At its most basic level, every aspect of online marketing is about providing value for consumers. Websites need to be user-friendly and findable. Content needs to be truly useful and accessible. Social media needs to create connections and communities. Online marketing centers around the needs and wants of the consumer – it has to, in order to be effective. The debate over Black Hat vs. White Hat SEO tactics boils down to the same issue: Which SEO tactics make for a great user experience, and which are used for the sole purpose of getting traffic? We here at Marketing Zen have created an infographic to demonstrate the differences, and illustrate the importance of making it all about the consumer. Once you’ve read it through, we’d love to hear about your own black hat vs. white hat SEO findings, in the comments section below.
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