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MZ Featured Content Marketing Intern: Matthew McFarlane

June 25th, 2014

Posted by to Content Marketing, Online Marketing

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce Today, we’d like to introduce you to Matthew McFarlane, one of our promising young content marketing interns. We’ll let Matthew tell you himself how he’s enjoying the experience. 1. Tell us a little bit about yourself! My name is…

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Tags Blogging content content marketing MZ interns MZ internship program The marketing zen group
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MZ Goes Back To College: Marketing Insights From Dr. Bob McDonald

June 24th, 2014

Posted by to Online Marketing, Small Business Marketing

In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is the rapid pace of development more evident than in the world of online marketing. One important means of keeping abreast of the latest in online marketing is to tap into the wisdom of experts – reading blogs, watching videos, attending webinars. And here at Marketing Zen, we do all of those things regularly in our effort to be the best. But we’re also taking it a step further. MZ is going back to college –…

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Tags Bob Mcdonald internet marketing marketing Mz Goes Back to College Online Marketing Texas Tech University tips
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MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies

June 20th, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Twitter Marketing

SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to provide more transparency into why they exist and what advertisers can do to comply with them. Most advertisers aren’t likely to be affected by the change, though Google points out that there will be new restrictions put in place regarding weapons, tobacco and fireworks, all of which will fall under a new Dangerous Content policy. At the SMX Advanced event this week, Google’s head of search spam announced that the search engine will be revising its rejection notices for reconsideration requests so that, in some…

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Tags Facebook google MZ Weekly News Online Marketing seo twitter
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What You Need To Know About Canada’s New Anti-Spam Law

June 19th, 2014

Posted by to Email Marketing, Online Marketing

On July 1, 2014, there will be a new sheriff in town…or should we say, there will be a new Mountie in the Rockies? That’s because that’s when the new Canadian Anti-Spam Legislation (CASL) goes into effect. It looks like a trend that started in the EU, in countries like Germany and Ireland, has now made its way to North America: stricter anti-spam regulations for email marketers. Why is this pertinent to American businesses? Well, this law regulates emails and other electronic communications that are received by computers and phones in Canada. In other words, it doesn’t matter where the sender of the email is – if you have Canadian…

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MZ Featured SEO/Outreach Marketing Intern: Connor Chan

June 18th, 2014

Posted by to Online Marketing, Outsourced Marketing, Search Engine Marketing

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Connor Chan, one of our promising young SEO/outreach marketing interns. We’ll let Connor tell you himself how he’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name…

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Tags Marketing Zen interns MZ internship program Online Marketing outreach marketing seo
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MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

June 13th, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Twitter Marketing

SEO: Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns. Social Media: Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as…

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Marketing Zen Group Now Accepting Intern Applications

June 12th, 2014

Posted by to Content Marketing, Online Marketing, Social Media Marketing

When it comes to applying for your very first job, there is nothing that looks better on a resume than an impressive, hands-on internship at a company in your field of interest. Whether you are looking to become a top online marketing guru, a social media whiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated! With that being said, we here at The Marketing Zen Group are excited to be looking for a…

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Tags administrative internship blogging internship internship Marketing Zen SEO internship social media internship
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MZ Featured Content Marketing Intern: Kaitlin Bain

June 11th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Kaitlin Bain, one of our promising young content marketing interns. We’ll let Kaitlin tell you herself how she’s enjoying the experience. 1. Tell our readers a little bit about yourself! My name…

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Tags content marketing Marketing Zen Marketing Zen interns MZ internship program Online Marketing
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15 Instagram Marketing Tips

June 5th, 2014

Posted by to Online Marketing, Social Media Marketing

Most businesses are pretty familiar with the gold standards of social media marketing: Facebook, Twitter, Google Plus, LinkedIn, and even Pinterest. But Instagram is one of those relative newcomers to the scene, embraced whole-heartedly by consumers, but still not quite one of the “big ones” as far as marketing is concerned. That’s all starting to change now, though. Marketers are realizing Instagram’s great potential as a unique way to share glimpses behind the scenes, shots of a business in action, or even just fun pictures to demonstrate a company’s culture and personality. To help businesses jumping in for the first time, we’ve put together a list of 15 Instagram marketing…

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Tags business marketing strategies instagram social media Social Media Marketing
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MZ Weekly News Round-Up: Twitter’s Financial Renaissance and Apple’s Smart House

May 30th, 2014

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

SEO: In what’s turned out to be a piece of non-news, a Google spokesperson has recently refuted speculation about updates to the Penguin algorithm by confirming that the search engine is not currently working on new Penguin or spam efforts.  The company’s response follows claims from SEOs about drastic changes in search results, especially concerning previously penalized sites. Although Google is denying that they’ve made any changes to their algorithms, webmasters whose sites are experiencing ranking changes are hesitant to believe that. Google’s head of search spam released a video this week to address a very specific SEO question: how does the search engine handle one page that has two…

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Tags Facebook google MZ Weekly News seo The marketing zen group twitter
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