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Your Ultimate Guide to B2B Internet Marketing Part 2: The Two Very Best B2B Content Marketing Tips

September 3rd, 2013

Posted by to Content Marketing

Welcome back to Marketing Zen’s five part series on B2B internet marketing! If you read last week’s installment on B2B social media marketing, then you know that the next logical topic is B2B content marketing – because what will you be sharing on all those social media channels, if not content?  Over the next few blog posts, we’ll also be covering digital public relations, search engine optimization, and email marketing, so be sure to check back here for those. But for today…it’s all about the content. And actually, it’s always all about the content. Content is king, remember? No matter how you’re trying to connect with other businesses, whether through…

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Tags business marketing strategies content content marketing tips
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Your Ultimate Guide to B2B Internet Marketing Part 1: The Top 3 Social Media Sites for B2B Marketing

August 30th, 2013

Posted by to LinkedIn Marketing, Social Media Marketing, Twitter Marketing

Welcome to our five part series on B2B internet marketing! Over the course of our next five blog posts, we’ll be discussing how you can promote your business to other businesses via the five channels of online marketing: social media, digital public relations, content, search engine optimization, and email marketing. Today we’ll be beginning with…(Drum roll, please!)… social media marketing! At first glance, it can seem counterintuitive to use social media as a platform for B2B marketing. People hang out on Facebook and Pinterest for fun, not to look for solutions to their business problems. But while that’s usually true, most social media channels do have a very robust business…

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Tags business marketing strategies internet marketing linkedin Social Media Marketing twitter
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How to Increase Your Website Traffic via Link Building – Part 2

August 28th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing

Welcome back, class! If you’ve gotten started following the directions in our previous blog post on link building (Hey, high five, A+ student!), you’ve already got amazing content on your website, and have sought out the right kinds of sites you want linking back to that content: sites that are relevant, authoritative, and user-friendly. So what do you do now? So glad you asked! The next step in link building is getting the word out to the owners of those perfect sites you’ve identified. How is this accomplished? Well, it depends on the sites themselves. To get bloggers to link to your site, write them a friendly, personalized email explaining…

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Tags business marketing strategies content marketing google guest post Keywords link building
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How to Increase Your Website Traffic via Link Building – Part 1

August 27th, 2013

Posted by to Content Marketing, Search Engine Marketing

So you’ve built a great website for your business. It looks good, and it’s full of awesome content. But you’re just not getting as many visitors as you’d like. What can you do to remedy that? Educate yourself about link building! Here’s the thing. Link building is a vital part of getting traffic to your website. In order to rank high in search results, you need to get other websites to post links back to your site. And they need to do so using specific, strategic keywords as the anchor text for those links. That is link building in a nutshell. Search engines are really smart these days. It’s just…

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Tags business marketing strategies content marketing Digital Marketing Strategy Keywords link building
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How to Build a Business Website That Converts

August 23rd, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing

Here’s the thing: Everybody and their dog has a website these days. You have to. If you’re going to do business in any way, shape, or form, an online presence is par for the course. Not having a website is like adding a little note at the bottom of your print advertisement that says, “P.S. We’re not trustworthy.” Unfortunately, it’s not quite as simple as just having a website. How many sites have you seen that looked outdated, or were riddled with mistakes or empty pages, or looked so basic that your 6-year-old could have put them together? Quite a few, right? And how many of those companies have you…

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Tags business marketing strategies content marketing Rankings website building
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8 Steps in Developing a Social Media Marketing Strategy

August 21st, 2013

Posted by to Online Marketing, Social Media Marketing

Making sure your business has a presence on social media is just a normal part of business as usual these days. If you want to be successful, you have to market yourself on social media. That’s a given. But the way you go about marketing online can have just as much of an effect on your business. In fact, make the wrong moves, and your online marketing efforts can actually impact your bottom line in a negative way! For this reason, it’s vitally important to develop – and then stick to – a social media marketing strategy. Here are the 8 steps you should take in creating that strategy. 1….

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Tags business marketing strategies Digital Marketing Strategy Social Media Marketing success tips
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How to Use Google Plus for Business Networking

August 20th, 2013

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

Everybody knows that professional networking is a huge part of marketing, right?  Duh! That’s why LinkedIn is such a vital part of any business marketing strategy. Potential clients are attracted to businesses whose owners and employees are accessible online. That sense of transparency is practically a must. They want to feel that they know and can trust the representatives of a company before they do business with them, so they seek them out online first. The company that provides that transparency, or even better, provides thought leadership in professional circles online, will be the one that gets their business.   So it only makes sense that businesses should use every possible tool at…

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Tags business marketing strategies Digital Marketing Strategy google internet marketing Online Marketing Social Media Marketing
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On Pins and Needles: How to Use Pinterest to Market Your Business Online

August 16th, 2013

Posted by to Online Marketing, Social Media Marketing

Don’t you just love Pinterest? It’s so deliciously addictive – once you get that vital Pinterest invite, you could just spend hours and hours searching through all those gorgeous pictures and creating boards that reflect who you are, and what you love. Well, you’re not the only one who finds it addictive. As of July 2013, Pinterest boasts a cool 70 million users. With that many people pinning images – using their desktops, laptops, iPads, iPhones or Android phones – this is an online marketing opportunity no business can afford to miss out on. So how can you best take advantage of the Pinterest phenomenon? By planning and thinking ahead, before…

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Tags business marketing strategies Online Marketing pinterest Social Media Marketing tips
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The Marketing Zen Group Is Looking For Fall 2013 Interns!

August 15th, 2013

Posted by to Online Marketing

Have you ever noticed that nearly every entry-level job in the current job market requires you to have plenty of experience before you can apply? That’s because experience is key! While you can learn about digital marketing or writing for the web in a class at college, it’s not until you get out there in the field and put your knowledge to work that you really get a feel for what is really happening in your industry. Often times, some solid experience at a great company within your industry may even be enough to land you your dream job in the future. Therefore, if you are a college student whose…

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Tags college graduates college students employment entry level internships Marketing Zen
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Pink is the New Black, and LinkedIn’s Sponsored Updates are the New Facebook Ads

August 14th, 2013

Posted by to Facebook Marketing, LinkedIn Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

You know how LinkedIn has always been totally awesome for networking? For reaching out to others in your industry, giving and receiving advice, and putting your best foot forward in your profile? Well, now it’s just as awesome for targeted advertising. Seriously. And in some marketing situations, it may even be more awesome than using Facebook ads. Here’s the thing. When people get on Facebook, they’re there for fun. They want to catch up with their friends, upload a few pictures, have a few laughs. They’ll interact with business pages if the posts there strike them as interesting or funny, or if there’s a really good deal on offer. And…

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Tags business marketing strategies Digital Marketing Strategy linkedin Social Media Marketing
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