Published on 16th Jul, 2015 in Business Marketing Advice
This is the second part of our series Multi-Generational Marketing, where we teach you how to digitally target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here.
You know the image of a Baby Boomer that’s so often in the media: a 70 year-old man, sitting in a La-Z-Boy recliner, scrutinizing the remote control he can barely figure out how to work.
Generations are extremely broad—they homogenize vastly different people, values, interests, experiences based on having a birthday that falls within a 15 year range. Yup, not every Millennial is a mustachioed, plaid-wearing, PBR-drinking hipster—just like every Baby Boomer isn’t a crochety budget hunter who doesn’t know how to use a computer. Shocking, we know.
People like to think of themselves as individuals, not as demographics.
Published on 9th Jul, 2015 in Online Marketing
Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal.
As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…
As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.
As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries are heading.
Published on 25th Jun, 2015 in Pinterest Marketing
It’s hard to believe that Pinterest is already 5 years young. Yes, young. The highly visual social media platform has made many exciting announcements for businesses over the past few months and has released some impressive numbers as a friendly reminder of how the platform continues to gain popularity year over year. Among these announcements are a few exciting advertising initiatives like promoted pins and buyable pins.
Published on 19th Jun, 2015 in Social Media Marketing
Working in Digital PR and Marketing, we’re constantly looking for ways to engage our audience and connect with our customers. We do this by combining…
Putting together a successful event involves a lot of prep work. You have to deal with finding an appropriate venue that will be comfortable for…
Published on 8th Jun, 2015 in Content Marketing
Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that,…
We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can…