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4 Secret Facebook Advertising Features You Didn’t Know Existed

April 29th, 2015

Posted by to Facebook Marketing

Did you know 92% of marketers take advantage of Facebook advertising? Facebook advertising is not going away; in fact, it’s only becoming more powerful. The advertising dollars put towards this platform each year increased from $4.28 billion in 2012 to a projected $14.27 billion in 2015. We’ve had years of experience harnessing the potential of Facebook ad campaigns for our clients and have seen first hand the success that the perfect strategy can bring. We’ve learned what works and what doesn’t, which features to make full use of, and which to avoid. Today, we’re here to let you in on a few of our secrets. Check out these four features…

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Tags Facebook facebook ad pixels facebook ads facebook advertising facebook conversion pixels Facebook Marketing facebook retargeting marketing secrets social media advertising
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MarketTheZenWaywithShama
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Learn How to Market the Zen Way with Shama

April 21st, 2015

Posted by to Content Marketing, Small Business Marketing, Social Media Marketing, Twitter Marketing

Here at Marketing Zen, our days are spent working hard and constantly corresponding with one another to ensure that our clients’ needs are met and our way of doing things is constantly improving. Behind that drive is our CEO, Shama Hyder. While you don’t get to spend your days with her like we do (sorry, we’ll try not to brag), you’ll get a chance to chat live with her this Thursday, April 23rd. She will join Inc.’s Senior Editor Kris Frieswick for a live video interview. She’ll discuss what it takes to succeed as a young entrepreneur, the best marketing and digital strategy tips for modern businesses, and more. To…

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Tags Digital Marketing Strategy Shama Social Media Marketing The marketing zen group tips
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Are You Ready for Google's Next
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Are You Ready for Google’s Next Algorithm Update? Questions to Ask Yourself

April 21st, 2015

Posted by to Search Engine Marketing

April 21st is a day that most would categorize as “springtime.” But for most marketing moguls and website gurus, April 21, 2015 is being called “Mobilegeddon.” Don’t worry, it doesn’t mean that the world is ending. It simply means that there are some big changes happening. You wouldn’t prepare for a hurricane without ensuring you had all the necessary tools and information, and so we’re going to make sure you’re equally well-prepared for “Mobilegeddon.” What is it? Ah, yes. Knowing what it is we’re preparing for is half the battle. Today, Google released a new algorithm update which is now giving mobile-optimized sites a boost in its search engine result…

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online marketing
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Zen and the Art of Website Maintenance

March 26th, 2015

Posted by to Online Marketing

We’ve built a lot of websites for clients over the years here at Marketing Zen, and in the process, we’ve learned a few things about what works and what doesn’t. A company’s website is its most important online marketing tool – the goal of every single digital marketing activity, whether social media, email, outreach, or SEO, is to get people to visit the site. Once there, traffic should be led through the sales funnel by the content on the site, which should ultimately result in conversions. Sounds easy, right? In reality, it takes either a heck of a lot of trial and error, or years of experience, to make a…

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content marketing
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The Art of Fascinating Readers…with Marketing Content

March 19th, 2015

Posted by to Content Marketing

When was the last time you were completely uninterested in what someone had to say, felt no connection – at all – with their business or them personally… …but went ahead and gave them your money anyway? I’m guessing the answer is never, right? If you want people to buy from you, you have to connect with them. And the only way to do that is to grab their attention – and hold it. Now, let’s be honest – there are plenty of people out there promoting their businesses with blogs or podcasts or emails that are attention-grabbing – and interesting. So if you want to stand out from the…

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online marketing
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3 Quirky Online Marketing Tips My Plumber Taught Me

March 12th, 2015

Posted by to Email Marketing, Online Marketing

It happened in the shower. I was singing my heart out when I decided to turn the hot water up just a tad. Bad idea. As I turned the knob to adjust the temp… …the whole thing came off in my hand! I just stood there for a minute, staring at the broken knob in my hand. All that was left of its connection to the wall was a tiny piece of metal that didn’t look very promising. And what was even worse – I had made the water too hot! I couldn’t adjust the temperature or turn off the water. I couldn’t even finish my shower. What the heck…

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social media
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7 Social Marketing Campaigns Which Restore your Faith in Humanity (An Infographic)

March 9th, 2015

Posted by to Social Media Marketing

When businesses and marketers hear the words social media, they automatically think marketing. For others, the first thought that comes to mind is connecting with friends. But recently, social media has proven that it has the power to be much, much more than either of those things. It can actually be a force for good in the world. Check out our infographic below for a glimpse into some of the ways social media is being used to make the world a better place. Please feel free to post this infographic on your site. Click on the code below to copy and paste it to your site. By MarketingZen.com

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Quora
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Go Ahead, Be A Show-Off: 7 Steps to Establishing Expertise on Quora

March 6th, 2015

Posted by to Online Marketing

If you’ve read our blog for very long, then you’ll know that one of the most important elements of online marketing that we advocate is thought leadership. In order for people to get to know, like, and trust you enough to do business with you, you’ve got to establish yourself as a leader in your industry by showing off your expertise. How do you do this? Every single aspect of your online marketing strategy should be working towards this goal, from the topics you address on your blog and in your email newsletters, to the guest posts you write for your outreach efforts, and from your conversations on social media,…

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hiring
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NOW HIRING: Director of Business Development

February 23rd, 2015

Posted by to Now Hiring

Marketing Zen is hiring! MZ is looking for a Director of Business Development. The #1 thing we hear from our clients is that they wish they had found us sooner. That’s where you come in. We are looking for someone to make sure that the right clients find us sooner. You get to grow our client base and further the Marketing Zen brand. You will report directly to the CEO, manage our considerable inbound leads, foster opportunities for new business, and be part of one of the fastest growing agencies in the digital marketing space. Roles and Responsibilities: Lead the business development process from start to finish Qualify and close inbound…

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rhetoric
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3 Ways Aristotle Can Tweak Your Content And Beef Up Your Brand

February 20th, 2015

Posted by to Content Marketing, Online Marketing

Drama, olive oil, democracy – just a few of the things the ancient Greeks gave us. While they helped to lay the foundations of European civilization over 2,000 years ago, you probably think they haven’t got much to offer modern online marketing. And you’d be wrong. Ars Rhetorica The Greeks were the first to seriously and methodically study the art of rhetoric – the art of persuasion. Although to modern ears the word ‘rhetoric’ often means just empty expressions and verbal trickery, in reality it is the careful study of the methods and means of persuading an audience through language. In Greek democracy, decisions of policy at all levels required…

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