Author Deanna Ayres

  • Creating Loyal Customers Via Social Media In 2015

    Or: A man and his chicken, and why they’ll change how you think of promotion Today we are honored to bring you a guest post written by Peter Shankman. Peter is a marketing and customer service futurist, whose latest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans,” comes out January 27th. Imagine a scenario, if you will. You run a restaurant in Seattle. You serve chicken. All kinds. Fried. Breaded. Boiled. Souped. You name it. One morning, a potential customer, let’s call him “Joe,” leaves his apartment in Manhattan on a business trip to Seattle. Joe loves chicken. All types of chicken. If it clucks, Joe wants to eat it. Now – In the past, perhaps you’d advertise to get Joe to your restaurant. But how, specifically? I mean, Joe lives in NYC, and it’s not your target market. Which is a shame, really, since Joe really loves Chicken, and happens to be in charge of finding a restaurant for his 20-person meeting in Seattle, the one for which he’s flying out today. Let’s now take a different tack on this story. Joe has obviously made his love for chicken known in the past. He’s told friends about his best…

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  • Online Marketing Tips From the Zen Master Herself

    Here’s an infographic based on our CEO’s recent presentation at UnleashWD. Special thanks to the folks at Craighton Berman Studio for the white board creation of Shama!  

  • MZ Weekly CMO News Round-Up: 10/24/14

    CMO News: On Thursday, CMO.com published an interview with Kiip founder Brian Wong. Kiip, a mobile advertising app aimed at real connections rather than simple ad-blasts, hopes to redefine the marketing game. A brilliant student, Wong received his Bachelor of Commerce from the University of British Columbia at the mere age of 18. With this knowledge, he has reminded all marketers that, especially in the digital age, respecting the consumer goes a long way in establishing trust and guaranteeing repeat customers. By linking advertisements to mobile gaming activity, Wong has created an app that features achievement over objectiveness. By targeting the moments in which gamers reach a new level, Kiip, and marketers using it, capitalizes on the happiness that users receive once they attain a personal record. Individuals across all demographics engage in mobile gaming; so, this strategy does not root itself into the younger generation, either. Wong and Kiip are bringing the marketing game back to marketers in a new and exciting way. For more information on Kiip, check out their website. Events: Slamming together technology and marketing, Ad:Tech New York is right around the corner. Held from November 5 – 6 at the Javits Center in New York,…

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  • MZ Weekly CMO News Round-Up: 10/17/14

    Female CMOs: What challenges do companies face? When polled on the problems B2B organizations encounter, 16 women from various industries answered this question, and each provided distinct answers that help paint a picture of the future of business. Their responses ranged from simplicity to emotional connection. But overall, discipline and personalization are the most difficult strategies to solidify and to maintain. Data pours into any B2B company, and it’s up to employees to filter this information and apply it appropriately. This task, though seemingly simple, becomes most important when building a brand and remaining consistent across markets. Making your brand accessible and understandable amongst all of your customers is certainly problematic, especially once you remember that you have to somehow add a personal touch. Although the solutions to these issues aren’t easily articulated, paying attention to them allows your company to devote additional resources and focus to these complicated areas of business relations. Events: DMA 2014 is fast approaching! The global data-driven marketers event is sponsored by Adobe, and it offers a fantastic networking opportunity for every CMO. There are already over 200 exhibitors signed up for the event, and registration is still open. The event will be held from…

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  • MZ Weekly CMO News Round-Up: NBA and GSMI

    Female CMOs: Women CMOs have been making significant progress lately. Although they only make up 19% of all CMOs, women have started making impacts in male dominated industries. For example, over the summer, the NBA hired Pamela El as their CMO. Despite including the WNBA, the NBA, as an organization, doesn’t always have the best standing with women. It seems that the league might be trying to remedy these wrongs with El’s hiring. Not that she doesn’t deserve it; she most certainly does. El served as the VP of financial brand marketing for Nationwide Insurance prior to landing her spot at the NBA. She likely had a hand in that catchy jingle that pops into one’s head after simply reading “Nationwide Insurance.” Stay focused on marketing moves that the NBA makes in the future, as they are in good hands with Pamela El. Events: From October 21 to October 23, GSMI will be hosting its Digital Marketing Strategies Summit at The Westin in San Diego, CA. The event is a great opportunity to learn more about digital optimization in marketing and fostering your company’s character online. Registration is still open on the Summit’s website. Marketing Tip: Marketing personalization has become…

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  • MZ Weekly News Round-Up: Women CMOs

    After the surge of blogging energy that accompanied last week’s post, we decided to stick with the CMO Edition of the Roundup for this week. The insights provided by this take on the Roundup have given us a new perspective on marketing as a whole and on the female role within the industry. Female CMOs: Under Karen Quintos’s tutelage, Dell has become one of the frontrunners for marketing in a digital world beyond basic digital marketing. Quintos helped to build Dell’s social listening command center in 2010 and offered plenty of advice in her interview with CMO.com earlier this week. She indicated that Dell’s focus on customers has given them the marketing edge. Elaborating on this point, Quintos said, “At a time when marketing has become data-driven, businesses must create opportunities for a direct and personalized experience with customers. And it’s not about using the latest social transactional message.” Quintos also stressed the importance of the collaboration between a company’s IT department and marketing team. The synergy between these two groups assures accurate real-time data and develops reliable data analytics strategies. Considering Dell’s tremendous success over the past few years, Quintos’s advice should certainly be heeded. Events: Pubcon Las Vegas,…

