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The 5 Best Social Media Tools to Free Up 2 Hours a Day

May 26th, 2015

Posted by to Marketing, Social Media Marketing

Here at Marketing Zen, we are fortunate enough to be a virtual team. This means more or less that we all work from home, workspaces, cafes, or anywhere with Wi-Fi—and we love it. However, when you work from a remote location and don’t commute to an office, time tends to get away from you and you end up working long days (not on purpose). Our eyes are always peeled for new tools and apps to help us work more efficiently and of course, free up some time. Recently I did an interview with Media Shower where I shared some of my best advice on creating strategies that result in high…

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Tags Buffer digital marketing tools GroupHigh Hootsuite marketing tools online marketing apps Onlypult ShortStack social media social media apps Social Media Marketing social media tools
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Why Should Marketers Start Thinking About Voice Search?

May 20th, 2015

Posted by to Content Marketing, Search Engine Marketing

Here at Marketing Zen, members of our team are always aware of the search marketing behind a campaign. Whenever we do work for a client, each team—social, content, and client relations—knows about search marketing and keeps it in mind. Why? Well, because we’ve got a kick-butt search team. But even more importantly, because they’ve taught us that every piece of content we publish on behalf of a client can improve their search engine optimization. Up until recently, we’ve worked around our knowledge of text-search, and many marketers have. But it’s time to step into the future, because SEO is changing. More prevalent than ever is voice search and in order…

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4 Basic Rules for Approaching Influencers

May 11th, 2015

Posted by to Content Marketing, Search Engine Marketing, Social Media Marketing

You’ve probably heard the word “Influencer” floating around the web lately. Yes, now those we follow and learn from have a name. While these influencers are members of our industry that we find authoritative, what’s cool about how they’re changing the industry is by creating a community. Labeling different companies, organizations, and people in industries who have an impact as “Influencers” is allowing us to have conversations with them and engage. It’s helping us build our followers and network to build stronger relationships. One of the ways we’re building relationships is to reach out to influencers about posting on their website. This can be intimidating at first and so we…

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Tags Blogging business marketing strategies content marketing marketing strategy tips
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Should I Hire a Social Media Marketing Agency or Hire In-House? 4 Factors to Consider

May 8th, 2015

Posted by to Business Marketing Advice, Marketing, Outsourced Marketing, Social Media Marketing

Being a marketing agency that does great work (if we do say so ourselves) for both B2B and B2C companies, you would assume that we would be all for promoting the outsourcing of your marketing efforts to an agency. And by all means, there is a time when that is the route you should take. But is there a time when it may benefit you more to bite the bullet and bring someone to the team to work in-house? The answer is yes. We wanted to revisit when you should outsource your marketing efforts, and when you should keep them in-house. Here are some things you need to consider: Time…

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Tags business marketing strategies Digital Marketing Strategy Social Media Marketing success
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4 Ways the Power of Habit Benefits Your Business

May 4th, 2015

Posted by to business advice, Business Marketing Advice

An apple a day keeps the doctor away, right? There’s a reason why adages like these become stuck in our heads. The power of habit is a spectacular thing. From childhood, we are taught structure: we get up, we get dressed, we brush our teeth, we brush our hair, we eat breakfast, etc. Somewhere along the line, certain habits fall out of line and we let things go. Luckily for us, time has passed and we are again, utilizing the power of habit to benefit our businesses. Here’s how:   Habits bring your team together In the digital world it’s easy for people to become caught up in their role…

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Tags entrepreneur marketing strategy success The marketing zen group tips
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4 Secret Facebook Advertising Features You Didn’t Know Existed

April 29th, 2015

Posted by to Facebook Marketing

Did you know 92% of marketers take advantage of Facebook advertising? Facebook advertising is not going away; in fact, it’s only becoming more powerful. The advertising dollars put towards this platform each year increased from $4.28 billion in 2012 to a projected $14.27 billion in 2015. We’ve had years of experience harnessing the potential of Facebook ad campaigns for our clients and have seen first hand the success that the perfect strategy can bring. We’ve learned what works and what doesn’t, which features to make full use of, and which to avoid. Today, we’re here to let you in on a few of our secrets. Check out these four features…

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Tags Facebook facebook ad pixels facebook ads facebook advertising facebook conversion pixels Facebook Marketing facebook retargeting marketing secrets social media advertising
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Learn How to Market the Zen Way with Shama

April 21st, 2015

Posted by to Content Marketing, Small Business Marketing, Social Media Marketing, Twitter Marketing

Here at Marketing Zen, our days are spent working hard and constantly corresponding with one another to ensure that our clients’ needs are met and our way of doing things is constantly improving. Behind that drive is our CEO, Shama Hyder. While you don’t get to spend your days with her like we do (sorry, we’ll try not to brag), you’ll get a chance to chat live with her this Thursday, April 23rd. She will join Inc.’s Senior Editor Kris Frieswick for a live video interview. She’ll discuss what it takes to succeed as a young entrepreneur, the best marketing and digital strategy tips for modern businesses, and more. To…

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Tags Digital Marketing Strategy Shama Social Media Marketing The marketing zen group tips
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Are You Ready for Google’s Next Algorithm Update? Questions to Ask Yourself

April 21st, 2015

Posted by to Search Engine Marketing

April 21st is a day that most would categorize as “springtime.” But for most marketing moguls and website gurus, April 21, 2015 is being called “Mobilegeddon.” Don’t worry, it doesn’t mean that the world is ending. It simply means that there are some big changes happening. You wouldn’t prepare for a hurricane without ensuring you had all the necessary tools and information, and so we’re going to make sure you’re equally well-prepared for “Mobilegeddon.” What is it? Ah, yes. Knowing what it is we’re preparing for is half the battle. Today, Google released a new algorithm update which is now giving mobile-optimized sites a boost in its search engine result…

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Zen and the Art of Website Maintenance

March 26th, 2015

Posted by to Online Marketing

We’ve built a lot of websites for clients over the years here at Marketing Zen, and in the process, we’ve learned a few things about what works and what doesn’t. A company’s website is its most important online marketing tool – the goal of every single digital marketing activity, whether social media, email, outreach, or SEO, is to get people to visit the site. Once there, traffic should be led through the sales funnel by the content on the site, which should ultimately result in conversions. Sounds easy, right? In reality, it takes either a heck of a lot of trial and error, or years of experience, to make a…

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The Art of Fascinating Readers…with Marketing Content

March 19th, 2015

Posted by to Content Marketing

When was the last time you were completely uninterested in what someone had to say, felt no connection – at all – with their business or them personally… …but went ahead and gave them your money anyway? I’m guessing the answer is never, right? If you want people to buy from you, you have to connect with them. And the only way to do that is to grab their attention – and hold it. Now, let’s be honest – there are plenty of people out there promoting their businesses with blogs or podcasts or emails that are attention-grabbing – and interesting. So if you want to stand out from the…

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