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Marketing Stars Series: An Interview With John Jantsch

March 24th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing, Small Business Marketing, Social Media Marketing

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are honored to have the opportunity to bring you our interview with John Jantsch. John is a marketing consultant and speaker, and the best selling author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine.  We are thrilled that he agreed to answer a few questions for us.  1. John, tell us a little…

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Tags business marketing strategies internet marketing John Jantsch Marketing Stars Series Online Marketing
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Happy Birthday Twitter! Looking Back At Our Employees’ First Tweets

March 21st, 2014

Posted by to Social Media Marketing, Twitter Marketing

In honor of Twitter’s 8th birthday today, March 21st, 2014, the popular social media company is getting just a little bit nostalgic. While Twitter itself may spending it’s birthday looking back at all of the amazing changes and growth that has occurred within their company over the last few years, they are also inviting Twitter users to get in on the fun by looking back on their own past and revisiting their first Tweets. With more than 500 million Tweets now being sent each and every day by nearly 240 million active Twitter users, it’s fun to take a look back and see the personal Tweets that kicked off our…

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Tags Marketing Zen social media The marketing zen group tweet twitter twitter's birthday
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MZ Weekly News Round-Up: Google Penalties and 8 Years of Twitter

March 21st, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: Google is beginning to take action against sites that host spammy guest blog posts, and the results are quite tangible. Earlier this week, the owner of MyBlogGuest.com, a large network for guest blog posting, confirmed that she received a penalty from the search engine. Initially there was confusion over whether publishers who participated in the MyBlogGuest network would also be penalized, and it appears that the answer is ‘yes.’ Google’s head of search spam tweeted, “when we take action on a spammy link network, it can include blogs hosting guest posts, site benefiting from the links, etc.” Site owners who have used MyBlogGuest to publish posts are reporting drops…

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Tags internet marketing MZ Weekly News Online Marketing The marketing zen group
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MZ Weekly News Round-Up: Redesigns and Revamps Galore

March 14th, 2014

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

Social Media: Following last week’s announcement about the long-awaited changes to the layout of Facebook’s News Feed feature, the company announced this week that their redesigns won’t stop there. Individual business Pages will soon be affected by change, as well. After describing the new look for Pages as “streamlined,” Facebook released an image of what users can expect to see as soon as this upcoming week. The left-side column of Pages will contain most of the general information about businesses, and the right-side column will reflect a Timeline that is more accurate and less buggy. Additionally, for Page administrators, information about the ads they’re running and the “likes” they’re accumulating…

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Tags business marketing strategies content marketing internet marketing News Online Marketing seo Social Media Marketing
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MZ Weekly News Round-Up: Facebook’s Newest Redesign and Amtrak at SXSW

March 7th, 2014

Posted by to Content Marketing, Search Engine Marketing, Social Media Marketing

What has been happening in the marketing world this week? Let The Marketing Zen Group fill you in on the latest and greatest of online marketing news in our MZ Weekly News Round-Up, published every Friday! Social Media About a year after Facebook initially announced plans for a redesign of its News Feed feature, implementation of an overhaul is set to begin this week. The updated look includes font changes, prominent photos that span the entire News Feed, and other subtle stylistic improvements, such as larger buttons in certain spots. Important to note, too, is that the update will not affect ad specs, ads performance, or optimization, which a company…

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21 Common Questions About Email Marketing Answered

March 5th, 2014

Posted by to Email Marketing, Online Marketing

Today’s installment in our series of answers to common online marketing questions addresses email marketing. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Luckily, we’re here to help point you in the right direction. We’ve answered 21 of the most common questions we receive about email marketing. 1. Is email marketing still effective? Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a…

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Tags business marketing strategies email marketing Online Marketing tips
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But My Website Is Already Optimized: The Importance Of Ongoing SEO

March 4th, 2014

Posted by to Online Marketing, Search Engine Marketing

When you had your business’s very first website built – or even when you recently had it redesigned – you probably made sure that all your SEO ducks were in a row, ensuring that the designers were carefully optimizing every aspect of your site to be easily found and ranked well by search engines. Right? So when someone starts talking about ongoing search engine optimization, you think, What for? My site is already optimized! And you wouldn’t be wrong. Yes, your site was optimized for search engines at the time it was designed and built. But effective SEO is actually much, much more than a one-time fix. SEO is not…

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Tags business marketing strategies Digital Marketing Strategy internet marketing marketing strategy Online Marketing search engine optimization seo
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MZ Weekly News Round-Up: Scrapers, Semantics, and Snapchat: Oh, My!

February 28th, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

Social Media: Brand names are about to inherit some serious power on Facebook, thanks to the social media platform’s update to their News Feed algorithm. Now, when a brand’s Page tags another brand, or even a celebrity in a post, followers of either the publishing Page or the tagged Page may see that content appear on their News Feeds. As a consequence, brands will be able to reach out to wider audiences. Facebook’s algorithm will be able to consider which users are engaging with brand content, which then will determine if the content is relevant for followers of both the posting Page and the tagged Page. Why just stop at…

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Tags business marketing strategies Facebook Marketing internet marketing marketing strategy Online Marketing seo Social Media Marketing weekly news
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21 Common Questions About Social Media Marketing Answered

February 27th, 2014

Posted by to Facebook Marketing, LinkedIn Marketing, Outsourced Marketing, Social Media Marketing, Twitter Marketing

  Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media…

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Tags business marketing strategies Facebook Marketing linkedin Online Marketing social media Social Media Marketing twitter
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Marketing Stars Series: An Interview With Danny Wong

February 24th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing, Small Business Marketing

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are thrilled to have the opportunity to bring you our interview with Danny Wong of Shareaholic. Danny is a rock star in the content marketing space, and we are honored that he agreed to answer a few questions for us.   1.  Danny, for the readers who don’t know you, could you please…

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Tags Blogging business marketing strategies content content marketing danny wong Digital Marketing Strategy internet marketing interview marketing stars Online Marketing Shareaholic
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