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Why Case Studies Are So Awesome That We Should…Do a Case Study About Them!

July 30th, 2013

Posted by to Content Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

The Challenge: OK, guys, look. We here at Marketing Zen have been around the block a few times when it comes to online marketing. In our years of experience, we’ve seen firsthand the impact that case studies can have on a business’s growth. But it’s not enough that we’ve seen it – we want you to get it, too! So, just for you, we decided to write a case study about…drum roll, please…case studies! Our goals are as follows:   To improve our awesome blog readers’ understanding of what a case study is. To demonstrate how to put an awesome case study together. To show how effective case studies can…

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Tags business marketing strategies case studies content marketing internet marketing reviews
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6 Ways To Gain Credibility as an Industry Thought Leader

July 26th, 2013

Posted by to Content Marketing, LinkedIn Marketing, Online Marketing, Small Business Marketing

Let’s say you’re looking for a real estate agent to help you sell your house. You find one agent’s website with all the standard stuff – a generic welcome, a bio page, listings… But then you discover a realtor webpage that’s obviously different. It grabs you from the very first page with important information that’s extremely useful for someone looking to sell their house. Free downloads are available, with tips on how best to stage your home when potential buyers come calling. There’s a daily blog discussing the real estate market in depth, and how you can take advantage of – or work around – current trends. Later that day,…

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Tags Blogging business marketing strategies content content marketing entrepreneur linkedin Online Marketing thought leadership
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Will Gmail’s New Tabs Feature Impact Your Email Marketing Campaign?

July 25th, 2013

Posted by to Email Marketing, Online Marketing

Google’s online email service, Gmail, has slowly but surely become one of the most popular email platforms across the web. And with constant updates and integration with the company’s other much coveted services―Drive, Google +, Calendar―it is easy to see why. In its most current wave of updates, Google has recently transformed the way in which you view your old Gmail inbox. The new design has slowly been rolling out over the last month and its main feature is five new tabs which sort all of your mail into different categories: Primary – Person-to-person conversations and messages that don’t appear in other tabs. Social – Messages from social networks, media-sharing…

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Tags email marketing Gmail Gmail tabs marketing emails newsletters
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5 Tips for Using YouTube Analytics to Get the Biggest Bang Out of Your Marketing Video

July 24th, 2013

Posted by to LinkedIn Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

So you made a YouTube video as part of your online marketing strategy. And it’s perfect! It’s a well thought-out, professionally-produced piece that does everything it’s supposed to – drive traffic to your site, increase sales, position you as an expert… Or does it? How can you tell if your video really is having the impact you intend? Once you get that video posted, and you’ve shared it with the world, you’d think that you’d be done, right? That you could just sit back and wait for the kudos to roll in. Well, not so fast, there, buddy! You’ve only completed step one. Step two is to track your video’s…

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Tags business marketing strategies Digital Marketing Strategy marketing strategy Online Marketing video youtube
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It’s a Boy! 5 Tips for Newsjacking the Royal Birth

July 23rd, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Feel a strange urge to flavor your speech with a British accent today, guvnah? Any plans for fish and chips for dinner tonight? Or how about a pint of ale at your local British pub? Everyone here in America, and of course, over in England as well, seems to be excited about the arrival of Will and Kate’s firstborn. Regular TV shows are being preempted by special reports on the royal family, royal baby-related souvenirs are flying off the shelves…and businesses of all stripes are taking advantage of the hoopla in their social media marketing. What they’re doing is called newsjacking. Whether it’s Oreo proclaiming “Long Live the Crème” on…

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Tags Blogging business marketing strategies content marketing Digital Marketing Strategy marketing strategy newsjacking Online Marketing Social Media Marketing
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6 Signs That You May Not Have A Digital Marketing Strategy

July 22nd, 2013

Posted by to Facebook Marketing, LinkedIn Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Is your company “doing without thinking,” or do you actually have a strategy? Many different businesses have their own internal strategies and initiatives set in place in order to support their company goals year to year. Some companies like to focus the majority of their efforts on improving their internal team, while others put their main focus on their products and services. These are the building blocks that help your company be successful and thrive as a business, whether you are selling products to consumers or providing helpful services to other thriving businesses. In addition to internal strategies, many business, both large and small, also have marketing strategies set in place…

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Tags digital marketing Facebook marketing tips social media Social Media Marketing twitter youtube
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How To Make Your Online Marketing Campaign Explode Like a Red Hot YA Fiction Series (We’re Looking at You, Twilight!)

July 19th, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Okay, guys, admit it. Here you are, an adult – a grown-up, fully immersed in the world of reality and responsibility. You read every publication related to your industry. You read all the latest business books to keep yourself motivated and inspired. And yet, you also, somehow, find time to read that new young adult fiction novel that’s flying off the shelves. And all its sequels. And all the other books that author has ever written. There’s nothing wrong with indulging your inner kid. In fact, young adult fiction offers some pretty intense storylines, breathtaking enough to get anyone hooked. Twilight, anyone? And what about Harry Potter? Or maybe even…

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Tags business marketing strategies Digital Marketing Strategy Facebook Marketing internet marketing Online Marketing Social Media Marketing success tips
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Downton Abbey Meets LinkedIn: 10 Etiquette Tips for Networking and Teatime

July 17th, 2013

Posted by to Facebook Marketing, LinkedIn Marketing, Online Marketing, Social Media Marketing

Oh, don’t you wish you could step back in time and live in the world of Downton Abbey, just for a little while? The sumptuous clothes, the breath-taking estates, the elegant dinners… It’s all so different from our approach to life today. But not everything from Edwardian England has completely disappeared. We still enjoy a lovely cup of tea now and again, and it’s still important to mind your manners. The situations we use those good manners for may have changed, but the rules themselves have basically stayed the same. For example, teatime etiquette can easily be applied to online marketing etiquette. Don’t believe us? Just take a look at…

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Tags linkedin online etiquette Online Marketing Social Media Marketing tips
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Don’t Take Advantage of Sick Babies and Lonely Puppies to Grow Your Business

July 16th, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Made you click! With a title like that, you’re probably thinking, “Yikes! Is Marketing Zen really saying that companies shouldn’t help worthy charities?” Well, don’t worry – nothing could be further from the truth. The key phrase in the title is “take advantage.” As in, don’t use them. Help them, by all means. But only if you really mean it. Here’s what we’re talking about. Have you ever seen an online cause marketing campaign that just seemed a little…off…to you? Sort of random, or maybe even opportunistic? A company whose website states that for every super-expensive product you buy, they’ll donate “a percentage” to some unnamed charity? Or companies who…

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Tags Blogging business marketing strategies Facebook Marketing marketing strategy Online Marketing Social Media Marketing youtube
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4 Reasons to Make Up Your Own Holiday (Hint: It’s Not For the Presents!)

July 12th, 2013

Posted by to Content Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

Who doesn’t love holidays? We eat, we laugh, we party, we get to spend time with friends and family. What’s not to love? OK, some holidays are admittedly lame, as far as celebrations go – like poor, neglected Arbor Day. But for the most part, holidays rock! So wouldn’t it be a brilliant marketing move to capitalize on all those good feelings and positive associations, by inventing your own holiday? A bunch of smart companies have already harnessed the power of the party as a marketing tool. For example, did you know that yesterday, July 11, was 7-Eleven Day? All across the country, if you went into a 7-Eleven yesterday,…

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Tags business marketing strategies Digital Marketing Strategy Email Marketing Facebook Marketing internet marketing marketing strategy Online Marketing Social Media Marketing
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