what will make all the difference. A strong, compelling subject line…

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What Does Google’s Penguin Algorithm Mean for Your SEO Strategies?

July 6th, 2012

Posted by to Search Engine Marketing

Since the official release of Google’s newest algorithm, Penguin, back in April, sites across the web have seen their rankings take a hit as Google’s latest algorithm cracks down on sites that aren’t playing by Google’s rules. Furthering their quest to give users content that is not only relevant but also valuable and authentic, Penguin is Google’s latest attempt at cutting out sites that abuse and manipulate SEO tactics – such as content spinning and keyword stuffing – to try to eliminate web spam from earning high search rankings. Let’s start by taking a minute to discuss what Penguin is – and what it isn’t. First, Penguin is an algorithm…

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Should You Consider Outsourcing Your Business’ Marketing Campaign?

July 3rd, 2012

Posted by to Outsourced Marketing

Maybe your company has realized the importance of a strong marketing campaign to help bring in new customers, doesn’t have a marketing department of its own. Or maybe your marketing “department” is really a team of one, and your company is ready for a campaign that requires a bit more manpower. Either way, you have decisions to make. On one hand, you could try to work with what you have. On the other, you could hire employees to get the job done. Or there’s a third choice: outsource your marketing. Outsourcing your marketing can be a great option for many companies who understand the importance of a powerful marketing campaign,…

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Tags business marketing strategies Online Marketing outsource marketing outsourcing
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Does Yelp’s New Partnership Spell Trouble for Google’s Dominance?

June 27th, 2012

Posted by to Online Marketing, Search Engine Marketing

For most of recent tech history, Google has been king. It dominates U.S. search engine market share, with 66% as of January 2012.  Its web browser, Google Chrome, recently overtook the ubiquitous Internet Explorer to take the lead with nearly 33% of the market share, and Google’s Android mobile OS leads all other smartphones. But with recent partnerships with companies such as Apple, Yelp may be on its way to topple Google from its throne – at least as far as local search and SEO are concerned. Since Apple released the iPhone 4S last year, Yelp has been providing much of the content for Siri, the phone’s much-hyped voice recognizing…

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Content Marketing Strategies For Boring Industries

June 20th, 2012

Posted by to Content Marketing

Some industries seem like they’re perfectly made for content marketing – their products are popular, hip, and easily create passionate, involved fans. Blogs, web copy, email marketing, and other forms of content marketing seem like a natural fit for them. Other industries, well… they can’t necessarily say the same. While they’re important businesses that offer useful products and services, they aren’t exactly what you would call exciting. Does that mean that “boring” industries are doomed when it comes to creating compelling, effective, and exciting content for marketing? Absolutely not. Truly Understand Your Audience Before any company can create effective and interesting content marketing, they have to really know and understand…

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Ten Local Business Review Sites Influencing Your New Customers

June 20th, 2012

Posted by to Online Marketing

Every business –restaurants, doctors, law firms, dry cleaners and other brick (click) and mortar businesses – wins and loses new customers every day before the potential customer even sets foot out the door. Their decision to do you business with your company is often made without ever engaging with your company directly. Some customers may even form opinions about your business without ever stepping a foot in your store. This is because online review sites make it easy for potential customers to look up businesses and compare ratings, all without ever leaving their home. And with so many businesses to choose from, being number one on Google is almost never…

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