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How To Use Tumblr To Market Your Business

November 15th, 2013

Posted by to Online Marketing, Social Media Marketing

Tumblr is one of those social media channels that many businesses are on the fence about. Using Tumblr is not as key to a social media marketing strategy as using Facebook or Twitter, so most marketers focus their attentions elsewhere. But did you know that when it comes to web rankings, Tumblr’s popularity is right up there with Pinterest’s? As of right now, Tumblr hosts over 130 million blogs. 130 million! That’s almost twice as many blogs as WordPress hosts. And all those users are just the beginning – Tumblr gets 300 million unique visitors each month. Depending on the demographics you are trying to market your business to, the…

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Adding Vine Video Sharing To Your Twitter Marketing Strategy

November 14th, 2013

Posted by to Online Marketing, Social Media Marketing, Twitter Marketing

Looking for a way to add some pizzazz to your Twitter marketing strategy? Want to delight your followers with a fun and unique way of conveying your message? Thinking of using the Vine video sharing app to spice things up a bit? Stop. Stop right there, and don’t even think about recording your six seconds worth of marketing genius… …until after you’ve read our tips on how to do it right! You see, there’s a wrong way and a right way to go about using the Vine app to add some razzle-dazzle to your Twitter marketing strategy. Do it right, and you’ll be giving your company’s coolness factor a definite…

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Tags business marketing strategies Online Marketing Social Media Marketing twitter video vine
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How To Rank Higher on Google Without Even Trying

November 12th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

Bet we reeled you in with that headline, didn’t we? Well, of course! Everybody is looking for ways to rank higher on Google, and if there’s a hack for that, then why not take advantage? Well, it may not technically qualify as a hack, but there is a new and as yet little-known way to rank higher on Google without really even trying very hard. It’s not a matter of intensive search engine optimization or hyperactive keyword use. It’s simply a matter of using Google Plus to its full potential. Yep, you heard right. (Or read right, anyway…) The secret lies in taking advantage of the way Google Plus works….

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Tags business marketing strategies Digital Marketing Strategy google Google Plus Social Media Marketing
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30 Facebook Posts That Drive Engagement

November 8th, 2013

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

It’s a problem that just about every business with a Facebook fan page faces at one point or another – what to post to get people to engage. Remember, social media marketing is not supposed to be a one-way street. The purpose of having a Facebook page is to have conversations with your fans, and to share content that they in turn share with their friends – in general terms, to interact with fans and, through them, engage with the wider Facebook community. But how do you get that interaction and engagement started? What’s the magical formula for an update that people will share or like or comment on? To…

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Tags engagement Facebook Facebook Marketing internet marketing Social Media Marketing tips
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36 Online Marketing Tips for the Holiday Season

November 5th, 2013

Posted by to Email Marketing, Online Marketing, Social Media Marketing

There are only 22 days left until Thanksgiving. Only 23 days left until Black Friday. A mere 21 days left until Hanukkah. Just 26 days until Cyber Monday. And only 49 days until Christmas. Take a deep breath, and try not to panic. If you have not yet put together your company’s online holiday marketing strategy, there’s still time – but you’ll need to move quickly. In order to help you make the most of this season, we’ve compiled a list of the top 36 online holiday marketing tips that you just can’t afford to miss. 1. Take the time to plan. How many email apologies did you receive last…

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Tags business marketing strategies Digital Marketing Strategy marketing strategy online holiday marketing Online Marketing tips
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13 Tips For Writing an Effective Outreach Email

November 1st, 2013

Posted by to Content Marketing, Online Marketing

We’ve talked before about the growing importance of outreach in the world of online marketing – promoting your own blog or business website by guest blogging on someone else’s site. It’s an extremely effective way to tap into new audiences and attract more people to your own site. But the hard truth is that you’ll never even get the chance to write a guest blog, if you don’t get the first step of the outreach process right. That first step is writing an email to the owner of the site. Think about it. If you’ve determined that a certain site would be the ideal place for a stint as a…

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Tags Blogging Digital Marketing Strategy digital PR email guest blogging outreach
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25 Signs It’s Time To Outsource Your Online Marketing to an Agency

October 29th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Outsourced Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing

You know, we here at Marketing Zen totally celebrate  the entrepreneurial mindset – regardless of your company size. We understand the passion you feel for what you do. The buzz of excitement that keeps you going, even when you’re exhausted. The drive to succeed that keeps you up at night, dreaming of new ways to grow the business. We understand, because we feel the same way about our own company. But sometimes, that passionate dedication to your business can cause you to take on too much or to ask your team to take on more than they can. As an entrepreneur, you may feel that to get things done right,…

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Tags business marketing strategies Online Marketing outsource marketing Social Media Marketing The marketing zen group
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Marketing Zen Accepts Award at United Nations in New York!

October 25th, 2013

Posted by to Online Marketing, Social Media Marketing

We’ve got a riddle for you. What’s cooler than being recognized as one of the top American entrepreneurs under 35? Being recognized as one of the top American entrepreneurs under 35 – at the United Nations in New York, that’s what! The Marketing Zen Group is proud to announce that our CEO, Shama Kabani, was chosen to be one of the select few honored at a ceremony held in the United Nations building in New York yesterday, October 24. Out of the thousands of young entrepreneurs across the country, only the top 100 are chosen for inclusion in the Empact100 Showcase each year. And Shama? Well, she’s taken Marketing Zen…

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Tags awards empact100 entrepreneur shama kabani The marketing zen group
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7 Ideas for Making Your Company’s Pinterest Page Stand Out

October 23rd, 2013

Posted by to Online Marketing, Small Business Marketing, Social Media Marketing

Yay! Pinterest is so much fun! So many pretty pictures… So many yummy-looking recipes…  So many adorable crafts to make… So many gorgeous products to buy… Soooo many…. Whoa! Sorry about that! See how easy it is to get hypnotized into a Pinterest daze? And if you’re not careful, that’s exactly what can happen to you as you set up your company’s Pinterest page. To avoid getting lost in the pretty, you’ve got to think military strike. Go in with a clearly defined strategy, execute, and then get out. Well, okay, maybe you can look around for a while – once you’ve finished what you came there to do. Don’t…

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Tags business marketing strategies Digital Marketing Strategy Online Marketing pinterest Social Media Marketing
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The 31 Best Online Holiday Marketing Campaigns Ever

October 22nd, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Small Business Marketing, Social Media Marketing

With the holiday shopping season right around the corner, most businesses are already thinking about how to convince customers to buy. Of course, with online marketing exerting one of the greatest influences on consumers when it comes to where they shop and what they buy, companies are spending a lot of their time – and money – crafting online campaigns to entice shoppers to their stores. One of the keys to making an online holiday marketing campaign successful is originality – so patterning your company’s campaign after someone else’s amazing idea is usually a mistake. But there’s no harm in taking a look at what others have done in order…

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Tags business marketing strategies Digital Marketing Strategy email marketing Facebook Marketing internet marketing marketing strategy Online Marketing Social Media Marketing
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