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Now Hiring: Full-Time Web Content Writer

October 14th, 2014

Posted by to Uncategorized

The Marketing Zen Group is now hiring a full time content writer to join their virtual team! Do you love to write? Does it make you cringe when you see someone slaughter a sentence using poor grammar? Do you have a knack for research?  Did your friends offer to pay you to write their papers in college because it would be a guaranteed A? If you answered yes to these questions, and you’re a writer who enjoys deadlines and can write about diverse subjects with ease, keep reading! The Marketing Zen Group is looking for a full time content writer to join our full-service marketing team. Come work virtually alongside our…

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branded content
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8 Ways To Ruin Your Branded Content

October 13th, 2014

Posted by to Content Marketing, Online Marketing

Brand content is among the most useful online marketing tools. A recent study by Online Publishers Association revealed that “web sites featuring branded content outscored internet industry norms 41 out of 43 times across a wide range of advertising metrics.” But branded content is a two-edged sword: do it poorly and you’re almost worse off than having no content at all. Here are some of the most common traps the unwary marketer can succumb to. Don’t listen. The modern consumer wants dialogue with business, so relaying on outdated advertising that only talks about the company and products in hyper-glowing terms is a safe bet to alienate consumers. Hard sales tactics…

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Tags Blogging business marketing strategies content content marketing marketing strategy Online Marketing
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MZ News
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MZ Weekly CMO News Round-Up: NBA and GSMI

October 10th, 2014

Posted by to Online Marketing

Female CMOs: Women CMOs have been making significant progress lately. Although they only make up 19% of all CMOs, women have started making impacts in male dominated industries. For example, over the summer, the NBA hired Pamela El as their CMO. Despite including the WNBA, the NBA, as an organization, doesn’t always have the best standing with women. It seems that the league might be trying to remedy these wrongs with El’s hiring. Not that she doesn’t deserve it; she most certainly does. El served as the VP of financial brand marketing for Nationwide Insurance prior to landing her spot at the NBA. She likely had a hand in that…

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Tags business marketing strategies CMO MZ Weekly News Online Marketing The marketing zen group
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Empact
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The Story of a Start-Up

October 9th, 2014

Posted by to Online Marketing, Outsourced Marketing

Let me tell you a story about a start-up. It begins in 2008, with a graduate student working towards her Masters degree at the University of Texas at Austin. Fascinated by the new phenomenon that was Twitter, she wrote her thesis about the microblogging site, delving deep into the brave new world of social media marketing. One year later, Shama Hyder had founded her own online marketing agency – The Marketing Zen Group. From its humble beginnings as a grad student’s shoestring start-up, it has grown by leaps and bounds each year, so that now, it boasts an international team of digital marketing experts, and a clientele that has included…

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CMO
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9 Trends In Social Media Every CMO Should Watch

October 8th, 2014

Posted by to Online Marketing, Social Media Marketing

As digital business continues to evolve, the relationship between business and consumer is experiencing a radical change. Modern communication has blown away the barriers of what were once relatively static advertising media. The modern consumer is not just a passive recipient of marketing messages, but an active participant in a conversation with brands. As 2014 begins to wane, the trends in online marketing are clear. Here’s a look at the biggest happenings in the digital marketplace. From Fad To Necessity For those digital stragglers, the reality is clear: social media is no longer an option. It’s a marketing necessity. Love it, hate it, it’s a force to be reckoned with….

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Tags business marketing strategies CMO Online Marketing Social Media Marketing trends
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mobile marketing
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How To Use Mobile in Your Online Marketing Strategy

October 7th, 2014

Posted by to Online Marketing

Mobile devices have the capability to drive phenomenal growth in most businesses. They are portable, personal, and possess a strong impact. Marketing analysts have projected mobile marketing to become one of the fastest growing features of online marketing, second only to social media. Since mobile devices have freed social media from the shackles of a desktop, the possibilities for interaction are unlimited. Social life, information, education, and even retailers can be reached on the move. Due to the proliferation of online interactivity, marketers can target people at any given moment and time. Many new apps have been rolled out in collaboration with the social networking giants, to target every segment…

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Tags business marketing strategies marketing strategy mobile marketing Online Marketing Social Media Marketing
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cmo
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MZ Weekly News Round-Up: Women CMOs

October 3rd, 2014

Posted by to Online Marketing

After the surge of blogging energy that accompanied last week’s post, we decided to stick with the CMO Edition of the Roundup for this week. The insights provided by this take on the Roundup have given us a new perspective on marketing as a whole and on the female role within the industry. Female CMOs: Under Karen Quintos’s tutelage, Dell has become one of the frontrunners for marketing in a digital world beyond basic digital marketing. Quintos helped to build Dell’s social listening command center in 2010 and offered plenty of advice in her interview with CMO.com earlier this week. She indicated that Dell’s focus on customers has given them…

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Medical Practice Marketing Strategies
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Medical Practice Marketing Strategies That Work: A Case Study

October 2nd, 2014

Posted by to Online Marketing, Outsourced Marketing

If you’re looking to increase your medical practice’s visibility and bring in more leads, look no further. We’ve got your step-by-step, comprehensive guide to successfully marketing your doctor’s office online right here. How do we know our method works? Because we’ve been using it successfully with our own health care clients for years, and continue to produce amazing results using it today. Is it time for your medical practice to up the ante and get serious about attracting more patients? We here at Marketing Zen can help. Let us guide you through the process of making your online presence as robust as possible. Our extensive experience in the industry has…

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Tags case study eye care practice marketing eyecare 20/20 health care marketing strategies marketing strategy medical practice marketing Online Marketing The marketing zen group
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marketing
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5 Signs It’s Time to Rethink Your Online Marketing Strategy

October 1st, 2014

Posted by to Online Marketing

If you’re the CMO of one of the millions of companies that launched a spectacular online marketing strategy in the past, there is a good chance that you need to reinvent it. Times, needs and consumer trends change, and you need to ensure you’re at the top of your game to reap maximum rewards. Here are 5 signs that you’re not at the top and need to rethink your online marketing strategy. 1 – You Don’t Have a Mobile-Ready Website An improving telecommunications industry paved the way for millions of online businesses and unlimited e-opportunities. As the world came online, businesses structured their marketing strategy to ensure they catered to…

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Tags business marketing strategies Digital Marketing Strategy marketing strategy Online Marketing
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B2B Social Media
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Secrets of B2B Social Media Marketing

September 30th, 2014

Posted by to LinkedIn Marketing, Online Marketing, Social Media Marketing

Across the world of B2B commerce, the popularity of social media marketing has spread like wildfire. A report published by Content Marketing Institute shows that B2B marketers have started incorporating social media as an essential aspect for initiating interaction with new business accounts. LinkedIn, being a social media platform for professionals, topped the charts with a massive 90% of B2B marketing professionals distributing content on their website. Even though B2B marketing goals and objectives are consistent every year, it’s the buyer’s expectations from marketing programs that are changing. The increasing influence of consumerism on the B2B buyer is also contributing to the shifting attitude towards communications and marketing campaigns as…

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