1.888.460.6008
roi
(1) (0)

Post-ROI Marketing: What Every CEO Should Know

September 12th, 2014

Posted by to Online Marketing, Social Media Marketing

CEOs Turn To Marketers To Lead the Way in Digital Business In a period of growth, it’s time to reexamine your marketing strategy. We’re finally shedding the lingering vestiges of one of the worst economic setbacks in our history. The indications of a tentative recovery have blossomed into something we haven’t seen in a while: honest-to-goodness growth. Marketers have more cause than many to celebrate the economic turnaround. We all know that marketing budgets are the first to get cut when the going gets rough – but the last item to get on the budget. Measuring Optimism, Strategizing Growth So where does marketing fit in this brave new world of…

Read More
Tags Business business marketing strategies digital business marketing roi Social Media Marketing
0 Comments
VIEW THIS ARTICLE
Social Media
(0) (0)

Shaping Social Media for Large Enterprises: The Pros and Cons

September 10th, 2014

Posted by to Online Marketing, Social Media Marketing

Social media marketing is frequently the topic of misunderstanding. At times speaking different languages and having divergent goal alignment, social media marketers and corporate management can fail to reach consensus. Add to the mix the fact that social media channels are dynamic and evolving, and you can see that a marketing endeavor employing them requires crafting: there is no one-size-fits-all social media marketing scheme. Like any marketing effort, there are advantages and disadvantages to using social media. Understanding how social media works, how participants interact, is critical to keeping your enterprise agile. Why Bother With Social Media The answer: a quarter of the globe uses it. Before you say ‘fad’…

Read More
Tags corporate marketing Online Marketing social media Social Media Marketing
0 Comments
VIEW THIS ARTICLE
Apple
(0) (0)

Apple Introduces New iPhone 6 and Apple Watch – Catching up with Android?

September 9th, 2014

Posted by to Online Marketing

I’m a huge fan of gadgets and cell phones, so a day of announcements from Apple is bigger than my birthday (now that I’m post-30, that’s easy to say). To be honest, I’m more of an Android guy, but nevertheless, I love new and innovative tech. So what did Apple announce today? iPhone 6: Brand new entry into their iPhone line, but this time with a 4.7” display. iPhone 6 Plus: The big brother, with a 5.5 inch display. Incredible size. Apple Pay: Use your phone with the TouchID button to make payments at retailers that use the payment sensor. Apple Watch: The worst kept secret at Apple, the Apple…

Read More
white papers
(0) (0)

The Most Effective Content Marketing Tool You’re Not Using

September 8th, 2014

Posted by to Content Marketing, Online Marketing

White papers are an excellent way to disseminate your expertise to an industry community. By sharing your knowledge, not only are you establishing yourself as a thought leader, but you’re also providing the groundwork for launching content in other channels like blogs and e-mails. Aren’t White Papers Dead? You sometimes hear opinions expressed about the declining value of the white paper, or that the function of the white paper has largely been subsumed by the ubiquitous ebook. While some of this is fuelled by exposure to just plain badly written white papers, the truth of the matter is that, although not as ‘sexy’ as other marketing tactics, the sturdy white…

Read More
Tags content content marketing internet marketing marketing strategy white papers
0 Comments
VIEW THIS ARTICLE
Social Media Marketing
(0) (0)

Social Media Statistics: Marketing Is Still A Numbers Game

September 4th, 2014

Posted by to Online Marketing, Social Media Marketing

There’s controversy storming across the face of the digital landscape. No, it’s not another algorithm change. It’s about social media marketing and ROI – and a growing lack of confidence among CEOs. What Is Missing In 2012 London-based Fournaise Marketing Group, a global leader in marketing performance and management, published the results of its Global Marketing Effectiveness Program. 1,200 large corporation and SMB CEOs and major stakeholders from across North America, Europe, Asia, and Australia were interviewed. The results were staggering. The single most common opinion of the company leaders queried was that “marketers are too disconnected from the financial realities of companies.”[1] The study found that “80% of CEOs…

