16 Tips to Help You CRUSH It on Pinterest Before Your Competitor Does

Unless you’ve been living under a rock, you’ve doubtless heard about Pinterest. The image-rich social media site is booming, with over 54 million new pins…

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3 Reasons Why Video is Vital to Your Marketing Strategy

Humans are emotional, story-driven individuals that love to be emotionally stimulated. Laughter, excitement, and curiosity are all evoked from movies, commercials, short films, and even…

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60 Most Commonly Asked Questions About Digital Marketing – Answered!

Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred…

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Video and Social Media Marketing: Which Platform Will Boost Your Brand?

I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you…

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How to Create Epic Content: Writing Tips for People Who Hate to Write

So you’ve just been put in charge of your company’s brand-new blog, and the director has given you total creative control. That’s exciting news, right?…

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How to Write Engaging Content for Even the Most Boring Industry

If someone asked you to come up with a list of boring industries, what would you include? Lighting fixtures? Plumbing? Electronics manufacturing? Housecleaning? We get…

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Approaching Influencers: The First Step to Influencer Marketing, Outreach, and Digital PR

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today,…

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The Ultimate Guide to Digital Marketing for Product-Based Businesses

In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you…

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Influencer Marketing from A to Z: A Complete Guide for Businesses

Did you know that consumers, on average, mention 56 brands per week during regular conversation? That one in every three customers finds your brand as…

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5 Awesome Digital Marketing Strategies for Niche Businesses

While the internet has changed marketing for businesses of every shape and size, perhaps one of the most transformed over the past couple of decades…

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