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7 Marketing Mistakes that Make CMOs Look Dumb

November 7th, 2014

Posted by to Online Marketing

Critical Errors to Avoid to Stay Ahead of the Competition This blog post isn’t for you; it’s all about your competitor. You know who that is, that clueless guy across town or on the other side of Twitter. The CMO who thinks he knows it all while his online influence and marketing revenue dwindle. You don’t make these mistakes. You are smart, savvy, and sophisticated. Your marketing strategy, planning, and execution are flawless, all because you don’t make these seven key mistakes. What are those critical errors? Here’s the run-down of key online marketing mistakes you will be sure to avoid. 1. Stale website design. The internet is ever-evolving, and…

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Tags business marketing strategies Digital Marketing Strategy Online Marketing search engine optimization Social Media Marketing
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7 Tips for Increasing Twitter Engagement

November 4th, 2014

Posted by to Online Marketing, Social Media Marketing, Twitter Marketing

If your brand is not on Twitter, you need to get on or get out. With 500 million Tweets being pushed each day between 271 million active users, this is a marketing tool you cannot afford to ignore. To increase your brand’s number of Twitter followers and your level of influence, you want your followers to be engaged and motivated to reTweet your work. Being clever and interesting certainly helps. But there are some basic tricks that you should have in your toolbox to be as reTweetable as possible. Let’s look at some key Twitter statistics. Know the Rules of Engagement A picture is worth a thousand words and your…

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Beware The Curse Of Zombie Marketing

October 28th, 2014

Posted by to Online Marketing

Even a marketer who is pure in heart and says his prayers by night, may become a ZOMBIE when the linkbait blooms and Google’s noose draws tight. In a dark corner of the digital marketplace dwells a terrible creature that hungers for the brains of the living. A relic of bygone days, the beast limps and drags its desiccated and decaying body slowly and painfully as it stalks its prey. A ghost story, you say? No, it’s zombie marketing. Picking Off The Stragglers Failure to understand the reality of the new world of digital business can spell catastrophic disaster for your enterprise. The radical shifts in the ways consumers interact…

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The One Email Marketing Metric You Didn’t Realize Mattered The Most

October 27th, 2014

Posted by to Email Marketing, Online Marketing

While its social use is declining among younger professionals, email remains a power in business. 59% of B2B marketers believe email is the single most effective channel for generating revenue.[1] Creating engaging content for email campaigns is of course imperative. What is often neglected, however, is the vital topic of deliverability. Think Deliverability Is A Waste Of Time? Think Again. Because email marketing is permission based, it can be tempting to think that deliverability is nothing to be concerned about. After all, the permission has been granted, and the content is quality. No way you’ll ever be tagged as spam. So everything’s fine, right? On average, 82% of emails achieve…

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MZ Weekly CMO News Round-Up: 10/24/14

October 24th, 2014

Posted by to Online Marketing

CMO News: On Thursday, CMO.com published an interview with Kiip founder Brian Wong. Kiip, a mobile advertising app aimed at real connections rather than simple ad-blasts, hopes to redefine the marketing game. A brilliant student, Wong received his Bachelor of Commerce from the University of British Columbia at the mere age of 18. With this knowledge, he has reminded all marketers that, especially in the digital age, respecting the consumer goes a long way in establishing trust and guaranteeing repeat customers. By linking advertisements to mobile gaming activity, Wong has created an app that features achievement over objectiveness. By targeting the moments in which gamers reach a new level, Kiip,…

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4 Engaging B2C Content Marketing Ideas for the Holidays

October 23rd, 2014

Posted by to Content Marketing, Online Marketing

Yes, we know, it’s not even Thanksgiving yet…but just take a look at your local store displays, and you’d think it was Christmas already. Holiday marketing season 2014 is in full swing, and those who don’t take advantage of every last second of it will be left behind. Of course your B2C business will be running online holiday specials and promotions to persuade consumers to make that purchase now, but the thought of trying to come up with almost 2 months’ worth of engaging holiday marketing content to support those sales can be daunting, to say the least. Won’t readers eventually get sick of all the hype? Not if you come…

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Tags business marketing strategies content content marketing Digital Marketing Strategy Online Marketing
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How To Create a Framework for Your Content Marketing Strategy

October 22nd, 2014

Posted by to Content Marketing, Online Marketing

Initiating a content marketing strategy requires extensive research and planning, all based on the position of your current content. If a CMO intends to initiate a content marketing plan from scratch, the planning might resemble a mission statement or a business case study. For businesses that already have a growing content base for their marketing initiative, it serves as a check point from which the content will evolve in compliance with the planning and the framework of the strategy. Furthermore, it should guide content development towards achieving broader business goals as more resources are invested. It is important to note that a content marketing strategy is considered to be a…

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Tags business marketing strategies content marketing Digital Marketing Strategy marketing strategy Online Marketing
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What You Don’t Know About Negative SEO CAN Hurt You

October 21st, 2014

Posted by to Online Marketing, Search Engine Marketing

The aim of this blog post is to educate our readers concerning the buzz on negative SEO, starting from what exactly it is, and the kind of threat it poses, to how to protect their websites from potential malicious activities. Attempting to hurt a website’s ranking on Google’s search engine result pages is known as negative SEO. Currently, several different methods are available through which a site’s ranking can be hurt. Using spam links is the most common way to hurt a site’s ranking, though several other malicious techniques have been discovered. Does It Work? Google uses an algorithm called the PageRank, which ranks all websites based on their search engine results….

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Tags business marketing strategies negative seo seo The marketing zen group
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The CMO’s Guide to 8 Vital Online Marketing KPIs

October 20th, 2014

Posted by to Content Marketing, Online Marketing

General knowledge about web analytics and key performance indicators for digital marketing have made leaps and bounds since the start of online marketing, when people were only measuring the “hits” on a website. Many tools have been developed, such as Omniture and Google Analytics, which significantly simplify the process of digital marketing reporting for marketing professionals. Nowadays everyone is expected to have some knowledge and understanding of the basic web KPIs, including conversion rates and customer engagement. Over the last few years content marketing has taken the forefront in digital marketing tactics. But most marketers are still lagging behind when it comes to the measurement of the impact and effectiveness…

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Tags business marketing strategies content marketing Digital Marketing Strategy Online Marketing The marketing zen group
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