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MZ Weekly News Round-Up: Scrapers, Semantics, and Snapchat: Oh, My!

February 28th, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

Social Media: Brand names are about to inherit some serious power on Facebook, thanks to the social media platform’s update to their News Feed algorithm. Now, when a brand’s Page tags another brand, or even a celebrity in a post, followers of either the publishing Page or the tagged Page may see that content appear on their News Feeds. As a consequence, brands will be able to reach out to wider audiences. Facebook’s algorithm will be able to consider which users are engaging with brand content, which then will determine if the content is relevant for followers of both the posting Page and the tagged Page. Why just stop at…

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Tags business marketing strategies Facebook Marketing internet marketing marketing strategy Online Marketing seo Social Media Marketing weekly news
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21 Common Questions About Social Media Marketing Answered

February 27th, 2014

Posted by to Facebook Marketing, LinkedIn Marketing, Outsourced Marketing, Social Media Marketing, Twitter Marketing

  Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media…

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Tags business marketing strategies Facebook Marketing linkedin Online Marketing social media Social Media Marketing twitter
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Marketing Stars Series: An Interview With Danny Wong

February 24th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing, Small Business Marketing

In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are thrilled to have the opportunity to bring you our interview with Danny Wong of Shareaholic. Danny is a rock star in the content marketing space, and we are honored that he agreed to answer a few questions for us.   1.  Danny, for the readers who don’t know you, could you please…

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Tags Blogging business marketing strategies content content marketing danny wong Digital Marketing Strategy internet marketing interview marketing stars Online Marketing Shareaholic
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MZ Weekly News Round-Up: WhatsApp, Bing on Grammar, LinkedIn Layouts and more!

February 22nd, 2014

Posted by to Online Marketing

What has been happening in the marketing world this week? Let The Marketing Zen Group fill you in on the latest and greatest of online marketing news in our MZ Weekly News Round-Up, published every Friday! Social Media: Facebook’s purchase of the popular mobile messaging startup WhatsApp for a mind-blowing 16 billion US Dollars has dominated the news in social media. This tops what Facebook had bid on Snapchat last year by over 13 billion dollars. WhatsApp’s growth has by far exceeded that of every other social network to date. Referring to WhatsApp’s soaring growth, Facebook CEO Mark Zuckerberg said on a conference call, “No one in the history of…

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Tags Bing current events Facebook google linkedin MZ Weekly News Round-Up Online Marketing Shareaholic WhatsApp
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How to Write Crazy Successful B2B Marketing Content

February 20th, 2014

Posted by to Content Marketing, Online Marketing

Sometimes it can seem like B2C marketers get to have all the fun. They’re the ones talking directly to consumers, telling gripping stories in their blog to tug at the heartstrings of their audience, or pushing out one hilarious Facebook post after the other. They’re the ones who can get away with being informal, lively, and entertaining. There’s just no way for straightforward, professional, serious B2B marketers to put that much fun in their marketing content – is there? Well…let’s talk about that. Here’s the thing to remember: Everyone, whether B2C or B2B, is writing content for human beings. The term “business-to-business” makes it sound like one impersonal entity is…

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Tags B2B b2b content content content marketing Online Marketing tips
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Facebook Marketing Gold: New Call-to-Action Buttons For Ads and Posts

February 18th, 2014

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

Well, that was nice! Facebook may have lessened online marketers’ organic reach by changing their algorithm, but they’ve given us a nice little treat to make up for it, by enabling the addition of call-to-action buttons to ads and organic posts. Any salesperson who’s been around for even a little while knows the old sayings – “Ask for the sale,” and “Always Be Closing.” In the realm of online marketing, being salesy according to old sales standards isn’t productive – but some of the same principles still do apply. The fact remains that if you ask someone to do something, they are much more likely to do it. Just as…

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Tags call to action Facebook facebook ads Facebook Marketing Social Media Marketing
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A Valentine’s Day Love Letter…To Online Marketing

February 13th, 2014

Posted by to Online Marketing

Dear Online Marketing, I don’t quite know how to say this, but I’ve felt this way for a pretty long time now, so I guess I’ll just come right out and tell you… I love you. My parents think I’m crazy to fall for a marketing method like you. They would have been much happier if I’d started going out with a TV commercial, or even a magazine ad. But nothing on TV or in print compares with you. You’ve got everything that they have and more! So what if TV commercials can be cool sometimes…you’ve got YouTube! And any online content worth its salt beats a print ad, hands…

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Tags business marketing strategies Digital Marketing Strategy Online Marketing youtube
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7 No-Sweat Ways To Write Fantastic Content – Even If You Hate Writing

February 11th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing

Remember when your English teacher told you that you’d need to be able to write in order to succeed in your future career? And remember when she deplored the rise of email and texting, and the accompanying decline in spelling and grammar skills? Well, she was right about one thing, but wrong about the other. Writing well is an essential skill in today’s business world – but it’s precisely because of the rise of technology that this skill has become so all-important. Websites need compelling copy written for each page, carefully crafted to guide visitors through the sales funnel. Blogs are a nonnegotiable part of any solid online marketing plan,…

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Tags Blogging content content marketing Online Marketing The marketing zen group tips
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15 Cringeworthy Email Marketing Mistakes – And How To Avoid Them

February 6th, 2014

Posted by to Email Marketing, Online Marketing

Email marketing is by far one of the most effective ways to reach out to your online audience, and yet many businesses commit gaffes that are nothing short of cringeworthy when it comes to their marketing emails. We’ve put together a list of the 15 most common email marketing mistakes, along with advice on how to avoid making each one. Mistake #1: Not having an email subscriber list in the first place. Email addresses are extremely valuable assets to have. In fact, after your website, they’re probably most important. Social media pages are vital, but you don’t actually own them, so they get to make the rules as to what…

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Tags business marketing strategies email marketing internet marketing marketing strategy tips
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3 Tips For Achieving Online Marketing Success…By Going Offline

February 4th, 2014

Posted by to Email Marketing, Online Marketing, Social Media Marketing

In the world of online marketing, it’s easy to get caught up in the many purely virtual ways of reaching out to potential customers. There are so many ways of interacting with people online that never require any tangible connection with the real world. For instance: A company’s tweets point people to their blog, the blog gets them to sign up for emails, those emails promote a webinar, and that webinar convinces people to buy online…  Never once do these interactions touch the offline world. That’s definitely not a bad thing. Virtual, online marketing is beneficial to businesses and consumers alike, which is why both groups have embraced it wholeheartedly….

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Tags business marketing strategies Digital Marketing Strategy offline marketing Online Marketing Social Media Marketing
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