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Why You Should Pay Attention To ‘That Reddit Website’

August 8th, 2013

Posted by to Content Marketing, Online Marketing, Social Media Marketing

Why your company should be keeping tabs on ‘The Front Page of the Internet.’ Staying ahead of the curve when it comes to digital trends is one sure way to get ahead in the marketing world. For instance, using popular memes as a fun way to get your message across or being the first to share information about a hot industry trend with your audience are both great ways to engage your customers and build up a great rapport. Unfortunately, being the first one to jump on a trend before it goes viral is very hard. (Almost as hard as trying to think up your own funny image or video…

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Online Marketing via Double-Takes: Whoa, Wait – Is That A…

August 7th, 2013

Posted by to Content Marketing, Online Marketing, Social Media Marketing

Admit it. You really only clicked on this post because of those hypnotically huge, eerily orange eyes peering out at you, right? Out of all the updates on your feed, this one stood out, because of that picture. It stopped you right in your tracks, and you thought, okay, any blog post with a picture like that has got to have something interesting in it. Well, you were right! Because today we’re sharing our guide to using double-takes as part of your online marketing strategy! Choosing the right images to accompany your blog posts, Facebook updates, and other social media entries can make all the difference when someone is deciding…

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Tags Blogging business marketing strategies content marketing Facebook Marketing marketing strategy Social Media Marketing viral marketing
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It’s an Honor Just to be Nominated (But We’re Still Dying to Win…AGAIN!)

August 6th, 2013

Posted by to Online Marketing, Social Media Marketing

Here is the quick low down: We have been nominated by Empact 100 as cool entrepreneurs. Agree? Please hit this link and click LIKE! That’s all. Oh – and you have our undying gratitude! You know how movie stars who have been nominated for an Oscar get an early morning wake-up call with the good news – at, like, 5 am or something? And then they laugh with Jay Leno about how sleepy they were, or tell David Letterman about how they spit out their coffee when the phone rang… Well, we didn’t have to get up quite so early to find out that we at Marketing Zen have been…

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Tags dallas internet marketing firm empact showcase shama kabani success The marketing zen group
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What the Heck Should I Write About Today? 7 Sources for Awesome Blog Content

August 2nd, 2013

Posted by to Content Marketing, Online Marketing

Oh, man. How many times have you been confronted with that mysterious condition known as writer’s block? It’s what every writer dreads. Your muse has deserted you. You start having flashbacks to your school days, sitting in front of a blank sheet of paper on essay test day, with nothing to say. You try to write something – anything – but it’s like pulling teeth; the words just won’t come. But you have to write something, and something good – you want to make sure your business blog is updated regularly with fresh, relevant content! So what the heck do you do? Well, here are some sources you can mine…

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Tags Blogging business marketing strategies content marketing guest post Online Marketing
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5 Strategies for Rocking Social Media at a Live Event

July 31st, 2013

Posted by to Facebook Marketing, Small Business Marketing, Social Media Marketing, Twitter Marketing

So you’re at a conference, gaining wisdom from the pros in your industry. Or maybe you’re one of those pros yourself, sharing your years of experience, or your new and innovative ideas, in speeches and discussions. Either way, customers will be impressed to learn of your dedication to your industry, your commitment to continued learning, and, in the case of presenters, your status as an expert in your field. What’s the best way to spread the word about your presence there, and keep all your fans in the loop about what’s going on? Social media, of course! Posting live updates from the floor can bring some of the excitement and…

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Tags Facebook Marketing hashtags live tweeting social media Social Media Marketing tips twitter
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Why Case Studies Are So Awesome That We Should…Do a Case Study About Them!

July 30th, 2013

Posted by to Content Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

The Challenge: OK, guys, look. We here at Marketing Zen have been around the block a few times when it comes to online marketing. In our years of experience, we’ve seen firsthand the impact that case studies can have on a business’s growth. But it’s not enough that we’ve seen it – we want you to get it, too! So, just for you, we decided to write a case study about…drum roll, please…case studies! Our goals are as follows:   To improve our awesome blog readers’ understanding of what a case study is. To demonstrate how to put an awesome case study together. To show how effective case studies can…

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Tags business marketing strategies case studies content marketing internet marketing reviews
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6 Ways To Gain Credibility as an Industry Thought Leader

July 26th, 2013

Posted by to Content Marketing, LinkedIn Marketing, Online Marketing, Small Business Marketing

Let’s say you’re looking for a real estate agent to help you sell your house. You find one agent’s website with all the standard stuff – a generic welcome, a bio page, listings… But then you discover a realtor webpage that’s obviously different. It grabs you from the very first page with important information that’s extremely useful for someone looking to sell their house. Free downloads are available, with tips on how best to stage your home when potential buyers come calling. There’s a daily blog discussing the real estate market in depth, and how you can take advantage of – or work around – current trends. Later that day,…

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Tags Blogging business marketing strategies content content marketing entrepreneur linkedin Online Marketing thought leadership
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Will Gmail’s New Tabs Feature Impact Your Email Marketing Campaign?

July 25th, 2013

Posted by to Email Marketing, Online Marketing

Google’s online email service, Gmail, has slowly but surely become one of the most popular email platforms across the web. And with constant updates and integration with the company’s other much coveted services―Drive, Google +, Calendar―it is easy to see why. In its most current wave of updates, Google has recently transformed the way in which you view your old Gmail inbox. The new design has slowly been rolling out over the last month and its main feature is five new tabs which sort all of your mail into different categories: Primary – Person-to-person conversations and messages that don’t appear in other tabs. Social – Messages from social networks, media-sharing…

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Tags email marketing Gmail Gmail tabs marketing emails newsletters
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5 Tips for Using YouTube Analytics to Get the Biggest Bang Out of Your Marketing Video

July 24th, 2013

Posted by to LinkedIn Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

So you made a YouTube video as part of your online marketing strategy. And it’s perfect! It’s a well thought-out, professionally-produced piece that does everything it’s supposed to – drive traffic to your site, increase sales, position you as an expert… Or does it? How can you tell if your video really is having the impact you intend? Once you get that video posted, and you’ve shared it with the world, you’d think that you’d be done, right? That you could just sit back and wait for the kudos to roll in. Well, not so fast, there, buddy! You’ve only completed step one. Step two is to track your video’s…

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Tags business marketing strategies Digital Marketing Strategy marketing strategy Online Marketing video youtube
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It’s a Boy! 5 Tips for Newsjacking the Royal Birth

July 23rd, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Feel a strange urge to flavor your speech with a British accent today, guvnah? Any plans for fish and chips for dinner tonight? Or how about a pint of ale at your local British pub? Everyone here in America, and of course, over in England as well, seems to be excited about the arrival of Will and Kate’s firstborn. Regular TV shows are being preempted by special reports on the royal family, royal baby-related souvenirs are flying off the shelves…and businesses of all stripes are taking advantage of the hoopla in their social media marketing. What they’re doing is called newsjacking. Whether it’s Oreo proclaiming “Long Live the Crème” on…

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Tags Blogging business marketing strategies content marketing Digital Marketing Strategy marketing strategy newsjacking Online Marketing Social Media Marketing
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