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Creating Content That Converts Is Just Like Dating…No, Really!

October 9th, 2013

Posted by to Content Marketing, Email Marketing, Social Media Marketing

You know how awkward that first date can be? Especially when it’s with someone who spends the entire evening talking about themselves, going on and on about how great they are, their amazing accomplishments, and all the incredible things they’ve got going on… Yeah, that’s exactly how people feel when you constantly go on and on about your business in your company’s blog, emails, and social media posts. Seriously. You may not feel like it’s off-putting – after all, you’re just telling the world what you have to offer, right? Don’t you need to get that message across, in order to do business? Well, think about that date again. Would…

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Tags Blogging business marketing strategies content content marketing internet marketing Online Marketing
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13 Essential Email Marketing Tips

October 8th, 2013

Posted by to Content Marketing, Email Marketing

“What?! Don’t tell me you’re still focusing any effort on email marketing! It’s 2013, for heaven’s sake! We’ve got much more exciting things, like Twitter and SEO and blogging, to focus our marketing attentions on! Email is a dinosaur, a thing of the past. Your customers have moved on.” …said no internet marketing company ever. That’s right, folks, email is still very much a part of the game. In fact, it should be an important element of any well-thought out internet marketing strategy. Why? Because nothing in the world of online marketing connects with a customer on more intimate terms than email. You’re not posting a general update for all…

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Tags content content marketing Digital Marketing Strategy email marketing marketing strategy Online Marketing tips
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Title Tags, Description Meta Tags, and Keywords Meta Tags, Oh My!

October 5th, 2013

Posted by to Online Marketing, Search Engine Marketing

Does the mere word “meta” make your blood pressure go up? Does the sight of those little HTML brackets make you want to run away screaming? Are you internet savvy, but not that internet savvy? Never fear, Marketing Zen is here! And we’ve broken down these frighteningly technical-sounding terms into simple explanations that anyone can understand – even your dear Aunt Rhonda who still isn’t sure how to send an email. So grab a cup of coffee, curl up on the couch with your laptop, and call Aunt Rhonda to come over, because you’re about to discover why title tags and description meta tags are such a big deal –…

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Tags business marketing strategies google internet marketing Keywords meta-tags outsource marketing search engine optimization seo
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51 Online Marketing Tactics That Get Results

October 2nd, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Outsourced Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing

Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in…

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Tags Blogging business marketing strategies content marketing dallas internet marketing firm Digital Marketing Strategy email marketing Social Media Marketing success tips
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SEO and Keywords: How to Optimize Your Content Using Keywords

October 1st, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing

Oh, those pesky SEO keywords. Everybody talks about them: “They’re absolutely essential!” “But don’t overuse them!” “Put them here!” “No, put them there!” “Use them this way!” “No, use them that way!” Is it any wonder that they cause just about as much confusion as they do enthusiasm? But here’s the thing. Keywords don’t have to be scary or controversial. There are some basics that just about everyone can agree on, and if you apply those basics consistently, you’ll be just fine. When you hear the word ‘keyword,’ what comes to mind? Complex search engine algorithms? Spammy emails for Viagra? Content that sounds like it was written by a 6-year-old?…

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Tags Blogging business marketing strategies content marketing google internet marketing Keywords search engine optimization seo
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5 Tips for Creating a Landing Page That Converts

September 24th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Social Media Marketing

How many times have you clicked on a link in a marketing email or social media post, only to be brought to the homepage of the company’s website? Did you take the time to click around the site and figure out where they were actually talking about the contents of that email or post? Of course not! You figured it’d be a waste of your time, and left the site right away. Or how about this? You clicked on the link, and it took you to a dedicated landing page – but the graphics were so jarring, the design was so confusing, or the content was so unclear, that you…

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Tags business marketing strategies Digital Marketing Strategy email marketing marketing strategy Social Media Marketing tips
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10 Reasons Why Content Writers Should Claim Their Google Authorship Markup

September 20th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing

The times, they are a-changin’. But you knew that, right? The days of Google’s algorithm rewarding wimpy content just because of the links it contained are long gone. People who actually write decent content – quality stuff that people might actually want to read – are finally getting their due. And recently, they’ve been getting even more attention, thanks to Google’s authorship markup. You’ve seen it, even if you haven’t realized it – it’s that little head shot of the author that pops up next to something they’ve written in search results. But it’s much, much more than just a picture. Google’s authorship markup is changing the way you need…

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Tags Blogging business marketing strategies content content marketing google
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The Benefits Of Blogging For Your Business

September 19th, 2013

Posted by to Content Marketing, Online Marketing

Blogging is one of the most important ways to connect with your audience. When blogging first became popular on the web, it was mainly used as fun, new way for people to share their own individual thoughts across the internet. Some blogs were created for the purpose of connecting with an outside audience, while others were simply used as an outlet to express a person’s own daily thoughts and feelings. But, in the last 10 years, blog posts have come a long way from simply sharing what you had to eat for dinner or telling stories about your kids and pets.  Blogs have become a necessary staple for nearly every…

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Tags Blogging Business Marketing content marketing Keywords seo writing
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Now Hiring: Social Media Strategist in Dallas/Fort Worth

September 18th, 2013

Posted by to Online Marketing, Social Media Marketing

Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Do you dream of creating social strategies for brands? You just might be the person we’re looking for! This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. To be straightforward: this is a challenging position. If you think you’re up for the challenge, keep reading! What you’ll do: Thoroughly research clients’ social media needs and…

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How to Create Link Bait

September 18th, 2013

Posted by to Content Marketing, Online Marketing

So, you want to create link bait that’ll bring all the boys to the yard? Now that we’ve gotten that song stuck in your head all day (you’re welcome), let’s talk about link bait as a vital part of your internet marketing strategy, shall we? When you’re writing content, one of the main reasons you’re doing it is to get people to link back to it, right? So that takes care of the “link” part of the equation. But what about the “bait?” Well, what does every fisherman need when he goes fishing? A hook! And that’s exactly what you need in order to turn your blog post into link…

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Tags Blogging content content marketing Digital Marketing Strategy
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