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holiday marketing
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10 Last Minute Holiday Online Marketing Tips

December 12th, 2014

Posted by to Online Marketing

In case the ubiquitous countdown clocks and the frenzied pick-up in the pace of holiday shopping hadn’t already tipped you off, there are only 12 days until Christmas. By now, your holiday marketing campaign has been chugging along full force for weeks. With Christmas so near, is there really much more you can do to drive sales? You bet there is! Simply implement the following tips to take advantage of all the last minute shoppers out there. 1. Go nuts with discounts! Last-minute shoppers may worry that they’ve missed out on all the really good deals. By offering discounts in these last few days before Christmas, you’ll bring in customers…

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Tags business marketing strategies Online Marketing Social Media Marketing tips
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email marketing
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The No-Fail Recipe to Email Marketing Success

December 8th, 2014

Posted by to Email Marketing

While content is king and social is the new platform, nothing replaces your email list for online marketing revenue. How do you take advantage of this essential marketing ingredient? Here’s the simple recipe for email marketing success. First, create an irresistible lead magnet. Study your audience carefully. Consider your personas. Get to know your community. What are their biggest concerns? What do they wonder? What makes them feel successful? Take those answers and create a simple one-page tool, resource, or cheat-sheet that solves their problem. That is your lead magnet. To be most effective, use your lead magnet to pre-qualify your opt-ins. Make it on a subject or action related…

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content marketing
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5 Content Marketing Secrets Every CMO Should Know

December 3rd, 2014

Posted by to Content Marketing, Online Marketing

Content Marketing. It’s the new marketing essential. As a CMO, you know your long-term growth as well as quarterly earnings depend on capturing the minds and wallets of your customers through today’s relevant content. But successful content marketing is about more than throwing up a few blog posts and colorful infographics. A winning content strategy is purposeful and intentional. Get ahead of your competition by including these secret ingredients. Know your audience. Don’t just blog – write a personal post directed to the heart of your customer. What are the secret dreams, aspirations, and longings? What are the obstacles, fears, or roadblocks to success? Address them one at a time,…

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Tags business marketing strategies content marketing Digital Marketing Strategy
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holiday marketing
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8 Ways To Rethink Your Holiday Marketing Strategy

December 2nd, 2014

Posted by to Online Marketing

The holiday season is the holy grail of sales. But achieving the sales figures your company needs can be harder than you think. Here are 8 ways to rethink your marketing strategy this year. Go Mobile If you don’t have this capability, now is the time to make the switch. Gone are the days when mobile devices were a luxury – they are ubiquitous. Add to the fact that as many as a third of all internet users are doing so from a mobile device, and you can see why not having mobile capability for your sight is like throwing money in the trash. Unify The last thing a customer…

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Tags business marketing strategies Digital Marketing Strategy holiday marketing Online Marketing
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online marketing
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7 Marketing Mistakes that Make CMOs Look Dumb

November 7th, 2014

Posted by to Online Marketing

Critical Errors to Avoid to Stay Ahead of the Competition This blog post isn’t for you; it’s all about your competitor. You know who that is, that clueless guy across town or on the other side of Twitter. The CMO who thinks he knows it all while his online influence and marketing revenue dwindle. You don’t make these mistakes. You are smart, savvy, and sophisticated. Your marketing strategy, planning, and execution are flawless, all because you don’t make these seven key mistakes. What are those critical errors? Here’s the run-down of key online marketing mistakes you will be sure to avoid. 1. Stale website design. The internet is ever-evolving, and…

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Tags business marketing strategies Digital Marketing Strategy Online Marketing search engine optimization Social Media Marketing
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twitter
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7 Tips for Increasing Twitter Engagement

November 4th, 2014

Posted by to Online Marketing, Social Media Marketing, Twitter Marketing

If your brand is not on Twitter, you need to get on or get out. With 500 million Tweets being pushed each day between 271 million active users, this is a marketing tool you cannot afford to ignore. To increase your brand’s number of Twitter followers and your level of influence, you want your followers to be engaged and motivated to reTweet your work. Being clever and interesting certainly helps. But there are some basic tricks that you should have in your toolbox to be as reTweetable as possible. Let’s look at some key Twitter statistics. Know the Rules of Engagement A picture is worth a thousand words and your…

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online marketing
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Beware The Curse Of Zombie Marketing

October 28th, 2014

Posted by to Online Marketing

Even a marketer who is pure in heart and says his prayers by night, may become a ZOMBIE when the linkbait blooms and Google’s noose draws tight. In a dark corner of the digital marketplace dwells a terrible creature that hungers for the brains of the living. A relic of bygone days, the beast limps and drags its desiccated and decaying body slowly and painfully as it stalks its prey. A ghost story, you say? No, it’s zombie marketing. Picking Off The Stragglers Failure to understand the reality of the new world of digital business can spell catastrophic disaster for your enterprise. The radical shifts in the ways consumers interact…

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The One Email Marketing Metric You Didn’t Realize Mattered The Most

October 27th, 2014

Posted by to Email Marketing, Online Marketing

While its social use is declining among younger professionals, email remains a power in business. 59% of B2B marketers believe email is the single most effective channel for generating revenue.[1] Creating engaging content for email campaigns is of course imperative. What is often neglected, however, is the vital topic of deliverability. Think Deliverability Is A Waste Of Time? Think Again. Because email marketing is permission based, it can be tempting to think that deliverability is nothing to be concerned about. After all, the permission has been granted, and the content is quality. No way you’ll ever be tagged as spam. So everything’s fine, right? On average, 82% of emails achieve…

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