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Four Useful Tools for the Busy Social Media Marketer

February 17th, 2012

Posted by to Online Marketing

When you’re trying to juggle all the aspects of your online marketing campaign, sometimes you can end up feeling downright swamped. Although we don’t yet live in a world where you can buy a person-sized robot to do all your work for you so you can take a well-deserved nap, there are applications and programs out there to help make your life a tiny bit easier. HootSuite HootSuite is most commonly associated with managing Twitter accounts, although the dashboard also supports posting to Facebook, Foursquare, Google+, LinkedIn, WordPress, Tumblr, Flickr, YouTube, and even MySpace. The application has both desktop and mobile versions. A noteworthy feature of this service is the…

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We’re Hiring: Social Media Marketing Intern

February 14th, 2012

Posted by to Uncategorized

Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Are you the mayor of all your friends’ houses on Foursquare? You just might be the person we’re looking for! We’re hiring a social media marketing intern for The Marketing Zen Group. This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. You must be able to work virtually. To be straightforward: this is a challenging position….

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40 Social Media Tips for Nonprofit Organizations

February 10th, 2012

Posted by to Social Media Marketing

Although social media marketing is just as important for nonprofit organizations as it is for traditional business, some of the tactics are slightly different. Below, we’ve compiled a list of some important social media tips for nonprofits to remember. Remember: it’s about sharing and discussing, not broadcasting. Integrate social sharing buttons into your website so that visitors can pass along your content with just one (or a few) clicks. Make social media someone’s specific job. Assign responsibility to a person or group of people on your staff. Deliver quality information via your social profiles. Users should feel that your tweets or Facebook posts are useful. Research what organizations you admire…

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Ask Shama: What’s the Secret Sauce to Creating Compelling Content?

February 9th, 2012

Posted by to Uncategorized

How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays engaged. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I may not be very Web savvy, but one thing I’ve learned is that content seems to matter. And,…

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Should My Business Start Using Pinterest?

February 7th, 2012

Posted by to Online Marketing, Social Media Marketing

If you’ve been paying attention to social media news recently, you’ve probably heard about a little site called Pinterest. Maybe you’ve even ventured onto the site, pinning your favorite photos of hilarious baby animals and thought-provoking quotes. But what about Pinterest’s implications for online marketing? Surely it contains a lot of untapped potential, but is it potential that’s relevant to you and your business? What’s Pinterest again? Pinterest is a social network built on the concept of sharing visual recommendations via virtual pinboards. Users bookmark – or “pin” – photos of interest to theme-based boards. Users can also repin from other Pinterest users. The site has quickly gained popularity, and…

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7 Things You Should Know About Online Marketing…But Often Forget

February 2nd, 2012

Posted by to Online Marketing

With all the advice floating around out there about online marketing, sometimes it can be hard to remember it all – or separate the good advice from the bad advice (from the weird advice). It’s easy to get caught up and forget the basics. If you’re feeling a little frazzled by it all, take a step back. Breathe deep. Then review our list of seven things you should know, but may have forgotten along the way, about online marketing. 1. It takes time. You can’t set up a Facebook or Twitter account and expect it to be successful overnight. Sure, this happens every so often – but mostly for huge,…

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Social Media Guidelines for Law Firms and Lawyers

January 31st, 2012

Posted by to Social Media Marketing

You’re in the legal field, so social media marketing doesn’t apply to you. Right? Absolutely wrong. You may be a lawyer or a law firm, but you’re still a business. If social media is where your prospective clients are – and believe me, they are – that’s where you need to be. So how does a smart lawyer use social media without getting into serious trouble? Start a blog that focuses on your practice area. For example: a lawyer with expertise in banking or finance could write a post detailing how to file for bankruptcy. Immigration lawyers could explain the different types of visas, including requirements and application processes. Blogging…

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How Do I Get People to Watch My YouTube Video?

January 27th, 2012

Posted by to Online Marketing, Social Media Marketing

Let me guess: your company uploaded a YouTube video a few months ago, and you’re still stuck around 100 views or so. You’re not alone – more than half of all YouTube videos will be viewed less than 500 times. Ever. Considering people upload 48 hours of video to YouTube every minute, you’re going to need a better strategy than just recording stuff and putting it out there. “Like what?” you say. Glad you asked! Put your company’s best face forward. We’re talking about human faces, but “best” doesn’t necessarily mean “best-looking” or “highest-ranking” in this situation. The person you want in front of the camera might not be in…

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Ask Shama: Pondering the Podcast

January 27th, 2012

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Audio and video podcasts aren’t ideal when it comes to SEO. But marketing pro Shama Kabani says they’re still great tools to add to your communications arsenal. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I just read your book, The Zen of Social Media Marketing, and I found it incredibly helpful—particularly insightful…

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Ask Shama: Kindle, Nook, or iPad?

January 25th, 2012

Posted by to Uncategorized

Forget about work for a moment. What device should you get if you just want to read a book? Marketing pro Shama Kabani offers her take. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I am a voracious reader, and as my library gets out of control, I am seriously considering an e-reader,…

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