1.888.460.6008
(0) (0)

10 Reasons Why Content Writers Should Claim Their Google Authorship Markup

September 20th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing

The times, they are a-changin’. But you knew that, right? The days of Google’s algorithm rewarding wimpy content just because of the links it contained are long gone. People who actually write decent content – quality stuff that people might actually want to read – are finally getting their due. And recently, they’ve been getting even more attention, thanks to Google’s authorship markup. You’ve seen it, even if you haven’t realized it – it’s that little head shot of the author that pops up next to something they’ve written in search results. But it’s much, much more than just a picture. Google’s authorship markup is changing the way you need…

Read More
Tags Blogging business marketing strategies content content marketing google
0 Comments
VIEW THIS ARTICLE
(0) (0)

The Benefits Of Blogging For Your Business

September 19th, 2013

Posted by to Content Marketing, Online Marketing

Blogging is one of the most important ways to connect with your audience. When blogging first became popular on the web, it was mainly used as fun, new way for people to share their own individual thoughts across the internet. Some blogs were created for the purpose of connecting with an outside audience, while others were simply used as an outlet to express a person’s own daily thoughts and feelings. But, in the last 10 years, blog posts have come a long way from simply sharing what you had to eat for dinner or telling stories about your kids and pets.  Blogs have become a necessary staple for nearly every…

Read More
Tags Blogging Business Marketing content marketing Keywords seo writing
1 Comments
VIEW THIS ARTICLE
(0) (0)

Now Hiring: Social Media Strategist in Dallas/Fort Worth

September 18th, 2013

Posted by to Online Marketing, Social Media Marketing

Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Do you dream of creating social strategies for brands? You just might be the person we’re looking for! This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. To be straightforward: this is a challenging position. If you think you’re up for the challenge, keep reading! What you’ll do: Thoroughly research clients’ social media needs and…

Read More
(0) (0)

How to Create Link Bait

September 18th, 2013

Posted by to Content Marketing, Online Marketing

So, you want to create link bait that’ll bring all the boys to the yard? Now that we’ve gotten that song stuck in your head all day (you’re welcome), let’s talk about link bait as a vital part of your internet marketing strategy, shall we? When you’re writing content, one of the main reasons you’re doing it is to get people to link back to it, right? So that takes care of the “link” part of the equation. But what about the “bait?” Well, what does every fisherman need when he goes fishing? A hook! And that’s exactly what you need in order to turn your blog post into link…

Read More
Tags Blogging content content marketing Digital Marketing Strategy
0 Comments
VIEW THIS ARTICLE
(0) (0)

How to Use Digital Public Relations to Win Friends and Influence People

September 17th, 2013

Posted by to Online Marketing

In case you hadn’t heard, the world of online marketing is changing. The tactics you used so successfully to drive traffic to your website just a few short years ago now produce only lackluster results. It’s challenging enough to keep up with the constant changes in Google’s search algorithm, or the updates to various social media platforms…but toss in the expansion of a whole new branch of online marketing, and the sheer amount of new information to digest can be overwhelming. That’s why Marketing Zen is here to help! Today we’re going to explain the brave new world of digital public relations: how to reach out beyond the limits of…

Read More
Tags business marketing strategies Digital Marketing Strategy digital PR
1 Comments
VIEW THIS ARTICLE
(0) (0)

The Top 5 Social Media Marketing How-To Books

September 13th, 2013

Posted by to Online Marketing, Social Media Marketing

So, who is it that needs to read books about social media marketing? Um, everyone. Or at least, everyone who wants to grow their business and become successful. Which is pretty much everyone. Social media marketing is not just the wave of the future – it’s the wave of today. The wave of right now. And if you’re not making use of it, then you’re missing out on a huge opportunity to expand your business. Not only that, it’s become a consumer expectation that all businesses should have a presence online in social media – so not having one can actually harm your brand. What can you do if you…

Read More
Tags business marketing strategies Online Marketing shama kabani Social Media Marketing the zen of social media marketing book
1 Comments
VIEW THIS ARTICLE
(0) (0)

How to Get People to Follow You on Twitter in 5 Simple Ways

September 11th, 2013

Posted by to Social Media Marketing, Twitter Marketing

It’s the eternal question, isn’t it? You may have great content to share, funny memes to post, witty comments to make – but if you don’t have any followers, none of it matters. If no one sees it, none of it will help your business grow. So how do you get those coveted Twitter followers? First of all, relax a little. Yes, having a good-sized group of followers is important. Numbers do matter on Twitter, because the more followers you have, the more people you reach. But you also want to make sure that they are quality followers. It’s better to have hundreds of followers you’ve actually connected with at…

Read More
Tags business marketing strategies Social Media Marketing tips twitter
0 Comments
VIEW THIS ARTICLE
(0) (0)

Your Ultimate Guide to B2B Internet Marketing Part 5: Top Five SEO Tips

September 10th, 2013

Posted by to Search Engine Marketing

Congratulations! You’ve made it to the final installment of our five-part series on business to business internet marketing. We’ve already covered B2B social media marketing, content marketing, email marketing, and digital public relations. Today, we’ll be focusing on B2B search engine optimization. Here’s the thing. Even though we’ve been handling each aspect of B2B separately, the truth is, they’re all interconnected. You can’t optimize for search engines without content. You can’t have effective digital public relations without SEO. See? Connected. SEO is the simply last puzzle piece in your B2B online marketing strategy. Each piece so far has been a super important part of the puzzle – but they all…

Read More
(0) (0)

Your Ultimate Guide to B2B Internet Marketing Part 4: Four Steps to Effective Digital Public Relations

September 6th, 2013

Posted by to Content Marketing, Online Marketing, Social Media Marketing

Today we move on to part 4 of our five-part series on business to business internet marketing. We’ve already covered B2B social media marketing, content marketing, and email marketing, so by now, you should have a good basic understanding of those aspects of B2B online marketing. And next week, in our last installment of this series, we’ll be talking about search engine optimization. But today, we’ll be discussing B2B digital public relations. So what exactly is digital PR, and how is it different from other online marketing? Well, it’s not so much that it’s different from other modes of internet marketing. It’s that it uses those modes in different ways…

Read More
Tags B2B business marketing strategies Digital Marketing Strategy digital PR
1 Comments
VIEW THIS ARTICLE
(0) (0)

How Businesses Can Now Generate Direct Leads Via Twitter

September 5th, 2013

Posted by to Online Marketing, Social Media Marketing, Twitter Marketing

New Twitter lead generation feature means big things for businesses online. Generating leads has always been one of the single most important aspects of traditional marketing. Therefore, when small businesses began creating a marketing presence online, it only became natural to move these same lead generating tactics online as well to try and gather more information about their online audience. In fact, recent data collected by Infusionsoft found that over 60% of the site’s customers use social media channels like Twitter in order to generate quality leads for their company. However, moving traditional lead generation tactics online hasn’t exactly been the easiest task, especially when seeking out high quality leads…

Read More
Tags b2c marketing lead generation lead generation card Online Marketing twitter twitter features
0 Comments
VIEW THIS ARTICLE