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15 Fantastic Email Marketing Resolutions for a New You in 2014

January 2nd, 2014

Posted by to Email Marketing, Online Marketing, Outsourced Marketing

  It’s a new year! Time for a new you! Sure, you could make the same boring old New Year’s resolutions you do every year – get in shape, lose the clutter, save more money – but let’s be honest – how long do those resolutions really last? Maybe through the beginning of February, if you’re lucky? Once those Valentine’s Day chocolates start making the rounds, it’s all over. Luckily, mixing things up a little can sometimes amp up your efforts. So this year, why not try pairing any personal resolutions you make with…wait for it…corresponding email marketing resolutions for your company? That way, you’ll constantly be reminded of one…

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Tags email marketing internet marketing marketing strategy Online Marketing The marketing zen group tips
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The Marketing Zen Group is Looking for 2014 Interns!

December 24th, 2013

Posted by to Content Marketing, Online Marketing, Social Media Marketing

When it comes to applying for your very first job, there is nothing that looks better on a resume than a impressive, hands-on internship at an company in your field of interest. Whether you are looking to become a top online marketing guru, a social media wiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated! With that being said, we here at The Marketing Zen Group are excited to be looking for a…

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Tags administrative internship blogging internship internship Marketing Zen SEO internship social media internship
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An Online Marketing Firm’s Night Before Christmas

December 23rd, 2013

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

  ‘Twas the night before Christmas, when all through the biz Not an SEO was stirring – not even that new girl, Liz. The keywords were placed in clients’ websites with care, In hopes that tons of web traffic soon would be there;   The interns were nestled all snug in their beds, While visions of guest blogging opps danced in their heads; And the SMMs in excitement, and the bloggers in elation Were all looking forward to a few days of vacation.   When on Google Analytics there arose such a clatter, All sprang to their laptops to see what was the matter. Away to Windows they flew in…

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Tags algorithm changes google matt cutts Online Marketing Social Media Marketing The marketing zen group
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17 Ways To Integrate Email Marketing With Social Media Marketing

December 20th, 2013

Posted by to Email Marketing, Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other medium, and studies have proven that email is a powerful method of driving sales. Social media marketing, by itself, is one of the very best ways for your brand to connect with an online audience – by creating communities, nurturing relationships, and building a strong network of brand ambassadors who will provide online word-of-mouth advertising for your business. Can you imagine the marketing power you’d be harnessing by integrating the two? But integration doesn’t mean…

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Tags email marketing Facebook Marketing internet marketing social media Social Media Marketing tips
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Facebook Voice Messages: A New Way To Increase Customer Loyalty

December 18th, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

  Connecting with customers on a personal level is a vital element of any online marketing strategy. From curating segmented email lists tailored to customers’ interests, to engaging fans directly on social media, connections and relationships are the name of the game. In order to help those connections along, it’s a great idea to let customers see the human side of your business – the real people behind those products or services. Humans connect with other humans much more quickly than they can with inanimate objects or faceless companies – and they’re much more likely to feel a sense of loyalty to a human, as well. Just compare the following…

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Tags business marketing strategies customer loyalty Facebook Facebook Marketing Online Marketing social media Social Media Marketing tips
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5 Email Marketing Secrets for Boosting Conversions

December 17th, 2013

Posted by to Email Marketing, Online Marketing

  If you’re sending out marketing email after marketing email, but you just aren’t seeing the results you’d like from them, it could very well be that you’re doing everything right. You’re writing awesome subject lines and great copy, you’ve got strong calls to action, and you’ve got a killer landing page just waiting for click-throughs. So why aren’t people clicking? Well, the purpose of email marketing is to drive conversions, right? So no matter how well put-together your emails are, if you’re not crafting them with a laser-like focus on making them convert, all your efforts are for nothing. To help you gain that focus, we’re sharing our top…

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Tags boosting conversions business marketing strategies Digital Marketing Strategy email marketing internet marketing tips
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18 Insanely Successful Facebook Marketing Tips

December 11th, 2013

Posted by to Content Marketing, Facebook Marketing, Online Marketing, Social Media Marketing

How much time do you spend on your Facebook marketing efforts? Are you stuck in a rut, posting the same types of updates over and over again, without even paying attention to audience engagement? Do you find you’re only using Facebook to quickly share your latest blog posts, without adding much of a comment other than the title and maybe a few hashtags? Or are you spending too much time on your Facebook marketing, but still not seeing the results you want from all your hard work? These are all common problems – but we’re here to help. We’ve put together a list of 18 Facebook marketing tips that will…

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Tags content marketing Digital Marketing Strategy Facebook Facebook Marketing Online Marketing social media Social Media Marketing tips
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28 Email Marketing Tips for 2014

December 10th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing

Well, it’s that time of year again. Time to pause and reflect on the year that’s passing, and make our New Year’s resolutions for the year to come. And if one of your resolutions is to amp up your email marketing efforts, then you’re in luck! We’ve put together a list of 28 email marketing tips sure to get your subscribers opening, reading, and clicking through your emails in no time. 1. Create an imaginary friend. No, seriously! Here’s the thing. If you write your emails as if you’re talking to a crowd of “subscribers,” or a “list,” they just won’t have the same intimate feel that an email to…

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Technology Connects Us: Please Consider Helping

December 9th, 2013

Posted by to Online Marketing, Social Media Marketing

Social media marketing is all about creating connections, about building relationships between businesses and the people they serve. Behind each one of these businesses, of course, are also people – so on a very basic level, social media marketing focuses on bringing people together. The growth of any online community depends on the strength of the interactions between everyone involved – the people behind the business, and the people for whom their product or service fills a need. The more an online audience works as a true community, in which people help each other, the more successful it will be. The same is true in the real world. The more…

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Tags online community Online Marketing Social Media Marketing technology
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23 Ways To Use Hashtags in Your Social Media Marketing Strategy

December 6th, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

Hashtags are one of those things that just about everyone has a strong opinion about, whether positive or negative. There are people who fill each and every post with so many hashtags that their messages are barely recognizable as English. Others eschew hashtags completely, deploring their use. And then there are the Jimmy Fallons and Justin Timberlakes of the hashtag world, who laugh about their love-hate relationship with them. But hashtags can definitely serve a purpose in any social media marketing strategy. The trick is knowing when and how to use them.  Use them too much, and you risk looking spammy. But not using them at all means you’re missing…

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Tags business marketing strategies Digital Marketing Strategy hashtags Online Marketing Social Media Marketing twitter
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