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Don’t Take Advantage of Sick Babies and Lonely Puppies to Grow Your Business

July 16th, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Made you click! With a title like that, you’re probably thinking, “Yikes! Is Marketing Zen really saying that companies shouldn’t help worthy charities?” Well, don’t worry – nothing could be further from the truth. The key phrase in the title is “take advantage.” As in, don’t use them. Help them, by all means. But only if you really mean it. Here’s what we’re talking about. Have you ever seen an online cause marketing campaign that just seemed a little…off…to you? Sort of random, or maybe even opportunistic? A company whose website states that for every super-expensive product you buy, they’ll donate “a percentage” to some unnamed charity? Or companies who…

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Tags Blogging business marketing strategies Facebook Marketing marketing strategy Online Marketing Social Media Marketing youtube
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4 Reasons to Make Up Your Own Holiday (Hint: It’s Not For the Presents!)

July 12th, 2013

Posted by to Content Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

Who doesn’t love holidays? We eat, we laugh, we party, we get to spend time with friends and family. What’s not to love? OK, some holidays are admittedly lame, as far as celebrations go – like poor, neglected Arbor Day. But for the most part, holidays rock! So wouldn’t it be a brilliant marketing move to capitalize on all those good feelings and positive associations, by inventing your own holiday? A bunch of smart companies have already harnessed the power of the party as a marketing tool. For example, did you know that yesterday, July 11, was 7-Eleven Day? All across the country, if you went into a 7-Eleven yesterday,…

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Tags business marketing strategies Digital Marketing Strategy Email Marketing Facebook Marketing internet marketing marketing strategy Online Marketing Social Media Marketing
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Cut through the Noise of Social Media by Being Useful

July 11th, 2013

Posted by to Online Marketing, Social Media Marketing, Twitter Marketing

Companies don’t compete for attention from other companies, they compete again EVERYTHING! Businesses are using the same real estate that we all use every day to communicate with our friends and family: Facebook, Twitter, Pinterest and other social networks. This makes it difficult for us as we get barraged with messages to like, +1 and friend companies all day long. How does your company win? Be amazing – be Zappos! Transcend marketing. This is really hard, and often, not particularly realistic. Or… Be truly, inherently useful. Your customers will keep you close by engaging with you on social media, watching your videos, subscribing to your newsletter, reading your blog, and…

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I Can Has Memes in My Online Marketing Strategy?

July 10th, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

Memes are taking over the world. Seriously. You’ve seen those little pictures with funny captions on your Facebook feed, right? Memes are everywhere. People create them to make political statements, to crack up their buddies, and, most importantly for our purposes here, to market their businesses. So why is it that memes are so popular? Well, aside from the fact that they’re usually hilarious, they’re easy to make, easy to consume, and easy to share. What could be more perfect for use as a marketing tool? Before you run off and start posting picture after picture of cats with a very limited grasp of English grammar on your company’s Facebook…

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Tags business marketing strategies Digital Marketing Strategy Facebook Marketing internet marketing memes Online Marketing Social Media Marketing viral marketing
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So Bad You Can’t Look Away: How You Should Definitely NOT Respond to Negative Customer Reviews and Comments

July 9th, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

Remember that restaurant featured on Kitchen Nightmares a while back? The one whose owners absolutely blasted anyone who dared to give their food or service a thumbs-down online? Calling them names, threatening legal action, filling their Facebook page with expletive-laced rants? Of course you remember them! Who could forget? But did you know they actually did have some positive reviews on various sites? Betcha didn’t. And whether or not their food was actually any good, at that point, it didn’t matter anymore. All that mattered was their unprofessional online behavior. The thing is, people are drawn to drama. It’s just naturally more interesting than the mundane positive stuff of daily…

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Tags business marketing strategies Facebook Facebook Marketing internet marketing marketing strategy Online Marketing reviews Social Media Marketing tips
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7 Helpful Stats You Can Gather With Twitter’s New Analytics Tool

