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Tips for Getting Better – Or Getting Started – With Twitter

January 22nd, 2013

Posted by to Social Media Marketing, Twitter Marketing

In her best-selling book, The Zen of Social Media Marketing, Marketing Zen Group founder & CEO Shama Kabani calls Twitter “The Grand Bazaar of Social Networking Sites” because it really does have something for everyone.  If your business is already using Twitter, we’ve got some tips that will help you maximize your results this year.  And if you’re not already using Twitter, the question is, “Why not?” Why Bother with Twitter? In a nutshell, the reason your business should bother with Twitter is because it delivers results.  Twitter users fall into every demographic category, and it’s the fastest way to get your message into the hands of a truly huge,…

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What Facebook’s Graph Search Means for You and Your Facebook Page

January 15th, 2013

Posted by to Uncategorized

(1/14/13 – 10:30 am PST) Breaking News: Facebook just announced a new feature they are rolling out called Graph Search (currently in beta.) What is Graph Search? A way to search within your network. Facebook is calling it the 3rd pillar. The 1st being the news feed (what are your friends doing) and the 2nd being your timeline (what have you been doing.) Adding search means you can now search within your network for what’s relevant to you. Examples: who else lives in Dallas? what restaurants have my friends tried in LA? who likes Game of Thrones? Show photos before 1980. Why does Graph Search matter? It makes it easier…

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How SoLoMo Is Revolutionizing Digital Marketing

January 15th, 2013

Posted by to Online Marketing

Have you heard the term “SoLoMo” yet?  If you’re a marketer who hasn’t, you soon will, because SoLoMo – Social, Local, Mobile – is fundamentally changing the way marketing, public relations, and social media work. It’s not that social media, local targeting, or mobile communications are brand new, of course. But when you put all three together, it’s a combination that’s revolutionizing digital marketing. For the first time, you can target and communicate with your target audience in new ways because technology has caught up with the way people behave when they’re ready to make buying decisions. Marketers have always known that the proverbial Holy Grail of small and mid-size…

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The Great Social Customer Service Race – 14 Top Brands Tested on Social Support Savvy

January 8th, 2013

Posted by to Social Media Marketing, Twitter Marketing

Guest post by Ashley Furness. Ashley is a market analyst with Software Advice, a lead generation and research advisory firm that offers software reviews and comparisons.  Today, consumers tend to base their purchase decisions on reviews, social media and referrals from friends. They are interested in marketing, but only if it matches their expectations about the brand. If anyone had a handle on social customer service, I assumed 14 of the nation’s top brands – such as Coca-Cola and Pepsi – would be among them. But recently I completed a research project that tested this theory, and I came up with some surprising results. The five-week project, dubbed “The Great Social Customer Service Race,”…

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Starting the New Year Off Right: 5 New Strategies for 2013

January 1st, 2013

Posted by to Online Marketing

Happy New Year!  Now that the holidays are mostly behind us, it’s time to take a close look at what’s new on the social media horizon for 2013. Make Your Website Easy to Browse on Any Device It all starts with the basic social media marketing tool that every business must have: a well converting website.  We’ve been talking about it for some time, but 2013 is the year that it finally happens – web browsing from mobile devices (tablets and smartphones) is poised to overtake PC-based browsing. It’s already happened in some parts of the world, and North America is about to catch up. So a mobile-friendly website is…

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Your 2013 Online Marketing Checklist

December 25th, 2012

Posted by to Content Marketing, Online Marketing, Social Media Marketing

‘Tis the season to make a list – and check it twice!  What kind of a list?  An online marketing checklist for 2013, of course. No matter how hectic your holiday is, it’s a sure bet that reviewing your 2012 results and making sure that you’re on track for 2013 is on your priority list – and if not, it should be! What do you need to have in place to insure that 2013 meets (or exceeds) your marketing goals?  How can you make sure that you’re monitoring the right analytics, and measuring the right metrics, to make the best decisions about priorities and spending? Here’s a sample online marketing…

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The Zen of Social Media Marketing – 3rd Edition – Be Part of the Zen Book Team

December 18th, 2012

Posted by to Uncategorized

As an author, nothing means more to me than the feedback of readers. And, I’d like to enlist your help in getting the word out about the latest edition. An inside joke at our company is “What changed while we were sleeping?” And it is made funnier by the fact that often things do change overnight in the world of new media and technology. When I first released my book, The Zen of Social Media Marketing, it was in an effort to answer the hundreds of emails I was receiving on social media. There were simply not enough hours in the day to respond to each one individually. As testament…

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3 Steps to Gaining Valuable Brand Recognition with LinkedIn

December 18th, 2012

Posted by to LinkedIn Marketing, Social Media Marketing

When LinkedIn was launched on May 5, 2003, it was described as a place where business professionals could maintain a list of contact details of the people with whom they did business.  It was part social network, part job and career center, and 100% tailored to the individual user. In November 2010, LinkedIn began allowing businesses to list products and services on company profile pages – and members were encouraged to “recommend” products and services and write reviews. Barely two years later, LinkedIn has emerged as the leading business to business (B2B) social media platform – a place where your company and your brand must have recognition in order to…

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Tags B2B brand recognition linkedin social media Social Media Marketing
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How Large B2B Companies Can Become Socially Proactive

December 13th, 2012

Posted by to Social Media Marketing

Diving right into social media can be a daunting task for the 67 percent of B2B companies that remain unfamiliar with outlets like Facebook, Twitter, or LinkedIn. But the key to successfully launching a social media campaign is all about using dormant branding know-how to carve out a niche strategy that’s all your own. For many B2B companies, the biggest ‘social’ obstacle seems to be determining how it would work best for their company, industry, audience, etc. The acceptance of social media as a valued form of marketing is on the rise, but knowing how to leverage these social outlets in the B2B world is another step in the process…

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Tags AmeriQuest B2B guest post Patrick Mohnahan social media Social Media Marketing
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Press Releases and SEO: 5 Strategies that Work

December 11th, 2012

Posted by to Search Engine Marketing

If you’re wondering what press releases and search engine optimization (SEO) have in common, then your company may be missing out on one of the most important tools in the battle for page rank and search visibility. That’s because the two largest search engines, Google and Bing, pay close attention to press releases when they determine page rank. While the exact components of the algorithms that search engines use to determine how search results are delivered are closely held secrets, media coverage, back links, and new content are certainly among the most important factors.  The lowly press release is the least expensive, fastest, and simplest tool for most businesses to…

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