1.888.460.6008
(0) (0)

Best Super Bowl Commercial – Based On Google SERP!

January 30th, 2014

Posted by to Online Marketing, Search Engine Marketing

Well, folks, it’s here. The only time of year when people across America actually want to watch commercials. So much so, in fact, that they’ll search for them online, share them with their friends, and talk about them endlessly. It’s Super Bowl time. The Super Bowl commercial craze isn’t limited to football fans, either – even people who couldn’t care less about the game will still tune in just to watch the commercials…or at the very least, they’ll watch a few online. And for those who don’t actively seek Super Bowl commercials out on their own, most nightly news broadcasts will spend a few minutes recapping the most memorable ones….

Read More
Tags Digital Marketing Strategy google internet marketing Online Marketing Rankings search engine optimization seo
0 Comments
VIEW THIS ARTICLE
(0) (0)

Why Your Content Isn’t Good Enough

January 29th, 2014

Posted by to Content Marketing, Email Marketing, Facebook Marketing, LinkedIn Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all…

Read More
Tags Blogging content content marketing internet marketing social media tips
0 Comments
VIEW THIS ARTICLE
(0) (0)

Building Community Online By Helping Others

January 27th, 2014

Posted by to Online Marketing, Social Media Marketing

We talk a lot here at Marketing Zen about how vital it is to develop meaningful relationships with your online audience, how the whole purpose of online marketing is really to create a community based on mutual support. How it’s all about giving selflessly – offering people free content that’s truly valuable, engaging them in real conversations without salesy undertones, and connecting with them in an authentic way. Companies that understand this dynamic and incorporate it into their business strategy are getting it right. One such company is Software Advice. Software Advice is a company with generosity built right into their business model. Businesses who call them receive personalized, in-depth…

Read More
Tags business marketing strategies Digital Marketing Strategy internet marketing Social Media Marketing
0 Comments
VIEW THIS ARTICLE
(0) (0)

Is Guest Blogging Still Worth It?

January 21st, 2014

Posted by to Online Marketing, Search Engine Marketing

In spite of the fact that Google’s Matt Cutts is such an esteemed figure as to have been immortalized in verse by online marketers (or maybe because of it?), yesterday he threw yet another SEO curveball our way. In his blog post, entitled, “The Decay and Fall of Guest Blogging for SEO,”  he makes the case for abandoning guest blogging for SEO purposes, calling the practice “spammy” and one with only “the barest trace of legitimate behavior.” Wow. That’s harsh, Matt. But what’s even harsher are these statements of his: “Given how spammy it’s become, I’d expect Google’s webspam team to take a pretty dim view of guest blogging going…

Read More
Tags business marketing strategies Digital Marketing Strategy google guest post internet marketing Online Marketing search engine optimization
0 Comments
VIEW THIS ARTICLE
(0) (0)

Social Media Marketing Is For Chumps

January 20th, 2014

Posted by to Content Marketing, Online Marketing, Social Media Marketing

Isn’t chump a funny word? It’s vaguely reminiscent of chimp, but also champ… It even calls chomp to mind. But none of those words has quite the same ring as chump. And of course, none of them means dolt, or fool, as chump does. While we’re on the subject of semantics, let’s talk about the word marketing. If you look it up in the dictionary, its definitions are surprisingly old-fashioned. Dictionary.com says it’s “the act of buying or selling in a market,” which conjures up images of peasant maidens traipsing gaily to market, swinging a basket of eggs to sell. Merriam-Webster insists it’s “an aggregate of functions involved in moving…

Read More
Tags business marketing strategies content marketing Digital Marketing Strategy social media Social Media Marketing
0 Comments
VIEW THIS ARTICLE
(0) (0)

Facebook Marketing Hacks: Virtual Events Bypass Recent Changes

January 16th, 2014

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

Facebook’s recent algorithm changes have many businesses and marketers asking themselves if they should focus their social media marketing efforts elsewhere. But just because things are changing doesn’t mean that there aren’t still ways to use Facebook to market your business. One way to work around the recent changes to the newsfeed and connect with fans is to schedule a Facebook event. More Access When you create an event on Facebook, and get people to join, you’ll have more guaranteed access to that audience than you do to your regular Facebook fans. First of all, you can send out mass messages to everyone who has signed up. These are great…

Read More
Tags business marketing strategies Facebook Facebook Marketing Online Marketing social media Social Media Marketing
0 Comments
VIEW THIS ARTICLE
(0) (0)

Stop Wasting Your Time With Content Marketing

January 15th, 2014

Posted by to Content Marketing, Email Marketing, Online Marketing

Yep, that’s right. We said it. You’re wasting your time with content marketing. Content marketing takes time, and lots of it, to do well. So if you’re squandering what little time you have to devote to it, you’ll never see results. That’s why it’s important to stop wasting your time with content marketing, and instead, start making the most of that content marketing time by following a few simple tips.  ;) Content marketing is more crucial to your online marketing success than ever, but who has endless hours to devote to coming up with compelling topic ideas, tweaking each headline to get it just right, crafting an interesting, valuable, perfectly…

Read More
Tags business marketing strategies content content marketing Online Marketing tips
0 Comments
VIEW THIS ARTICLE
(0) (0)

11 Content Marketing Tips For Driving Conversions

January 10th, 2014

Posted by to Content Marketing, Online Marketing

  A solid online marketing strategy is one that takes into consideration the need to attract leads, nurture relationships with those leads, and then convert them into sales. Most businesses have different online marketing activities in place for each step of this sales process, from social media marketing efforts geared towards attracting an online audience, and email marketing efforts meant to deepen those relationships, to a website built to close the deal. While many of these companies also use content marketing as an integral part of their overall strategy, it’s important to have a content marketing plan in place that includes writing fresh content specifically for each step of the…

Read More
Tags Blogging business marketing strategies content content marketing Digital Marketing Strategy marketing strategy Online Marketing tips
2 Comments
VIEW THIS ARTICLE
(0) (0)

What Is High-Quality Content?

January 8th, 2014

Posted by to Content Marketing, Facebook Marketing, Online Marketing, Outsourced Marketing, Social Media Marketing

  With the recent changes to Facebook’s algorithm, many businesses are asking themselves how they can tweak their current online marketing strategies in order to stay in news feeds and on consumers’ minds. One of the biggest takeaways from Facebook’s latest announcements is that links to high-quality content will be given preferential placement over images and posts that don’t include links. This simple statement has set the stage for an explosion of content in the world of online marketing. Content marketing was incredibly important before, but now it’s an absolute imperative. Garnering Facebook engagement via memes or even via genuine conversations with your audience will no longer be a viable…

Read More
Tags Blogging business marketing strategies content content marketing Digital Marketing Strategy Facebook Facebook Marketing marketing strategy Online Marketing Social Media Marketing
0 Comments
VIEW THIS ARTICLE
(0) (0)

The Future of Online Business Review Sites

January 7th, 2014

Posted by to Online Marketing

  What’s the deal with online business review sites? Sites like Yelp, Google+ Local, and Angie’s List have long been regarded as important places for businesses to manage their online image, but recently, there has been a bit of a kerfuffle involving their trustworthiness. Studies conducted a few months ago by the likes of Maritz Research and Consumer Reports document both consumer and business perceptions of the most popular online business review sites, as well as the way in which they affect purchasing decisions. The unfortunate results of these studies? While businesses almost universally lament the unfair practices of the review sites, most customers still trust them and use them…

Read More
Tags business marketing strategies Digital Marketing Strategy marketing strategy online business review sites Online Marketing reviews testimonials
0 Comments
VIEW THIS ARTICLE