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Beware The Curse Of Zombie Marketing

October 28th, 2014

Posted by to Online Marketing

Even a marketer who is pure in heart and says his prayers by night, may become a ZOMBIE when the linkbait blooms and Google’s noose draws tight. In a dark corner of the digital marketplace dwells a terrible creature that hungers for the brains of the living. A relic of bygone days, the beast limps and drags its desiccated and decaying body slowly and painfully as it stalks its prey. A ghost story, you say? No, it’s zombie marketing. Picking Off The Stragglers Failure to understand the reality of the new world of digital business can spell catastrophic disaster for your enterprise. The radical shifts in the ways consumers interact…

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The One Email Marketing Metric You Didn’t Realize Mattered The Most

October 27th, 2014

Posted by to Email Marketing, Online Marketing

While its social use is declining among younger professionals, email remains a power in business. 59% of B2B marketers believe email is the single most effective channel for generating revenue.[1] Creating engaging content for email campaigns is of course imperative. What is often neglected, however, is the vital topic of deliverability. Think Deliverability Is A Waste Of Time? Think Again. Because email marketing is permission based, it can be tempting to think that deliverability is nothing to be concerned about. After all, the permission has been granted, and the content is quality. No way you’ll ever be tagged as spam. So everything’s fine, right? On average, 82% of emails achieve…

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mz cmo news
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MZ Weekly CMO News Round-Up: 10/24/14

October 24th, 2014

Posted by to Online Marketing

CMO News: On Thursday, CMO.com published an interview with Kiip founder Brian Wong. Kiip, a mobile advertising app aimed at real connections rather than simple ad-blasts, hopes to redefine the marketing game. A brilliant student, Wong received his Bachelor of Commerce from the University of British Columbia at the mere age of 18. With this knowledge, he has reminded all marketers that, especially in the digital age, respecting the consumer goes a long way in establishing trust and guaranteeing repeat customers. By linking advertisements to mobile gaming activity, Wong has created an app that features achievement over objectiveness. By targeting the moments in which gamers reach a new level, Kiip,…

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holiday marketing
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4 Engaging B2C Content Marketing Ideas for the Holidays

October 23rd, 2014

Posted by to Content Marketing, Online Marketing

Yes, we know, it’s not even Halloween yet…but just take a look at your local store displays, and you’d think it was Christmas already. Holiday marketing season 2014 is in full swing, and those who don’t take advantage of every last second of it will be left behind. Of course your B2C business will be running online holiday specials and promotions to persuade consumers to make that purchase now, but the thought of trying to come up with almost 3 months’ worth of engaging holiday marketing content to support those sales can be daunting, to say the least. Won’t readers eventually get sick of all the hype? Not if you…

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Tags business marketing strategies content content marketing Digital Marketing Strategy Online Marketing
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content marketing
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How To Create a Framework for Your Content Marketing Strategy

October 22nd, 2014

Posted by to Content Marketing, Online Marketing

Initiating a content marketing strategy requires extensive research and planning, all based on the position of your current content. If a CMO intends to initiate a content marketing plan from scratch, the planning might resemble a mission statement or a business case study. For businesses that already have a growing content base for their marketing initiative, it serves as a check point from which the content will evolve in compliance with the planning and the framework of the strategy. Furthermore, it should guide content development towards achieving broader business goals as more resources are invested. It is important to note that a content marketing strategy is considered to be a…

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Tags business marketing strategies content marketing Digital Marketing Strategy marketing strategy Online Marketing
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What You Don’t Know About Negative SEO CAN Hurt You

October 21st, 2014

Posted by to Online Marketing, Search Engine Marketing

The aim of this blog post is to educate our readers concerning the buzz on negative SEO, starting from what exactly it is, and the kind of threat it poses, to how to protect their websites from potential malicious activities. Attempting to hurt a website’s ranking on Google’s search engine result pages is known as negative SEO. Currently, several different methods are available through which a site’s ranking can be hurt. Using spam links is the most common way to hurt a site’s ranking, though several other malicious techniques have been discovered. Does It Work? Google uses an algorithm called the PageRank, which ranks all websites based on their search engine results….

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Tags business marketing strategies negative seo seo The marketing zen group
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The CMO’s Guide to 8 Vital Online Marketing KPIs

October 20th, 2014

Posted by to Content Marketing, Online Marketing

General knowledge about web analytics and key performance indicators for digital marketing have made leaps and bounds since the start of online marketing, when people were only measuring the “hits” on a website. Many tools have been developed, such as Omniture and Google Analytics, which significantly simplify the process of digital marketing reporting for marketing professionals. Nowadays everyone is expected to have some knowledge and understanding of the basic web KPIs, including conversion rates and customer engagement. Over the last few years content marketing has taken the forefront in digital marketing tactics. But most marketers are still lagging behind when it comes to the measurement of the impact and effectiveness…

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Tags business marketing strategies content marketing Digital Marketing Strategy Online Marketing The marketing zen group
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MZ Weekly CMO News Round-Up: 10/17/14

October 17th, 2014

Posted by to Online Marketing

Female CMOs: What challenges do companies face? When polled on the problems B2B organizations encounter, 16 women from various industries answered this question, and each provided distinct answers that help paint a picture of the future of business. Their responses ranged from simplicity to emotional connection. But overall, discipline and personalization are the most difficult strategies to solidify and to maintain. Data pours into any B2B company, and it’s up to employees to filter this information and apply it appropriately. This task, though seemingly simple, becomes most important when building a brand and remaining consistent across markets. Making your brand accessible and understandable amongst all of your customers is certainly…

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Is Your B2B Content Marketing Strategy Doomed?

October 16th, 2014

Posted by to Content Marketing, Online Marketing, Outsourced Marketing

A lot of B2B content marketing strategies tend to fail, and mostly because it can be tough to write about obscure niches. When catering to such niches, some find themselves stuck in a rut and suffering from perpetual boredom. But it doesn’t necessarily have to be that way. Instead, some marketing consultancies are leading the industry with constant innovations. Hence many companies are choosing to outsource their online marketing needs, a trend which has rapidly grown over the past few years. Here, we have compiled a few reasons your B2B marketing strategy might be doomed to fail, wasting limited financial resources and manpower: Unclear Reasons for Online Marketing Over the…

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content marketing
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The Content Marketing Powerhouse You’ve Probably Never Considered

October 15th, 2014

Posted by to Content Marketing, Online Marketing

Recent research in the field of online marketing suggests that adopting a structured and centralized methodology for content marketing exponentially increases the efficiency of the process. For example, instead of simply having a blog section on the main website of a business, creating an entire resource center for all of the business’s content – blogs, whitepapers, ebooks, articles, etc. – streamlines the effort. This creates a healthy mechanism for your website’s returning and potential readers to have easy access to all new and old content – and prevents older content from seeming old or outdated. The research was specifically focused on content marketing for B2B businesses, but of course, creating…

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Tags business marketing strategies content content marketing marketing strategy Online Marketing resource centers
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