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7 Ways to Make Your Email Marketing Mobile

June 13th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Small Business Marketing, Social Media Marketing, Uncategorized

People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to replying to business emails. If your email marketing isn’t mobile, will that hurt your business? The answer is a resounding yes, particularly since consumers are in control.  Mobile marketing is not going to happen, it is happening now. Your emails need to be mobile-device ready. Do you know how to make your emails easy for the mobile reader? It’s a different approach, but it allows you to make sure your marketing strategy is updated. Below are 7 ways to make your email marketing mobile. 1. Create…

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Tags business marketing strategies email marketing internet marketing Keywords marketing marketing strategy mobile devices mobile marketing Online Marketing
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The Importance of Connecting With Your Audience in Marketing

June 12th, 2013

Posted by to Content Marketing, Facebook Marketing, LinkedIn Marketing, Online Marketing, Small Business Marketing, Social Media Marketing, Twitter Marketing, Uncategorized

Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly in order to determine how the target audience reacts to events, items, or situations. The reactions of your target audience will directly relate to business growth. The ability to connect with the target audience separates the great companies from the ones that are just doing okay. Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay…

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Tags Blogging business marketing strategies content content marketing Digital Marketing Strategy Facebook Marketing linkedin marketing strategy social media Social Media Marketing target audience tips
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Five Ways to Get Your Blog Noticed

June 11th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Uncategorized

Often when you first begin a blog, it requires a lot of hard work and quality content to build a regular readership that is consistent and interactive. However, on top of this, you must still promote your blog in order to get a larger number of views. You want to be noticed in order to build traffic and gain followers. Don’t let the fight between SEO and content mess up your ability to get your blog noticed. To get noticed, you have to be willing to try new things, and you can’t ever stop trying new things. Keep up the great content and promote your blog. Read on to learn…

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Tags advice blog marketing blog posts content marketing Social Media Marketing tips
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The Never-ending Battle Between Content and SEO

June 6th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing

One would think that the development of content would involve the integration of SEO in a natural, normalized way. Unfortunately, it can be difficult to maintain a creative marketing strategy since there is often conflict between creating content for the sake of content and creating content for the sake of SEO. Sometimes the main problem between these two is the fact that they are coming from separate sides of an argument when they’re supposed to be working together. Often, content marketing campaigns barely optimize digital assets for a search. They may use the bare minimum of their SEO abilities. So while the content might be charismatic and inspiring, it doesn’t…

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Tags content content marketing internet marketing marketing marketing strategies Online Marketing search engine optimization seo
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The Top 3 Ways to Be Crowned “The Queen of Social Media” by Inc. Magazine

June 4th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Outsourced Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing

Last week, the team here at The Marketing Zen Group was thrilled to receive word that company CEO Shama Kabani is included in Inc. Magazine’s elite list of ’30 Under 30′ young entrepreneurs for 2013. This year’s class, which includes a who’s who list of the nation’s top rising stars, all under 30 years old and across a variety of industries, is already bringing in millions of dollars in revenue and building highly-successful companies. In fact, the publication went so far as to dub Shama, “The Queen of Social Media.”  So, in an interview we asked her what it takes to achieve that level of a success at such a…

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4 Reasons To Include Yelp In Your Digital Marketing Strategy

June 3rd, 2013

Posted by to Online Marketing, Search Engine Marketing, Small Business Marketing

This user review site can greatly influence your relationship with consumers. There are many different social platforms out there that businesses know they should be paying attention to in order to increase exposure and connect with their audience―Facebook, Twitter, LinkedIn, Google +, etc. However, one multi-dimensional social media site that often gets overlooked when crafting a company’s overall digital marketing strategy is Yelp. When most people think of Yelp, they simply think of user reviews. While this isn’t incorrect―Yelp has one of the highest volume of reviews and comments among other review sites―this site offers so much more than that for businesses who want to further their relationship with customers…

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How to Maintain a Creative Marketing Strategy

May 30th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Uncategorized

As you may know, consumers have come into power in the business world. This means that marketing companies must ensure that these consumers receive what they want, which tend to be fresh ideas and creative solutions, constantly. How are marketing companies supposed to keep up with these consumers when fresh ideas are about as rare as finding diamonds in your yard? In many cases, there are companies that are solely focused on being listed at the top of the search engine results. While we can’t dispute that search engine results matter a lot, there has to be more to your company focus in order to draw people in and make…

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Tags business marketing strategies creative marketing strategy creativity Digital Marketing Strategy internet marketing marketing marketing strategy Online Marketing
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Since You Probably Won’t be Able to Afford Facebook Video Ads…

May 24th, 2013

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Uncategorized

We don’t have a lot of details at this point, but we’re anticipating that this summer Facebook will roll out video ads — 15 second ads that reportedly will autoplay and mute by default, allowing users to tune in if they want to, but keep scrolling if they don’t. Facebook’s Client Council which includes major brands like American Express, Unilever, Ford and Coca-Cola are said to be testing the new video ads which will let advertisers choose from one of four demographics to target — women over 30, women under 30, men over 30 and men under 30. How will Facebook Video Ads work? The company has yet to release…

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A Fresh look at Tumblr for Brands

May 20th, 2013

Posted by to Content Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

With this week’s announcement that Yahoo will purchase Tumblr for $1.1 billion, it may be a good time for brands to reevaluate how they can leverage the image-driven platform to reach their targets. If the marriage of the two companies is successful, then it’s likely that Tumblr will have the infrastructure to begin to expand their ad packages which until now have been largely experimental and focused on formats that meld nicely with the social/blogging site’s own aesthetic. For brands that have their eye on millennials — a group with which Tumblr has been highly successful — and that are savvy content builders, now is a great time to explore…

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Does your PR Agency Know How to Connect?

May 15th, 2013

Posted by to Content Marketing, Email Marketing, Facebook Marketing, LinkedIn Marketing, Online Marketing, Outsourced Marketing, Search Engine Marketing, Social Media Marketing, Twitter Marketing

“We need more people talking about us!” As a CMO, or PR director, how many times has someone at the top come to you and said those exact words? Did you immediately start to feel the heat? When an organization decides it needs PR representation or that their current PR strategy needs an overhaul, it usually starts with a desire to create more buzz. And many times, this desire is motivated by a positive article in the local news about a competitor, or a look at another company’s thousands of seemingly engaged Twitter followers eagerly and happily interacting with their brand online. THE GOAL Simply creating buzz should not be…

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