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8 Steps in Developing a Social Media Marketing Strategy

August 21st, 2013

Posted by to Online Marketing, Social Media Marketing

Making sure your business has a presence on social media is just a normal part of business as usual these days. If you want to be successful, you have to market yourself on social media. That’s a given. But the way you go about marketing online can have just as much of an effect on your business. In fact, make the wrong moves, and your online marketing efforts can actually impact your bottom line in a negative way! For this reason, it’s vitally important to develop – and then stick to – a social media marketing strategy. Here are the 8 steps you should take in creating that strategy. 1….

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Tags business marketing strategies Digital Marketing Strategy Social Media Marketing success tips
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How to Use Google Plus for Business Networking

August 20th, 2013

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

Everybody knows that professional networking is a huge part of marketing, right?  Duh! That’s why LinkedIn is such a vital part of any business marketing strategy. Potential clients are attracted to businesses whose owners and employees are accessible online. That sense of transparency is practically a must. They want to feel that they know and can trust the representatives of a company before they do business with them, so they seek them out online first. The company that provides that transparency, or even better, provides thought leadership in professional circles online, will be the one that gets their business.   So it only makes sense that businesses should use every possible tool at…

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Tags business marketing strategies Digital Marketing Strategy google internet marketing Online Marketing Social Media Marketing
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On Pins and Needles: How to Use Pinterest to Market Your Business Online

August 16th, 2013

Posted by to Online Marketing, Social Media Marketing

Don’t you just love Pinterest? It’s so deliciously addictive – once you get that vital Pinterest invite, you could just spend hours and hours searching through all those gorgeous pictures and creating boards that reflect who you are, and what you love. Well, you’re not the only one who finds it addictive. As of July 2013, Pinterest boasts a cool 70 million users. With that many people pinning images – using their desktops, laptops, iPads, iPhones or Android phones – this is an online marketing opportunity no business can afford to miss out on. So how can you best take advantage of the Pinterest phenomenon? By planning and thinking ahead, before…

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Tags business marketing strategies Online Marketing pinterest Social Media Marketing tips
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The Marketing Zen Group Is Looking For Fall 2013 Interns!

August 15th, 2013

Posted by to Online Marketing

Have you ever noticed that nearly every entry-level job in the current job market requires you to have plenty of experience before you can apply? That’s because experience is key! While you can learn about digital marketing or writing for the web in a class at college, it’s not until you get out there in the field and put your knowledge to work that you really get a feel for what is really happening in your industry. Often times, some solid experience at a great company within your industry may even be enough to land you your dream job in the future. Therefore, if you are a college student whose…

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Tags college graduates college students employment entry level internships Marketing Zen
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Pink is the New Black, and LinkedIn’s Sponsored Updates are the New Facebook Ads

August 14th, 2013

Posted by to Facebook Marketing, LinkedIn Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

You know how LinkedIn has always been totally awesome for networking? For reaching out to others in your industry, giving and receiving advice, and putting your best foot forward in your profile? Well, now it’s just as awesome for targeted advertising. Seriously. And in some marketing situations, it may even be more awesome than using Facebook ads. Here’s the thing. When people get on Facebook, they’re there for fun. They want to catch up with their friends, upload a few pictures, have a few laughs. They’ll interact with business pages if the posts there strike them as interesting or funny, or if there’s a really good deal on offer. And…

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Tags business marketing strategies Digital Marketing Strategy linkedin Social Media Marketing
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EdgeRank is Dead! Long Live EdgeRank! Changes at Facebook

August 13th, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

When the king or queen of England dies, the official announcement is made in a way that reassures people of the continuity of the monarchy: “The king is dead! Long live the king!” In other words, “Don’t worry, guys, the old king is dead, but his successor is already in charge – everything’s gonna be okay.” We think a similar announcement should have been made regarding the recent algorithm changes at Facebook. Yes, EdgeRank as we knew it is dead. But don’t panic – the monarchy will go on. EdgeRank’s successor is different and more complex, but not drastically so. The main factors for its News Feed rankings are still…

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Tags business marketing strategies Digital Marketing Strategy Facebook Facebook Marketing Social Media Marketing
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How to Use Your Blog to Rake in Gold(-fish?) (Nah. Just Gold.)

August 9th, 2013

Posted by to Content Marketing, Online Marketing

Last night, Derek Halpern of SocialTriggers.com gave an interesting webinar on how to build a successful business blog. Well, he actually called it, “How to Build a Wildly Popular Blog that Generates Leads and Sales 24/7 (Without Killing Yourself).” That’s Derek for you! In his webinar, he focused on the three most common mistakes bloggers make, and how to fix each one. And he really did have some great insights that we thought you might just find useful. So we decided to lay out some of the takeaways from his webinar for you, our loyal Marketing Zen blog readers. You’re welcome! Mistake 1: “Most people have bland brands.” Derek’s Fix:…

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Tags Blogging business marketing strategies content marketing Online Marketing tips
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Why You Should Pay Attention To ‘That Reddit Website’

August 8th, 2013

Posted by to Content Marketing, Online Marketing, Social Media Marketing

Why your company should be keeping tabs on ‘The Front Page of the Internet.’ Staying ahead of the curve when it comes to digital trends is one sure way to get ahead in the marketing world. For instance, using popular memes as a fun way to get your message across or being the first to share information about a hot industry trend with your audience are both great ways to engage your customers and build up a great rapport. Unfortunately, being the first one to jump on a trend before it goes viral is very hard. (Almost as hard as trying to think up your own funny image or video…

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Online Marketing via Double-Takes: Whoa, Wait – Is That A…

August 7th, 2013

Posted by to Content Marketing, Online Marketing, Social Media Marketing

Admit it. You really only clicked on this post because of those hypnotically huge, eerily orange eyes peering out at you, right? Out of all the updates on your feed, this one stood out, because of that picture. It stopped you right in your tracks, and you thought, okay, any blog post with a picture like that has got to have something interesting in it. Well, you were right! Because today we’re sharing our guide to using double-takes as part of your online marketing strategy! Choosing the right images to accompany your blog posts, Facebook updates, and other social media entries can make all the difference when someone is deciding…

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Tags Blogging business marketing strategies content marketing Facebook Marketing marketing strategy Social Media Marketing viral marketing
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It’s an Honor Just to be Nominated (But We’re Still Dying to Win…AGAIN!)

August 6th, 2013

Posted by to Online Marketing, Social Media Marketing

Here is the quick low down: We have been nominated by Empact 100 as cool entrepreneurs. Agree? Please hit this link and click LIKE! That’s all. Oh – and you have our undying gratitude! You know how movie stars who have been nominated for an Oscar get an early morning wake-up call with the good news – at, like, 5 am or something? And then they laugh with Jay Leno about how sleepy they were, or tell David Letterman about how they spit out their coffee when the phone rang… Well, we didn’t have to get up quite so early to find out that we at Marketing Zen have been…

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Tags dallas internet marketing firm empact showcase shama kabani success The marketing zen group
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