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4 Things A Snail Can Teach You About Online Marketing: Yes, That’s Right. We Said A Snail.

July 3rd, 2013

Posted by to Content Marketing, Online Marketing, Social Media Marketing

If you’ve watched much TV lately, or gone to the movies, you’ve probably seen trailers for the new DreamWorks movie that’s coming out about a speedy snail. Somehow or other the little guy ends up turbo charged and able to race against actual cars at the Indy 500. So, yeah. Not quite your average, everyday garden snail. Naturally, that got us here at Marketing Zen thinking. What could we learn from snails about online marketing? Because, as you probably know, we here at Marketing Zen eat, breathe, and sleep online marketing! And surprisingly (or not surprisingly, depending on how close your relationship with mollusks is), we found that snails can…

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Tags Blogging business marketing strategies content marketing Digital Marketing Strategy Facebook Facebook Marketing internet marketing mobile marketing Online Marketing Social Media Marketing tips
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When Going Viral Just Means You’ve Caught a Virus: 3 Reasons To Ditch Your Blog

July 2nd, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

Ah, the ubiquitous blog. Everybody’s got one. So naturally, you do, too. You want your business to grow, right? You want to bring in new customers by the truckload! So of course you have a blog on your website! The thing is, you’re busy running your business. As in, doing the things that your company actually does. You know, the things that make people want to hire you, or buy from you. And you totally rock at those things! So it’s only natural that keeping your blog updated regularly with riveting content and stylish writing isn’t at the very top of your list of priorities. Oh sure, it’s on the…

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Tags Blogging business marketing strategies content content marketing internet marketing marketing strategy Online Marketing search engine optimization seo Social Media Marketing The marketing zen group
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How Valuable Is A Facebook Like For Your Brand?

July 1st, 2013

Posted by to Facebook Marketing, Social Media Marketing

An informative study puts a price tag on Facebook likes for big business brands. As a company or business that utilizes Facebook as a tool to connect with our audience and build our professional brand, we are constantly told how important it is to share quality content with the end goal of earning likes and shares from our followers. Some brands do this most successfully through running engaging contests and campaigns, others by sharing content that connects with their audience on a personal level. However, while we understand how important it is to get fans to like our Facebook page and are constantly researching the different successful methods for doing…

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Tags Facebook likes Facebook Marketing social media Social Media Marketing
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The Top 4 Ways to Have An Effective Twitter Call to Action

June 27th, 2013

Posted by to Online Marketing, Social Media Marketing, Twitter Marketing, Uncategorized

Often, it is easier and faster to gain followers on Twitter than it is on any other social media site. In particular, Twitter followers seem to grow much faster than Facebook likes. In fact, some numbers indicate that Twitter followers grow at a 55% faster rate than Facebook likes. While Facebook will remain king of social media for a while, Twitter is rapidly becoming the site to use for companies that want to establish their brands. Companies that want to be known should establish themselves firmly on both sites, though Twitter will likely spread their brand faster, which will help them to accelerate their online networking. So Why Use Twitter?…

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Tags calls to action Digital Marketing Strategy efficient internet marketing Online Marketing social media Social Media Marketing tips twitter
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5 Great Ways To Accelerate Online Networking

June 26th, 2013

Posted by to Content Marketing, Online Marketing, Social Media Marketing, Uncategorized

Thanks to the development of the internet and social media, the way we meet and network with people and companies has dramatically changed. While face-to-face meetings are still important, most people are able to find out who you are by a simple Google search, Facebook perusal, or LinkedIn profile check. Networking online is drastically different from what networking used to be. Today, meeting someone doesn’t matter as much as your representation of yourself on the internet. That’s why it’s important to follow these five ways to help you network properly in the modern era. Have a determined goal. Setting a networking goal allows you to have a determined number of…

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Tags content marketing Digital Marketing Strategy google internet marketing marketing strategy Online Marketing online networking social media Social Media Marketing
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Three Steps to Being Desirable for Clients

June 25th, 2013

Posted by to Content Marketing, Online Marketing, Small Business Marketing, Uncategorized

Everyone wants to portray himself or herself as an expert. In fact, most companies would say that they don’t just want to portray themselves as experts. They also want to be experts. They want clients and prospective clients to think of their company as the go-to company for anything that the client needs or desires. Being that go-to company makes your company extremely desirable for clients and potential clients. Learn all about the three ways to become desirable to clients.   1. Demonstrate Your Knowledge of the Subject One of the best ways to show that you know what you’re doing (and are therefore an expert) is through a newsletter…

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Tags Blogging Business business marketing strategies Digital Marketing Strategy internet marketing marketing strategy Online Marketing
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7 Tips For Successful B2B Blogs

June 20th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Small Business Marketing, Uncategorized

Blogs are an important part of any online marketing strategy, and getting your blog noticed can be difficult. It can also be hard to make sure that your B2B, or business to business, blog posts are successfully aimed and draw in the correct audience. In fact, successful blog posts can be particularly difficult since sometimes it requires more than content for great content marketing. However, there are some common characteristics that B2B blog posts have that can make your B2B posts successful. Read on to learn these seven tips! 1. Always incorporate media. Too many B2B blogs are focused on getting solid content, so they publish text-only blogs. This is…

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Tags B2B blog posts Blogging Business business blogs business marketing strategies content content marketing internet marketing marketing marketing strategy Online Marketing successful
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3 Great Tips For Getting Started With Google Analytics

June 19th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Small Business Marketing, Uncategorized

Google Analytics is an extremely important part of tracking visits to your company’s website. Once you’ve set it up, you will be able to use Google Analytics to gain insight  which will help you to improve customer service and increase profitability for your company. Measuring data about your website is part of the future of digital marketing, but it’s also part of the present. If you’re not using Google Analytics, you need to. Google Analytics can be extremely overwhelming to the novice user, however. When you first log in, the amount of data present seems to be almost useless because there’s so much. It is a struggle for beginner users…

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Tags beginner business marketing strategies Digital Marketing Strategy Google Analytics marketing research tips
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5 Things to Avoid When Using Stock Photography

June 18th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing

It has become a staple in the business-blogger’s world to use stock photography. Coming up with content is already hard, but trying to find photos that match your content without violating copyright laws can sometimes be impossible. Therefore, most bloggers use stock photography. Stock photography is the supply of photographs licensed for specific uses. It is used to fulfill the needs of creative assignments. You may want to get your blog noticed, but you certainly don’t want bad publicity. So while there is nothing wrong with using stock photography, sometimes a website seems unprofessional because the blogger made mistakes when using stock photography. Read on to learn the top five…

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Tags avoid Blogging content marketing photography stock photos tips
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7 Ways to Make Your Email Marketing Mobile

June 13th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Small Business Marketing, Social Media Marketing, Uncategorized

People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to replying to business emails. If your email marketing isn’t mobile, will that hurt your business? The answer is a resounding yes, particularly since consumers are in control.  Mobile marketing is not going to happen, it is happening now. Your emails need to be mobile-device ready. Do you know how to make your emails easy for the mobile reader? It’s a different approach, but it allows you to make sure your marketing strategy is updated. Below are 7 ways to make your email marketing mobile. 1. Create…

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Tags business marketing strategies email marketing internet marketing Keywords marketing marketing strategy mobile devices mobile marketing Online Marketing
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