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CMO
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Think Reputation Management is Unimportant? Why You Might Want to Think Again

September 25th, 2014

Posted by to Online Marketing

For many executives reputation management is simply part of traditional PR. And they are wrong. Reputation Is An Invaluable Asset Corporate reputation is arguably the single most important non-corporeal asset a business posseses. The old days of word-of-mouth reputation are long gone – or, more true to say, have entered the digital landscape. Reputation Counts For More In Today’s Business Reality Formerly, reputation assessment was the stuff of focus groups and surveys, and tended to be directed toward products and services. And those tools are still important, for instance, in the food and beverage industries. But for most companies, the lag time associated with focus groups and surveys makes them…

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Tags business marketing strategies Online Marketing reputation management reviews
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content marketing
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All Marketing is Content Marketing: How To Develop an Effective Strategy

September 24th, 2014

Posted by to Content Marketing, Online Marketing

As a CMO, your day-to-day revolves around the big picture. How do all the many individual moving parts in marketing combine to create the ideal marketing strategy? What with content, SEO, outreach, social media, PR, and traditional advertising to juggle, coming up with an overarching strategy is challenging. It’s tempting to get bogged down in the nitty-gritty – but you know that can put you at risk of losing sight of the big picture, unless you then turn around and use those details to inform your overall plan of attack. The good news is that there are ways to approach the creation of a solid marketing strategy that won’t make…

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The AntiSocial CEO- What’s At Stake
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The AntiSocial CEO: What’s At Stake

September 23rd, 2014

Posted by to Online Marketing, Social Media Marketing

It’s no secret that more than a few CEOs are at best wary of social media. Dismissed as a fad or a marketing platform with low ROI, senior corporate management in many companies consider social media to be an exclusive concern of marketers. Because they misunderstand social media. There are those who are out of step with the technological changes that are producing a new way of doing business. And the disjunction exists not only in regard to CEOs’ being active on social media, but to their view of the utility of social media itself. They risk becoming the dodos of the digital business world. Successful leaders will no longer…

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Tags marketing strategy Online Marketing social media Social Media Marketing
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CMO
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The Evolving Role of the CMO: A Marketer For All Seasons

September 22nd, 2014

Posted by to Online Marketing, Outsourced Marketing

A highly effective CMO possesses an imperative skill: the ability to anticipate and communicate the parameters of business in the context of consumer demands and expectations. In other words, to predict the future. Luckily, this is easier than it sounds. A Classic Two-Pronged Attack You don’t need a crystal ball to plan your marketing meta-strategy, but you do need to comprehend the fact that it will operate on two separate, distinct, parallel realities: the reality of marketing and the reality of CEO expectations (you know, ROI). These realities are related through you, the CMO. Because both are important but often veer off in diametrically opposed vectors of development and actionable…

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Tags cmos Digital Marketing Strategy marketing strategy Online Marketing Social Media Marketing
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MZ News
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MZ Weekly News Round Up: Buffer, Twitter and Apple

September 19th, 2014

Posted by to Online Marketing

SEO: After suffering an unusual Google penalty today, the Buffer blog encountered a 90% drop in traffic to the site. However, the penalty was fraudulent, as an apparent Google bug caused the issue. Buffer noticed the traffic decrease and quickly checked their status in Google Webmaster Tools. According to Buffer’s Courtney Seiter, the manual action listed in Webmaster Tools didn’t line up. So Buffer and its SEO called Google’s John Mueller to inquire about the discrepancy. Apparently, Mueller admitted the fault lay with Google, and the bug was immediately fixed. Nevertheless, this isn’t the first time that Google has encountered trouble with certain sites. Back in 2012, Google had a…

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MZ News
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MZ Weekly News Round-Up: News from Google, Twitter and Apple

September 12th, 2014

Posted by to Online Marketing

SEO: This week, Bing announced that they’ve implemented certain filters to target a spam technique called URL keyword stuffing. Used to manipulate search engines, URL keywords give pages that employ this tactic higher page rankings than they actually deserve. Although Bing did not release any specific details regarding the new filters, they did provide the public with signals to help detect keyword stuffing. If you’re searching the web, be sure to check out the Host/domain/path keyword co-occurance, the page quality and popularity signals, and the percentage of the site cluster comprised of top frequency host/domain name keywords. Bing’s update has only impacted about 3 per cent of users. This has…

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roi
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Post-ROI Marketing: What Every CEO Should Know

September 12th, 2014

Posted by to Online Marketing, Social Media Marketing

CEOs Turn To Marketers To Lead the Way in Digital Business In a period of growth, it’s time to reexamine your marketing strategy. We’re finally shedding the lingering vestiges of one of the worst economic setbacks in our history. The indications of a tentative recovery have blossomed into something we haven’t seen in a while: honest-to-goodness growth. Marketers have more cause than many to celebrate the economic turnaround. We all know that marketing budgets are the first to get cut when the going gets rough – but the last item to get on the budget. Measuring Optimism, Strategizing Growth So where does marketing fit in this brave new world of…

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Tags Business business marketing strategies digital business marketing roi Social Media Marketing
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Social Media
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Shaping Social Media for Large Enterprises: The Pros and Cons

September 10th, 2014

Posted by to Online Marketing, Social Media Marketing

Social media marketing is frequently the topic of misunderstanding. At times speaking different languages and having divergent goal alignment, social media marketers and corporate management can fail to reach consensus. Add to the mix the fact that social media channels are dynamic and evolving, and you can see that a marketing endeavor employing them requires crafting: there is no one-size-fits-all social media marketing scheme. Like any marketing effort, there are advantages and disadvantages to using social media. Understanding how social media works, how participants interact, is critical to keeping your enterprise agile. Why Bother With Social Media The answer: a quarter of the globe uses it. Before you say ‘fad’…

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Tags corporate marketing Online Marketing social media Social Media Marketing
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Apple
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Apple Introduces New iPhone 6 and Apple Watch – Catching up with Android?

September 9th, 2014

Posted by to Online Marketing

I’m a huge fan of gadgets and cell phones, so a day of announcements from Apple is bigger than my birthday (now that I’m post-30, that’s easy to say). To be honest, I’m more of an Android guy, but nevertheless, I love new and innovative tech. So what did Apple announce today? iPhone 6: Brand new entry into their iPhone line, but this time with a 4.7” display. iPhone 6 Plus: The big brother, with a 5.5 inch display. Incredible size. Apple Pay: Use your phone with the TouchID button to make payments at retailers that use the payment sensor. Apple Watch: The worst kept secret at Apple, the Apple…

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white papers
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The Most Effective Content Marketing Tool You’re Not Using

September 8th, 2014

Posted by to Content Marketing, Online Marketing

White papers are an excellent way to disseminate your expertise to an industry community. By sharing your knowledge, not only are you establishing yourself as a thought leader, but you’re also providing the groundwork for launching content in other channels like blogs and e-mails. Aren’t White Papers Dead? You sometimes hear opinions expressed about the declining value of the white paper, or that the function of the white paper has largely been subsumed by the ubiquitous ebook. While some of this is fuelled by exposure to just plain badly written white papers, the truth of the matter is that, although not as ‘sexy’ as other marketing tactics, the sturdy white…

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Tags content content marketing internet marketing marketing strategy white papers
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