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7 Tips For Successful B2B Blogs

June 20th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Small Business Marketing, Uncategorized

Blogs are an important part of any online marketing strategy, and getting your blog noticed can be difficult. It can also be hard to make sure that your B2B, or business to business, blog posts are successfully aimed and draw in the correct audience. In fact, successful blog posts can be particularly difficult since sometimes it requires more than content for great content marketing. However, there are some common characteristics that B2B blog posts have that can make your B2B posts successful. Read on to learn these seven tips! 1. Always incorporate media. Too many B2B blogs are focused on getting solid content, so they publish text-only blogs. This is…

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Tags B2B blog posts Blogging Business business blogs business marketing strategies content content marketing internet marketing marketing marketing strategy Online Marketing successful
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3 Great Tips For Getting Started With Google Analytics

June 19th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Small Business Marketing, Uncategorized

Google Analytics is an extremely important part of tracking visits to your company’s website. Once you’ve set it up, you will be able to use Google Analytics to gain insight  which will help you to improve customer service and increase profitability for your company. Measuring data about your website is part of the future of digital marketing, but it’s also part of the present. If you’re not using Google Analytics, you need to. Google Analytics can be extremely overwhelming to the novice user, however. When you first log in, the amount of data present seems to be almost useless because there’s so much. It is a struggle for beginner users…

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Tags beginner business marketing strategies Digital Marketing Strategy Google Analytics marketing research tips
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5 Things to Avoid When Using Stock Photography

June 18th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing

It has become a staple in the business-blogger’s world to use stock photography. Coming up with content is already hard, but trying to find photos that match your content without violating copyright laws can sometimes be impossible. Therefore, most bloggers use stock photography. Stock photography is the supply of photographs licensed for specific uses. It is used to fulfill the needs of creative assignments. You may want to get your blog noticed, but you certainly don’t want bad publicity. So while there is nothing wrong with using stock photography, sometimes a website seems unprofessional because the blogger made mistakes when using stock photography. Read on to learn the top five…

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Tags avoid Blogging content marketing photography stock photos tips
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7 Ways to Make Your Email Marketing Mobile

June 13th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Small Business Marketing, Social Media Marketing, Uncategorized

People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to replying to business emails. If your email marketing isn’t mobile, will that hurt your business? The answer is a resounding yes, particularly since consumers are in control.  Mobile marketing is not going to happen, it is happening now. Your emails need to be mobile-device ready. Do you know how to make your emails easy for the mobile reader? It’s a different approach, but it allows you to make sure your marketing strategy is updated. Below are 7 ways to make your email marketing mobile. 1. Create…

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Tags business marketing strategies email marketing internet marketing Keywords marketing marketing strategy mobile devices mobile marketing Online Marketing
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The Importance of Connecting With Your Audience in Marketing

June 12th, 2013

Posted by to Content Marketing, Facebook Marketing, LinkedIn Marketing, Online Marketing, Small Business Marketing, Social Media Marketing, Twitter Marketing, Uncategorized

Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly in order to determine how the target audience reacts to events, items, or situations. The reactions of your target audience will directly relate to business growth. The ability to connect with the target audience separates the great companies from the ones that are just doing okay. Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay…

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Tags Blogging business marketing strategies content content marketing Digital Marketing Strategy Facebook Marketing linkedin marketing strategy social media Social Media Marketing target audience tips
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Five Ways to Get Your Blog Noticed

June 11th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Uncategorized

Often when you first begin a blog, it requires a lot of hard work and quality content to build a regular readership that is consistent and interactive. However, on top of this, you must still promote your blog in order to get a larger number of views. You want to be noticed in order to build traffic and gain followers. Don’t let the fight between SEO and content mess up your ability to get your blog noticed. To get noticed, you have to be willing to try new things, and you can’t ever stop trying new things. Keep up the great content and promote your blog. Read on to learn…

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Tags advice blog marketing blog posts content marketing Social Media Marketing tips
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The Never-ending Battle Between Content and SEO

June 6th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing

One would think that the development of content would involve the integration of SEO in a natural, normalized way. Unfortunately, it can be difficult to maintain a creative marketing strategy since there is often conflict between creating content for the sake of content and creating content for the sake of SEO. Sometimes the main problem between these two is the fact that they are coming from separate sides of an argument when they’re supposed to be working together. Often, content marketing campaigns barely optimize digital assets for a search. They may use the bare minimum of their SEO abilities. So while the content might be charismatic and inspiring, it doesn’t…

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Tags content content marketing internet marketing marketing marketing strategies Online Marketing search engine optimization seo
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The Top 3 Ways to Be Crowned “The Queen of Social Media” by Inc. Magazine

June 4th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Outsourced Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing

Last week, the team here at The Marketing Zen Group was thrilled to receive word that company CEO Shama Kabani is included in Inc. Magazine’s elite list of ’30 Under 30′ young entrepreneurs for 2013. This year’s class, which includes a who’s who list of the nation’s top rising stars, all under 30 years old and across a variety of industries, is already bringing in millions of dollars in revenue and building highly-successful companies. In fact, the publication went so far as to dub Shama, “The Queen of Social Media.”  So, in an interview we asked her what it takes to achieve that level of a success at such a…

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4 Reasons To Include Yelp In Your Digital Marketing Strategy

June 3rd, 2013

Posted by to Online Marketing, Search Engine Marketing, Small Business Marketing

This user review site can greatly influence your relationship with consumers. There are many different social platforms out there that businesses know they should be paying attention to in order to increase exposure and connect with their audience―Facebook, Twitter, LinkedIn, Google +, etc. However, one multi-dimensional social media site that often gets overlooked when crafting a company’s overall digital marketing strategy is Yelp. When most people think of Yelp, they simply think of user reviews. While this isn’t incorrect―Yelp has one of the highest volume of reviews and comments among other review sites―this site offers so much more than that for businesses who want to further their relationship with customers…

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How to Maintain a Creative Marketing Strategy

May 30th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Uncategorized

As you may know, consumers have come into power in the business world. This means that marketing companies must ensure that these consumers receive what they want, which tend to be fresh ideas and creative solutions, constantly. How are marketing companies supposed to keep up with these consumers when fresh ideas are about as rare as finding diamonds in your yard? In many cases, there are companies that are solely focused on being listed at the top of the search engine results. While we can’t dispute that search engine results matter a lot, there has to be more to your company focus in order to draw people in and make…

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Tags business marketing strategies creative marketing strategy creativity Digital Marketing Strategy internet marketing marketing marketing strategy Online Marketing
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