1.888.460.6008
(0) (0)

Title Tags, Description Meta Tags, and Keywords Meta Tags, Oh My!

October 5th, 2013

Posted by to Online Marketing, Search Engine Marketing

Does the mere word “meta” make your blood pressure go up? Does the sight of those little HTML brackets make you want to run away screaming? Are you internet savvy, but not that internet savvy? Never fear, Marketing Zen is here! And we’ve broken down these frighteningly technical-sounding terms into simple explanations that anyone can understand – even your dear Aunt Rhonda who still isn’t sure how to send an email. So grab a cup of coffee, curl up on the couch with your laptop, and call Aunt Rhonda to come over, because you’re about to discover why title tags and description meta tags are such a big deal –…

Read More
Tags business marketing strategies google internet marketing Keywords meta-tags outsource marketing search engine optimization seo
1 Comments
VIEW THIS ARTICLE
(0) (0)

51 Online Marketing Tactics That Get Results

October 2nd, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Outsourced Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing

Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in…

Read More
Tags Blogging business marketing strategies content marketing dallas internet marketing firm Digital Marketing Strategy email marketing Social Media Marketing success tips
3 Comments
VIEW THIS ARTICLE
(0) (0)

SEO and Keywords: How to Optimize Your Content Using Keywords

October 1st, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing

Oh, those pesky SEO keywords. Everybody talks about them: “They’re absolutely essential!” “But don’t overuse them!” “Put them here!” “No, put them there!” “Use them this way!” “No, use them that way!” Is it any wonder that they cause just about as much confusion as they do enthusiasm? But here’s the thing. Keywords don’t have to be scary or controversial. There are some basics that just about everyone can agree on, and if you apply those basics consistently, you’ll be just fine. When you hear the word ‘keyword,’ what comes to mind? Complex search engine algorithms? Spammy emails for Viagra? Content that sounds like it was written by a 6-year-old?…

Read More
Tags Blogging business marketing strategies content marketing google internet marketing Keywords search engine optimization seo
0 Comments
VIEW THIS ARTICLE
(0) (0)

5 Tips for Creating a Landing Page That Converts

September 24th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Social Media Marketing

How many times have you clicked on a link in a marketing email or social media post, only to be brought to the homepage of the company’s website? Did you take the time to click around the site and figure out where they were actually talking about the contents of that email or post? Of course not! You figured it’d be a waste of your time, and left the site right away. Or how about this? You clicked on the link, and it took you to a dedicated landing page – but the graphics were so jarring, the design was so confusing, or the content was so unclear, that you…

Read More
Tags business marketing strategies Digital Marketing Strategy email marketing marketing strategy Social Media Marketing tips
2 Comments
VIEW THIS ARTICLE
(0) (0)

10 Reasons Why Content Writers Should Claim Their Google Authorship Markup

September 20th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing

The times, they are a-changin’. But you knew that, right? The days of Google’s algorithm rewarding wimpy content just because of the links it contained are long gone. People who actually write decent content – quality stuff that people might actually want to read – are finally getting their due. And recently, they’ve been getting even more attention, thanks to Google’s authorship markup. You’ve seen it, even if you haven’t realized it – it’s that little head shot of the author that pops up next to something they’ve written in search results. But it’s much, much more than just a picture. Google’s authorship markup is changing the way you need…

Read More
Tags Blogging business marketing strategies content content marketing google
0 Comments
VIEW THIS ARTICLE
(0) (0)

The Benefits Of Blogging For Your Business

September 19th, 2013

Posted by to Content Marketing, Online Marketing

Blogging is one of the most important ways to connect with your audience. When blogging first became popular on the web, it was mainly used as fun, new way for people to share their own individual thoughts across the internet. Some blogs were created for the purpose of connecting with an outside audience, while others were simply used as an outlet to express a person’s own daily thoughts and feelings. But, in the last 10 years, blog posts have come a long way from simply sharing what you had to eat for dinner or telling stories about your kids and pets.  Blogs have become a necessary staple for nearly every…

Read More
Tags Blogging Business Marketing content marketing Keywords seo writing
1 Comments
VIEW THIS ARTICLE
(0) (0)

Now Hiring: Social Media Strategist in Dallas/Fort Worth

September 18th, 2013

Posted by to Online Marketing, Social Media Marketing

Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Do you dream of creating social strategies for brands? You just might be the person we’re looking for! This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. To be straightforward: this is a challenging position. If you think you’re up for the challenge, keep reading! What you’ll do: Thoroughly research clients’ social media needs and…

Read More
(0) (0)

How to Create Link Bait

September 18th, 2013

Posted by to Content Marketing, Online Marketing

So, you want to create link bait that’ll bring all the boys to the yard? Now that we’ve gotten that song stuck in your head all day (you’re welcome), let’s talk about link bait as a vital part of your internet marketing strategy, shall we? When you’re writing content, one of the main reasons you’re doing it is to get people to link back to it, right? So that takes care of the “link” part of the equation. But what about the “bait?” Well, what does every fisherman need when he goes fishing? A hook! And that’s exactly what you need in order to turn your blog post into link…

Read More
Tags Blogging content content marketing Digital Marketing Strategy
0 Comments
VIEW THIS ARTICLE
(0) (0)

How to Use Digital Public Relations to Win Friends and Influence People

September 17th, 2013

Posted by to Online Marketing

In case you hadn’t heard, the world of online marketing is changing. The tactics you used so successfully to drive traffic to your website just a few short years ago now produce only lackluster results. It’s challenging enough to keep up with the constant changes in Google’s search algorithm, or the updates to various social media platforms…but toss in the expansion of a whole new branch of online marketing, and the sheer amount of new information to digest can be overwhelming. That’s why Marketing Zen is here to help! Today we’re going to explain the brave new world of digital public relations: how to reach out beyond the limits of…

Read More
Tags business marketing strategies Digital Marketing Strategy digital PR
1 Comments
VIEW THIS ARTICLE
(0) (0)

The Top 5 Social Media Marketing How-To Books

September 13th, 2013

Posted by to Online Marketing, Social Media Marketing

So, who is it that needs to read books about social media marketing? Um, everyone. Or at least, everyone who wants to grow their business and become successful. Which is pretty much everyone. Social media marketing is not just the wave of the future – it’s the wave of today. The wave of right now. And if you’re not making use of it, then you’re missing out on a huge opportunity to expand your business. Not only that, it’s become a consumer expectation that all businesses should have a presence online in social media – so not having one can actually harm your brand. What can you do if you…

Read More
Tags business marketing strategies Online Marketing shama kabani Social Media Marketing the zen of social media marketing book
1 Comments
VIEW THIS ARTICLE