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How to Write Crazy Successful B2B Marketing Content

February 20th, 2014

Posted by to Content Marketing, Online Marketing

Sometimes it can seem like B2C marketers get to have all the fun. They’re the ones talking directly to consumers, telling gripping stories in their blog to tug at the heartstrings of their audience, or pushing out one hilarious Facebook post after the other. They’re the ones who can get away with being informal, lively, and entertaining. There’s just no way for straightforward, professional, serious B2B marketers to put that much fun in their marketing content – is there? Well…let’s talk about that. Here’s the thing to remember: Everyone, whether B2C or B2B, is writing content for human beings. The term “business-to-business” makes it sound like one impersonal entity is…

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Tags B2B b2b content content content marketing Online Marketing tips
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Facebook Marketing Gold: New Call-to-Action Buttons For Ads and Posts

February 18th, 2014

Posted by to Facebook Marketing, Online Marketing, Social Media Marketing

Well, that was nice! Facebook may have lessened online marketers’ organic reach by changing their algorithm, but they’ve given us a nice little treat to make up for it, by enabling the addition of call-to-action buttons to ads and organic posts. Any salesperson who’s been around for even a little while knows the old sayings – “Ask for the sale,” and “Always Be Closing.” In the realm of online marketing, being salesy according to old sales standards isn’t productive – but some of the same principles still do apply. The fact remains that if you ask someone to do something, they are much more likely to do it. Just as…

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Tags call to action Facebook facebook ads Facebook Marketing Social Media Marketing
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A Valentine’s Day Love Letter…To Online Marketing

February 13th, 2014

Posted by to Online Marketing

Dear Online Marketing, I don’t quite know how to say this, but I’ve felt this way for a pretty long time now, so I guess I’ll just come right out and tell you… I love you. My parents think I’m crazy to fall for a marketing method like you. They would have been much happier if I’d started going out with a TV commercial, or even a magazine ad. But nothing on TV or in print compares with you. You’ve got everything that they have and more! So what if TV commercials can be cool sometimes…you’ve got YouTube! And any online content worth its salt beats a print ad, hands…

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Tags business marketing strategies Digital Marketing Strategy Online Marketing youtube
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7 No-Sweat Ways To Write Fantastic Content – Even If You Hate Writing

February 11th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing

Remember when your English teacher told you that you’d need to be able to write in order to succeed in your future career? And remember when she deplored the rise of email and texting, and the accompanying decline in spelling and grammar skills? Well, she was right about one thing, but wrong about the other. Writing well is an essential skill in today’s business world – but it’s precisely because of the rise of technology that this skill has become so all-important. Websites need compelling copy written for each page, carefully crafted to guide visitors through the sales funnel. Blogs are a nonnegotiable part of any solid online marketing plan,…

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Tags Blogging content content marketing Online Marketing The marketing zen group tips
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15 Cringeworthy Email Marketing Mistakes – And How To Avoid Them

February 6th, 2014

Posted by to Email Marketing, Online Marketing

Email marketing is by far one of the most effective ways to reach out to your online audience, and yet many businesses commit gaffes that are nothing short of cringeworthy when it comes to their marketing emails. We’ve put together a list of the 15 most common email marketing mistakes, along with advice on how to avoid making each one. Mistake #1: Not having an email subscriber list in the first place. Email addresses are extremely valuable assets to have. In fact, after your website, they’re probably most important. Social media pages are vital, but you don’t actually own them, so they get to make the rules as to what…

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Tags business marketing strategies email marketing internet marketing marketing strategy tips
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3 Tips For Achieving Online Marketing Success…By Going Offline

February 4th, 2014

Posted by to Email Marketing, Online Marketing, Social Media Marketing

In the world of online marketing, it’s easy to get caught up in the many purely virtual ways of reaching out to potential customers. There are so many ways of interacting with people online that never require any tangible connection with the real world. For instance: A company’s tweets point people to their blog, the blog gets them to sign up for emails, those emails promote a webinar, and that webinar convinces people to buy online…  Never once do these interactions touch the offline world. That’s definitely not a bad thing. Virtual, online marketing is beneficial to businesses and consumers alike, which is why both groups have embraced it wholeheartedly….

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Tags business marketing strategies Digital Marketing Strategy offline marketing Online Marketing Social Media Marketing
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Best Super Bowl Commercial – Based On Google SERP!

January 30th, 2014

Posted by to Online Marketing, Search Engine Marketing

Well, folks, it’s here. The only time of year when people across America actually want to watch commercials. So much so, in fact, that they’ll search for them online, share them with their friends, and talk about them endlessly. It’s Super Bowl time. The Super Bowl commercial craze isn’t limited to football fans, either – even people who couldn’t care less about the game will still tune in just to watch the commercials…or at the very least, they’ll watch a few online. And for those who don’t actively seek Super Bowl commercials out on their own, most nightly news broadcasts will spend a few minutes recapping the most memorable ones….

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Tags Digital Marketing Strategy google internet marketing Online Marketing Rankings search engine optimization seo
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Why Your Content Isn’t Good Enough

January 29th, 2014

Posted by to Content Marketing, Email Marketing, Facebook Marketing, LinkedIn Marketing, Online Marketing, Social Media Marketing, Twitter Marketing

We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all…

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Tags Blogging content content marketing internet marketing social media tips
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Building Community Online By Helping Others

January 27th, 2014

Posted by to Online Marketing, Social Media Marketing

We talk a lot here at Marketing Zen about how vital it is to develop meaningful relationships with your online audience, how the whole purpose of online marketing is really to create a community based on mutual support. How it’s all about giving selflessly – offering people free content that’s truly valuable, engaging them in real conversations without salesy undertones, and connecting with them in an authentic way. Companies that understand this dynamic and incorporate it into their business strategy are getting it right. One such company is Software Advice. Software Advice is a company with generosity built right into their business model. Businesses who call them receive personalized, in-depth…

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Tags business marketing strategies Digital Marketing Strategy internet marketing Social Media Marketing
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Is Guest Blogging Still Worth It?

January 21st, 2014

Posted by to Online Marketing, Search Engine Marketing

In spite of the fact that Google’s Matt Cutts is such an esteemed figure as to have been immortalized in verse by online marketers (or maybe because of it?), yesterday he threw yet another SEO curveball our way. In his blog post, entitled, “The Decay and Fall of Guest Blogging for SEO,”  he makes the case for abandoning guest blogging for SEO purposes, calling the practice “spammy” and one with only “the barest trace of legitimate behavior.” Wow. That’s harsh, Matt. But what’s even harsher are these statements of his: “Given how spammy it’s become, I’d expect Google’s webspam team to take a pretty dim view of guest blogging going…

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Tags business marketing strategies Digital Marketing Strategy google guest post internet marketing Online Marketing search engine optimization
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