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social media marketing
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Better Birthdays Through Technology, or Why Social Media Marketing Works

January 28th, 2015

Posted by to Social Media Marketing

Let’s take a little stroll down memory lane. Back before the explosion of social media, smartphones, and Skype, how many people would wish you a happy birthday on your big day? Probably your immediate family, maybe a couple other relatives, and the few friends and coworkers you saw that day who happened to be aware that it was your birthday. If you were looking for some extra b-day wishes, you might have made some strategic comments about how old you were now, or left a birthday card out on your desk for all to see – but broadcasting the fact that it was your birthday for everyone to hear wasn’t…

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seed content
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Influencing Influencers – What Seed Content Can Do For You

January 26th, 2015

Posted by to Content Marketing

Top of mind for most marketing directors is the eternal quest to create relationships with influencers. Capturing their attention, forging a relationship, fostering good will – and getting them to share your content. Every content marketer knows this is the alchemy that turns base metal into gold. But achieving this transmutation is often easier said than done. Value Is The Measure And it comes down to a simple reason: how can you even approach a famous (and busy) influencer without seeming self-serving and off-putting? Ask not, O despairing creator of content, what value you seek to gain, but what value you bring to the relationshi Knowledge Is Power Capturing the…

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Tags Blogging business marketing strategies content content marketing
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email stats
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Insane Stats That’ll Make You Rethink Your Email Marketing Strategy

January 19th, 2015

Posted by to Email Marketing

Is your company’s email marketing running on autopilot? If the biggest change you’ve made to your email marketing strategy for 2015 was developing a new template to use for your newsletter, then you might just want to take a good hard look at the current research and data about email marketing, and use that to revamp what you’ve been doing. We’ve waded through the latest statistics and pulled out the most important new data to analyze, so that you can use the information to make your email marketing strategy more effective than ever. Here’s our expert advice, based on the cold, hard facts. 1. Email marketing provides real ROI. Not…

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cmo
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9 Ingredients Every CMO’s Recipe Needs For Success in 2015

January 15th, 2015

Posted by to Online Marketing

A pinch of social media, a dash of SEO, and few tablespoons of content. We all know the basic recipe for online marketing success. But 2015 has brought with it some interesting tweaks to the recipe, which are vital for CMOs to incorporate into the mix, if they want to end up with the perfect digital marketing dish. In our infographic below, we detail the most important changes in the 2015 recipe – bon appetit! Please feel free to post this infographic on your site. Click on the code below to copy and paste it to your site. By MarketingZen.com

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forbes
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Yeah, Our CEO is Pretty Much the Coolest

January 7th, 2015

Posted by to Online Marketing

Just about everyone has a list of things they’d like to have accomplished by certain milestone ages. Maybe it’s starting a business, working their way up to a coveted position, writing a book, or achieving a certain net worth. By the time most people are 30, they have settled down and are actively working towards these goals. It’s not as common to see someone in their 20s single-mindedly pursuing a major goal – and even less common to see them achieve, and even surpass it. But that’s exactly what our CEO, Shama Hyder, has done. At 29, Shama has already been the successful CEO of The Marketing Zen Group for…

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2014
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Marketing Zen’s Top Ten Most Popular Blog Posts of 2014

December 31st, 2014

Posted by to Online Marketing

Another year comes to a close today – but before the ball drops in Times Square, we wanted to bid adieu to 2014 by sharing the most popular digital marketing advice we dispensed this year. The following are the top ten most visited of this year’s Marketing Zen blog posts. 21 Common Questions About Social Media Marketing Answered Social media marketing took center stage this year with businesses searching for the most effective ways to spread the word about their products and services on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other social media platforms. The key to success in this arena? Relationship building rather than self promotion. A Blog’s Not…

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Tags business marketing strategies Digital Marketing Strategy The marketing zen group
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digital Christmas
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A Digital Christmas Carol

December 22nd, 2014

Posted by to Online Marketing

It was a snowy Christmas Eve as a grumbling CEO made his way home. It was late, for he had made sure to keep his employees working that night. Humbug! he cried when his workers complained about the hours. As he stamped his feet on his step, he thought he saw a face in the glare of the windowpane. Dismissing it, he went inside and made himself a dinner – a thin, cold gruel: a miser’s feast. Soon he was in bed, having nothing of the season’s cheer in him. Just as he was nodding off to sleep, he heard a ghostly wail, and it seemed to him that he…

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social media
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Creating Loyal Customers Via Social Media In 2015

December 18th, 2014

Posted by to Social Media Marketing

Or: A man and his chicken, and why they’ll change how you think of promotion Today we are honored to bring you a guest post written by Peter Shankman. Peter is a marketing and customer service futurist, whose latest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans,” comes out January 27th. Imagine a scenario, if you will. You run a restaurant in Seattle. You serve chicken. All kinds. Fried. Breaded. Boiled. Souped. You name it. One morning, a potential customer, let’s call him “Joe,” leaves his apartment in Manhattan on a business trip to Seattle. Joe loves chicken. All types of chicken. If it clucks, Joe wants to eat it….

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Tags business marketing strategies social media Social Media Marketing
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marketing
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The 2 Ideas that Will Change Marketing in 2015

December 17th, 2014

Posted by to Online Marketing

The year 2014 is nearly over, and it’s time once again for marketing experts and business experts to predict the hot marketing trends of the new year. The overwhelming number of predictions, lists, and must-do action items can dampen any CMO’s holiday spirit. But not yours. Thanks to Marketing Zen’s analysis, you can be prepared for 2015 marketing trends if you keep these two principles in mind. All the predictions, crystal balls, and marketing forecasts boil down to two simple principles that, if you keep them in mind, will give you the edge you need for your 2015 marketing success. 1. Personalization Probably the hottest new word in marketing for…

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Tags business marketing strategies CMO content marketing Digital Marketing Strategy
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content marketing
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The CMO’s Guide To Creating An Editorial Calendar for a Blog

December 15th, 2014

Posted by to Content Marketing, Online Marketing

Strategy. It’s what a CMO is all about. From coming up with the blueprints for your company’s email marketing efforts to developing an overarching social media marketing plan, the buck stops with you when it comes to that all-important big picture. Not only must you create a unique strategy for each channel of online marketing, you also have to keep in mind how they all fit together into your organization’s master marketing plan. One way to make the process easier is to center as much of your digital marketing strategy as possible around one channel. Hence the increasing focus on content marketing in the business world – using a blog…

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Tags CMO content marketing Digital Marketing Strategy Online Marketing
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