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mobile marketing
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How To Use Mobile in Your Online Marketing Strategy

October 7th, 2014

Posted by to Online Marketing

Mobile devices have the capability to drive phenomenal growth in most businesses. They are portable, personal, and possess a strong impact. Marketing analysts have projected mobile marketing to become one of the fastest growing features of online marketing, second only to social media. Since mobile devices have freed social media from the shackles of a desktop, the possibilities for interaction are unlimited. Social life, information, education, and even retailers can be reached on the move. Due to the proliferation of online interactivity, marketers can target people at any given moment and time. Many new apps have been rolled out in collaboration with the social networking giants, to target every segment…

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Tags business marketing strategies marketing strategy mobile marketing Online Marketing Social Media Marketing
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cmo
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MZ Weekly News Round-Up: Women CMOs

October 3rd, 2014

Posted by to Online Marketing

After the surge of blogging energy that accompanied last week’s post, we decided to stick with the CMO Edition of the Roundup for this week. The insights provided by this take on the Roundup have given us a new perspective on marketing as a whole and on the female role within the industry. Female CMOs: Under Karen Quintos’s tutelage, Dell has become one of the frontrunners for marketing in a digital world beyond basic digital marketing. Quintos helped to build Dell’s social listening command center in 2010 and offered plenty of advice in her interview with CMO.com earlier this week. She indicated that Dell’s focus on customers has given them…

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Medical Practice Marketing Strategies
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Medical Practice Marketing Strategies That Work: A Case Study

October 2nd, 2014

Posted by to Online Marketing, Outsourced Marketing

If you’re looking to increase your medical practice’s visibility and bring in more leads, look no further. We’ve got your step-by-step, comprehensive guide to successfully marketing your doctor’s office online right here. How do we know our method works? Because we’ve been using it successfully with our own health care clients for years, and continue to produce amazing results using it today. Is it time for your medical practice to up the ante and get serious about attracting more patients? We here at Marketing Zen can help. Let us guide you through the process of making your online presence as robust as possible. Our extensive experience in the industry has…

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Tags case study eye care practice marketing eyecare 20/20 health care marketing strategies marketing strategy medical practice marketing Online Marketing The marketing zen group
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marketing
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5 Signs It’s Time to Rethink Your Online Marketing Strategy

October 1st, 2014

Posted by to Online Marketing

If you’re the CMO of one of the millions of companies that launched a spectacular online marketing strategy in the past, there is a good chance that you need to reinvent it. Times, needs and consumer trends change, and you need to ensure you’re at the top of your game to reap maximum rewards. Here are 5 signs that you’re not at the top and need to rethink your online marketing strategy. 1 – You Don’t Have a Mobile-Ready Website An improving telecommunications industry paved the way for millions of online businesses and unlimited e-opportunities. As the world came online, businesses structured their marketing strategy to ensure they catered to…

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Tags business marketing strategies Digital Marketing Strategy marketing strategy Online Marketing
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B2B Social Media
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Secrets of B2B Social Media Marketing

September 30th, 2014

Posted by to LinkedIn Marketing, Online Marketing, Social Media Marketing

Across the world of B2B commerce, the popularity of social media marketing has spread like wildfire. A report published by Content Marketing Institute shows that B2B marketers have started incorporating social media as an essential aspect for initiating interaction with new business accounts. LinkedIn, being a social media platform for professionals, topped the charts with a massive 90% of B2B marketing professionals distributing content on their website. Even though B2B marketing goals and objectives are consistent every year, it’s the buyer’s expectations from marketing programs that are changing. The increasing influence of consumerism on the B2B buyer is also contributing to the shifting attitude towards communications and marketing campaigns as…

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cmo
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5 Easy Ways to Improve your Marketing Department

September 29th, 2014

Posted by to Online Marketing, Outsourced Marketing

For any CMO, it’s vital that you continually enhance your marketing department when and where possible, ensuring that it operates as effectively and efficiently as possible. While your department handles the smaller details, you’re tasked with the big picture; details pertaining to the bottom line. Unfortunately, it’s not always wise to concentrate so much on the bigger picture that you lose sight of the smaller ones. At times, there are issues you can miss; issues that can dramatically reduce your marketing expenses once corrected. Here are 5 easy ways to improve your marketing department and reduce your marketing expenses at the same time. 1. Invest in a Responsive Website Medium-sized…

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MZ Weekly News Round-Up: CMO Edition

September 27th, 2014

Posted by to Online Marketing

Today we bring you our first CMO Roundup with news for and about CMO’s worldwide. We were inspired last week, when Ad Age held its CMO Strategy Summit. Bringing together senior marketers from across the country, this conference, and the discussions that happened at it, revealed a lot of things about the industry as it now stands. Female CMO’s: According to CMO.com only 19% of all CMOs are women. However, the 19% have surely left their mark and deserve to be recognized as outstanding talent. Beth Comstock, CMO of GE said: Taking this to heart, female CMO’s are getting recognized for their talents, passion and drive as well as their…

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CMO
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Think Reputation Management is Unimportant? Why You Might Want to Think Again

September 25th, 2014

Posted by to Online Marketing

For many executives reputation management is simply part of traditional PR. And they are wrong. Reputation Is An Invaluable Asset Corporate reputation is arguably the single most important non-corporeal asset a business posseses. The old days of word-of-mouth reputation are long gone – or, more true to say, have entered the digital landscape. Reputation Counts For More In Today’s Business Reality Formerly, reputation assessment was the stuff of focus groups and surveys, and tended to be directed toward products and services. And those tools are still important, for instance, in the food and beverage industries. But for most companies, the lag time associated with focus groups and surveys makes them…

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Tags business marketing strategies Online Marketing reputation management reviews
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content marketing
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All Marketing is Content Marketing: How To Develop an Effective Strategy

September 24th, 2014

Posted by to Content Marketing, Online Marketing

As a CMO, your day-to-day revolves around the big picture. How do all the many individual moving parts in marketing combine to create the ideal marketing strategy? What with content, SEO, outreach, social media, PR, and traditional advertising to juggle, coming up with an overarching strategy is challenging. It’s tempting to get bogged down in the nitty-gritty – but you know that can put you at risk of losing sight of the big picture, unless you then turn around and use those details to inform your overall plan of attack. The good news is that there are ways to approach the creation of a solid marketing strategy that won’t make…

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The AntiSocial CEO- What’s At Stake
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The AntiSocial CEO: What’s At Stake

September 23rd, 2014

Posted by to Online Marketing, Social Media Marketing

It’s no secret that more than a few CEOs are at best wary of social media. Dismissed as a fad or a marketing platform with low ROI, senior corporate management in many companies consider social media to be an exclusive concern of marketers. Because they misunderstand social media. There are those who are out of step with the technological changes that are producing a new way of doing business. And the disjunction exists not only in regard to CEOs’ being active on social media, but to their view of the utility of social media itself. They risk becoming the dodos of the digital business world. Successful leaders will no longer…

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Tags marketing strategy Online Marketing social media Social Media Marketing
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