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Black Hat or White Hat SEO: Which One Are You?

December 4th, 2013

Posted by to Online Marketing, Search Engine Marketing

At its most basic level, every aspect of online marketing is about providing value for consumers. Websites need to be user-friendly and findable. Content needs to be truly useful and accessible. Social media needs to create connections and communities. Online marketing centers around the needs and wants of the consumer – it has to, in order to be effective. The debate over Black Hat vs. White Hat SEO tactics boils down to the same issue: Which SEO tactics make for a great user experience, and which are used for the sole purpose of getting traffic? We here at Marketing Zen have created an infographic to demonstrate the differences, and illustrate…

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Tags black hat vs. white hat seo business marketing strategies Digital Marketing Strategy Online Marketing search engine optimization seo
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Diversity is Vital in the World of Information Technology

December 3rd, 2013

Posted by to Online Marketing, Social Media Marketing

Information technology is a broad term, covering everything from computer hardware to ecommerce. And because it includes such a wide range of businesses and technologies, all interconnected in some form or fashion, the IT community is a vibrant, flourishing entity. Far from being a unified, cohesive whole, however, it thrives precisely because of the diversity represented within its ranks. Diverse viewpoints are vital to a thriving business community. When professionals with differing perspectives on the issues of the day have the opportunity to share their ideas and opinions with one another, incredible syntheses can result. That’s why we were thrilled to have the opportunity to send one of our own…

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Tags Business dallas internet marketing firm information technology IT Online Marketing The marketing zen group
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29 Ways to Grow Your Email Marketing List

November 27th, 2013

Posted by to Content Marketing, Email Marketing, Online Marketing, Outsourced Marketing

Email marketing is still, hands-down, one of the best ways to reach customers with your marketing message. By getting someone’s email address, you suddenly have permission to continue your conversation with them indefinitely. An email subscriber list is a different group of people than a community of social media followers or connections, even though there is some overlap – having given you their email address, you know they are one step further along in the sales process than they were when they were just liking your post on Facebook. As a business, your goal is conversions, so the more people you can convince to give you their email addresses, the…

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Tags business marketing strategies content content marketing email marketing Online Marketing tips
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Using Earned Media To Promote Your Content

November 26th, 2013

Posted by to Content Marketing, Online Marketing

Okay, you’ve got a blog. And you publish amazing content on that blog. You keep it fresh by posting two or three times a week, at least. You use keywords, meta tags, interlinking – the whole shebang. So why isn’t anyone reading it? You’re doing everything right as far as creating that content. The problem is that you’re spending all your time on creation…and none on promotion. Of course you have to pay attention to things like keywords, and provide fresh, useful content on a regular basis, or else Google won’t even give your site a second glance. But online marketing is always evolving, and more and more, it’s becoming…

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Tags Blogging content content marketing outreach Social Media Marketing
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Entrepreneurship: A Heady Cocktail of Action and Connections

November 23rd, 2013

Posted by to Online Marketing, Social Media Marketing

What’s the first thing that pops into your head when you hear the word entrepreneur? Someone so dedicated to their innovative business idea that they’re willing to do whatever it takes to see it succeed? A person with such passion for their dreams that they work harder than just about anyone you know – and love every minute of it? Or maybe you see yourself in that word, your own passion and drive propelling you down the bumpy – but rewarding – path of entrepreneurship. The word entrepreneur comes from the Old French, and those linguistic roots provide some surprisingly nuanced insight into the nature of people who found businesses….

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Tags Business entrepreneur marketing shama kabani The marketing zen group
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Giving Thanks: Your Holiday Social Media Marketing Strategy

November 20th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

Ah, Thanksgiving. A time for turkey and stuffing, family and friends, cold weather and football. But in the midst of all the fun, don’t forget to give thanks to a group of people without whom you might not have that thriving business that provides for both your family and those of your employees: your organization’s online audience. Now, your online audience may not consist entirely of customers – in fact, it almost definitely doesn’t. So why should you be thanking all of them as a part of your holiday social media marketing strategy, when your customers are the only ones actually spending money? Your entire online audience is beneficial to…

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Tags business marketing strategies content marketing marketing strategy Online Marketing Social Media Marketing
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How to Use Big Content in Your Online Marketing Strategy

November 19th, 2013

Posted by to Content Marketing, Online Marketing

We’ve all heard it said countless times: Content is king. In the world of online marketing, providing useful content is the very best way to build an audience and then connect with them, to build credibility for your brand, and even to drive conversions. So if your average, everyday, useful content is such an important part of your online marketing strategy, then doesn’t it logically follow that big content would be even better? First of all, let’s define our terms. Regular content includes blog posts, informational webpages, articles…any text that provides useful information for your audience. It’s usually posted to your site several times a week, and each fresh installment…

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Tags Blogging business marketing strategies content content marketing marketing strategy Online Marketing tips
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How To Use Tumblr To Market Your Business

November 15th, 2013

Posted by to Online Marketing, Social Media Marketing

Tumblr is one of those social media channels that many businesses are on the fence about. Using Tumblr is not as key to a social media marketing strategy as using Facebook or Twitter, so most marketers focus their attentions elsewhere. But did you know that when it comes to web rankings, Tumblr’s popularity is right up there with Pinterest’s? As of right now, Tumblr hosts over 130 million blogs. 130 million! That’s almost twice as many blogs as WordPress hosts. And all those users are just the beginning – Tumblr gets 300 million unique visitors each month. Depending on the demographics you are trying to market your business to, the…

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Adding Vine Video Sharing To Your Twitter Marketing Strategy

November 14th, 2013

Posted by to Online Marketing, Social Media Marketing, Twitter Marketing

Looking for a way to add some pizzazz to your Twitter marketing strategy? Want to delight your followers with a fun and unique way of conveying your message? Thinking of using the Vine video sharing app to spice things up a bit? Stop. Stop right there, and don’t even think about recording your six seconds worth of marketing genius… …until after you’ve read our tips on how to do it right! You see, there’s a wrong way and a right way to go about using the Vine app to add some razzle-dazzle to your Twitter marketing strategy. Do it right, and you’ll be giving your company’s coolness factor a definite…

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Tags business marketing strategies Online Marketing Social Media Marketing twitter video vine
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How To Rank Higher on Google Without Even Trying

November 12th, 2013

Posted by to Content Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

Bet we reeled you in with that headline, didn’t we? Well, of course! Everybody is looking for ways to rank higher on Google, and if there’s a hack for that, then why not take advantage? Well, it may not technically qualify as a hack, but there is a new and as yet little-known way to rank higher on Google without really even trying very hard. It’s not a matter of intensive search engine optimization or hyperactive keyword use. It’s simply a matter of using Google Plus to its full potential. Yep, you heard right. (Or read right, anyway…) The secret lies in taking advantage of the way Google Plus works….

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Tags business marketing strategies Digital Marketing Strategy google Google Plus Social Media Marketing
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