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online marketing
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3 Quirky Online Marketing Tips My Plumber Taught Me

March 12th, 2015

Posted by to Email Marketing, Online Marketing

It happened in the shower. I was singing my heart out when I decided to turn the hot water up just a tad. Bad idea. As I turned the knob to adjust the temp… …the whole thing came off in my hand! I just stood there for a minute, staring at the broken knob in my hand. All that was left of its connection to the wall was a tiny piece of metal that didn’t look very promising. And what was even worse – I had made the water too hot! I couldn’t adjust the temperature or turn off the water. I couldn’t even finish my shower. What the heck…

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social media
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7 Social Marketing Campaigns Which Restore your Faith in Humanity (An Infographic)

March 9th, 2015

Posted by to Social Media Marketing

When businesses and marketers hear the words social media, they automatically think marketing. For others, the first thought that comes to mind is connecting with friends. But recently, social media has proven that it has the power to be much, much more than either of those things. It can actually be a force for good in the world. Check out our infographic below for a glimpse into some of the ways social media is being used to make the world a better place. Please feel free to post this infographic on your site. Click on the code below to copy and paste it to your site. By MarketingZen.com

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Quora
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Go Ahead, Be A Show-Off: 7 Steps to Establishing Expertise on Quora

March 6th, 2015

Posted by to Online Marketing

If you’ve read our blog for very long, then you’ll know that one of the most important elements of online marketing that we advocate is thought leadership. In order for people to get to know, like, and trust you enough to do business with you, you’ve got to establish yourself as a leader in your industry by showing off your expertise. How do you do this? Every single aspect of your online marketing strategy should be working towards this goal, from the topics you address on your blog and in your email newsletters, to the guest posts you write for your outreach efforts, and from your conversations on social media,…

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hiring
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NOW HIRING: Director of Business Development

February 23rd, 2015

Posted by to Now Hiring

Marketing Zen is hiring! MZ is looking for a Director of Business Development. The #1 thing we hear from our clients is that they wish they had found us sooner. That’s where you come in. We are looking for someone to make sure that the right clients find us sooner. You get to grow our client base and further the Marketing Zen brand. You will report directly to the CEO, manage our considerable inbound leads, foster opportunities for new business, and be part of one of the fastest growing agencies in the digital marketing space. Roles and Responsibilities: Lead the business development process from start to finish Qualify and close inbound…

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rhetoric
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3 Ways Aristotle Can Tweak Your Content And Beef Up Your Brand

February 20th, 2015

Posted by to Content Marketing, Online Marketing

Drama, olive oil, democracy – just a few of the things the ancient Greeks gave us. While they helped to lay the foundations of European civilization over 2,000 years ago, you probably think they haven’t got much to offer modern online marketing. And you’d be wrong. Ars Rhetorica The Greeks were the first to seriously and methodically study the art of rhetoric – the art of persuasion. Although to modern ears the word ‘rhetoric’ often means just empty expressions and verbal trickery, in reality it is the careful study of the methods and means of persuading an audience through language. In Greek democracy, decisions of policy at all levels required…

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color strategy
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Everything You Ever Wanted to Know About Using Color in Marketing

February 13th, 2015

Posted by to Online Marketing

It’s something that’s so elementary to any image that we sometimes don’t think much about it. And yet it’s also one of the most important aspects of any image. Color. Everyone has heard of the psychological effects color has on us, but how often do you apply those principles in your online marketing images, infographics, and web design? And aside from a vague notion that the color red can make you feel angry, and that blue plates make you eat less, how much do you really know about each color and its powerful influence on our emotions and behavior? Believe it or not, there are companies whose entire business is…

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Tags color use infographics Online Marketing social media images website design
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b2b
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B2B Digital Marketing Shocker: The New Way Businesses Shop Online

February 6th, 2015

Posted by to Online Marketing

It’s common knowledge that the way consumers shop has been dramatically changed by the internet. The ability to research products and services online, comparison shop from the comfort of home, and buy with the click of a mouse – without ever speaking to a salesperson – has forever altered the way we think about and approach shopping. B2C businesses have adapted to this new reality by embracing online marketing, creating SEO-friendly sites full of engaging content and creating social media and email campaigns to develop relationships with consumers. But B2B companies have a different audience, and a different approach to sales. Often the infrastructure at B2B businesses is based on…

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images
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These Numbers Will Change the Way You Use Images in Online Marketing

February 3rd, 2015

Posted by to Online Marketing

Of course you use images as a part of your online marketing strategy. Everyone does! Now more than ever, images are the deciding factors that determine whether or not your online audience will engage with a social media post, read a blog post, or even browse a website – and everyone knows it. What everyone doesn’t know, however, is how to choose just the right images to suit each marketing need, or even where to use images to best effect. Increasingly, the focus in digital marketing is measurable ROI, and the numbers truly do tell the story when it comes to image use. Blog Posts and Articles According to research…

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Tags business marketing strategies Digital Marketing Strategy images
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social media marketing
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Better Birthdays Through Technology, or Why Social Media Marketing Works

January 28th, 2015

Posted by to Social Media Marketing

Let’s take a little stroll down memory lane. Back before the explosion of social media, smartphones, and Skype, how many people would wish you a happy birthday on your big day? Probably your immediate family, maybe a couple other relatives, and the few friends and coworkers you saw that day who happened to be aware that it was your birthday. If you were looking for some extra b-day wishes, you might have made some strategic comments about how old you were now, or left a birthday card out on your desk for all to see – but broadcasting the fact that it was your birthday for everyone to hear wasn’t…

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seed content
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Influencing Influencers – What Seed Content Can Do For You

January 26th, 2015

Posted by to Content Marketing

Top of mind for most marketing directors is the eternal quest to create relationships with influencers. Capturing their attention, forging a relationship, fostering good will – and getting them to share your content. Every content marketer knows this is the alchemy that turns base metal into gold. But achieving this transmutation is often easier said than done. Value Is The Measure And it comes down to a simple reason: how can you even approach a famous (and busy) influencer without seeming self-serving and off-putting? Ask not, O despairing creator of content, what value you seek to gain, but what value you bring to the relationshi Knowledge Is Power Capturing the…

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Tags Blogging business marketing strategies content content marketing
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