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Creating Loyal Customers Via Social Media In 2015

December 18th, 2014

Posted by to Social Media Marketing

Or: A man and his chicken, and why they’ll change how you think of promotion Today we are honored to bring you a guest post written by Peter Shankman. Peter is a marketing and customer service futurist, whose latest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans,” comes out January 27th. Imagine a scenario, if you will. You run a restaurant in Seattle. You serve chicken. All kinds. Fried. Breaded. Boiled. Souped. You name it. One morning, a potential customer, let’s call him “Joe,” leaves his apartment in Manhattan on a business trip to Seattle. Joe loves chicken. All types of chicken. If it clucks, Joe wants to eat it….

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Tags business marketing strategies social media Social Media Marketing
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marketing
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The 2 Ideas that Will Change Marketing in 2015

December 17th, 2014

Posted by to Online Marketing

The year 2014 is nearly over, and it’s time once again for marketing experts and business experts to predict the hot marketing trends of the new year. The overwhelming number of predictions, lists, and must-do action items can dampen any CMO’s holiday spirit. But not yours. Thanks to Marketing Zen’s analysis, you can be prepared for 2015 marketing trends if you keep these two principles in mind. All the predictions, crystal balls, and marketing forecasts boil down to two simple principles that, if you keep them in mind, will give you the edge you need for your 2015 marketing success. 1. Personalization Probably the hottest new word in marketing for…

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Tags business marketing strategies CMO content marketing Digital Marketing Strategy
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content marketing
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The CMO’s Guide To Creating An Editorial Calendar for a Blog

December 15th, 2014

Posted by to Content Marketing, Online Marketing

Strategy. It’s what a CMO is all about. From coming up with the blueprints for your company’s email marketing efforts to developing an overarching social media marketing plan, the buck stops with you when it comes to that all-important big picture. Not only must you create a unique strategy for each channel of online marketing, you also have to keep in mind how they all fit together into your organization’s master marketing plan. One way to make the process easier is to center as much of your digital marketing strategy as possible around one channel. Hence the increasing focus on content marketing in the business world – using a blog…

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Tags CMO content marketing Digital Marketing Strategy Online Marketing
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holiday marketing
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10 Last Minute Holiday Online Marketing Tips

December 12th, 2014

Posted by to Online Marketing

In case the ubiquitous countdown clocks and the frenzied pick-up in the pace of holiday shopping hadn’t already tipped you off, there are only 12 days until Christmas. By now, your holiday marketing campaign has been chugging along full force for weeks. With Christmas so near, is there really much more you can do to drive sales? You bet there is! Simply implement the following tips to take advantage of all the last minute shoppers out there. 1. Go nuts with discounts! Last-minute shoppers may worry that they’ve missed out on all the really good deals. By offering discounts in these last few days before Christmas, you’ll bring in customers…

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Tags business marketing strategies Online Marketing Social Media Marketing tips
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email marketing
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The No-Fail Recipe to Email Marketing Success

December 8th, 2014

Posted by to Email Marketing

While content is king and social is the new platform, nothing replaces your email list for online marketing revenue. How do you take advantage of this essential marketing ingredient? Here’s the simple recipe for email marketing success. First, create an irresistible lead magnet. Study your audience carefully. Consider your personas. Get to know your community. What are their biggest concerns? What do they wonder? What makes them feel successful? Take those answers and create a simple one-page tool, resource, or cheat-sheet that solves their problem. That is your lead magnet. To be most effective, use your lead magnet to pre-qualify your opt-ins. Make it on a subject or action related…

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content marketing
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5 Content Marketing Secrets Every CMO Should Know

December 3rd, 2014

Posted by to Content Marketing, Online Marketing

Content Marketing. It’s the new marketing essential. As a CMO, you know your long-term growth as well as quarterly earnings depend on capturing the minds and wallets of your customers through today’s relevant content. But successful content marketing is about more than throwing up a few blog posts and colorful infographics. A winning content strategy is purposeful and intentional. Get ahead of your competition by including these secret ingredients. Know your audience. Don’t just blog – write a personal post directed to the heart of your customer. What are the secret dreams, aspirations, and longings? What are the obstacles, fears, or roadblocks to success? Address them one at a time,…

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Tags business marketing strategies content marketing Digital Marketing Strategy
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holiday marketing
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8 Ways To Rethink Your Holiday Marketing Strategy

December 2nd, 2014

Posted by to Online Marketing

The holiday season is the holy grail of sales. But achieving the sales figures your company needs can be harder than you think. Here are 8 ways to rethink your marketing strategy this year. Go Mobile If you don’t have this capability, now is the time to make the switch. Gone are the days when mobile devices were a luxury – they are ubiquitous. Add to the fact that as many as a third of all internet users are doing so from a mobile device, and you can see why not having mobile capability for your sight is like throwing money in the trash. Unify The last thing a customer…

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Tags business marketing strategies Digital Marketing Strategy holiday marketing Online Marketing
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online marketing
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7 Marketing Mistakes that Make CMOs Look Dumb

November 7th, 2014

Posted by to Online Marketing

Critical Errors to Avoid to Stay Ahead of the Competition This blog post isn’t for you; it’s all about your competitor. You know who that is, that clueless guy across town or on the other side of Twitter. The CMO who thinks he knows it all while his online influence and marketing revenue dwindle. You don’t make these mistakes. You are smart, savvy, and sophisticated. Your marketing strategy, planning, and execution are flawless, all because you don’t make these seven key mistakes. What are those critical errors? Here’s the run-down of key online marketing mistakes you will be sure to avoid. 1. Stale website design. The internet is ever-evolving, and…

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Tags business marketing strategies Digital Marketing Strategy Online Marketing search engine optimization Social Media Marketing
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