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4 Ways that Buzzsumo Improves Your Digital Marketing Efforts
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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

July 1st, 2015

Posted by to Content Marketing, Online Marketing

  As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better. You Can Measure Social Media Social Media is really…

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Tags business marketing strategies content marketing Digital Marketing Strategy marketing strategy social media Social Media Marketing tips
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7 Conferences CMOs Should Add to Their Calendar By the End of 2015
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7 Conferences You Should Add to Your Calendar Before the End of 2015

June 26th, 2015

Posted by to Business Marketing Advice, Marketing

As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries…

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Tags business marketing strategies Digital Marketing Strategy The marketing zen group tips
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6 Industries That Can Skyrocket Conversions Through Pinterest Advertising

June 25th, 2015

Posted by to Pinterest Marketing

It’s hard to believe that Pinterest is already 5 years young. Yes, young. The highly visual social media platform has made many exciting announcements for businesses over the past few months and has released some impressive numbers as a friendly reminder of how the platform continues to gain popularity year over year. Among these announcements are a few exciting advertising initiatives like promoted pins and buyable pins. As the platform gets closer to rolling out the promoted pins feature to all business accounts, I thought I’d single out 6 industries in particular that could (and should) benefit from promoting their pins. First, let’s take a look at just how much…

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Tags artists crowd funding local business non-profits online conversions pinterest Pinterest advertising Promoted Pins real estate retail social media advertising
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social media contests
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Using Contests and Sweepstakes to Increase Social Media Engagement: 8 Ways to Prepare an Awesome Campaign

June 19th, 2015

Posted by to Social Media Marketing

Working in Digital PR and Marketing, we’re constantly looking for ways to engage our audience and connect with our customers. We do this by combining great content with the efforts of our social media and search teams. But it’s a good idea to mix it up sometimes—and most audiences like to mix it up, too. Launching a contest or sweepstakes event via a social media channel of your choosing is a fantastic way to engage customers and obtain valuable information to use in your marketing strategies moving forward. But, as most things go, launching a contest or sweepstakes is easier said than done. Where do you start? That’s where we…

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How to Brainstorm Content
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How to Brainstorm Content: 6 Tips to Catalyze Ideas

June 8th, 2015

Posted by to Content Marketing

Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that, if you are writing for the same client consistently, you’re going to need to be able to come up with unique content, whether it’s on landing pages, blogs, email newsletters, or anything else. But if you’re a content writer and a content marketer, you’re also going to have to make sure that your content can be easily found. What does that mean? Having a great strategy for search engine optimization (SEO). But even with a great strategy, it’s hard to constantly be coming up with…

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Tags Blogging content content marketing marketing strategy The marketing zen group tips
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Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

June 5th, 2015

Posted by to Business Marketing Advice, Content Marketing, Online Marketing

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can they start? A good point of focus to start at is who you’re doing all the work for in the first place. No, silly—not you. Your customer! Who are they and what do they want? What do they need that they don’t know they need? In our blog today, we’re going to give you some of our tips here at Marketing Zen for crafting the perfect Customer Profile. What are their demographics? The last time you may have read up on demographics may have been…

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Tags B2B Business content marketing Digital Marketing Strategy Online Marketing The marketing zen group tips
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Father's Day marketing
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4 Essential Last-Minute Online Marketing Tips For Father’s Day

June 4th, 2015

Posted by to Online Marketing

Wait, what?! It’s almost Father’s Day?! Poor dads. Every year Mother’s Day gets all the press – the sappy commercials, the springtime brunches and flowery tea parties planned months in advance, the sentimental gifts for sale everywhere you look. And then June rolls around, and someone happens to look at a calendar, and – oh no! Father’s Day is right around the corner! Luckily, your company can be the salvation of panicked Father’s Day shoppers everywhere, simply by marketing your products or services the right way in those last days before the holiday. Wives, sons, and daughters across the country are already looking for the perfect quick gift – all…

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Paid Design Internship

June 4th, 2015

Posted by to Careers

Description Is design your life? Do you take the time each day to appreciate or scrutinize how things look? Do you look at a website and the first thing you do is judge and say to yourself “this could be done better”? If you answered yes to the questions above, then we want you to consider joining our team. The Marketing Zen Group is hiring a design intern and we’re looking for candidates with a great foundation in their experiences and skill set who are looking to grow even further by helping us to improve our brand. You’ll be working closely with our VP of Client Relations, the Content and…

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Breaking Silos: The Real Secret to Online Marketing Success

June 1st, 2015

Posted by to Marketing, Online Marketing

Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office space is great. There’s no one standing over our shoulder dictating what we’re working on, when. This also means though, that we have to be especially good at managing our time and making sure that the work we do is quality and gets great results for our clients. So, how do we ensure we deliver quality work that receives those great results? It’d be easy to say that we all keep our heads down and focus on our own work. And sure, this is important…

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Tags business marketing strategies Digital Marketing Strategy marketing strategy seo Social Media Marketing tips
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How to Succeed in your International Marketing Efforts

May 28th, 2015

Posted by to Business Marketing Advice

Here at Marketing Zen, not only are we based all over the world, but so are our clients. We have clients from Texas to Thailand and we pride ourselves on delivering the best marketing services for them no matter where in the world they are. But how do we ensure that the marketing we’re doing for a client will be successful in their market, if we’re here and not there? There are several steps to take when working on marketing efforts for a client in an international market. Here are some of our best tips on how to best optimize your efforts for success overseas: Understand Your Native Culture Before…

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Tags business marketing strategies Digital Marketing Strategy internet marketing marketing strategy tips
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