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  • MZ Weekly News Round-Up: CMO Edition

    Today we bring you our first CMO Roundup with news for and about CMO’s worldwide. We were inspired last week, when Ad Age held its CMO Strategy Summit. Bringing together senior marketers from across the country, this conference, and the discussions that happened at it, revealed a lot of things about the industry as it now stands. Female CMO’s: According to CMO.com only 19% of all CMOs are women. However, the 19% have surely left their mark and deserve to be recognized as outstanding talent. Beth Comstock, CMO of GE said: Taking this to heart, female CMO’s are getting recognized for their talents, passion and drive as well as their experiences. Laura Dunn interviewed CMO Donna Josephson for her series “Women in Business” this week. When asked what her advice for women in marketing, Mrs. Josephson said: “Not one marketing idea or program will ever survive without cross-functional support.” Recognizing the need for multiple departments, roles and support elements and even outsourcing projects to agencies and help. She isn’t the only female CMO that made headlines this week. In an unprecedented move, the NFL appointed Dawn Hudson as the new CMO for the National Football League. Ms. Hudson is thrilled…

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  • MZ Weekly News Round Up: Buffer, Twitter and Apple

    SEO: After suffering an unusual Google penalty today, the Buffer blog encountered a 90% drop in traffic to the site. However, the penalty was fraudulent, as an apparent Google bug caused the issue. Buffer noticed the traffic decrease and quickly checked their status in Google Webmaster Tools. According to Buffer’s Courtney Seiter, the manual action listed in Webmaster Tools didn’t line up. So Buffer and its SEO called Google’s John Mueller to inquire about the discrepancy. Apparently, Mueller admitted the fault lay with Google, and the bug was immediately fixed. Nevertheless, this isn’t the first time that Google has encountered trouble with certain sites. Back in 2012, Google had a bug within its parked domain classifier, which resulted in several sites dropping from the index. Although Google has taken steps to clear up all of these issues, their bug problem may persist for a little while longer. Social Media: Late Thursday, Twitter released significant updates to its iPhone app. According to Twitter’s blog, “the updated profiles focus on your bio, Tweets and photos, making it easy for you to get a glimpse into the people you care about on Twitter.” This is done through an updated design and instant access…

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  • MZ Weekly News Round-Up: News from Google, Twitter and Apple

    SEO: This week, Bing announced that they’ve implemented certain filters to target a spam technique called URL keyword stuffing. Used to manipulate search engines, URL keywords give pages that employ this tactic higher page rankings than they actually deserve. Although Bing did not release any specific details regarding the new filters, they did provide the public with signals to help detect keyword stuffing. If you’re searching the web, be sure to check out the Host/domain/path keyword co-occurance, the page quality and popularity signals, and the percentage of the site cluster comprised of top frequency host/domain name keywords. Bing’s update has only impacted about 3 per cent of users. This has resulted in over a 75 percent reduction in traffic to these sites from Bing. On Wednesday, Google Analytics announced that it will be rolling out new benchmark reports that will let users compare their search results to industry standards. The report states that that users can sift through data among 1,600 industries, 1,250 markets, and 7 size buckets. Accompanying the benchmark reports, a heat map feature also helps to identity places that more time and/or resources could be applied in order to yield better results. The company’s CMO, Ross Twiddy,…

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  • MZ Weekly News Round-Up: Bing’s Conversational Search and Google’s FASTER

    SEO: Google’s latest update to their webmaster guidelines shows, once again, that the company is cracking down on guest blogging for SEO purposes. In the “little or no original content”guideline, the search engine has added “low-quality guest blog posts”as an example of scraped content. In the past, Google has penalized several guest blog networks and is still continuing to set targets on low-quality guest blogging that blatantly attempts to manipulate search results. Bing is continuing to build a search platform that is based on “entity and conversational understanding,”and its newest feature is a step in the right direction. With this feature, the search engine will be able to keep the context of a search query in mind as it goes on to perform a subsequent search. For example, if someone was to search for “who is the president of the United States,”followed by a search for “who is he married to,” the results for the second query would be based on both searches. In this case, results would show pages related to Michelle Obama. Social Media: Twitter has announced that it will begin beta testing a new feature called “Promoted Video,”for brands who are looking to upload and distribute videos…

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  • MZ Weekly News Round-Up: Pinterest Messenger & The Removal of Author Stats

    SEO: In a new effort toward making the internet a safer place for everyday users, Google is announcing that websites that switch from HTTP to HTTPS —that is, add an SSL 2048-bit key certificate —will see improvements in their search engine results ranking. This ranking benefit will be lightweight, with an effect on less than 1% of global queries, but it could be strengthened in the future to encourage more websites to prioritize user safety. Author stats, a feature within Google Webmaster Tools, gave users of authorship easy access to statistics on how well their content was performing across different websites. Unfortunately, this came to an end this week, as Google removed the feature without warning or fanfare. Google has yet to comment on the change, but considering the removal of author images from search results a couple months ago, it may not be so surprising that author stats has been deactivated, as well. When Google receives reconsideration requests from websites, the company will now provide confirmation that they received the request, as well as a copy of the original request submitted by the website. This is an improvement upon the original confirmation process, which simply gave web masters a…

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