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Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

June 5th, 2015

Posted by to Business Marketing Advice, Content Marketing, Online Marketing

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can they start? A good point of focus to start at is who you’re doing all the work for in the first place. No, silly—not you. Your customer! Who are they and what do they want? What do they need that they don’t know they need? In our blog today, we’re going to give you some of our tips here at Marketing Zen for crafting the perfect Customer Profile. What are their demographics? The last time you may have read up on demographics may have been…

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Tags B2B Business content marketing Digital Marketing Strategy Online Marketing The marketing zen group tips
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4 Essential Last-Minute Online Marketing Tips For Father’s Day

June 4th, 2015

Posted by to Online Marketing

Wait, what?! It’s almost Father’s Day?! Poor dads. Every year Mother’s Day gets all the press – the sappy commercials, the springtime brunches and flowery tea parties planned months in advance, the sentimental gifts for sale everywhere you look. And then June rolls around, and someone happens to look at a calendar, and – oh no! Father’s Day is right around the corner! Luckily, your company can be the salvation of panicked Father’s Day shoppers everywhere, simply by marketing your products or services the right way in those last days before the holiday. Wives, sons, and daughters across the country are already looking for the perfect quick gift – all…

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Paid Design Internship

June 4th, 2015

Posted by to Careers

Description Is design your life? Do you take the time each day to appreciate or scrutinize how things look? Do you look at a website and the first thing you do is judge and say to yourself “this could be done better”? If you answered yes to the questions above, then we want you to consider joining our team. The Marketing Zen Group is hiring a design intern and we’re looking for candidates with a great foundation in their experiences and skill set who are looking to grow even further by helping us to improve our brand. You’ll be working closely with our VP of Client Relations, the Content and…

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Breaking Silos: The Real Secret to Online Marketing Success

June 1st, 2015

Posted by to Marketing, Online Marketing

Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office space is great. There’s no one standing over our shoulder dictating what we’re working on, when. This also means though, that we have to be especially good at managing our time and making sure that the work we do is quality and gets great results for our clients. So, how do we ensure we deliver quality work that receives those great results? It’d be easy to say that we all keep our heads down and focus on our own work. And sure, this is important…

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Tags business marketing strategies Digital Marketing Strategy marketing strategy seo Social Media Marketing tips
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How to Succeed in your International Marketing Efforts

May 28th, 2015

Posted by to Business Marketing Advice

Here at Marketing Zen, not only are we based all over the world, but so are our clients. We have clients from Texas to Thailand and we pride ourselves on delivering the best marketing services for them no matter where in the world they are. But how do we ensure that the marketing we’re doing for a client will be successful in their market, if we’re here and not there? There are several steps to take when working on marketing efforts for a client in an international market. Here are some of our best tips on how to best optimize your efforts for success overseas: Understand Your Native Culture Before…

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Tags business marketing strategies Digital Marketing Strategy internet marketing marketing strategy tips
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The 5 Best Social Media Tools to Free Up 2 Hours a Day

May 26th, 2015

Posted by to Marketing, Social Media Marketing

Here at Marketing Zen, we are fortunate enough to be a virtual team. This means more or less that we all work from home, workspaces, cafes, or anywhere with Wi-Fi—and we love it. However, when you work from a remote location and don’t commute to an office, time tends to get away from you and you end up working long days (not on purpose). Our eyes are always peeled for new tools and apps to help us work more efficiently and of course, free up some time. Recently I did an interview with Media Shower where I shared some of my best advice on creating strategies that result in high…

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Tags Buffer digital marketing tools GroupHigh Hootsuite marketing tools online marketing apps Onlypult ShortStack social media social media apps Social Media Marketing social media tools
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Why Should Marketers Start Thinking About Voice Search?

May 20th, 2015

Posted by to Content Marketing, Search Engine Marketing

Here at Marketing Zen, members of our team are always aware of the search marketing behind a campaign. Whenever we do work for a client, each team—social, content, and client relations—knows about search marketing and keeps it in mind. Why? Well, because we’ve got a kick-butt search team. But even more importantly, because they’ve taught us that every piece of content we publish on behalf of a client can improve their search engine optimization. Up until recently, we’ve worked around our knowledge of text-search, and many marketers have. But it’s time to step into the future, because SEO is changing. More prevalent than ever is voice search and in order…

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4 Basic Rules for Approaching Influencers

May 11th, 2015

Posted by to Content Marketing, Search Engine Marketing, Social Media Marketing

You’ve probably heard the word “Influencer” floating around the web lately. Yes, now those we follow and learn from have a name. While these influencers are members of our industry that we find authoritative, what’s cool about how they’re changing the industry is by creating a community. Labeling different companies, organizations, and people in industries who have an impact as “Influencers” is allowing us to have conversations with them and engage. It’s helping us build our followers and network to build stronger relationships. One of the ways we’re building relationships is to reach out to influencers about posting on their website. This can be intimidating at first and so we…

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Tags Blogging business marketing strategies content marketing marketing strategy tips
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Should I Hire a Social Media Marketing Agency or Hire In-House? 4 Factors to Consider

May 8th, 2015

Posted by to Business Marketing Advice, Marketing, Outsourced Marketing, Social Media Marketing

Being a marketing agency that does great work (if we do say so ourselves) for both B2B and B2C companies, you would assume that we would be all for promoting the outsourcing of your marketing efforts to an agency. And by all means, there is a time when that is the route you should take. But is there a time when it may benefit you more to bite the bullet and bring someone to the team to work in-house? The answer is yes. We wanted to revisit when you should outsource your marketing efforts, and when you should keep them in-house. Here are some things you need to consider: Time…

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Tags business marketing strategies Digital Marketing Strategy Social Media Marketing success
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4 Ways the Power of Habit Benefits Your Business

May 4th, 2015

Posted by to business advice, Business Marketing Advice

An apple a day keeps the doctor away, right? There’s a reason why adages like these become stuck in our heads. The power of habit is a spectacular thing. From childhood, we are taught structure: we get up, we get dressed, we brush our teeth, we brush our hair, we eat breakfast, etc. Somewhere along the line, certain habits fall out of line and we let things go. Luckily for us, time has passed and we are again, utilizing the power of habit to benefit our businesses. Here’s how:   Habits bring your team together In the digital world it’s easy for people to become caught up in their role…

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Tags entrepreneur marketing strategy success The marketing zen group tips
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