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The CMO’s Guide to 8 Vital Online Marketing KPIs

October 20th, 2014

Posted by to Content Marketing, Online Marketing

General knowledge about web analytics and key performance indicators for digital marketing have made leaps and bounds since the start of online marketing, when people were only measuring the “hits” on a website. Many tools have been developed, such as Omniture and Google Analytics, which significantly simplify the process of digital marketing reporting for marketing professionals. Nowadays everyone is expected to have some knowledge and understanding of the basic web KPIs, including conversion rates and customer engagement. Over the last few years content marketing has taken the forefront in digital marketing tactics. But most marketers are still lagging behind when it comes to the measurement of the impact and effectiveness…

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Tags business marketing strategies content marketing Digital Marketing Strategy Online Marketing The marketing zen group
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MZ Weekly CMO News Round-Up: 10/17/14

October 17th, 2014

Posted by to Online Marketing

Female CMOs: What challenges do companies face? When polled on the problems B2B organizations encounter, 16 women from various industries answered this question, and each provided distinct answers that help paint a picture of the future of business. Their responses ranged from simplicity to emotional connection. But overall, discipline and personalization are the most difficult strategies to solidify and to maintain. Data pours into any B2B company, and it’s up to employees to filter this information and apply it appropriately. This task, though seemingly simple, becomes most important when building a brand and remaining consistent across markets. Making your brand accessible and understandable amongst all of your customers is certainly…

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b2b content
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Is Your B2B Content Marketing Strategy Doomed?

October 16th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing

A lot of B2B content marketing strategies tend to fail, and mostly because it can be tough to write about obscure niches. When catering to such niches, some find themselves stuck in a rut and suffering from perpetual boredom. But it doesn’t necessarily have to be that way. Instead, some marketing consultancies are leading the industry with constant innovations. Hence many companies are choosing to outsource their online marketing needs, a trend which has rapidly grown over the past few years. Here, we have compiled a few reasons your B2B marketing strategy might be doomed to fail, wasting limited financial resources and manpower: Unclear Reasons for Online Marketing Over the…

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content marketing
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The Content Marketing Powerhouse You’ve Probably Never Considered

October 15th, 2014

Posted by to Content Marketing, Online Marketing

Recent research in the field of online marketing suggests that adopting a structured and centralized methodology for content marketing exponentially increases the efficiency of the process. For example, instead of simply having a blog section on the main website of a business, creating an entire resource center for all of the business’s content – blogs, whitepapers, ebooks, articles, etc. – streamlines the effort. This creates a healthy mechanism for your website’s returning and potential readers to have easy access to all new and old content – and prevents older content from seeming old or outdated. The research was specifically focused on content marketing for B2B businesses, but of course, creating…

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Tags business marketing strategies content content marketing marketing strategy Online Marketing resource centers
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Now Hiring: Full-Time Web Content Writer

October 14th, 2014

Posted by to Uncategorized

The Marketing Zen Group is now hiring a full time content writer to join their virtual team! Do you love to write? Does it make you cringe when you see someone slaughter a sentence using poor grammar? Do you have a knack for research?  Did your friends offer to pay you to write their papers in college because it would be a guaranteed A? If you answered yes to these questions, and you’re a writer who enjoys deadlines and can write about diverse subjects with ease, keep reading! The Marketing Zen Group is looking for a full time content writer to join our full-service marketing team. Come work virtually alongside our…

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branded content
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8 Ways To Ruin Your Branded Content

October 13th, 2014

Posted by to Content Marketing, Online Marketing

Brand content is among the most useful online marketing tools. A recent study by Online Publishers Association revealed that “web sites featuring branded content outscored internet industry norms 41 out of 43 times across a wide range of advertising metrics.” But branded content is a two-edged sword: do it poorly and you’re almost worse off than having no content at all. Here are some of the most common traps the unwary marketer can succumb to. Don’t listen. The modern consumer wants dialogue with business, so relaying on outdated advertising that only talks about the company and products in hyper-glowing terms is a safe bet to alienate consumers. Hard sales tactics…

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Tags Blogging business marketing strategies content content marketing marketing strategy Online Marketing
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MZ Weekly CMO News Round-Up: NBA and GSMI

October 10th, 2014

Posted by to Online Marketing

Female CMOs: Women CMOs have been making significant progress lately. Although they only make up 19% of all CMOs, women have started making impacts in male dominated industries. For example, over the summer, the NBA hired Pamela El as their CMO. Despite including the WNBA, the NBA, as an organization, doesn’t always have the best standing with women. It seems that the league might be trying to remedy these wrongs with El’s hiring. Not that she doesn’t deserve it; she most certainly does. El served as the VP of financial brand marketing for Nationwide Insurance prior to landing her spot at the NBA. She likely had a hand in that…

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Tags business marketing strategies CMO MZ Weekly News Online Marketing The marketing zen group
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Empact
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The Story of a Start-Up

October 9th, 2014

Posted by to Online Marketing, Outsourced Marketing

Let me tell you a story about a start-up. It begins in 2008, with a graduate student working towards her Masters degree at the University of Texas at Austin. Fascinated by the new phenomenon that was Twitter, she wrote her thesis about the microblogging site, delving deep into the brave new world of social media marketing. One year later, Shama Hyder had founded her own online marketing agency – The Marketing Zen Group. From its humble beginnings as a grad student’s shoestring start-up, it has grown by leaps and bounds each year, so that now, it boasts an international team of digital marketing experts, and a clientele that has included…

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CMO
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9 Trends In Social Media Every CMO Should Watch

October 8th, 2014

Posted by to Online Marketing, Social Media Marketing

As digital business continues to evolve, the relationship between business and consumer is experiencing a radical change. Modern communication has blown away the barriers of what were once relatively static advertising media. The modern consumer is not just a passive recipient of marketing messages, but an active participant in a conversation with brands. As 2014 begins to wane, the trends in online marketing are clear. Here’s a look at the biggest happenings in the digital marketplace. From Fad To Necessity For those digital stragglers, the reality is clear: social media is no longer an option. It’s a marketing necessity. Love it, hate it, it’s a force to be reckoned with….

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Tags business marketing strategies CMO Online Marketing Social Media Marketing trends
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mobile marketing
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How To Use Mobile in Your Online Marketing Strategy

October 7th, 2014

Posted by to Online Marketing

Mobile devices have the capability to drive phenomenal growth in most businesses. They are portable, personal, and possess a strong impact. Marketing analysts have projected mobile marketing to become one of the fastest growing features of online marketing, second only to social media. Since mobile devices have freed social media from the shackles of a desktop, the possibilities for interaction are unlimited. Social life, information, education, and even retailers can be reached on the move. Due to the proliferation of online interactivity, marketers can target people at any given moment and time. Many new apps have been rolled out in collaboration with the social networking giants, to target every segment…

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Tags business marketing strategies marketing strategy mobile marketing Online Marketing Social Media Marketing
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