Read More
Tags business marketing strategies Digital Marketing Strategy internet marketing Online Marketing Social Media Marketing
0 Comments
VIEW THIS ARTICLE
Email Deliverability
(0) (0)

5 Secrets of Email Deliverability

September 3rd, 2014

Posted by to Email Marketing

Email marketing is one of the most effective – but also one of the most complex – pieces of the digital marketing puzzle. What with maintaining subscriber lists, dealing with email marketing laws, choosing the right email marketing provider, designing and writing each email, deciding when and how often to send, and then analyzing open and click-through rates to find out what to tweak each time, it’s enough to make anyone a little cross-eyed. And yet, no other online marketing activity brings you into such regular, direct contact with your audience, using a platform that belongs solely to your company, and thus will never be subject to sudden algorithm changes…

Read More
Tags business marketing strategies Email Marketing internet marketing
0 Comments
VIEW THIS ARTICLE
Hyperlapse
(0) (0)

How to Use Instagram’s New App, Hyperlapse, to Wow Your Fans

August 28th, 2014

Posted by to Social Media Marketing

Savvy businesses are already taking advantage of all that Instagram has to offer in terms of connecting with their online audiences. By posting glimpses of behind-the-scenes fun, tantalizing new product teases and demos, photos from live events, and other quick snapshots, companies are able to make their brands seem more relatable. This is an invaluable asset in developing relationships with online audience members. Now Instagram has added another tool to the mix, and it’s one that offers many intriguing possibilities for online marketing. Their new app, Hyperlapse, is actually not a part of Instagram itself, but rather a separate entity, for now available only on iPhones (though an Android version…

Read More
Tags business marketing strategies hyperlapse instagram Social Media Marketing video
0 Comments
VIEW THIS ARTICLE
social media marketing
(0) (0)

Social Media Marketing Tips for the Changing Digital Landscape

August 20th, 2014

Posted by to Content Marketing, Social Media Marketing

Do you have a dark social media secret? Apparently, many people these days do. According to a recent study by the folks at MIT, social media users are leaning more and more towards what’s called the “liquid self” – changing the way they behave online depending on who they’re interacting with and where. As proof of this, they offer up the rising popularity of services and apps such as SnapChat and WhatsApp, which allow for completely contextual conversations that disappear soon after being sent – interactions whose tenor varies widely based on who can see and take part in the fleeting conversation. Most of us do behave differently, even in…

Read More
Tags content content marketing internet marketing social media Social Media Marketing
0 Comments
VIEW THIS ARTICLE
(0) (0)

Marketing Zen Group Now Accepting Intern Applications

August 20th, 2014

Posted by to Content Marketing, Online Marketing, Social Media Marketing

When it comes to applying for your very first job, there is nothing that looks better on a resume than an impressive, hands-on internship at a company in your field of interest. Whether you are looking to become a top online marketing guru, a social media whiz or an SEO-inspired content writer, having a great internship can provide you with invaluable tools and knowledge from people who are already in the field. Plus, it can also open the doors to entry-level positions with the company you interned for once you have graduated! With that being said, we here at The Marketing Zen Group are excited to be looking for a…

Read More
Tags administrative internship blogging internship internship Marketing Zen SEO internship social media internship
0 Comments
VIEW THIS ARTICLE
MZ Weekly News
(0) (0)

MZ Weekly News Round-Up: Bing’s Conversational Search and Google’s FASTER

August 15th, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO: Google’s latest update to their webmaster guidelines shows, once again, that the company is cracking down on guest blogging for SEO purposes. In the “little or no original content”guideline, the search engine has added “low-quality guest blog posts”as an example of scraped content. In the past, Google has penalized several guest blog networks and is still continuing to set targets on low-quality guest blogging that blatantly attempts to manipulate search results. Bing is continuing to build a search platform that is based on “entity and conversational understanding,”and its newest feature is a step in the right direction. With this feature, the search engine will be able to keep the…

Read More