July 8th, 2013

Posted by to Social Media Marketing, Twitter Marketing

New Twitter analytics tool offers helpful metrics for brands and businesses. There is no doubt that Twitter is a major part of a business’s social media marketing strategy. For instance, according to statistics from the website, 35% of consumers that follow a brand on Twitter are more likely to purchase from that brand. Twitter users are also 47% more likely to visit a company’s website and 35% more likely to retweet content from a brand that they follow on Twitter. However, despite how influential Twitter can be in your overall digital marketing strategy, it has always been very difficult for businesses to get specific statistics and figures about the impact…

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Tags small businesses social media Social Media Marketing twitter Twitter Analytics Twitter Marketing
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4 Things A Snail Can Teach You About Online Marketing: Yes, That’s Right. We Said A Snail.

July 3rd, 2013

Posted by to Content Marketing, Online Marketing, Social Media Marketing

If you’ve watched much TV lately, or gone to the movies, you’ve probably seen trailers for the new DreamWorks movie that’s coming out about a speedy snail. Somehow or other the little guy ends up turbo charged and able to race against actual cars at the Indy 500. So, yeah. Not quite your average, everyday garden snail. Naturally, that got us here at Marketing Zen thinking. What could we learn from snails about online marketing? Because, as you probably know, we here at Marketing Zen eat, breathe, and sleep online marketing! And surprisingly (or not surprisingly, depending on how close your relationship with mollusks is), we found that snails can…

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Tags Blogging business marketing strategies content marketing Digital Marketing Strategy Facebook Facebook Marketing internet marketing mobile marketing Online Marketing Social Media Marketing tips
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When Going Viral Just Means You’ve Caught a Virus: 3 Reasons To Ditch Your Blog

July 2nd, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

Ah, the ubiquitous blog. Everybody’s got one. So naturally, you do, too. You want your business to grow, right? You want to bring in new customers by the truckload! So of course you have a blog on your website! The thing is, you’re busy running your business. As in, doing the things that your company actually does. You know, the things that make people want to hire you, or buy from you. And you totally rock at those things! So it’s only natural that keeping your blog updated regularly with riveting content and stylish writing isn’t at the very top of your list of priorities. Oh sure, it’s on the…

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Tags Blogging business marketing strategies content content marketing internet marketing marketing strategy Online Marketing search engine optimization seo Social Media Marketing The marketing zen group
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How Valuable Is A Facebook Like For Your Brand?

July 1st, 2013

Posted by to Facebook Marketing, Social Media Marketing

An informative study puts a price tag on Facebook likes for big business brands. As a company or business that utilizes Facebook as a tool to connect with our audience and build our professional brand, we are constantly told how important it is to share quality content with the end goal of earning likes and shares from our followers. Some brands do this most successfully through running engaging contests and campaigns, others by sharing content that connects with their audience on a personal level. However, while we understand how important it is to get fans to like our Facebook page and are constantly researching the different successful methods for doing…

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Tags Facebook likes Facebook Marketing social media Social Media Marketing
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The Top 4 Ways to Have An Effective Twitter Call to Action

June 27th, 2013

Posted by to Online Marketing, Social Media Marketing, Twitter Marketing, Uncategorized

Often, it is easier and faster to gain followers on Twitter than it is on any other social media site. In particular, Twitter followers seem to grow much faster than Facebook likes. In fact, some numbers indicate that Twitter followers grow at a 55% faster rate than Facebook likes. While Facebook will remain king of social media for a while, Twitter is rapidly becoming the site to use for companies that want to establish their brands. Companies that want to be known should establish themselves firmly on both sites, though Twitter will likely spread their brand faster, which will help them to accelerate their online networking. So Why Use Twitter?…

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Tags calls to action Digital Marketing Strategy efficient internet marketing Online Marketing social media Social Media Marketing tips twitter
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