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socialpoaching (1)
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Theft or Opportunism? The Do’s and Don’ts of Social Poaching

August 7th, 2015

Posted by to Facebook Marketing, Online Marketing

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool. One day, Michelle and I had a fight over something stupid, in that way that little kids often do. All morning, I told everyone that she wasn’t my friend…

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Tags Digital Marketing Strategy Facebook Marketing Online Marketing social poaching
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Marketing to Gen X
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Stuck in the Middle: Marketing to Generation X

July 21st, 2015

Posted by to Business Marketing Advice, Outsourced Marketing

This is the third part of our series Multi-Generational Marketing, where we teach you how to target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here and part two here. What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and digital versus traditional and analog. With that said, marketing to Generation X can be tough, especially since most people don’t like to think of themselves as demographics. Still, there are…

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Tags Digital Marketing Strategy Generation X Multi-generational Marketing
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baby-boomers
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Peace, Love, and Rock n Roll: Marketing to Boomers

July 16th, 2015

Posted by to Business Marketing Advice

This is the second part of our series Multi-Generational Marketing, where we teach you how to digitally target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here. You know the image of a Baby Boomer that’s so often in the media: a 70 year-old man, sitting in a La-Z-Boy recliner, scrutinizing the remote control he can barely figure out how to work. Of course, that’s not true for the majority of this extremely large, extremely diverse generation. A Baby Boomer is anyone born between the years of 1946 and 1964; a lot happened during those 18 years, and the experiences, values, and hobbies of…

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Tags Baby Boomers internet marketing Multi-generational Marketing
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WTF Millennials: Digital Marketing
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WTF Millennials: Tips for #ModernMarketing

July 14th, 2015

Posted by to Marketing

Generations are extremely broad—they homogenize vastly different people, values, interests, experiences based on having a birthday that falls within a 15 year range. Yup, not every Millennial is a mustachioed, plaid-wearing, PBR-drinking hipster—just like every Baby Boomer isn’t a crochety budget hunter who doesn’t know how to use a computer. Shocking, we know. People like to think of themselves as individuals, not as demographics. Still, there are some common experiences and traits among members of different age groups that can be used to help you develop your marketing strategies when targeting these people as consumers. The Internet allows even those CMOs with modest budgets to pursue differentiated marketing techniques. So…

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Tags Digital Marketing Strategy Millennials Online Marketing tips
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gay marriage
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Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

July 9th, 2015

Posted by to Online Marketing

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement, and more traffic. And with over 10 million people searching for “Caitlyn Jenner” on Google, according to Time Magazine, and hashtags like #lovewins and #loveislove not just trending, but exploding on Twitter (with #lovewins…

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4 Ways that Buzzsumo Improves Your Digital Marketing Efforts
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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

July 1st, 2015

Posted by to Content Marketing, Online Marketing

  As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better. You Can Measure Social Media Social Media is really…

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Tags business marketing strategies content marketing Digital Marketing Strategy marketing strategy social media Social Media Marketing tips
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7 Conferences CMOs Should Add to Their Calendar By the End of 2015
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7 Conferences You Should Add to Your Calendar Before the End of 2015

June 26th, 2015

Posted by to Business Marketing Advice, Marketing

As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries…

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Tags business marketing strategies Digital Marketing Strategy The marketing zen group tips
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pinterest-promoted
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6 Industries That Can Skyrocket Conversions Through Pinterest Advertising

June 25th, 2015

Posted by to Pinterest Marketing

It’s hard to believe that Pinterest is already 5 years young. Yes, young. The highly visual social media platform has made many exciting announcements for businesses over the past few months and has released some impressive numbers as a friendly reminder of how the platform continues to gain popularity year over year. Among these announcements are a few exciting advertising initiatives like promoted pins and buyable pins. As the platform gets closer to rolling out the promoted pins feature to all business accounts, I thought I’d single out 6 industries in particular that could (and should) benefit from promoting their pins. First, let’s take a look at just how much…

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Tags artists crowd funding local business non-profits online conversions pinterest Pinterest advertising Promoted Pins real estate retail social media advertising
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social media contests
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Using Contests and Sweepstakes to Increase Social Media Engagement: 8 Ways to Prepare an Awesome Campaign

June 19th, 2015

Posted by to Social Media Marketing

Working in Digital PR and Marketing, we’re constantly looking for ways to engage our audience and connect with our customers. We do this by combining great content with the efforts of our social media and search teams. But it’s a good idea to mix it up sometimes—and most audiences like to mix it up, too. Launching a contest or sweepstakes event via a social media channel of your choosing is a fantastic way to engage customers and obtain valuable information to use in your marketing strategies moving forward. But, as most things go, launching a contest or sweepstakes is easier said than done. Where do you start? That’s where we…

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How to Brainstorm Content
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How to Brainstorm Content: 6 Tips to Catalyze Ideas

June 8th, 2015

Posted by to Content Marketing

Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that, if you are writing for the same client consistently, you’re going to need to be able to come up with unique content, whether it’s on landing pages, blogs, email newsletters, or anything else. But if you’re a content writer and a content marketer, you’re also going to have to make sure that your content can be easily found. What does that mean? Having a great strategy for search engine optimization (SEO). But even with a great strategy, it’s hard to constantly be coming up with…

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Tags Blogging content content marketing marketing strategy The marketing zen group tips
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